As a warrior who tears a goose, Xu Xianzhong's children got two huge goose legs at the dinner table.

It's obviously a small point, but he can easily eat up two goose legs, and just when he wanted to sandwich the meat, he was stopped by the old lady. Xu Xianzhong pouted and looked at the old lady complainingly.

Huang Yunfang just glared at him, and Xu Xianzhong lowered his head and became honest.

But in the next second, the little thing raised its head again, "Mother, I won't eat it, I'm going to catch the goose, catch the biggest, let's go home and eat." ”

As he spoke, the little thing broke free from Huang Yunfang's hand and ran away.

Huang Yunfang also smiled helplessly, "Dingguo Gong ordered, saying that this child can't grow flesh and brains." He also said that he had to find a way to teach him well. It's just that my dad has put a lot of effort into it, and there is no way. Mr. Hu also came to help, but to little avail. Dingguo Gong often said that when he could speak, he could memorize ten poems a day, and when he was three or five years old, he would write articles. ”

Listening to her complaints, Empress Xu looked strange, and coughed lightly for a while: "That...... When Jingchang was a child, I wasn't in Yingtian, but I know what his father was like when he was a child. His father told me that the child was exactly like him. ”

Huang Yunfang was slightly surprised, could it be that she had some misunderstanding?

Empress Xu chuckled: "It's not good for children to be too greedy, but I think Xianzhong has strong bones and can run and jump, so it is a good material for practicing martial arts...... Don't worry, I will keep an eye on him, this is the future of the Xu family, how can I be sloppy! ”

After Queen Xu finished speaking, she turned her head to look at Zhu Zhanji, "Good grandson, do you have any plans?" I can tell you clearly, it's not easy to get money from us! ”

Zhu Zhanji was stunned, "Grandmother, what do you mean?" ”

Empress Xu looked at her daughter-in-law Zhang and said with a smile: "Lingniang has a lot of property in her hands, and she also has to pay for it." Then Empress Xu looked at Huang Yunfang again, "Although your cousin's house is not obvious, I know that when it comes to money, your cousin is much more powerful than your father, maybe your second uncle and third uncle are not his opponents combined." ”

Zhu Zhanji rolled his eyelids, is this really the case?

That cousin is hiding too deeply?

"Imperial grandmother, what do you think we should do?"

Queen Xu smiled: "It's very simple, we are three parties, one person pays 100,000 taels, let you build up the momentum first, as for the operation?" It's up to you. ”

Empress Xu said to Zhang, "What do you mean? ”

"The Queen Mother." Zhang said with a smile: "These chickens, ducks and geese don't just have to be raised. It also needs the recognition of the people, and it can't be sold if it can't be sold. In short, it is necessary to calculate in detail. ”

Empress Xu laughed, "This is like doing business, grandson, you have to remember to learn more from your mother." ”

Huang Yunfang didn't say anything, she just watched silently.

Zhu Zhanji nodded in agreement, and Queen Xu added: "The business lets you do it, a few of us have to look at dividends, if you can't make money, then we will withdraw and beat your ass." ”

Zhu Zhanji was taken aback, this shit is still related to the safety of his buttocks, so he can't be careless.

Zhu Zhanji acted quickly, did not dare to delay for a moment, studied what was the most economical to raise, and pondered what the people liked the most...... Now he is busy, and he has to come here to watch the growth of chickens, ducks and geese, and he has to go to the market to investigate and compare.

He also compiled the information he had collected into a table to study price fluctuations.

After a busy circle, Zhu Zhanji still had no clue, and he also took the time to consult the third uncle, but Zhu Gaosui only said a lot of suggestions on how to publicize...... It boils down to playing money, advertising.

Zhu Zhanji touched his pocket and said goodbye silently, money can't be wasted like this.

Then I went to ask the old lady for advice, and Zhang was willing to teach him, but Zhang's business was a big business, and the people he contacted were all big businessmen, and she really didn't have too many good ways to face ordinary people.

Zhu Zhanji turned around and could only go to Xu Jingchang.

"Uncle Cousin, you have to help me."

Xu Jingchang said: "I haven't even done business, how can I help you?" ”

Zhu Zhanji hurriedly approached, "Don't be modest, I know that in this world, there is nothing you can't do, but the imperial grandfather asked you to be my teacher, and the disciple begged Mr." ”

Seeing that Zhu Zhanji was so well-behaved, Xu Jingchang finally showed kindness, "Actually, it's not difficult to guess what the people want to eat...... Have you ever been on the street? Have you ever seen those stalls with braised sausages? ”

Zhu Zhanji nodded, "I've seen it, but I didn't dare to taste it." ”

Xu Jingchang said with a smile: "You can try it next time, although the things are cheap, but the method is quite exquisite, and there is a kind of ability to turn decay into magic." ”

Xu Jingchang smiled and chatted with Zhu Zhanji about the snacks on the street...... As a megacity with a population of one million, Yingtian's consumption capacity is superb.

