Chapter 647: Just read it and understand

Anime on the stars, doing so has both advantages and disadvantages.

The advantage is that there is an additional broadcasting platform, which can make the influence of anime greater and expand the audience

The disadvantage is that there is one more playback platform, which will definitely affect the relevant data of Nanmu Video, after all, netizens have one more choice.

Xu Nan's purpose in producing "Those Things About the Rabbit That Year" was to win market share for Nanmu Video, surpass Penguins, and regain the first place on the video platform.

Originally, his idea was broadcast exclusively on Nanmu Video, so that Nanmu Video got the greatest benefits.

Unexpectedly, Lin Ziyi was moved by the story of the anime and wanted to let this anime be broadcast on the stars.

Let her go.

Xu Nan did not agree or object.

Lin Ziyi must have her thoughts when she does this.

Star playback and network playback are completely different concepts, and the intensity of review is also completely different.

Especially the extremely sensitive subject matter of "What Happened to the Rabbit That Year".

Fortunately, this anime is absolutely correct, there is nothing wrong with it, and after watching it a few times over there, it was quickly passed.

It is said that the people who reviewed this anime had red circles under their eyes for several days, and this incident later became a stalk in the review department.

After the review is passed, the next step is to play it on the stars.

This may have some problems for ordinary film and television companies, but it is simply not too simple for Lin Ziyi.

Nanmu Video has cooperative relations with several TV stations, and for the friendship between the two sides, even if the quality of this anime is very rubbish, there will still be people who want it, not to mention that "Those Things About That Rabbit" is of high quality, and there will be no one who wants it at all.

Just when Lin Ziyi was thinking about which TV station this anime would be broadcast on, an unexpected situation occurred.

CCTV is here.

"You're saying you decided to buy this anime and put it on the kids' channel?"

Lin Ziyi looked at the CCTV director in front of her with a look of surprise.

Although Nanmu Video has cooperated with several TV stations, its relationship with CCTV has always been very average.

Because CCTV and local stations are not the same concept, CCTV is CCTV, and the unique CCTV is naturally a level higher than other local stations.

Local stations are only influential in one province, such as the more popular Lantai and Mango Stations, which are only influential in a few provinces.

But CCTV has influence all over the country.

When Lin Ziyi let "Those Things About the Rabbit That Year" be broadcast on the stars, she only thought about broadcasting it on local stations, and never thought that it could be broadcast on CCTV.

The reason is very simple, CCTV's requirements are too high, because of the relationship between the national crowd, every TV series and animation broadcast by CCTV must be foolproof to avoid controversy.

Especially in the main theme TV series of "What Happened to the Rabbit That Year", CCTV is even more cautious, for fear of being provoked and there will be problems.

So.

Lin Ziyi didn't think about broadcasting it on CCTV before, it was okay to be able to broadcast it on local stations.

But unexpectedly, CCTV people actually took the initiative to find the door.

"Are you sure, Director Li, are you sure you want to broadcast this anime on CCTV?"

"I'm sure Mr. Lin, and that's not what I meant, it's what I mean."

"There is a leader who has watched this anime and thinks it is very good, educational, and should be seen by more people."

Director Li, who is in charge of procurement, explains why.

Lin Ziyi was surprised and delighted, this is really a nowhere to find the iron shoes, and it takes no effort to get it, but I didn't expect that a leader happened to see the anime, and felt that it was very meaningful, which contributed to this cooperation.

It can only be said that gold always shines.

If it weren't for the excellent quality of those things that year, the leaders would not have been impressed, let alone promoted this cooperation.

"Mr. Lin, so what do you mean?"

"Of course I agree."

Lin Ziyi agreed without hesitation.

Who would refuse the opportunity to cooperate with CCTV.

This is a great thing for the anime "What Happened to That Rabbit That Year".

Of course, relatively, it is not too beneficial to Nanmu video.

CCTV's audience is too wide, and it is conceivable how many viewers will choose CCTV and give up Nanmu Video.

However, on the best side, maybe many viewers will fall into the pit because CCTV broadcasts this anime, and then choose to watch it on Nanmu Video.

