Chapter 300: Doing the simplest things to the extreme

Wang Manyin came to visit Bai Mingchuan today, with the intention of asking for help.

Hearing that the other party took the initiative to mention it, he immediately spoke: "Brother Bai, thank you so much." To tell you the truth, I came here to ask for help. The main reason why the scale of the workshop has not been expanded is that I want to regularize the roasting business. However, the new registered trademark 'Six Squirrels' has not been approved, so I can only wait. This didn't just get approved......"

As he spoke, Wang Manyin took out the newly designed pattern and style for the two to check.

The front of the entire package is dominated by bright red colors, which looks very festive. In the upper left corner is the registered trademark of "Six Squirrels", and in the center is written the words "five-spiced melon seeds". The melon seed sunflower pattern is similar to the previous one, and the production address is written at the bottom.

In addition to "spiced melon seeds", Wang Manyin also asked her aunt to design "spiced watermelon seeds" and "spiced peanuts".

"Why do you want to register 'Six Squirrels', isn't the previous 'Lao Wang Five-Spiced Melon Seeds' very good? Are you going to give up now, aren't you pushing the original accumulated customers out? ”

Bai Mingchuan asked puzzled.

He doesn't understand this operation, what is the benefit of registering a new trademark? It is better to use the original one for the same sale.

Bai Mingchuan has learned that in recent years, Wang Manyin's fried goods have a very good reputation in Yuanxi County, and many people buy them to entertain guests during the New Year. Even in Huangyuan City, there are many people who know "Lao Wang's spiced melon seeds".

Now that I suddenly start a new building, I always feel that the gains outweigh the losses.

Hearing this, Zhou Hongyan rarely interjected: "That's it, Manyin, I feel that Mingchuan is right." There's no need to change the brand, it turns out that it's pretty good. ”

"Brother Bai and sister-in-law, if you replace 'Lao Wang' with 'Lao Li'. When you go to the market to buy melon seeds and see the two brands of "Six Squirrels" and "Lao Li", which one do you want to buy in your first impression? Wang Manyin did not answer directly, but asked rhetorically.

Bai Mingchuan put down his wine glass and thought seriously for a moment.

Immediately, he was a little surprised and said, "Let me choose, I should choose six squirrels." ”

"I'll buy six squirrels too." Zhou Hongyan also nodded.

"It's really evil, why do I think the melon seeds of the 'Six Squirrels' brand are more delicious?" Bai Mingchuan had an incredulous look on his face.

Melon seeds are the same melon seeds, why do you just compare the name, I think the former one is more delicious.

He couldn't figure it out, but instinctively felt that there was a university question in it.

"Maybe squirrels like to eat melon seeds?"

At this time, Aunt Zhou Hongyan spoke: "Mingchuan, do you remember that when we were in our hometown, we caught a hairy civet for Wen Feng and them, and they especially liked to eat melon seeds, and Wen Feng has always fed them with sunflower seeds. ”

Wen Feng in her mouth is the eldest son of the two, who stayed in the countryside in the early years, until Bai Mingchuan was transferred to Yuanxi County to work, and then followed his parents to live in the city.

"You have a point,"

Bai Mingchuan thought about it carefully and said, "Squirrels do like to eat melon seeds, but full of silver, it shouldn't be that simple, right?" ”

"That's right, Brother Bai!" Wang Manyin nodded, "Actually, I have done a survey before, and the main buying groups of spiced melon seeds are children and women, who are more willing to spend money." Moreover, compared to other names, animal images have more vitality and affinity, and can also give unique character traits to products. ”

"The squirrel is a very cute animal that gives a sense of closeness to the senses...... In addition, as my sister-in-law said just now, when people think of squirrel food, their first impression must be all kinds of nuts. If I continue to call 'Lao Wang', this name is not much different from 'Lao Li', 'Lao Zhao', and 'Lao Guo', and it is not easy to distinguish it from other melon seed brands. ”

The reason why Wang Manyin talked so carefully was mainly to get more support from Bai Mingchuan.

In fact, not only food, but also many companies in later generations are keen to use animal names as brand names or logos to appear more relatable.

In particular, Internet companies have made extreme use of this kind of naming, such as "a certain fox", "a certain kangaroo", "a certain cat", and "a certain eastern dog".

"Man Yin, as soon as I heard from you, I knew that there was also a university question in this small trademark. If you fail to do business, it is called unreasonable, and it is simply a thorough study of people's psychology. ”

"Brother Bai, do a line of love. I've always believed that even the simplest things can be successful if you do them to the extreme. "Wang Manyin is not pouring chicken soup into the other party. His character has always been like this, either not doing anything, or doing the best he can.

"It sounds simple, but it's not easy to do."

Listening to your words is better than reading a book for ten years.

After listening to the analysis, Bai Mingchuan nodded again and again, only feeling that the trademark "Six Squirrels" was indeed much better than "Lao Wang".

At this time, he remembered Wang Manyin's request for help.

