In the conference room, Liu Yang, who had been waiting for a few minutes, met Shi Dingtian, the boss of the Giant Group.

This is a business legend, the previous generation died in a car accident, inherited the family property at a young age, went bankrupt, and a few years later made a comeback into the field of health care products, and in a short period of time laid a large piece of the country, becoming the leader of the health care products industry.

It is very difficult for such a big guy to convince him to change his mind.

But Liu Yang is very confident this time.

Entering the conference room, Shi Dingtian said hello to Liu Yang and got straight to the point.

"Director Liu, Director Xu Nan hasn't agreed to my conditions yet?"

"I'm just weird, it's so hard to get a close-up of a few seconds?"

"50 million is enough to make a movie."

Liu Yang smiled: "Chairman Shi, please don't worry. ”

"50 million can indeed make a movie, but it is not necessarily whether the audience buys it or not."

"Our director Xu Nan is the highest-grossing director in China, with three movies with a box office of more than one billion, and "District 51" once won a billion dollars at the box office in North America."

"Hmph." Shi Dingtian snorted coldly and didn't speak.

If it weren't for Xu Nan's fame, he wouldn't have invested 50 million.

Liu Yang said: "It is precisely because of our Mr. Xu's excellence in the quality of the film that he has been able to succeed repeatedly, so the ten-second close-up you mentioned by Chairman Shi really makes us very difficult." ”

"So, how about we give each of us?"

Shi Dingtian frowned: "What do you mean?" ”

Liu Yang said: "It's very simple, we will give you a set of advertising and marketing plans for free, and Chairman Shi, you will also take a step forward and give up the close-up picture." ”

Shiding Weather smiled: "Do you think that I'm a professional, so it's better for you to know how to market." ”

"I invested 50 million, so much money, but in exchange for picking and choosing."

"I said, don't you take your movie too seriously?"

Liu Yang remained calm: "Chairman Shi, don't be impatient, let's read the advertising plan first and then talk?" ”

"We, Mr. Xu, once made a movie with a cost of only tens of thousands of dollars hit the box office to one billion through marketing."

"Insiders even say he's a film marketer, not a director."

Shi Dingtian took a deep breath: "Okay, I'll see what your advertising and marketing plan looks like, if you don't satisfy me."

Having said that, Shi Dingtian has actually made up his mind to pay attention to this advertising placement.

What are you kidding, 50 million funds, wherever you put it, it's the same existence as your grandfather, send money to your movie, and bargain for me.

I really take myself seriously, don't you?

Liu Yang took out the laptop in his bag, put it on the table, and motioned for Shi Dingtian to come and take a look.

Shi Dingtian was angry, and his eyes looked at the screen of his notebook, which was the specific content of the advertising and marketing plan.

The first thing he saw was the bold and enlarged advertising slogan.

"There are no gifts for this year's holidays, only brain gold is accepted for gifts!" 》

In an instant, Shi Dingtian was stunned as if he had been struck by lightning.

His eyes lit up.

Holidays!!!

As a business tycoon, he immediately realized the weight of this advertising slogan.

To put it bluntly, this advertising slogan alone is worth far more than 50 million.

Without Liu Yang doing anything, Shi Dingtian picked up the mouse himself and began to quickly look through this advertising and marketing plan.

Broadcast on TV stations.

Viral marketing.

Take advantage of people's good face psychology.

The more I looked, the more excited Shidingtian became.

This advertising and marketing plan is simply epoch-making.

To put it bluntly, this is a nuclear weapon in the health care industry.

This advertising and marketing plan may not be suitable for other products, but it is simply too suitable for health care products.

Shi Dingtian read it word by word carefully, wanting to keep this plan firmly in his mind.

It's a pity that a few minutes later, Liu Yang closed the laptop directly.

"Chairman Shi, what do you think of our advertising and marketing plan?"

Shi Dingtian originally wanted to take a gesture, but when he recalled the advertising and marketing plan he saw just now, he didn't hold back in the end.

He slapped his thigh: "Very good, very good." ”

"It's a genius marketing plan, 100 percent for our product."

"I didn't expect Director Xu Nan to understand advertising and marketing so well, if he was also in the health care products business, I might go bankrupt."

Liu Yang laughed.

Sure enough, he didn't guess wrong, Shi Dingtian, a professional, immediately saw the value of this advertising and marketing plan.

It seems that he can talk about the conditions.

"So, Chairman Shi, what we said before, remove the close-up of the brain god Jin in the movie."

Shi Dingtian said happily: "No problem, I only need a three-second close-up of the advertisement." ”

"On top of that, I'll add another 10 million."

Liu Yang smiled.

