The boss has already prepared a publicity plan?

Avi was a little surprised and a little disappointed at the same time, this was his first time as a producer, so he cherished this opportunity and tried his best to do his best.

For this publicity plan, he only slept six hours a day and consulted countless materials, so he formulated this foolproof plan, but he didn't expect the boss to be prepared for a long time.

This means that the propaganda plan he has worked hard to develop is basically useless, which seriously dampens his enthusiasm.

But Avi didn't say much, but looked at it seriously.

Looking at it, his brow furrowed, as if he had encountered some classic problem.

The promotion plan is not long, Avi watched it for more than an hour, and finally rubbed his eyes and put it down, hesitating: "It's a very risky publicity plan, and Hollywood has never had a precedent." ”

Taking risks, in fact, is a statement to give face to the boss, to be precise, this propaganda plan is crazy, and it is completely to play the people of the United States as fools.

It's outrageous, how could a normal person believe it.

Xu Nan smiled: "It is precisely because Hollywood has never had a precedent that it can be successful." ”

"Moreover, I have tried similar propaganda several times in Huaxia, and each time it has been successful and has reaped huge rewards, and I believe that Hollywood will be no exception."

Avi hesitated for a moment and persuaded: "Boss, I have to say, this plan is exaggerated. ”

Xu Nan nodded: "I know it's exaggerated, but it's because of the exaggeration, so it can be effective, suppose you turn on your phone now and see a shooting news, you may not be too lazy to click on it, unless this shooting kills a lot of people, but if the headline says that this is an alien shooting, even if you know that this is most likely fake news, you will still click on it." ”

"Film promotion is very important for a film, and sometimes, a film may be of mediocre quality, but because of the right publicity measures, it can achieve a much higher box office than the quality of the film itself."

"Avi, this publicity plan may be very different from the mainstream Hollywood propaganda method, but I believe it will work, and even if it fails, it won't affect us too much."

Avi thought about it, and it was indeed the truth: "Okay boss, you convinced me that Hollywood's general publicity plan has been popular for too long, and it's time for a new trick." ”

Xu Nan instructed: "You have finished reading the publicity plan, just follow the above, remember, the process must be confidential, at least in the early stage, if it is revealed that we did it, then the movie publicity will not be able to continue." ”

Avi nodded: "I understand the director." ”

Xu Nan said again: "By the way, your publicity plan is actually very good, but it is a little conservative, but some things are still good, which can be used as a supplement to our film publicity plan." ”

Avi's body shook and nodded heavily: "Okay, I understand." ”

After saying that, Avi left and began to work on Xu Nan's propaganda plan.

This is the craziest movie promotion plan he has ever seen, and he doesn't know if it's unprecedented, but it's certainly unprecedented.

Compared to this propaganda plan, his propaganda plan is too mediocre, mediocre and simply useless.

Yes, this is indeed common in Hollywood, and it has been proven many times that it is the most appropriate publicity plan.

At the beginning, Avi was very proud of this publicity plan, and even thought that Xu Nan would definitely adopt it.

Maybe Xu Nan will deliberately pick out one or two mistakes because of his face, but no matter what, this publicity plan is the most suitable, and in the end, Xu Nan will definitely use most of this plan, because if you don't use it, there will be no way to publicize it.

That's what Avi thought at the time, and even felt a little complacent because of it, until he saw the propaganda plan Xu Nan gave him.

In an instant, his three views were subverted.

Movie promotion, how can it still come like this.

At the beginning, Avi felt that such publicity was outrageous, and could even be said to be crazy.

To be precise, only a madman could come up with such an outrageous propaganda scheme.

But the more he thought about it, the more he felt that this propaganda plan was very subtle, and as long as it was properly operated, it would inevitably cause a sensation and shock the world.

If the propaganda plan he formulated before was a bicycle, then Xu Nan's propaganda plan was completely a space battleship, and the two propaganda plans were not the same dimension at all.

To put it in words, it has to be subversive, bold, exaggerated, and crazy.

This opened the door to a new world for Avi, and he couldn't help but shudder.

In particular, this propaganda plan needs him to operate, even if he is only the executor and Xu Nan is the leader, it is difficult to dispel his excitement.

To be able to carry out such a bold and subversive propaganda program will definitely be the pinnacle of his career and a valuable asset in his life.

With the joint efforts of Avi and Xu Nan, the post-production work of the film was quickly completed.

In fact, the later stage of the movie is really not difficult, and it only takes a little time and energy to do it well, especially when Xu Nan and the relevant personnel have rich experience.

