In the room, Schneider looked at the cursed remarks on the Internet, and his heart was extremely terrified.

He didn't expect things to come to this point.

The United States Human Rights Association, the United States Minority Rights Association, the United States Producers Union, state legislators, representatives and even senators have all spoken out to condemn his film discrimination.

In the United States, murder and arson can be forgiven, but discrimination can never be forgiven, this is political correctness, and it must not be offended.

He is now a street rat on the Internet, everyone shouts and beats him, and the sins he has committed are too numerous to mention.

It took decades to finally make a successful movie, and Schneider didn't have time to enjoy the scenery of becoming a big director, so he first enjoyed the taste of Qianfu.

Schneider felt aggrieved.

There is no heavenly reason, he just scolded the Chinese director for a few words, and if he was treated so cruelly, he would die directly, and his whole life might be ruined.

That damn Huaxia director, he is a copycat, he touches porcelain, he speaks wildly, but he doesn't have anything to do, but I just told a few words of the truth, and I was treated like this.

How so?

But that's the case, and now Schneider doesn't even dare to go out, for fear of being besieged by reporters or beaten up.

Until the heat of this matter fades, it is better for him not to appear in the public eye.

"Jingle bells."

The phone rang, and seeing the number on the screen, Schneider's eyes lit up and he quickly connected.

Schneider couldn't wait to ask, "Mr. President, how are things, when can I go out?" ”

On the other end of the phone, Paramount's vice president didn't answer, but sighed.

Schneider's heart sank.

"This matter is very tricky, and the theater chain is currently discussing whether to remove the movie "Three Hundred Spartan Warriors" from the shelves, and I have heard the news from the Directors Guild, and it seems that they are discussing whether to expel your membership."

The vice president of Paramount said slowly, and the content of the words made Schneider's expression change color.

"How can they do that, I'm just telling a few words of truth, how can they take the movie off the shelves, how can they expel my membership."

Schneider's tone was angry and aggrieved, and there was even a hint of trepidation.

It's just a few words of truth, how can the consequences be so serious.

The movie is off the shelves, which means that all his previous results have been lost, Paramount will definitely find trouble for him, and no one will dare to ask him to make a movie in the future.

It's even worse if you are expelled from the Directors Association, in the United States, if you are not a member of the Directors Association, your future will be bleak, and you will not even be qualified to make movies in the future.

Thinking of the bleak future, Schneider was scared.

He has just reached the peak of his life, and before he has time to enjoy it, the end has become so miserable.

He did not accept this consequence, let alone bear it.

Schneider begged: "Mr. President, you have to help me, if the movie is taken off the shelves, you will also lose a lot of money." ”

The voice on the phone was very embarrassed: "This matter is really difficult to do, you are discrimination, you know, in the United States, anything can be done, but discrimination is not allowed." ”

Schneider quickly said: "I know it's wrong, as long as I can get it back, I can do anything." ”

can only rely on Paramount, as a giant in the entertainment industry, Paramount has a wide range of connections and amazing power, as long as they help, things can still be calmed down.

Now Schneider only wants to make movies in the future, and he doesn't care about anything else.

If he had known, he wouldn't have talked much, so that he wouldn't have fallen to where he is today.

Paramount's vice president sighed, and then relieved: "Alas, anyway, your movie is really good, and I don't want you to be able to make movies in the future." ”

"Actually, there is still a way to solve this matter."

After a few minutes, Schneider hung up the phone, with a hint of reluctance on his face, but more of a relief.

Paramount's vice president has agreed to help him solve this matter, on the condition that the second part of "The Three Hundred Warriors of Sparta" be directed at the original price.

This condition is a little excessive, "Three Hundred Warriors of Sparta" exploded at the box office, and his value as a director has risen, and to shoot a movie, the directorial fee starts at least a few million dollars, and it has to be shared.

The next movie will be directed at the original price, which is a big loss for him, but as long as he can settle things, these are acceptable.

It is also very simple to solve the matter, that is, he publicly apologized on the Internet, and Paramount also plans to contact Xu Nan to hold an apology meeting and invite a large number of celebrities to attend.

It's humiliating, but there's no way, Schneider can only promise if he doesn't want to never be able to make movies again.

A few hours later, Schneider pulled out his phone and logged into his Twitter account.

Under the previous tweet, there were already tens of thousands of comments, most of which were abusive to him.

Instead of reading the abusive comments, Schneider edited a new tweet and sent it out.