"By the way, what difficulties did you just say?"

"I'm not planning to expand in the near future and open a wholesale store in Huangyuan City. Because I often have to ship goods in large quantities, I want to buy a Dongfeng 140 truck. I don't have enough money on hand for the time being, and I want Brother Bai to say hello to the credit union, can I take out a loan! ”

Bai Mingchuan didn't shirk at all, and asked bluntly: "How much?" ”

"40,000 yuan is almost enough, I asked someone to inquire, and now the Dongfeng 140 is more than 40,000 yuan."

"No problem, you came just in time, some time ago, the mountain construction committee in the province just issued a batch of interest-free paid investment loans, and the former West County also shared a part of the amount. You go back and write an application, let the village and the township stamp it, and I will say hello again and try to do it in the next few days. ”

Even if there was no entrustment from Tian Fujun, Shan Chong Wang Manyin had just analyzed it, and Bai Mingchuan would have taken the initiative to help.

"Thank you so much Brother Bai," Wang Manyin thanked again.

40,000 is not a small amount. If no one says hello, it will be difficult to apply on your own. Even if you can apply, the process will be very tortuous.

"In this case, you will come to the city to live in the city often in the future, and do you plan to move the workshop to Huangyuan City? Do you still need to recruit workers? ”

When Bai Mingchuan mentioned Wang Manyin's processing plant, he still used the word "workshop".

Nowadays, many family workshops are relatively large, with dozens of employees, but they are still self-employed in nature, not companies or enterprises.

And there are some private enterprises, which are all under the collective name during this period.

However, Wang Manyin was afraid that there would be trouble later, so he never planned to take this road.

A workshop is a workshop, it doesn't matter what it is called, it is nothing more than patience for another year, and then next year individuals will be allowed to start private enterprises.

"I still want to open the workshop in Jar Village. Brother Bai, do you remember when we were stationed in Jar Village, we chatted in private? I've always had an idea to make everyone's life better, such as having a meal of rice and white noodles and eating meat at least once a week. ”

"Now there are eight workers in the workshop, and we are going to recruit 10 more in the next step. They receive a monthly salary that benefits at least a dozen families in the village, and they don't have to travel outside. In the future, I will recruit more people. Although the transportation cost is higher than in Huangyuan City, I think it is worth it......"

"Full silver, single rush this, let's drink another one." Hearing this, Bai Mingchuan's eyes also flashed.

He knows Wang Manyin and knows that the other party is a person with ideas and feelings.

More importantly, Bai Mingchuan also came out of the countryside and understood the plight of the peasants very well. Eat rice and white noodles and eat meat every three or five days...... For the peasants, this is the life of dreams.

"Man Yin, if that's the case, you have to find a reliable person to greet you in Huangyuan City." Bai Mingchuan suggested loudly.

"Brother Bai, I'm worried about this. Do you have any reliable candidates around you, can you help introduce them? Wang Manyin asked subconsciously.

Of course, he already had a candidate in his heart, but the other party asked so, he should have some thoughts.

Zhou Hongyan moved her mouth, but after glancing at her husband, she didn't dare to say anything.

"What, does my sister-in-law have a suitable candidate?" Wang Manyin's heart moved slightly.

"My younger brother Hongqiang originally worked in a machinery factory, but because his aunt gave birth to a second child this year, he was fired by the factory after knowing about it."

"What nonsense are you talking about! Hongqiang can't do it, he only graduated from elementary school, and he can't understand the account. How can you manage a wholesale department...... Man Yin, don't listen to your sister-in-law's nonsense. Bai Mingchuan directly vetoed it.

Although he wanted to arrange a job for his brother-in-law, he knew that the other party was a few pounds and a few taels.

"It's okay, Brother Bai, sister-in-law is also solving the suffering for me. After the wholesale store is opened, there must be a few people to manage it. I'm not familiar with the people in Huangyuan City, and it's rare to find someone. You can ask him to help deliver to the retail outlets below, and when the scale expands later, you can also be a captain or something...... What about the salary of 60 yuan a month for the time being? ”

After hearing this, Zhou Hongyan was immediately moved. Wang Manyin's salary is higher than that of the factory.

But her husband didn't spit out, and she didn't dare to agree.

"Full silver, will the salary be too high?" Bai Mingchuan was a little hesitant.

At present, the wages of ordinary workers in various places have begun to differ, and many factories in the south can reach more than 60 yuan. In Huangyuan City, the salary of ordinary workers is only forty or fifty yuan.

"I'm self-employed, if the salary is low, how can anyone come, the driver I just set before I came, it's 60 yuan a month."

Wang Manyin didn't say anything about the salary of the person in charge, he also planned to let Guo Weidong do it, and the salary was ninety yuan a month. Guo Weidong has followed himself for several years, and his work is quite responsible. And the accounts are clear, there are basically no mistakes, and Wang Manyin is also relieved.