No matter how much stuff comes in, it will be consumed, and there will be no waste...... For example, those pig killing shops, the best pork is sent to the market, and even the pig's head, lard, and pig's trotters are wanted.

There will still be some things left, such as pig lungs, pig liver, pig intestines, etc.

Some vendors noticed.

These things are worthless, but they are meat and cannot be wasted...... Therefore, some people specially bought it, added more spices, heavy oil, heavy salt and heavy taste, and took it out and sold it after it was marinated.

Like pork liver, there are people who make it into a snack and add sauce, which is a good dish.

The wharf workers, the cart porters, and especially the Liba who unloaded the coal and got off work, liked to buy some cheap cloudy liquor, and several people sat together.

At this time, I have to serve a few small dishes, drink wine, eat vegetables, and chat for a while, and the fatigue of my body is swept away, go back to rest, and continue to be busy tomorrow.

In fact, Yingtian's vitality has fallen on these people. Those big restaurants, naturally, have distinguished guests. It's about not getting tired of eating, and not getting tired of being fine. Although the façade is large, the business is also profitable. But after all, it is not a business that benefits the people, and it is contrary to what His Highness wants to do. ”

Zhu Zhanji nodded again and again, "The master is really in a word, much more clever than my mother." ”

Xu Jingchang raised his eyebrows and continued, "In fact, from the business of these small citizens, it can be seen that the things that ordinary people like must be cheap first...... It's very, very cheap, for example, they earn 50 wen a day, and this one is better 35 wen, at most not more than 10 wen, otherwise it will definitely not be sold. ”

Zhu Zhanji nodded, "Yes, the price must be low." ”

Xu Jingchang said again: "It's useless just because the price is low, you still have to make things delicious...... What is delicious, in my opinion, is enough oil and water, enough taste, and heavy taste, which is what the people below can accept the most. You can go and inquire, steaming japonica rice, add a piece of meat oil, a spoonful of sauce, no one will say that it is not fragrant. ”

Zhu Zhanji immediately agreed, worthy of being his cousin who invented roast duck, and he is a big connoisseur among foodies.

"Then the master hurry up and tell me, what should I do?"

Xu Jingchang said with a smile: "It's not easy, you have to be heavy with oil and salt, and you need to fry it directly...... Isn't it obvious to add more spices and use more salt? ”

As soon as he heard this, Zhu Zhanji was immediately disappointed, "I said master, what else can I do for you?" My mother said this...... Salt is not cheap, and even if you can help, what about oil? Where can I get so much cheap meat? You said that lard bibimbap is the best, who wants to fry it in lard? There are also spices, although the court officials can't stand the conversion of pepper, but the common people still can't afford to eat it! ”

Xu Jingchang smiled implicitly, "It's not stupid to be able to say these words, but that's all...... Nothing has grown. ”

After receiving such a low evaluation, Zhu Zhanji was unconvinced: "Master, what good way do you have to fail?" ”

Xu Jingchang smiled: "It's not simple, let's say the same...... Let's talk about this oil first, where do you think it will come from? ”

Zhu Zhanji thought for a while and said: "I seem to have heard from the third uncle that soybeans have been planted in Liaodong, and rape has also been planted in Daning, which is transported from the north to the south...... But I also asked, and the third uncle said that these oils are not cheap, and after a long time, they will turn black. It's ugly. ”

Xu Jingchang smiled: "Well, I still put my heart into it this way...... But do you know the palm oil that is abundant in the South Seas? ”

"Palm oil?"

"This is used by the natives of the South Seas, it is produced from palm trees, and the oil is extracted from the fruit, and the yield of palm oil is five times that of peanuts and nine times that of soybeans on the same plot...... This oil is resistant to high temperatures, and it is perfect for frying food. ”

Zhu Zhanji was overjoyed, "Master, is this really the case?" ”

Xu Jingchang said with a smile: "Not only that, you also know the situation over there in Nanyang, the fleet of the Three Treasure Eunuchs is killing casually over there. As long as you send people over, occupy a piece of land, plant palm trees, squeeze out the oil, and transport it back to the Ming Dynasty, this is a good business. ”

When Zhu Zhanji heard this, he nodded again and again, "Yes, there are also spices, and there are a lot of spices in Nanyang, and you can get them back together by the way." ”

Xu Jingchang nodded, "Then can you see the benefits of doing this?" ”

Zhu Zhanji thought for a while, "First of all, the master does things, but I'm afraid that he won't just make money. ”

Xu Jingchang gave him a roll of his eyes, am I such a vulgar person?

