in a hotel.

The crew members of "Western Story" who had just participated in the promotional activities were all sitting on the sofa.

The atmosphere at the scene was dreary and breathless.

The box office of "Western Story" has just exceeded 10 million on the first day, and this poor result makes the crew members very depressed.

The most depressed was Spielberg.

He couldn't figure out how the movie's grades could be so low!

Impossible.

There's no reason for that.

He made this movie so wonderfully, ranking first on the rating website, and everyone generally praised it after watching it, and they all thought it was a rare classic movie.

He himself thinks this is the best movie in his career, an absolute pinnacle production.

But the box office hit the street on the first day.

Although it is said that there have been many movies in Hollywood history that only exploded in the middle and late stages, those movies were not high at the box office in the early stage because the early publicity was not strong enough and the theater chain did not pay enough attention to it.

But this is not the case with "Western Story", the theater chain attaches great importance to it, and squeezes out the theaters and film schedules to the greatest extent.

The early publicity is also very good, although it is not as good as "Area 51", but the popularity is definitely not low, and with Spielberg's name, with the fans he has accumulated from decades of unremitting filmmaking, it is destined that the early results of this movie cannot be low.

But on the contrary, his film was still crushed by "Area 51" directed by Huaxia.

It was nothing like what he had imagined.

In Spielberg's imagination, his movie was released, and with its good reputation and accumulated fans, even if "Area 51" was popular, the box office could not be less than 60 million.

This is still in the case that he overestimated Xu Nan as much as possible, after all, this Chinese director is indeed a bit evil, and many famous directors have been defeated by him, otherwise Spielberg is sure to eat 80% of the box office.

Then wait for the audience to react to Xu Nan's movie as a hoax and a bad movie, and then wait for the word-of-mouth fermentation of his movie, "Western Story" can step on the top of "District 51" and eat up the entire schedule.

But what is the situation now, the person who was crushed has become him!

Obviously, his movies have a better reputation and higher evaluations, but the box office of the movie is still suppressed.

This situation, completely beyond the scope of his common sense, he does not understand why this is at all?

Spielberg sat on the couch, calm and calm on the surface, but there was a kind of panic in his heart before the catastrophe came.

This world seems to be a little different from what he used to know.

If there is only one day of poor box office performance, he can barely bear it, but if the next few days are like this, then he really doesn't know what to do.

At this time, the producer of "Western Story" walked over quickly, and all eyes were on him.

"The results of the investigation are in." The producer pulled out a stack of papers and handed them to Spielberg.

As soon as the single-day box office statistics came out, Spielberg specially found several relevant research companies to investigate why the box office performance of "District 51" was so high, and the box office performance of "Western Story" was so low.

Jiang is still old and spicy, Spielberg can have such a high status, naturally there are two brushes, if other directors encounter this situation, it is estimated that they can only wait for death.

But the first thing he thought of was to investigate the cause and see if there was a chance to reverse it.

After getting the results of the investigation that cost a lot of money to expedit, Spielberg immediately took a serious look.

This survey is jointly conducted by several companies, mainly because they are worried that the survey results of one company are not objective and true enough, and only by several companies can the authenticity and correctness of the data be guaranteed.

Q: "Why did you choose to watch this movie?" ”

Sixty percent of the audience responded because they had photographed aliens, 20 percent because they heard from friends that aliens had been photographed inside, 10 percent because of Brown's disappearance, and the remaining 10 percent because of others.

Q: What do you think of this film?

Sixty percent of the answer was shock, there were aliens in it, twenty percent of the answer was that there were aliens in Area 51, 10 percent was that Brown died a pity, and the remaining ten percent were other answers.

There are many questions that follow, basically all the factors that make the movie successful, and the audience's answers, all of which are focused on aliens.

The results were similar for several survey companies.

The success of the movie "Area 51" is inseparable from the factor of aliens, and the reason why most viewers watch "Area 51" is very simple, because they heard that the movie made aliens and wanted to come over to see what aliens really look like.

Could this be the reason?

Spielberg was somewhat incredulous, more ridiculous.

The masterpiece he worked so hard to shoot was actually lost to a garbage bad movie for such a ridiculous reason???

Simply. He doesn't know what to say.

The producer's expression was solemn: "The reason why our movie was suppressed has been found, and the main reason is because the audience heard that Xu Nan's movie had aliens, so they all went over to watch it." ”

"I suspect that if it weren't for the fact that our movies were wonderful enough to be directed by you, they might not even have a box office of 10 million."