Lang is affectionate, the concubine is intentional, and both parties have a strong willingness to cooperate, so it didn't take long for Lin Ziyi to negotiate the terms of cooperation with Director Li, and agreed that "Those Things About That Rabbit That Year" would be broadcast on CCTV and Nanmu Video.

After signing the contract, Lin Ziyi sent a message to Xu Nan.

"I'll tell you a good news, CCTV bought the broadcast rights of "What Happened to the Rabbit That Year", and it will be broadcast on the children's channel, and after the broadcast, many people will see it."

"That's not bad either."

"Aren't you shocked, that's CCTV, the main station."

"Not shocked."

Xu Nan is really not surprised.

A god-level anime like "What Happened to That Rabbit That Year" is a matter of course for it to be concerned.

Xu Nan remembered that in his previous life, this anime was only broadcast online at the beginning, and there was no publicity, but even so, with its top quality and good reputation, he still slowly accumulated a lot of fans.

By the time of the fourth season, word-of-mouth fermented, and the anime finally broke the circle, attracted attention, and was later officially co-opted.

In the previous life, this anime was able to be noticed by the official, and it is normal for this world to be noticed in advance.

After all, this is his Xu Nan's work, which naturally attracts attention.

"Well, it's kind of boring to talk to you."

Lin Ziyi took back her phone.

Although this anime was not produced by her, it was produced by Nanmu Video, and when rounded, it is equivalent to her work.

So she is very happy that "Those Things About That Rabbit That Year" can be on CCTV.

It's time to get the word out.

Although she believes in the quality of the anime "What Happened to That Rabbit That Year", these years, the smell of wine is also afraid of deep alleys, and there is too much information on the Internet, if there is not enough publicity, it is difficult for netizens to notice this work.

Internet.

media

Channel.

As a top video platform, Nanmu Video really unleashes the energy is amazing.

In a short period of time, information about this anime spread all over the Internet.

Relying on the name Xu Nan, it naturally attracted the attention of many people.

Xu Nan!

Anime?

Two things that seem to be incompatible, so strangely connected.

There is a subtle sense of disobedience.

The first reaction of netizens was strange.

"Xu Nan is engaged in anime?"

"It's the Xu Nan I know, right?"

"It can't be harvesting fans."

"Then the question is, does he have fans to harvest?"

"Hitting people doesn't slap their faces, Xu Nan still has fans."

Netizens feel that Xu Nan's anime is a bit peaceful, but it's not unacceptable, anyway, it's normal to cross borders these days.

Xu Nan's engagement in anime sounds a little strange, but netizens still remembered this incident and left a little impression.

The purpose of publicity is actually to leave an impression on netizens.

In this way, when the work is launched, netizens may click in to take a look when they see the news.

Xu Nan's new animation was launched, and most people only knew about it, and they didn't have too deep feelings.

It's the people in the anime field who are most concerned about this matter.

Professionals who know the news feel very uncomfortable as if they have been stabbed in a hornet's nest.

"Why did this guy suddenly get anime."

"Who knows."

"You don't know that Xu Nan is the boss of Nanmu Video, during this time, Nanmu Video's market share was overtaken by Penguin because of an anime, so he may want to reoccupy the market and surpass Penguin by producing a good anime."

"Does he know how to make a good anime?"

"He probably thinks he understands."

"Heh, I hate this kind of self-righteous layman the most."

People in the animation industry feel very uncomfortable with Xu Nan's sudden crossing of the line to engage in animation.

It's like being offended when a professional hears all sorts of irresponsible comments about his work from a layman.

Don't think about it, Xu Nan definitely didn't make it himself, but ordered the task to let his subordinates do it.

Then there are unreasonable demands such as asking for colorful black.

This is basically the daily life of anime people.

So it feels ridiculous to see Xu Nan, a famous director, crossing over to engage in animation.

This is equivalent to hearing a professional boxer hear Mr. Ma say that he is going to participate in a regular fighting competition, and what stands out is outrageous.

Let's see what you can do.

The next period of time.

Nanmu Video's promotion of the anime continues.

More information was revealed.

"It's an anime that tells history."

"Use relaxed and witty language to let netizens understand history in simple terms."

"Xu Nan provides the script, and Shen Guang is responsible for the production."

"Nanmu video and CCTV simulcast."

The characters in the anime have also been announced on the Internet.

