Giant Group.

In the conference room, all the company's senior executives are reporting the good news.

"In just half a month, the sales volume of Brain God Gold skyrocketed and became the first in the same category."

"Now dealers everywhere are frantically urging goods, and we can't supply them."

"The sales of other kinds of products are also very good, and now as long as the sales are said to be from the same company as Brain Shenjin, consumers will buy them directly."

There was an air of joy in the meeting room.

Shi Dingtian smiled.

The health supplement industry is highly competitive, but again, the profits are staggering.

For the sake of so-called health, consumers who usually have to bargain for a few dollars of cabbage do not hesitate to pay for high-priced health care products.

It's even more impossible to bargain when giving gifts, because giving gifts is about face.

"Buckle up."

Shi Dingtian tapped his finger on the table, and looked around the company's top executives: "I remember that when I wanted to advertise in a big way before, some people said that this was a wrong behavior and would drag the company into the abyss. ”

The room fell silent.

There were indeed many high-level officials who opposed Shi Dingtian's radical advertising methods, thinking that it was too risky.

But now it turns out that Shi Dingtian is right.

"Ahem." A senior executive of the company said: "I'm sorry chairman, it's us who is superficial, we didn't expect advertising to produce such a good effect." ”

"The chairman is worthy of being the chairman, and his vision is really beyond us."

"In the future, I will absolutely and unconditionally support the chairman's decision."

"The chairman is always right."

In the conference room, there was a sound of flattery.

Shi Dingtian smiled, and his heart was very useful.

Of course.

He also understands that he does have credit for this wave of brain god gold sales, but the person with the greatest credit is Xu Nan.

It was Xu Nan who first proposed viral brainwashing marketing and associated brain platinum with gift-giving.

If you give 100 copies to this marketing, then Xu Nan's marketing is the one in front, and he is doing the things in the back.

The things that come in the back are important, but if there is no one in front of them, everything is meaningless.

Shi Dingtian has already made up his mind.

In the future, Xu Nan will make movies, no matter what it is, if he can implant advertisements, he must definitely implant them.

With such a talented person, the movie is bound to be a big hit, and the product placement will definitely not be a loss.

With the passage of time, soon, the news of Xu Nan's advertising reached the ears of insiders.

In a group where insiders gathered, someone sent a message.

"Do you know that Xu Nan recently filmed an advertisement?"

"What advertisement?"

"I don't accept gifts for this year's holidays, and only accept brain platinum for gifts."

"Poof."

"It turned out that he took it."

"This advertisement really made me speechless, it was so brainwashing, and now when I see this line, I can immediately sound that demonic voice in my head."

"Who says it's not, this advertisement has been everywhere lately, it's annoying to death, it's too magical."

"It turned out to be taken by Xu Nan, no wonder."

"Anyway, he's not preparing a new movie, why is he making commercials again."

"Advertising directors seem to be also classified as directors, although the industry is generally reluctant to admit it."

"So Xu Nan's filming as a director is his job?"

"But there's no need for that, advertising directors despise the existence at the bottom of the chain, but there are a few who are willing to shoot commercials if they are successful."

Indeed, there is also a chain of contempt for directors in the industry, those who make movies look down on those who make TV series, those who make TV series look down on those who shoot variety shows, and those who shoot variety shows turn their heads and despise those who shoot advertisements.

As some people say, the director of advertising films is the lowest level in the circle, and many people don't even think that those who make commercials are directors.

So insiders are very curious why Xu Nan suddenly turned his head to shoot commercials.

"Legend has it that the Giant Group invested 60 million in Xu Nan's new movie, just to implant their company's products, so Xu Nan reciprocated the favor and sent them an advertisement."

"That's it?"

"It seems so."

"Is there anyone in the know who said how effective this advertisement is?"

"It shouldn't be too good.,This advertisement is annoying to watch.,There's no technical content at all.,Turn on the TV and it's two animated villains singing there What are you singing about this year's holidays.,Gifts are only received for brain gold.,Repeat it several times in a row.,Listen to the buzzing head.,I can't wait to smash the TV.。

"On the contrary, this advertisement works very well, and Brain God Gold has been sold out of stock."

“？”

"Why?"

"The reason is very simple, the advertising effect is good, now let you buy health products, are you willing to buy brain gold or willing to buy a name that you have never heard of at all."

"Poof."

"It's still going to be like this."

"It seems that this is really the case, the same product is in front of me, I will definitely choose the one I have heard, and most people should choose the same as me."

"So Xu Nan's advertising was a big success?"

"That's right."

"This guy."

"Don't look at people with old eyes, this guy is very capable."

Insiders still sigh at this matter, after all, Xu Nan is also a figure in the circle, and his every move will attract attention.

Unconsciously, Xu Nan is already recognized as a great director, and a casual move will cause heated discussions in the circle.

The entertainment industry is just talking about it, and the health care product industry is about to turn upside down.

Brain God Gold and other kinds of health care products of the Giant Group sold well, and other companies in the same industry were all killed.