"I'm sorry, I apologize for my previous inappropriate remarks, I don't mean to be discriminatory in movies, I just feel a little incomprehensible that copycat movies can make money."

"I have deeply realized my mistakes, and I understand that the audience's aesthetics of movies are diverse, all types of movies are movies, and no matter what movies the audience likes, it is reasonable."

"Anyway, I'm sorry, please forgive me."

After the tweet was sent, Paramount immediately began to exert force, using his connections, and at the same time launched a water army, and began to wash Schneider's floor, public relations, and improve Schneider's image.

This is the most critical step, just apologizing is not enough, but it may be ruined, only by letting a large capital group like Paramount exert its strength, public relations control and evaluation, can public opinion be reversed.

The situation quickly changed.

The first is the comment below the tweet.

When Schneider's tweets first came out, they were almost all cynicism, and few of them cared about his apology.

Most netizens just enjoy the pleasure of judging others from the moral high ground, forgiving or something, it is simply impossible.

But after Paramount's PR efforts, everything changed.

"It's a good thing to recognize your mistakes."

"Everyone makes mistakes, just apologize."

"In fact, he just made an unintentional mistake, and there is no need to chase and fight."

"Maybe we should forgive him, he didn't have serious consequences."

In addition to the simple public relations control and evaluation of the water army, Paramount also mobilized its own network and asked a large number of Internet influencers and media to help guide public opinion.

The famous film critic Martin posted: "Schneider apologized on Twitter just now, his attitude is very sincere, I believe that he just said it last time with emotion, everyone doesn't need to chase after it, it's good to be able to recognize their mistakes." ”

The vice president of the Directors Guild made a public statement: "As a director, Schneider is undoubtedly a wrong act to discriminate against films, but he knows how to correct it, and his public apology is also very sincere, and I think he can be forgiven." ”

The media is also crazy news.

"The famous director Schneider apologizes."

"Schneider has grasped the truth of the diversity of film aesthetics."

"All genres of movies are movies, this sentence is Schneider's words."

"He has apologized, and we should forgive him."

The most critical thing is that three hours later, the party Xu Nan tweeted in response.

"I just saw Schneider's tweet and received a call from him, I felt the sincerity of his apology, I believe he didn't mean it before, please don't blame him."

Xu Nan's voice as a party, coupled with Paramount's crazy launch of a public relations army and floor washing, public opinion quickly began to flip.

Before, the attitude of netizens was generally that this guy actually discriminated against movies, and he must be asked to use death to wash away the sin of discrimination, no, even if it is death, there is no way to wash away the sin of discrimination.

Now, after Paramount's guidance, the attitude of netizens has become, although Schneider was discriminated against in the previous movie, he just accidentally said the wrong thing, and now he also apologizes, and his attitude is also very sincere, so forget it, anyway, he also realized that he was wrong.

Although some people don't think this way, they still want to pursue it, but there is a giant called Paramount to guide public opinion, even if some people still want to chase and fight, netizens don't support it.

This matter, even if it is in the past.

Seeing that public opinion had finally flipped around, Schneider breathed a sigh of relief.

Almost, almost ruined his life.

If it weren't for Paramount's help, he might never have been able to make a movie in the future.

After this incident, Schneider can be regarded as having learned a lesson, and he must not talk nonsense in the future.

In addition, it is not enough to apologize on Twitter, he also needs to publicly apologize at an apology meeting, to Xu Nan himself.

This was arranged by Paramount.

As a blessing in disguise, because of the movie discrimination incident, the popularity of the movie "Three Hundred Warriors of Sparta" skyrocketed, and people across the country and even the world knew about it, and the box office of the movie also rose.

Paramount Pictures plans to make persistent efforts to take advantage of the discrimination of movies to carry out a big promotion, and strive to continue to increase the popularity of the movie.

The box office of this film is already approaching 500 million, and it is not far from the annual box office record.

In comparison, the box office of the copycat porcelain film "Three Thousand Warriors of Sparta" is just approaching 10 million, and the box office trend is like a turtle crawling, which is improving very slowly.

After all, a copycat porcelain movie is a copycat porcelain movie, which is a bit niche, even if it is popular, the box office is actually like that.

Although Schneider felt a little ashamed of apologizing publicly at the apology meeting, he was actually willing to do so.

The United States is very politically correct, once it has the name of discrimination, it is very detrimental to a person's career, and there will be no future in the future.

apologize publicly at the apology meeting, and then Paramount will find a way to make public relations, so that the adverse effects of film discrimination on him can be minimized.

(End of chapter)