Shi Dingtian said again: "However, I have one more request. ”

Liu Yang frowned: "Please speak." ”

Shi Dingtian rubbed his hands: "I want to meet with Xu Nan and have a good chat about advertising and marketing." ”

Liu Yang showed a helpless look: "I can't make the decision about this, I need to go back and discuss it with our President Xu." ”

Shi Dingtian nodded: "No problem, I'm waiting for Mr. Xu's good news." ”

Through this advertising and marketing plan, he has developed a strong curiosity about Xu Nan.

No wonder Xu Nan was able to come out with a bad porcelain movie and become the leading director in China.

Just with a keen grasp of consumer psychology, he sighed to himself.

So he very much wanted to meet Xu Nan, have a chat, have a spiritual exchange, and expand his thinking.

Leaving the Giant Group, Liu Yang called Xu Nan.

"Mr. Xu, good news, Shi Dingtian has agreed to shorten the close-up of Brain God Jin to three seconds."

"In addition, he added an additional 10 million, and the cost of advertising placement has reached 60 million."

Xu Nan laughed: "He has a little vision." ”

This is his plagiarism of the advertising and marketing plan of the famous health care product Brain Platinum in his previous life, which is extremely valuable.

Health care products are like placebos, you have to say that they are useful, it seems to be a little useful, but if you think about it carefully, it seems to be useless.

Therefore, if you want customers to buy health care products willingly, you must give health care products new value.

This value is gift-giving.

The Chinese nation needs human relations during the New Year's holidays, and what to send at this time has become a problem.

Everyone's tastes and favorite things are different, and if you give something that is not appropriate, even if people don't say it, you will feel unhappy.

In this case, if there is a health care product that is advertised all over the world, saying that the gift will be given to so-and-so, it will definitely be able to cause a trend.

In his previous life, Brain Platinum relied on this to become popular, and a certain bigwig surnamed Shi relied on this to turn over and make more than a billion dollars.

Similar things include a good back, a small pot of tea, and a reading machine.

It's all said to be useful and somewhat useful, but in fact it's useless, but they all rely on viral marketing and grasping a certain pain point in consumer psychology.

This kind of thing is not worth mentioning if it is broken, but it is really hard to think of it before it is broken.

Shi Dingtian is willing to add an extra 10 million, which shows that he understands this advertising and marketing plan and the value contained in it.

The 60 million ad placement is not so much used to implant ads in the movie, but rather the cost of buying advertising and marketing solutions.

Don't be too expensive, many times, a good advertising and marketing plan can completely bring a company back to life.

The aroma of wine is also afraid of deep alleys, an advertisement saves a company, and there are not too many similar examples in the business world.

Liu Yang said again: "By the way, Mr. Xu, Shi Dingtian said that he wanted to meet with you and communicate, you see."

Xu Nan said indifferently: "No problem, just make an appointment." ”

"People gave 70 million, and it is nothing to see each other."

Knowing that Xu Nan was willing to meet, Shi Dingtian was very happy and settled on the most luxurious hotel in the local area.

There were only two people in the private room, him and Xu Nan.

After meeting, Shi Dingtian raised his wine glass very enthusiastically: "Director Xu, I toast you." ”

"Your advertising plan is really good, it can be said that it has opened the door to a new world for me, and made me think a lot of things clearly."

"Thank you."

Xu Nan also hurriedly replied: "No, no, it's just luck, I just thought about it." ”

Shi Dingtian shook his head: "This is not a fool's guess, this is the best health care product advertising and marketing plan ever." ”

"As the saying goes, a second-rate company solves the needs of customers, and a first-class company helps customers create needs.

"In the future, as long as someone gives a gift, I will think of my brain god gold for the first time."

"So this advertising and marketing plan is very important to me."

Xu Nan nodded in his heart.

It seems that this Shi Dingtian is an understanding person, no wonder he has been able to get to this point, just this acumen, many people are not as good as him.

However, on the surface, Xu Nan still remains modest.

After three rounds of drinking, both of them were a little drunk.

Xu Nan reminded: "Mr. Shi, my advertising and marketing plan requires large-scale investment, and if the initial investment is less, I am afraid it will have no effect." ”

Shi Dingtian immediately laughed: "Brother, I dare to invest 60 million in advertising even a movie that has not yet been made, such a good marketing plan, do you think I can spend less." ”

Xu Nan nodded.

That's right, this Mr. Shi is so heroic, it can be seen that he is a bold person.

Only such a person can give full play to his viral marketing plan.

This advertising and marketing plan is given to him, which is considered to be the right person.

Shi Dingtian was slightly drunk: "Brother, you can take a good look." ”

"I promise, I'm going to surprise everyone this time."

(End of chapter)