Chapter 663: This movie doesn't have a high box office

After finishing the award, Xu Nan began to think about which schedule it would be better for the movie "Alive" to be released.

If it is a commercial film, Xu Nan will never think about it, and it will definitely be released on a popular schedule.

But literary films are a bit of a loss when they are placed in the popular schedule.

Dull and boring literary films are inherently inferior to hot commercial films in this regard.

finally had a holiday, and most of the audience's purpose was to relax and relax, and few people were in the mood to watch a brain-consuming literary film.

forcibly put it on the popular schedule for release, and the final result can only be applauded.

After weighing the pros and cons and thinking about it for a long time, Xu Nan finally decided to release the movie on May 25.

The choice of this date for release is the result of his careful consideration.

During this time period, the popularity of big-budget movies on May Day has almost dropped, and it will not have an impact on his new movies.

And it was released on May 25, and it can also take a wave of popularity in the summer schedule.

It's decided.

May 25th.

And soon, the news that Xu Nan's new movie "Alive" was finalized spread.

Xu Nan, a top director, will attract many people's attention with his every move, and after the new movie was finalized, it immediately caused waves on the Internet.

In a movie discussion area.

A user made a post.

"Xu Nan's new movie "Alive" is about to be released, what do you think."

It didn't take long for someone to respond.

"I don't want to see it."

"I don't want to see it either."

"I guess it's a good movie, but I really don't want to watch it."

"Yes, life is tired enough, I just want to watch something relaxing, brainless, preferably that kind of refreshing movie, I really don't want to watch that kind of bitter and hateful movie."

"I feel that Xu Nanwen is sick, so I have to make some movies that everyone doesn't like to watch, and it's not good to make commercial films honestly."

"Big directors seem to have this problem, after a few successful movies, they don't know what their surname is, they have to shoot some tall and connotative works, and by the way, they shoot some plots that they think are very educational, thinking that they can wake us up who are confused, in fact, we don't want to be educated, we just want to relax."

"There's nothing wrong with it, many film and television dramas now open their mouths about how profound our work is and what connotation it depicts, but I just like to watch a film and television drama to relax."

"When I saw Xu Nan's movie for the first time, I was shocked, I thought he was a clear stream, but I didn't expect this guy to change."

"It's all the same, at the beginning, in order to make money, I knew that I wanted to please the audience, and after I became famous, I couldn't bend my waist, and I always wanted to educate the audience or express something, and there are few examples of this in all walks of life?"

"Dragon slayers eventually become evil dragons, as if no industry can get rid of this law."

"Anyway, I don't want to watch this movie, and it's bad to watch it."

"I'm going to wait for a while, and then I'll consider whether to watch it or not when the wait evaluation comes out."

The reaction of netizens was very cold.

The main reason is that few people really like to watch literary films.

There is a word called Qu Gao and Kui, which is specifically used to describe this situation.

Maybe Xu Nan's film really expresses a very profound connotation and conveys lofty ideas.

But I'm sorry, it's none of our business.

It's okay for me to applaud, but it's impossible for me to pay to go to the cinema.

The audience has been annoyed by artists who want to express profound ideas and educate the audience, and they are not interested in the kind of things that are profound at first glance.

Especially now, many film and television workers don't understand how to shoot their works, but they don't know all kinds of moral kidnapping routines.

Filming a firefighter drama, let's just say that this TV series profoundly expresses the difficulties and difficulties of firefighter comrades, if you don't think it's good-looking, then you just look down on firefighters, have opinions on firefighters, etc., etc.

Because there are too many cases of similar moral kidnapping, the audience is inherently full of antipathy to all kinds of lofty things.

Xu Nan was also affected by the pond fish.

Of course, the crux of the problem is that everyone doesn't like to watch literary films, there is no special reason, just don't like it, even if this movie is made by Xu Nan.

Unless this literary film is very exciting and can touch the most subtle emotions in the hearts of many people, it is possible to break the game.

The audience doesn't like to watch a dull and boring literary film, but they will definitely not refuse to watch a classic literary film.

