Xu Nan was a little tired in his heart.

Again, what movie quality is the most important, marketing is just a crooked way.

, marketing is more important to a movie than anything else, and even more important than the quality of the film.

It's no longer an era when the smell of wine is not afraid of deep alleys, thousands of movies are shot a year, and hundreds of movies can be released.

I've used marketing to explode several movies, and you Spielberg can't see it, right?

But Spielberg is almost seventy years old, with old qualifications and strong strength, and there is nothing he can do about it. And Spielberg really thinks so.

He is almost seventy years old, and when he made the movie, he was still in the early stage of film development, at that time, the number of movies released was limited, and as long as the quality of the film was passable, the audience would buy it.

His second film "Jaws" is a good example, without much publicity, it went out of the circle just by relying on a good reputation, won 500 million box office, and became the box office champion of the year.

With this experience, Spielberg will of course stubbornly believe that the quality of the film is the most important, and the promotion of the film is not important.

When he makes a movie later, the name Spielberg alone will attract audiences, and there will be little need for publicity.

So in his world, the quality of the film is the most important, and the promotion of the film is secondary.

He watched Xu Nan always rely on movie publicity to achieve high box office, just like a serious person who saw that others made a lot of money by committing crimes, and always felt that something was wrong.

If there are no consequences for committing a crime, and he can still get away with it, doesn't it mean that his abiding by the law is completely useless.

This is also the reason why many insiders are hostile to Xu Nan, because Xu Nan did not succeed with the righteous path that they can understand, if they admit that Xu Nan is right, it means that they are wrong, but no one will be willing to admit that they are wrong.

Spielberg was no exception, and he deliberately said it when he got the chance.

In fact, many people think the same as him, thinking that Xu Nan is wrong to do this, and sooner or later he will suffer, but others are not as high as Xu Nan's status and dare not say it, but Spielberg has a very high status and is not afraid of Xu Nan, so he said it directly to his face.

Xu Nan didn't bother to explain, this is a gap in ideas, it is useless to talk about it, only relying on facts can make them shut up.

Spielberg has a lot of experience, and at a glance, he knew that Xu Nan was unconvinced, shook his head in his heart, didn't say anything, and nodded towards Lin Ziyi.

"I have a few friends over there."

Lin Ziyi smiled: "Then let's talk next time." ”

Before leaving, Spielberg still couldn't hold back, and said again: "I'm doing this for your own good, if you are superstitious about movie promotion, sooner or later you will suffer a miserable failure." ”

Xu Nan's expression froze.

But Spielberg said this and left, not giving him a chance to refute it at all.

Lin Ziyi persuaded: "Don't be angry, this old man is seventy years old, don't worry about him." ”

Xu Nan shook his head: "Don't worry, of course I won't worry about him, I've seen a lot of this kind of person." ”

"In addition, for my new movie, you have to reserve a schedule and schedule for me."

Lin Ziyi said casually: "We'll talk about it when your movie is finished." ”

Normally, it takes at least half a year for a movie to be prepared and completed, and even if it is accelerated, it will take several months.

Even if it is Xu Nan's shooting speed, it will take more than a month, and when the time comes, Lin Ziyi will give the most theaters and the highest schedule within the scope of his authority.

Of course, even if the quality of the movie is not good, as long as the publicity is strong, Lin Ziyi will still give Xu Nan more theaters and high-ranking films, which is a "privilege" that Xu Nan earns by constantly succeeding.

"By the way, I still have someone else to entertain, go first, you eat and drink by yourself."

At today's banquet, Lin Ziyi is the protagonist of the show, it is impossible to stay with Xu Nan for too long, and she has to entertain others.

Xu Nan stopped Lin Ziyi: "Wait, my movie can be done in ten days, I want this movie to be released within half a month, so you have to prepare the theater and schedule for me in advance." ”

Lin Ziyi was shocked: "Can it be done in ten days?" Are you shooting a copycat porcelain! If it's a cottage touching porcelain, the row of pieces will definitely not give you too much. ”

Xu Nan shook his head: "It's not a copycat porcelain, but an original movie, the cost and quality are not good, but I guarantee that at least there will be a box office of 100 million." ”

Lin Ziyi frowned, if it was someone else who said such a thing, she would definitely ignore it, but if Xu Nan said this, no one would dare to ignore it.

Because Xu Nan has proven himself with success after success.

Lin Ziyi was not in a hurry to leave, and thought about it: "Although I am the boss, I can't do things willfully, so if you want me to give you more theaters and film schedules, you must give me a reason." ”

"It's like "Falling Cherry Blossom Axe Washington", if the Internet is very popular before the movie is released, then it will definitely be no problem for me to give you more theaters and film schedules, and others have nothing to say, but you don't have anything now, just let me reserve theaters and film schedules for you, it's hard for me to convince others."