As soon as the cute and cute anthropomorphic animal images such as the rabbit with the five-pointed star hat, the bald eagle with a cigarette in its mouth, the domineering hairy bear, the footbasin chicken, the bald man and so on were announced on the Internet, they immediately attracted attention.

Netizens were happy.

"What is this?"

"It's a little cute."

"Are you sure you're making anime and not anime?"

"It feels like the youngest childish kind of animation."

"My three-year-old told me he wanted to see it."

"Haha, I was a little interested, but when I look at this image, I'm already an adult."

"So this anime is for kids."

"CCTV is on the children's channel, it must be for children."

"I've been looking forward to it for so long, I wouldn't have been so interested in it if I knew it was for children."

Netizens ridiculed all kinds of things.

The main thing is that the characters of the anime are so cute that they don't look like they're for adults at all.

Penguin Video is concerned about this.

Some time ago, Nanmu Video's market share surpassed them, although Penguin Video relied on the anime Xuanling Continent to overtake it, but this does not mean that it can be relaxed.

On the contrary, the penguins are more wary of Nanmu videos.

Therefore, despite the news revealed by Nanmu Video, the next thing they will launch is a young anime, which still caused concern among Penguin's executives.

He Ye, the director of the animation department, was called over by the top management and asked if the anime would pose a threat to them.

"Rest assured, what is popular in the circle now is adult anime, this kind of thing that children watch, the market is very small, and it will not affect us."

He Ye is very calm.

At first, I heard that Xu Nan and Shen Guang teamed up to make an anime, and he paid attention to it for a while, but when he saw this cute and cute image, he instantly didn't care.

Who still watches this kind of young animation these days?

Adult animation is the mainstream of the market, and no matter how good young animation is, few people watch it.

Penguin executives were relieved.

He Ye returned to the office, and after working for a while, he took out his mobile phone and found that a friend was @ him.

The reason is simple, a group he added quarreled.

The group is basically full of people in the animation circle, and Shen Guang of Nanmu Video is also in the group.

After the news of "What Happened to the Rabbit That Year" was released, many people were asking Shen Guang what was going on?

"Lao Shen, "What Happened to the Rabbit That Year" is really your work?"

"It's not a name, it's completely different from your style."

"How do you think about making this kind of young anime, it's not popular anymore."

"Was it forced by Xu Nan?"

The members of the group are very active, and most of the members here are industry experts and have a deep understanding of the relevant industry.

Shen Guang replied with a smile.

"It's not forced, it's voluntary, and it's not a name, this anime is something I spent a lot of energy to make, and it contains my hard work."

"Why did you suddenly transform and do this kind of young animation, don't you know that adult animation is the general trend of the market now?"

Animation and anime are two very different concepts, and with the exception of a very few professionals, many people can't tell the difference in them.

It just so happens that the group is full of senior professionals, and they know the difference between the two, and they also understand that anime is the trend, and animation is already a bit backward.

Shen Guang explained seriously.

"It's not a young anime, it's an anime for all ages, and I'm sure this anime will definitely be a hit?"

The members of the group were stunned.

“???”

"Old Shen, what are you talking about?"

"Such a simple painting style, such a young character, you told me that it is suitable for all ages."

"Are you really who you are?"

Because it was a bit too much beyond common sense, the group members began to suspect Shen Guang.

Shen Guang was very calm about this.

At first, he and their reactions were the same, but after reading the story provided by Xu Nan, he realized that the style of painting and the image of the characters sometimes do not represent everything.

"It's hard for me to explain to you now, but I can only say that you will understand when this anime is launched."

The people in the group were speechless.

"I don't understand it at all."

"Your young painting style will inherently have a dissuasive effect on many audiences."

"What is popular now is that kind of realistic style.,The more realistic the characters in the anime, the better.,It's best to have the sweat and pores on the face clearly visible.,Your style of painting was popular more than ten years ago.,Now it's long behind.。

Shen Guang spoke again: "I can tell you very clearly that the style of painting and the realism of the characters are not the most important, the story itself is also very important, and even the importance of the story sometimes surpasses the image of the characters and the style of painting. ”

Seeing this statement, He Ye couldn't help laughing.

"Yes, how do you explain the success of "Xuanling Continent"?"

(End of chapter)