Netflix is well-informed in the industry and quickly learns about Disney's offer.

There's a relaxed vibe inside them.

"Disney's price this time is quite high."

"It's really a rare high price, $23 million, Disney rarely gives such a price, unless it's a big production."

"It seems that Disney is very serious about this movie."

"This film is really valuable, it's the only film in which a presidential candidate participates, and this is an election year, and as long as Paris isn't eliminated in the first place, it will bring us a steady stream of traffic."

"The original price is indeed too low, and it can be increased a little."

"I think twenty-five million is a good price."

"It's a little higher, 27 million, we can't be as stingy as Disney."

In the end, within Netflix, the voice of raising the offer still prevailed.

Because the movie "Falling Cherry Blossom Axe Washington" does have a unique value, don't you see that even Disney has quoted 23 million US dollars?

Since it is valuable, it must be put in the film and television library of video software, even if it costs a lot of money.

In this regard, Netflix has always been very generous, which is a big reason why they have been able to become the hegemon in the streaming field.

After reaching an agreement, Netflix's representative, Anthony, called Xu Nan.

"Xu, my old friend, I have good news for you."

Xu Nan responded quietly: "But last time you brought me out-and-out bad news, which seriously hurt my feelings." ”

Anthony slid and said, "Let him pass the previous things, I really brought you good news this time." ”

Xu Nan: "Okay, please." ”

Anthony said: "According to our company's decision, we are willing to pay 27 million to buy the online broadcast rights of the movie "Falling Cherry Axe Washington". ”

"Well, that's good news, isn't it, Xu, you should treat me to a drink."

Xu Nan smiled: "Anthony, you should know that our movie is starring Paris, and Paris is now running for president, do you know what the concept is?" ”

Anthony: "Of course you do, that's why we paid you a high price." ”

Xu Nan: "Anthony, I regard you as a friend, but you have never told me the truth, the general election will last for a long time, during this period, every campaign of Paris will bring a large number of audiences to the movie, the party primary, the general election, how many election campaigns can she participate in during this period, and how many audiences can she bring to the movie." Not to mention, if Paris becomes president, the film will be worth more than any other film in Hollywood history. ”

Anthony couldn't help but smile: "Xu, do you think Paris may become president, politics is not such a simple thing, she has no possibility." ”

Xu Nan: "Polls show that Paris has a high probability of being elected. ”

Anthony: "To hell with the polls, they've never been accurate, Paris can't be president, I promise." ”

Xu Nan: "Yes, a few days ago, some people said that the box office of the movie "Falling Cherry Blossom Axe Washington" could not exceed 130 million US dollars, but now the box office of this movie has exceeded 260 million. Nothing is impossible, and Paris may not be president. ”

Anthony: "Hey, no kidding, let's get down to business, the price of $27 million is already the highest offer, I hope you think about it carefully." ”

After chatting with Anthony for a while, Xu Nan hung up the phone.

During the call, Xu Nan and Anthony grinded for a long time, but he just didn't let go.

In fact, this price is quite good, but Xu Nan is always a little unwilling and feels that this price is low.

But the helpless place is here, even if Xu Nan thinks that the price is low, but Netflix insists on this price and does not let go, then he has no other way.

Because Netflix is the buyer with the highest price, as for Disney, it is really too unpleasant, and there is no check and balance on Netflix, so that Xu Nan and Netflix have no confidence in negotiations.

Xu Nan has already thought about it, grinding with Netflix for a few days to see if he can raise the price.

If Netflix really doesn't want to let go, then there is no choice but to sell, who calls Netflix the highest bidder.

In the next few days, Xu Nan asked Avi to go to Netflix to grind, grinding desperately, and trying to raise the price.

But Netflix is not easy to mess with, this trick is not very effective for them, and they just don't let go of the price of 27 million.

Xu Nan was also helpless, but he could only accept it.

And at this time, George suddenly gave him a new message.

"Apple is willing to pay $30 million to buy the online broadcast rights of the movie "Falling Sakura God Axe Washington"."

Xu Nan was a little surprised: "Apple? Apple Video! ”

To be honest, when George first said Apple, Xu Nan thought it was a fruit to eat, and he didn't think of Apple Video as a streaming media platform at all.

No way, in the field of streaming, Apple is too weak.

If Netflix has 60 percent of the streaming market share and Disney has 20 percent, then Apple's market share is almost 8 percent.

Yes, eight percent, it's so pitiful, it doesn't correspond to their hegemony in the field of mobile phones at all.

So when George first said Apple, Xu Nan first thought of Apple, then thought of Apple's mobile phone, and finally thought of Apple also has a video software, ranking third in the field of streaming media.