Xu Nan smiled confidently: "Don't worry, before the new movie is released, I promise that everyone in the whole country will know, and now I will say hello to you and let you be prepared." ”

"It's not just you, I'll be in touch with AMC Cinemas and Disney Cinemas."

Lin Ziyi nodded: "That's no problem, but I want to remind you that if you want to release it within half a month, it will definitely hit Spielberg's big production, and competing in the same schedule will be very dangerous for you." ”

Xu Nan said indifferently: "Don't worry, my movie will only be reaped at the box office for a few days, and it will not be affected by Spielberg's new movie." ”

This is his own movie, how could he not take into account the problem of smashing schedules, Xu Nan confirmed in advance that there would be no movies to compete with him for the box office, so he chose this movie.

Lin Ziyi nodded: "Okay, then I'll wait for your new movie." ”

The two then chatted about the theater and the film schedule, but because Xu Nan's movie has not yet come out, they can only make an intention, and everything will be discussed after the movie comes out.

Soon Lin Ziyi left, and she had to go to greet the others.

After the banquet, Xu Nan returned to the company and continued to conceive his new movie.

This movie is really very simple to make, and in comparison, how to promote it is the key consideration.

It can even be said that whether this movie can succeed or not depends on whether the publicity is strong or not.

If the propaganda is successful, the film will be successful, and if the propaganda fails, the film will fail.

No wonder insiders don't like Xu Nan, the main thing is that Xu Nan's side is really weird.

Everyone else is trying to make a good movie and improve the quality of the movie, and the higher the quality of the movie, the more the audience will buy it, and the higher the box office.

As for publicity, it's just icing on the cake, a kind of addition to the quality of the film.

But Xu Nan's side is completely reversed, propaganda is the main force, the quality of the movie is not important at all, and it can even be said that the movie is for publicity.

This is pure demonic path, no wonder others think it's outrageous.

However, regardless of the black cat or white cat, it is a good cat to be able to catch mice.

Whether it depends on quality or publicity, as long as it can make money, it is a good movie.

Soon, the rough plan was all formulated, and Xu Nan gathered all the company's executives and began to assign tasks.

In the last movie "Falling Cherry Blossom God Axe Washington", although the focus was also on publicity, at that time, Xu Nan was the first time to engage in a similar operation in the United States, and he was not very experienced, so he did not do it in many places.

This time is different, with the first lesson, he will do better, and the theme of the new movie can definitely provoke the sensitive nerves of the people of the United States and cause a sensation on the whole network.

At the meeting, Xu Nan began to speak: "George, you are responsible for contacting the theater chain and asking them to reserve the theater and schedule for my new movie. ”

George nodded in agreement.

When a movie is released, the number of theaters and the schedule of films are extremely important, and it can even be said that it determines the life and death of a movie, and it is indeed necessary to have a special person to contact the theater chain.

Of course, this is only the treatment that only large companies and famous directors have, change to newcomers, and wait directly for the theater arrangement, only famous directors and large companies can get the best conditions with the theater, Xu Nan has this treatment and has won good results again and again.

Xu Nan looked at Avi: "Publicity, you are in charge, according to the plan, you have already had an experience, I believe you can do a good job." ”

Avi nodded quickly, excitement in his eyes.

If he had seen this propaganda plan before, he would have absolutely doubted whether it was written by a normal person.

It's outrageous, are you sure?

But once, when he saw this publicity plan, not only did he not feel outrageous, but he felt excited, as long as it can be successful, the box office of the movie is guaranteed to be 100 million.

This is another classic propaganda case that is enough for insiders to learn.

Xu Nan then asked several people from the company to follow him to make movies.

At this time, a funny thing happened, there were only three people who followed Xu Nan to make a movie, but there were seven people who followed Avi to do publicity.

It's outrageous, and when other people in the circle see this scene, they will definitely be called deviant.

But this is the normal configuration.

The new movie is really easy to shoot, Xu Nan estimated the cost, it may be less than 50,000 US dollars.

But publicity, at least $10 million.

However, outsiders don't know the actual situation, they can only know the cost of filming.

It's like "Falling Cherry Blossom God Axe Washington", outsiders think that it only cost 1 million, but it is used for publicity, which is tens of millions, but they can't see it.

After publicizing it, it became that Xu Nan used 1 million to win 270 million box office, but in fact, this is not the case at all.

After the meeting, Xu Nan began to shoot films, George contacted the cinema line, and Avi began the preliminary publicity work.

The news also spread, and everyone in the circle knew that Xu Nan's new movie was about to be released.

(End of chapter)