Zhu Zhanji thought about it seriously and said, "The master wants people to go to Nanyang and occupy the land, right?" ”

Xu Jingchang smiled, "I finally found a way, the Three Treasure Eunuchs have worked hard to explore, if they just promote the power of heaven, is it too expensive?" Let's earn it back! ”

Zhu Zhanji deeply agreed, he used to hate the dog father and the dog grandfather for wasting their money, and he also thought that if he ascended the throne, he would stop the unprofitable face-saving project like going to the West.

But listening to what the master said, not only can you not stop, but you have to become bigger and stronger!

Don't say anything, let's toss it up!

Coming out of Xu Jingchang, Zhu Zhanji began to arrange.

Oil, spices, need the fleet to pass, and there is no hurry.

But try the taste of the people, you can still do it.

The first product launched by Zhu Zhanji is fried chicken!

The big pot is hot with oil, and the little chicken wrapped in mush is thrown in, and it is taken out in a minute or two, and it can be eaten, crispy and delicious, and steaming.

Zhu Zhanji not only sold, but also did the business at the door of the imperial court.

On this day, Xu Jingchang was dealing with official documents, and Hu Hu came in from outside, holding an oiled paper bag with a fried chicken inside.

"Dingguo Gong, who do you say is so bold? They even ran to our door to spread wild, do you think you want to drive them away? ”

Xu Jingchang gave him a blank look, "If you can return the things in your hand and drive people away, I will count you as a wholehearted servant." ”

Hu Hu was speechless for an instant, and could only say, "Didn't I have time to eat!" Too busy, too busy. ”

Xu Jingchang snorted, "Don't talk nonsense, hurry up and bring it." ”

Hu Hu was still hesitating, Xu Jingchang snatched it with his hand, and directly tore the next chicken leg...... Hu Hu saw it in his eyes, but he was in a hurry, and hurriedly tore off the other chicken leg, but it didn't all fall into Xu Jingchang's mouth.

Xu Jingchang chewed twice, his lips and teeth were fragrant, how to say, fried chicken, as long as the craftsmanship is not too poor, the taste is almost the same.

If you want to have happy water, it's perfect.

"Master Hu, how are you eating?"

Hu Hu smiled: "Hungry, full belly." ”

Xu Jingchang smiled faintly, "Then what if you can eat chicken every once in a while in the capital?" ”

"That'...... That's the prosperity of the ages! It's just that this one is only fifty yuan, and I'm afraid that the people can't afford it! ”

Xu Jingchang smiled again, "Don't worry, the price will be cheap soon." ”

Xu Jingchang's mouth is really similar to Kaiguang...... First in the inner city, in front of the government office, the fried chicken sold well, and then it appeared in the outer city, and it was very intimate, and the price was reduced to 30 wen.

And a fried chicken leg only costs eight cents.

Xu Jingchang is still very satisfied with this price, if the price continues to be reduced, it will not be far from the people who can afford it.

Of course, another delicacy is also starting to spread, faster than chicken thighs, and that is naturally eggs.

In the huge capital, there are a lot of pancake stalls, as well as cake stalls, the business is frighteningly good, the people are lined up in a long line, busy scenes, and Zibo barbecue has a fight.

Zhu Zhanji's grandson, the future heir of the Ming Empire, is busy with these small things in business all day long, which makes many people unbearable.

"Xu Jingchang, did you say that you are teaching your grandson and losing your mind as a plaything?" Zhu Di said lightly.

Xu Jingchang said with a smile: "Your Majesty, why does it mean to be a great ambition? ”

Zhu Di frowned, "What, you asked me about it?" ”

Xu Jingchang said: "The minister doesn't dare, the minister just said that if everything goes well, the people of our Ming Dynasty will increase in height in less than twenty years, tall and strong, and powerful, Your Majesty thinks this matter is considered a merit of the Son of Heaven?" ”

Zhu Di pondered: "What do you mean, people can grow stronger if they eat more chicken and eggs?" ”

Xu Jingchang said: "Your Majesty doesn't believe it, you can take a look at my son!" ”

That's right, Xu Xianzhong's kid is similar to a calf...... Zhu Di smiled on his face, "In this way, this matter is extraordinary, our emperor and grandson have done a great thing for the benefit of the common people!" ”

(End of chapter)