It's this third that is very miserable, and there is no sense of presence in the industry at all.

In fact, Apple's entry into the streaming media field was still very ambitious at the beginning, and they had a lot of money in hand at the time, and with the blessing of the mobile phone platform, the momentum was still very strong.

At that time, Netflix was very panicked, because Apple had the support of Apple's mobile phone, which became the built-in software on the mobile phone, and stole a large part of Netflix's market at the beginning.

Just like Xu Nan is very powerless in front of Netflix, Netflix is also a little powerless in front of Apple, how can he be a software player, how can he beat the overlord in the field of mobile phones.

People can do without Netflix's video playback software, but they can't do without mobile phones.

But it's a pity that Apple's momentum is very strong, but the strategy is very rough, video software still depends on content in the final analysis, Apple video is crazy to buy and buy, and the final result is to turn itself into a big wrongdoer.

In the end, the market didn't occupy much, but the money was spent.

As soon as this was the result, Apple quickly lay flat and could no longer pose a threat to Netflix.

Even many people think that it won't be long before this video software will be shut down, because in the case of perennial losses, even if Apple is the hegemon in the field of mobile phones, it will not be able to hold on.

Unexpectedly, Apple Video suddenly made a comeback, and it cost 30 million to buy the online broadcast rights of the movie "Falling Cherry Blossom Axe Washington".

Is this unwilling to quit and want to try to make a final effort?

George nodded: "Yes, just now, someone from Apple Video contacted me and said that they were willing to pay 30 million US dollars to buy the online broadcast rights of the movie "Falling Cherry Blossom Axe Washington", but they also asked us to agree to a condition, that is, under the same conditions, they must be given the right of first refusal to purchase the Internet copyright. ”

"That is to say, in the future, the movies shot by our company, under the same conditions, must sell the network broadcast rights to Apple."

Xu Nan groaned: "Apple, is this unwilling to quit? ”

George shook his head: "I don't know, but their price is really high." ”

Xu Nan thought for a while, and suddenly smiled.

Before, he was very annoyed, he didn't have any bargaining chips with Netflix, and he couldn't raise the price, but he didn't expect that God would send him the chips so quickly.

"You go and call Avi." Xu Nan said.

George was stunned for a moment, and quickly called Avi over.

Avi asked strangely, "President, do you have something to do with me?" ”

Xu Nan said that Apple would spend $30 million to buy the online broadcast rights of the movie "Falling Cherry Blossom God Axe Washington".

Avi was very smart and keenly aware of Xu Nan's intentions.

"President, are you going to let me rely on this Netflix negotiation to get them to make concessions?"

"Yes."

Avi asked tentatively, "What if they don't budge?" ”

Xu Nan shrugged: "Then we will sell the broadcast rights to Apple, who asked them to give a high price." ”

Avi nodded: "Okay, I see." ”

With renewed hope, Avi went to Netflix again.

But this time, unlike the previous times, the previous times, Avi didn't have any bargaining chips, he was purely thick-skinned to grind, to beg others, just like a beggar begging.

If Netflix refuses Avi, Avi has no choice.

But this time, Avi came with confidence, if Netflix refused, he could sell the movie broadcast rights to Apple.

With confidence, Avi's voice was stiff, and he soon put forward new conditions with Netflix, the purchase price of 35 million US dollars, don't blame us if you don't buy it.

Netflix looked at Avi with a fool, wondering if this guy was mentally ill and dared to talk to them like this.

But after Avi told Netflix that Apple offered a high price, the Netflix people couldn't laugh.

Of course, they wouldn't be so stupid, Avi would believe whatever he said, but chose to investigate on their own.

This investigation is problematic.

Apple seems to have really started to cheer up, not only Xu Nan, but they also contacted several large film and television companies in the industry and bought the copyrights of many popular film and television dramas at a high price.

This time, Apple seems to have come to the real thing, relying on its own money, and has come to a money offensive.

Netflix convened another meeting.

"Apple seems to have received new funding."

"What should we do, Apple has the support of the Apple system, and naturally there are many audiences."

"Don't worry, it's not the first time, we just have to do what we did last time, Apple will definitely fail without our experience."

"But don't underestimate them."

"It's time to pay attention, the most important thing in streaming is content."

"That's right, as long as there's a steady stream of new content, high-quality content, then we can't fail."

"Next, we must increase the acquisition of popular film and television copyrights, especially those film and television dramas with unique value, which must not be snatched away by Apple."

"What about the movie "Falling Heroes in Washington"?"

"It has to be taken down, this is the only movie starring a presidential candidate, and we must not give it up."

"Then you're going to have to pay a high price."

"Then pay a high price, we Netflix are not short of money."

(End of chapter)