Chapter 623: Anti-Heaven Marketing Plan
"I don't understand, why is the box office of "Fireworks" so low?"
In the face of Liu Dongdong's complaints, Tao Heng could only remain silent.
He also couldn't understand why the box office of this movie was so low.
The quality of this movie is really good, and the reputation is also very good, which is a lot better than other romance movies.
Theoretically speaking, how can this kind of high-quality movie not lose money at the box office?
But the reality is so cruel, the box office trend of "Fireworks" has been declining, and it is obvious that it is a rhythm of loss.
Liu Dongdong tried his best, but the box office of the movie just couldn't rise.
After determining that there was no hope, he gave up and complained to his good brother.
"Lao Tao, I spent two years preparing for this movie, and when I watched it, I felt that it had great potential, in order to get the author to agree to sell the copyright, I came to the door five times, five times."
"Later, in order to find a film and television company to attract investment, I went to all major domestic film and television companies, and I said that I was dry, and finally brought in 80 million."
"At that time, there was a boss who said that he could invest 30 million, but he wanted the heroine of the movie, and I refused it for the sake of the quality of the movie."
"I thought to myself at the time, I must not tarnish the film with capital, I must shoot the story in my mind, and I must not compromise, even if I can't attract investment."
"When the film was reviewed, some people said that this movie involved a bad orientation and asked me to delete it, and I had to run around to make the movie successfully released."
"In the later stage, in order to compete with the theater chain for the film arrangement, I drank with representatives of several theaters at the wine table."
"I put so much effort and so much effort into this movie."
"But why do you say?"
"Why is my movie so low at the box office, why?"
Liu Dongdong slapped the table hard, and his palms were red.
He was unwilling, really unwilling.
Why pay so much, movies can't make money.
"Lao Liu, you're drunk." Tao Heng comforted and reached out to snatch Liu Dongdong's wine glass.
"I'm not drunk."
"I'm just not convinced."
Liu Dongdong directly took the wine bottle next to him and poured a big sip into his mouth, wiping the corners of his mouth with his hand.
"Xu Nan deliberately made bad movies, not only to make money, but also to make a lot of money, and the audience didn't care, so that the box office of his new movie "Electric Mother" broke 3 billion, and Xu Nan became a big boss."
"I worked hard to make a good movie and repay the audience with sincerity, but the movie just lost money."
"Why?"
"Why ????"
Liu Dongdong slammed the wine bottle to the ground.
"Bang."
The sound of the bottle breaking was crisp and loud.
Tao Heng sighed: "Lao Liu, I don't blame you. ”
"Not all hard work can be rewarded, it doesn't matter if this movie fails, let's learn a lesson and strive for the next movie to make a comeback."
Liu Dongdong smiled bitterly: "How can it be so easy, this movie loses money, and it will be even more difficult to attract investment in the next film, and the management may have to interfere in the casting, and when the rights are restricted, what good movie can I make at that time." ”
"It's a pity that my "Fireworks", a good movie that took me three years to get together, is just buried."
"Such a good movie can't make money."
"Huh."
Liu Dongdong's expression was extremely sad.
Tao Heng could only remain silent.
At this time, it is inappropriate to say anything, so you can only wait for Liu Dongdong to vent his emotions first.
There was a depressing silence in the room.
After a while.
Liu Dongdong smiled bitterly: "Lao Tao, I'm sorry to let you listen to me complain so much." ”
"I'm just uncomfortable and say a few nonsense, don't take it to heart."
"It's fine."
Tao Heng shook his head.
The relationship between the two is so good, how could he care.
On the contrary, he was very sad that Liu Dongdong's efforts were not rewarded.
After drinking a meal and venting the depression in his heart, Liu Dongdong's mentality can be regarded as adjusted.
He said goodbye to Tao Heng and prepared to go back.
"Wait for Lao Liu."
Tao Heng suddenly stopped Liu Dongdong.
"What's the matter, Lao Tao, is there something wrong?"
Liu Dongdong looked back in confusion.
Tao Heng hesitated for a while, then asked, "Lao Liu, do you want to make "Fireworks" profitable. ”
Liu Dongdong smiled bitterly: "I definitely want to, I dream about it, but the box office of this movie just can't go up, what can I do." ”
Tao Heng said seriously: "I have a way. ”
Liu Dongdong looked forward to it: "What a way." ”
Tao Heng took out his mobile phone and clicked on it a few times: "I sent you a file on WeChat, you can take a good look." ”
"I remember what you did when "Our Thirty Days" was released, if you want the movie to be a big hit, you can't have a face, you have to be more shameless than everyone else, and you have no discipline, so as to attract the audience's attention and make the movie a big hit."
"This marketing plan was bought by me from Summit Film and Television with money, and it is said that Xu Nan personally conceived and drafted it, and is going to be used as a king to market a movie."
"You also know that Xu Nan is a guy who has a very rubbish character, but he doesn't have the ability, especially in marketing movies, he can be said to be the first in China."
"As long as you can implement his film marketing plan, the movie 'Fireworks' will definitely make money."
"But only if you abandon some of the discipline and dignity."
"Oh?"
After listening to Tao Heng's words, Liu Dongdong's spirits were greatly lifted.
Now he has no other ideas, just to make "Fireworks" turn a profit.
Xu Nan is difficult to say in other aspects, but in terms of film marketing, he absolutely admires it.
Since this marketing plan was conceived and drafted by Xu Nan himself, it is not possible to really bring the movie "Fireworks" back to life.
As for discipline and dignity, Liu Dongdong feels that in some cases it is not important.
With such an idea, Liu Dongdong opened his mobile phone, received the document sent by Tao Heng, and looked at it seriously and carefully.
Looking at it, Liu Dongdong's expression changed.
From the excitement at the beginning, it turned to horror, and then from horror to contemplation.
The reason is very simple, this marketing plan is really rebellious.
It actually makes people eat baba, which is commonly known as Yoneda Gong.
Oh my God, don't you want to be so rebellious.
Such a disgusting thing, just looking at it, is enough to make people sick to their stomachs, and you still want people to eat it?
While Liu Dongdong was shocked, he instinctively believed that this was Xu Nan's marketing plan.
Only Xu Nan can come up with such an anti-heaven and anti-human marketing plan.
So here's the problem.
Does he want to follow the marketing plan?
Tao Heng persuaded beside him: "Lao Liu, if you want to make fireworks profitable, it's best to follow this marketing plan." ”
"You know Xu Nan's marketing ability, bad movies are big hits, and according to this marketing plan, the box office of the movie starts at 500 million."
"Of course, I know this marketing plan is disgusting and difficult to accept, but I think it's worth it for the sake of making money."
"I remember when we brought 'Our Thirty Days' back to life, and now it's time to do it again."
Liu Dongdong nodded again and again after hearing this: "Okay, just do as you say." ”
"I did it."
Liu Dongdong's eyes were red.
What kind of discipline, what kind of face, he is shameless.
He is now wholeheartedly trying to bring the movie back to life.
Make money, work hard to make money, and make money desperately.
For this he can give everything.
Isn't it just eating Yonedako?
He let it go.
(End of chapter)