As for Zhou Hongqiang, he hadn't seen it, and he really didn't dare to let him be the person in charge. After all, if you can collect thousands of yuan for a single payment, there is really a big problem, but it will affect the relationship between yourself and Bai Mingchuan.

So in his heart, Wang Manyin prefers to raise the other party as an idler, even if he doesn't do anything, just pay his salary.

The county magistrate is not as good as the current management.

Although Tian Fujun is Wang Manyin's backer, in the end, he is separated by a layer, and he is far less direct than Bai Mingchuan.

Wang Manyin didn't expect that the loan matter would be so easy to solve.

However, he did not plan to go home immediately, and planned to go to Qin'an City, and contact a plastic packaging processing company by the way.

Since it was decided to use the new trademark, it was natural that kraft paper bags could no longer be used.

The cost of kraft paper bags is very low, only a few cents, but the defects are obvious, easy to wear and crack, and it may also cause mold and deterioration of melon seeds after being damp in rainy days.

Although plastic bags are expensive, they are also much better than moisture-proof.

In recent years, plastic products production enterprises have blossomed everywhere in the south, and many of them are small family workshops.

However, Wang Manyin has not seen a similar processing enterprise on the Loess Plateau. Before, he asked Shaoping to help inquire, but there was one in Qin'an City.

Since I came out for a trip, I simply settled all the things.

In the early years, there was no train and car from Huangyuan to Qin'an City, so we could only rely on walking, and it took almost ten days to climb over the slopes of the beams on the way.

If the weather is bad, half a month is normal.

Even if you have a car now, you have to walk all day.

There is a bus to Qin'an City in the afternoon, but you need to travel at night.

Wang Manyin didn't plan to take risks...... In case of robbery at night, it is too late to cry yourself.

Although it was said in the newspapers and radio a few days ago that it was starting to be strict, the wind has not yet reached Huangyuan City.

He would rather stay in Huangyuan City for one more night, and it is not too late to take the car during the day tomorrow, at least it will be safer.

You can live in your own house, but Wang Manyin doesn't want to go to Dong Gang to ask for the key, so she still stays in the space to save trouble.

After buying a ticket in advance, Wang Manyin walked all the way to the outside of Huangyuan City.

In recent years, Huangyuan City has been expanding. Along the way, he saw small two-story buildings under construction along both sides of the street, even on the other side of the river.

From this point of view, the brick and tile factory opened by Shao'an is at the right time, and it can also eat a wave of dividends.

In addition to Huangyuan, Wang Manyin turned into a remote mountain and disappeared.

Coincidentally, the two peregrine falcons soon discovered the existence of their owners.

Next, Wang Manyin took the peregrine falcon to hunt. Soon, the two hares were driven out of the grass.

One large and one small, the small one is up to two months old.

As Wang Manyin guessed, after these hares escaped from the pit, their reproduction rate began to increase.

If left unchecked, it is likely to end up ruining the space.

Fortunately, with peregrine falcons and earth dogs, this kind of thing is unlikely.

After catching the hare, Wang Manyin gave half of the silver to the peregrine falcon. Then he caught a large carp from the pond.

Roast half a hare in the evening, and then boil half a pot of fish soup to live.

Early the next morning, Wang Manyin got into the car to Qin'an City.

At first, it was fine, and there were no surprises.

After walking dozens of miles, the conductor suddenly said: "Everyone sit firmly and grasp it, there are often roadblocks in front, we will drive faster!" ”

And it worked.

Not long after he walked out, the driver suddenly braked and almost threw the passengers out of the car.

After Wang Manyin sat firmly, he looked out.

I saw a big tree in the middle of the road not far from the turn in front of me, and seven or eight big men stood behind the tree and watched.

There was also a solid wooden coffin beside them, and more than a dozen women dressed in linen and filial piety were crying with mournful faces.

"Get off, get off! A passing car hit a man in our village and died. The driver runs away, and no one can be found, so you can scrape together some money to bury the dead. ”

The first big man with his companions went straight to the front of the car.

The driver was very sensible, and immediately got out of the car and handed over the cigarette: "Big brother, how much?" ”

"There are more than 30 of us here, and each person is five cents. Give money and leave......"

"Big brother, can you have less, it's not easy for us to get out of the car." The driver handed a cigarette one by one, and then said in a low voice.

"Look at your acquaintance, take ten yuan," Dahan said very generously.

Wang Manyin didn't know where he was encountering a road rage.

Rely on the mountains to eat the mountains, rely on the water to eat the water, and rely on the roads to eat the roads.

Although this trick appeared in the 80s, it can still be seen decades later. Sometimes a coffin can sit on the road for months, causing a headache for passing drivers.

Not to mention roads, the same is true for railways.

The last time Wang Manyin took the train to the capital, and when he passed by a certain place on the way, the conductor shouted on the radio one after another: Comrade passengers, comrades passengers, please pay attention, there is now a large wave of thieves rushing towards the train. Please take care of your valuables and luggage, close the curtains and try not to open the windows.

(End of chapter)