"Ordinary audiences don't have any inclination about what movies to watch, unless there is a reason why they have to watch it, and Xu Nan's movie "Area 51" gives ordinary audiences a reason to watch it, which is also the fundamental reason why we are suppressed."

Spielberg frowned: "But what he made is just a movie, it's fake, there have been countless movies shooting aliens in Hollywood before, why can Xu Nan's movie be so sensational." ”

The producer said in a deep voice: "The crux of the problem is that in the past, the audience knew that the alien movies were fake, but the audience thought that "Area 51" filmed by Chinese director Xu Nan was real. ”

"Now what is competing with our "Western Story" is no longer a movie, but a real video that records the image of aliens, and it doesn't matter if the audience watches the movie or not, but if the alien video is recorded, they definitely want to watch it."

"That's the root cause of our failure, we don't compete with other films, we compete with human curiosity about the unknown."

Spielberg frowned: "How can this be, it is clear that Xu Nan's movie is fake, how can the audience think it is real?" ”

The producer groaned: "Xu Nan's propaganda is more subtle, so it has achieved such an effect. ”

Spielberg walked a few steps around the room, and then said: "So, the key to the problem now is to make the audience wake up to the fact that Xu Nan is shooting a movie, and the aliens in his movie are fictional?" ”

The producer nodded: "At present, we can only do this, otherwise we will not be able to compete at all if we continue to let the influence of Huaxia director Xu Nan's film continue to ferment." ”

"At the same time, I suggest increasing the publicity of our films, no matter what, there is no problem with the quality of our films, and the reputation is very good, as long as the publicity is effective enough, it can rely on word-of-mouth to break the circle."

Spielberg nodded: "Then let's do it." ”

After saying that, he couldn't help muttering: "How the situation came to be like this, it's really incomprehensible." ”

The producer smiled wryly.

He also found it difficult to understand that he had persuaded Spielberg not to advance the schedule, just out of prudence, in fact he did not think that the extremely high-quality "Western Story" would fail, but he just didn't want to take risks.

But he didn't expect that Xu Nan would crush "Western Story" with false propaganda, which exceeded his expectations.

It is impossible to withdraw the gear, because they can't bear this loss at all, and the only way is to grit their teeth and stand up until the day when word of mouth ferments.

It is impossible for the audience to be stupid enough to watch the movie and think that it is true, or is it really so stupid, then he will have no choice.

The key now is to make the audience who watch the movie wake up to the fact that Xu Nan is just making a movie, and the aliens in his movie are fake.

Otherwise, allowing more audiences to enter the theater to watch "Area 51" will consume their enthusiasm and funds for watching the movie, which will be a very bad result for "Western Story".

Following this line of thinking, the producers began to communicate with the media, asking them to tell the audience that Xu Nan's "Area 51" was fictional and that the aliens in it were fake.

In fact, without the need for the producer to contact, the media has long noticed the movie "Area 51".

The single-day box office is more than 130 million, setting a box office record, which is a phenomenon that only a phenomenal movie can achieve.

And a phenomenal movie will inevitably arouse the attention of the whole network and even the whole society, so that everyone will pay attention.

Ordinary hit movies, at most, are a gust of wind, and everyone forgets about it after it blows.

But a phenomenal movie is a storm, everyone will be swept away, even if you are usually immersed in your own small world and don't pay attention to the outside world at all, you will definitely hear relevant news.

This is a phenomenal movie.

The media reported wildly, and the news poured out like a volcanic eruption.

"District 51 grossed 135 million on the first day."

"District 51 broke a record at the single-day box office."

"Huaxia director Xu Nan has created a miracle again."

"Why everyone chooses to watch Area 51."

""Western Story" was an unexpected hit, and the single-day box office only exceeded 10 million."

"What is the reason behind the rise of the dark horse "Area 51"."

"Is Area 51 a non-fiction documentary, or a fictional film."

"It's rumored that there are aliens in Area 51, whether it's true or not."

"District 51 is scheduled to be the box office champion of the year and hit the global box office record."

"Huaxia director Xu Nan: No one understands movies better than me."

"Audiences flocked to the theater, and there was a rare spectacle in theaters standing to watch a movie."

The media is all crazy, 60% of the news is related to the movie "Area 51", there are other news, but no one will watch it if it is released, and everyone's attention has been focused on the movie "Area 51".

Phenomenal movie, terrifying!

(End of chapter)