But whether Xu Nan's movie is a classic or not depends on the feedback after the movie is released.

In comparison, Xu Nan's fans are okay.

Knowing that Xu Nan's new movie has been finalized, these fans are quite excited.

"Ah, Xu Nan's new movie is set."

"What time?"

"May 25th."

"It just so happened that I was free that day."

"Me too."

"I don't have time that day, but I can wait a few days to see it."

"This is Xu Nan's first literary film, it is very commemorative and worth watching."

"I started to fan Xu Nan's first movie, and I witnessed him grow to this point step by step, Xu Nan's first literary film, I must watch it."

As a maverick director, Xu Nan has no fans as many as those traffic stars, but he is definitely the one with the most directors.

These fans generally have expectations for Xu Nan's movies and are willing to contribute a movie ticket.

Of course.

The fact that these fans are willing to watch Xu Nan's movies does not mean that they like literary films, just because they want to support Xu Nan.

Many movies are willing to invite traffic stars because of this, fans' money is easy to make, and some stars participate in movies with a large box office.

That doesn't mean you can sit back and relax.

The number of fans of celebrities is limited, and some traffic stars seem to be huge, but the fans who are willing to spend money to buy tickets to support are only so hardcore, and they are only so much when converted into movie box office.

Xu Nan is a behind-the-scenes worker after all, and there are even fewer fans who are willing to spend money to buy tickets to support him, and these fans who support him bring him a box office of tens of millions at most, which is just a drop in the bucket for Xu Nan.

If you want to really make the movie a big hit, you still have to pry those ordinary audiences after all.

These people are the natural box office of the movie.

This point is clearly seen by insiders.

"Xu Nan's new movie is set."

"Is it the literary film that has been circulating in the circle for a long time?"

"Yes, that's it."

"It's like it's called 'Alive'."

"As soon as you hear the name, you know that this movie has a lot of depth."

"I don't know what the quality is."

"The quality should not be much worse, after all, it is a work shot by Xu Nan, and his directing skills are still quite strong."

"That's right, just think about it, starring actress Zhang Li and actor Qin Hao, these two are well-known and demanding actors in the circle, and if you can invite them, the quality of the movie will definitely be no worse."

"Actually, I also think that the quality of this movie should not be bad, after all, this lineup is really top."

"It's a pity that the box office won't be too high."

Yes, the box office won't be too high.

This is the consensus of insiders.

The reason is simple, this is a literary film.

Regarding Xu Nan's strength, insiders believe that everyone generally thinks that this will be a good literary film.

Then again, there are not many literary films with low ratings, as long as you choose a good theme, anyone can make a movie with good quality and no mistakes.

Not to mention a famous director like Xu Nan.

But good quality doesn't mean the audience will buy it.

It is a well-known fact that the box office of literary films is generally not high.

At this time, an insider spoke.

"It's normal for literary films to be not high at the box office, it's not a crime of war, anyway, everyone doesn't make literary films for the box office."

Making literary films is not for the box office, this sentence speaks to many people's hearts.

Truly.

Whoever makes literary films, who is for the box office of three melons and two dates.

Everybody wants something more lofty.

Promote positive energy.

Communicate values.

Enlighten the audience's soul.

And the most important thing is to win the prize.

Nine times out of ten, making literary films is just to win awards, this is an iron law.

Xu Nan made literary films to win awards, this is the consensus.

There is a general law in the circle, and the successful commercial directors do not make good money, so they have to make a good movie with depth and can educate people.

For no other reason, just to win a prize.

"Speaking of which, at this time, Xu Nan's movie should have already applied for the Golden Dragon Award."

"Definitely, ordinary directors have no way, can Xu Nan still have no way?"

"I don't know if Xu Nan can win the award."

"It's definitely no problem to win awards, it's a big director, but you can also win some small awards such as best visual effects and best action."

"How is it possible, Xu Nan is a big director, this time he is obviously rushing to win the best director and the best film, these small awards will definitely not satisfy Xu Nan."