The real difficulty of the movie lies in publicity, and publicity is also the key to determining the success of this movie.

With the current quality of the movie, it is not difficult to make some money, but Xu Nan wants not only to make some money, but to make a lot of money.

Don't forget what he said, he came to the United States to teach these directors how to make movies.

There may be a lot of people who think it's a joke, but he never takes it as a joke and really works on it.

Copycat porcelain, just an appetizer, spoof subversion, is the main meal.

It's time for director Mi Guo to feel a wave of shock from China.

Marketing, he is professional.

A few days later, Avi called Xu Nan and said that the preliminary work of the propaganda had almost been completed, the work that should be done had been done, and the next step was to officially publicize it.

For official publicity, the schedule of the movie must be determined first.

Otherwise, the movie will be promoted on a large scale before it is released, and the audience will not see the movie even if they are interested in the movie, which is tantamount to white publicity.

To establish a movie schedule, it is inevitable to go through theaters, and at the same time, if you want a movie to achieve a good box office, you also need the support of theaters.

It was a little troublesome to discuss with the theaters one by one, so Xu Nan simply held a film viewing party and invited all the large and small theaters in the United States.

Xu Nan still has some confidence in the theater chain, he has not been in vain in the past few months in the United States, and has established a certain network, even if his movie is a mess, the theater chain will give him a good film schedule.

But it's just a good film schedule, Xu Nan hopes that the theater chain can fully support him, only in this way can he grab the box office to the greatest extent and avoid losing part of the potential box office.

If it is said that due to the good relationship between the two parties, the theater chain will give more film scheduling on Xu Nan's face, which is not a big problem, but it is difficult to get them to fully support it.

Theaters also want to make money, if the quality of a movie is not good, and too many films are scheduled, they will only suffer in the end.

If you want the theater chain to fully support it, unless the quality of the movie is against the sky, let them be sure that the movie will be a big hit, and it will be a loss if they don't fully support it.

Therefore, Xu Nan prepared this viewing party.

The theater chain is very curious about Xu Nan's first original movie, what is the quality of the first film of this director who relies on copycat porcelain to stir up the whole rice situation?

The lights in the screening room dimmed and the movie began to show.

With the advent of the opening credits, the feature film begins.

In the dim world, there is a terrifying cherry tree, this cherry tree specializes in eating white people, and it is extremely evil.

There is nothing to say about the content of the movie, it is the process of Washington, a fierce woman from the sky, and the process of cutting down the evil cherry tree.

A movie with a total cost of $1 million, whether it's a set, props, or anything else, is very average.

The only highlight is Paris's slender snow-white thighs, as well as her seductive posture, and the setting of the movie, the female version of Washington cutting down a cherry tree, which has a certain attraction to ordinary audiences.

There are not many such spoof films in the United States, such as screaming and screaming, such as the Grim Reaper is gone, and they are all quite popular.

Spoof films are a very mature film genre in the United States, with a fixed audience, which can ensure that they make money, but the probability of a big explosion is very small.

Seeing half of it, the theater representatives present made a judgment that this is a spoof film that is okay, considering the excellent setting and the starring role of Paris, there is a probability of a small explosion and make some money, but that's it.

Overall, no surprises and at the same time no disappointments.

Relying on this judgment, the number of film schedules and theaters given to Xu Nan by the cinema chain is not much, and the final result of the discussion is that there are 1,500 theaters opened, accounting for 20% of the film schedule, and if the box office trend is good, they will increase the number of theaters and the proportion of film schedules depending on the situation.

To be honest, the proportion of this film schedule is already good, if it is someone else, a spoof film with a cost of one million can be played in so many theaters, and if there is such a high film schedule, you can go to the ancestral grave to incense, thank your ancestors for blessing.

But Xu Nan was not satisfied with this result at all.

He expected that there should be at least 3,000 theaters to open the film, and the proportion of films scheduled must be 45%, so as to fully exert the box office potential of the movie.

Once the publicity starts, the popularity of the movie will definitely explode, and if there are fewer theaters for the release, the audience will not be able to see the movie even if they want to watch it.

However, it is impossible for the theater chain to agree to this condition, so the risk they take is too great.

"The number of opening theaters and the schedule of films are already of high standard, Xu Nan, this is still based on our previous relationship."

"That's right, more theaters and schedules, once the movie collapses, we will lose a lot."

"The potential of spoof films is like this, and it has never exploded before."

Several theater representatives objected.

(End of chapter)