"I'm sorry, recently all the health care products in our company have been unsalable, and I can't sell them if I want to."

"Who isn't, our company's health care products are specially developed to supplement the brain, and the brain god gold is a big seller, our company's products can't be sold at all, and everyone has to return it."

"Our company's sales of health care products have also plummeted, and we are almost out of food."

"It's all to blame for the damn Brain God Gold advertisement, consumers are all going to buy Brain God Gold, and other products can't be sold at all."

"That's right, who would have thought that an advertisement could have such a big effect, I would have known that I would shoot it too."

"This advertisement has no technical content at all, it relies on repetition and brainwashing."

"Why are consumers so stupid, such a simple advertisement is useful, don't you dislike this advertisement is annoying?"

Everyone in the circle felt speechless.

But the reality is often like this, after many ideas come out, everyone often suddenly realizes that this matter is so simple, but before it appears, it is impossible to think of life or death.

The advertisement of Brain God Gold is also like this, before it appeared, no one could have imagined it, and after it appeared and had an effect, everyone suddenly realized that it was so simple to want the product to sell well.

But by this time, I knew that it was too late.

The first person to eat the crab has already robbed the benefits, and the latecomers want to copy it, but it is useless, and the effect is definitely not as good as the first one.

A health care product company has been gloomy recently, and when the meeting was held, the company's boss slapped the table angrily.

"Why is it such a simple advertising and marketing plan, you people have not thought of it."

"Usually, one by one they say that they are very talented, but one by one the advertisements are all things, and they have no effect at all."

"Now it's okay, all the meat has been eaten by the Giant Group, and we can't even drink the soup."

"The company's products can't be sold at all now, what do you say?"

The people in the company were all speechless.

After the boss made a fire, a senior executive of the company spoke weakly.

"The advertising of the Giant Group was not designed by themselves, but by Xu Nan."

The company's boss moved with a moving expression: "Xu Nan? ”

"Yes, Xu Nan, the director with the highest cumulative box office in China, and also the director who is the best at marketing in the circle, he has used marketing several times to make bad movies arouse heated discussions on the whole network, and then the box office is a big hit."

"Insiders say he's a film marketer, not a director."

The company's boss suddenly had an idea: "Find a way to contact Xu Nan and ask him to help us design an advertisement." ”

Not only this company, but also several health supplement companies have similar thoughts.

"Go to Xu Nan and ask them to help us shoot commercials."

"No matter how much it costs, we have to ask Xu Nan to help us shoot an advertisement."

It's no wonder that these health care products industry is in such a hurry.

The brain god gold is a big sale, and they are the ones who suffer the most.

Health care products, after consumers buy them once, they will not buy new ones for a few months, and even some people buy health care products just for gifts, and may not buy them again in the future.

Consumers are all going to buy Brain Shenjin, and all the health care products of other companies are unsalable, so you can't be in a hurry.

Pinnacle Films.

Xu Nan received a call from Liu Yang.

"You say, there are a lot of health supplement company owners who have approached you and wanted to put their products in their movies, and asked me to design ads for them?"

Liu Yang nodded: "Yes, many health care product companies have found me, and the bids are higher than the other, and some are even willing to pay 100 million." ”

These people who sell health care products are so rich.

Xu Nan shook his head: "Reject them, I have already designed advertisements for Brain Shenjin, and it is impossible to help companies in the same industry design advertisements, otherwise it would be too unprofessional." ”

Although the bidders were high, Xu Nan still couldn't help them design the advertisement.

One is that it is very unethical.

The second is that he can't do it when he designs an advertisement, because of the health care product industry, he remembers this advertisement.

Liu Yang replied on the other side of the phone: "Okay, Mr. Xu, I will refuse them immediately." ”

"But other companies also came to me, hoping that Mr. Xu would help them shoot advertisements, and you would also refuse to do so?"

Other companies?

Xu Nan asked, "What kind of companies are there?" ”

"There are people who sell cookies, there are people who sell clothes, there are people who sell adult products, in short, there are many companies." Liu Yang took stock and asked, "Do you have to refuse all of them?" ”

Relying on the fact that he does not receive gifts during this year's holidays, and only receives brain platinum, Xu Nan has become famous in the advertising industry, and many companies are worried about the sales of products.

In these days, it is really difficult to sell things, and finally there is a successful example, so you must make it up.

Xu Nan thought for a while and smiled: "The health care products industry refuses all, but there is no need for other industries to refuse." ”

"Well, you make a list of these companies that come up, and I'll see which companies to advertise."

Liu Yang replied: "Okay, I'll do it right away." ”

Hanging up the phone, Xu Nan smiled.

Unexpectedly, because of an accident, he actually became the new favorite of the advertising industry.

Isn't this a coincidence, it just so happens that he has a lot of advertisements from his previous life in his mind, and he can use it with an adaptation.

It's time for the advertising world to feel the shock of his Xu Nan.

(End of chapter)