"At the very least, I can get a nomination."

"If the brother is wrong, the most he can get a nomination will be."

"Why, this is Xu Nan's first literary film, and the lineup is so luxurious."

Some people are confused.

After all, the treatment of famous directors and ordinary directors is completely different, and it seems strange that Xu Nan's first literary film can get a nomination at most.

At this time, someone spoke.

"Don't talk about this in the group, if you really want to know the real situation, you can call your seniors, in short, don't talk here."

Some people who are confused contact some well-informed elders by phone or through chat software.

Soon they knew why.

It turns out that the water in this circle is so deep?

Even a famous director like Xu Nan will encounter unspoken rules?

It seems to know something amazing.

Meanwhile.

Chen Pengfei Studio.

Looking at the movie schedule he got through his relationship, his expression was a little hesitant.

The reason is very simple, his new movie has also been filmed, and he is ready to find a good schedule to release it.

What's more coincidental is that this movie is also a literary film, called "The Legend of the Demon Cat".

After the failure of several movies, Chen Pengfei also reflected.

may be because he is a literary film director, he is not very good at making commercial films, and he doesn't know the audience's preferences very well, so he will lose money.

In addition, several movies failed, investors lost trust in him, and it was difficult for Chen Pengfei to attract investment in making movies, so he simply decided to turn back to making literary films.

Literary films are what he is best at, and when he debuted a literary film, he directly won the Golden Bear Award at the Berlin Film Festival, which established his status in the circle.

Later, he made several acclaimed and so-called literary films in a row, and he was promoted to one of the few big directors in China.

Chen Pengfei was originally mixed well in the field of literary films, but if it weren't for the increasingly hot domestic film market, he would not have plunged headlong into the bottomless pit of commercial films.

Now that the commercial field has suffered a setback, it is natural to turn back to making literary films.

And there is another advantage of making literary films, that is, the reputation will never collapse and it is very high.

As long as you shoot a little bit of depth and connotation, even if the box office is very low, some people will still say that this movie is very good, but the audience is too spicy to enjoy such a good movie.

Therefore, Chen Pengfei went back to shoot a literary film "The Legend of the Demon Cat".

This movie is about Yang Guifei's death, the soul turned into a demon cat in Chang'an, the neon monk Kukai came to Chang'an to investigate the case with the official Bai Letian, and gradually dug out the truth, so as to understand Yang Guifei's helpless life of grief and despair.

This movie is said to be a literary film, but it incorporates a lot of elements of commercial films, and it is a fantasy film with the head of a literary film.

In another way, it can also be said that this film combines the advantages of commercial films and literary films, and combines the strengths of both films.

Chen Pengfei is also a big director, he still has a career in pursuit, he has made commercial films for so many years, even if he fails, he has some understanding, and has integrated the advantages of many commercial films into literary films.

In order to shoot "The Legend of the Demon Cat", Chen Pengfei spent two years, and it took a full year to shoot alone, until it reached the best standard in his mind.

Chen Pengfei had high hopes for this film, not only signing up for the domestic Golden Dragon Award, but also signing up for the Berlin Film Festival at the same time.

He won an award at the Berlin Film Festival for his debut work, and Berlin has always been a lucky place for him, and he knows a lot of people there, and several judges guarantee that his film will definitely win awards, but what awards will not be fixed.

In fact, Chen Pengfei has great ambitions, he not only wants to win awards abroad, but also wants to win awards at home, blossom at home and abroad, and revitalize his position as a great director.

At the same time, he also hopes that this movie can achieve good results at the box office, so that others can see it, even if it is a literary film, he can make money.

Knowing that Xu Nan's new movie was scheduled for May 25, Chen Pengfei was ready to move.

When making commercial movies, he may not be as good as Xu Nan, but when it comes to literary films, he is definitely better than Xu Nan.

That's what he does best.

So.

After thinking for a long time, Chen Pengfei suddenly clenched his fists.

It's decided.

It is scheduled for May 25th.

(End of chapter)