Chapter 428: Early Release
Seeing that a group of netizens on the Internet couldn't wait to see what the movie "Area 51" looked like, Spielberg was extremely speechless.
Isn't it, you can all be fooled by such a simple routine, and you still believe it, it's too stupid.
And this damn Chinese director Xu Nan, why is the promotion of every movie so unusual.
Evil Sect crooked!
Demon Outer Path!!
Movie promotion is not like this at all, this is not movie promotion at all, this is a scam.
The producers of "Western Story" are a little worried: "I just got the news, because "District 51" is very popular on the Internet, and the theater chain has increased the number of theaters and the proportion of film schedules for this film. ”
The cinema chain is like this, watching people put dishes on the plate, seeing that the unreleased movies are hot, they immediately raise their salaries because they want to make money.
Spielberg knew too well the tone of the theater, and immediately pouted: "So what?" ”
The producer frowned: "Our film will be released in ten days, although at that time, the peak of the popularity of "District 51" has passed, but it will still have a certain impact on our film. ”
Spielberg smiled: "Don't worry, our movie is of good quality, it is a rare classic, the audience will definitely like it, just a "District 51" will not affect our film at all, it will only become a stepping stone for us." ”
The producer's expression is still a little dignified.
The truth is this, but what if?
In case Xu Nan's movie becomes a big hit, and the popularity continues until the time their movie is released, then things will be very troublesome.
There is a big hit movie in the same schedule, which is a disaster for other movies and will suck away the box office that should belong to them.
In terms of film quality, producers are not worried, Spielberg's works have never been bad in quality.
But Huaxia director Xu Nan never plays his cards according to common sense, and often engages in some commotion operations, what if he engages in another commotion operation and affects the box office of their movies.
After thinking about it, the producer proposed: "Director Spielberg, if Xu Nan's movie is a big hit, I suggest that we change the schedule and move it back a few days." ”
Spielberg glanced at the producer dissatisfied: "Do I need to be afraid of this damn Huaxia?" ”
The producer said, "It's not that I'm afraid, it's just just in case." ”
He knew that Spielberg was a very proud person, and as he got older, Spielberg became more and more proud, even to the point of being a little stubborn.
But for the sake of the box office of the movie, he feels that it is not impossible to take a step back, a qualified businessman and director, must abandon additional emotions, and act for the maximum box office of the movie.
Spielberg nodded: "You can indeed adjust the schedule." ”
The producer paused for a moment.
Why did Spielberg suddenly speak so well, he thought it would take a long time for him to change his mind.
Spielberg said, "Let's change the release date of the movie to two days later." ”
The producer's eyes widened in disbelief: "What? ”
Xu Nan's movie is so popular, it's too late to avoid it, you actually want to release it on the same day, is this a loss of heart?
The producer said quickly: "Director Spielberg, why do you want to do this, this will cause our film to lose a lot of box office and make us a lot less money." ”
Spielberg said seriously: "Because I want to tell everyone that the quality of the film is the most important thing, the best guarantee to get the box office, and everything else is crooked and meaningless." ”
The producer immediately retorted: "Even then, there is no need to put the film in two days, it will cost us a lot of box office and it will be very risky." ”
Spielberg was unhurried: "My producer, please listen to me, it's actually better for us to do this." ”
"Xu Nan's "District 51" is very popular on the Internet, which will increase the audience's enthusiasm for watching movies, causing many audiences who don't want to watch movies to come to the theater to watch movies, and improve the potential of the schedule."
"And his movies, there is no doubt that the quality is not as good as ours, maybe the popularity will surpass us at the beginning, but as long as we wait for Xu Nan's movie reputation to collapse, then our movie "Western Story" can step on Xu Nan's film and suck all the box office of his movies over."
"So, it was a very right choice to let 'Western Story' be released in two days"
The producer thought about it.
There is a little truth to Spielberg's claim.
When the movie is released, all the competitors in the same schedule are competitors, if at this time, a popular movie that everyone was optimistic about suddenly collapses at the word-of-mouth box office, then the box office that originally belonged to this movie will be sucked away by other movies.
There have been precedents in China, such as Li Huanying and "Tang Tansan".
Originally, most of the box office of the Spring Festival stalls belonged to "Tang Detective San", but because of the crotch pull of this movie, word of mouth plummeted, which led to the rise of "Li Huanying".
This is still because "Tang Detective III" has a good foundation laid by the first two films, plus strong publicity, otherwise, "Li Huanying" can suck up most of the box office in the same schedule.
There was also a precedent for this in Hollywood, so the producers understood Spielberg's idea.
But there is a premise for this, the premise is that the quality of Xu Nan's movies collapses, but what if there is no collapse.
If "Tang Detective III" is as good as "Tang Detective I", can "Li Huanying" still get up?
Even if it can get up, can "Li Huanying" still have such a high box office?
If Xu Nan's movie "District 51" is of high quality, wouldn't their "Western Story" be equivalent to food delivery?
The most important thing is that even if the quality of the movie is not high, what if Xu Nan makes another commotion and raises the box office of the movie.
This is not alarmist, as this has happened several times.
"Titanic 2", "Spy Shadow", both movies are of high quality, but one hits the street and the other suffers.
could have waited for the peak of the popularity of "Area 51" to pass, waited and watched the success or failure of this movie, and adjusted the schedule according to the situation to make himself invincible.
Why do you have to choose to advance the schedule and compete head-on with Xu Nan.
Even "Western Story" is of high quality
But what if??
The market matter, who can say for sure.
The producer was silent for a while, and then seriously persuaded: "Director Spielberg, it's better not to do this, it's very risky to do so." ”
"And our film has not been promoted on a large scale, and in the face of the very popular "Area 51", it is a natural loss."
Spielberg waved his hand: "I've decided to do this, and I'm sure I can succeed." ”
"'Western Story' is an excellent movie, and the audience will definitely choose it."
The producer was speechless.
Spielberg is a famous director and his boss, and he can't stop what he decides.
After struggling for a long time, the producer could only say: "Okay, Director Spielberg, I respect your opinion." ”
"I'm going to contact the theater chain now, and I believe they will give us a good number of theaters and a good proportion of films."
"And our publicity plan must also be adjusted, at least not lower than "District 51" in popularity, otherwise it will be a big loss in terms of winning audiences."
Spielberg nodded: "Of course." ”
He is just confident in the quality of the film and not a fool, of course, he must increase the publicity.
The producers relaxed a little, but fortunately director Spielberg kept his calm, otherwise this time it would have been really dangerous.
"Western Story" is indeed a good movie and is sure to captivate audiences.
As long as nothing else, they can make a lot of money this time.
Soon, the producer left in a hurry.
The movie schedule change is not something that can be finished with just a mouth, you need to notify the theater chain and actors, and at the same time modify the publicity plan, in short, there are a lot of things to be busy.
Spielberg's expression was calm.
Releasing the film early is the result of his careful consideration, and he firmly believes that it will maximize the box office of the film.
Because the movie "Western Story" is really wonderful.
Xu Nan's pretending to be a ghost is purely a fraudulent propaganda method, which may be able to attract some viewers at first, but when the audience comes back to their senses, they will definitely scold Xu Nan.
When the time comes, his movies can definitely counterattack and crush Xu Nan's movies in turn.
Spielberg is convinced of this, and his experience has taught him that it will work.
Xu Nan, the damn Chinese director, is so arrogant in the United States, and as the oldest director in the United States, he is also obliged to let this guy know that the United States is not a place where he can be presumptuous.
And this starts with the release of the movie.
(End of chapter)