Chapter 170: Movable Type Printing Comes to Fruition
Inside the palace of King Wei.
Today, Cao Cao has a very intuitive understanding of the Hanzhong Chamber of Commerce and the production base.
This also made Cao Cao more convinced that as long as the Hanzhong Chamber of Commerce was implemented according to the steps planned by Lin Chuan, there was also the construction of a production base.
The take-off moment of Dawei is coming!
Liu Ba had already chosen the opening ceremony time of the Yecheng branch at this time, just twelve days later.
During this time, in order to attract more people and scholars to the Yecheng branch, Liu Ba and Lin Chuan both thought of a lot of ways.
However, most of the methods require a longer publicity time.
"Lord Hanzhong, why don't you use this leaflet to promote!"
After thinking about it, Liu Ba planned to use the leaflet to promote the Yecheng branch.
"Well, it's easy to say on the side of the Shi clan, for the people and the small business houses in the county, it may be the most direct leaflet!"
After Lin Chuan thought about it for a while, he also agreed with Liu Ba's proposal.
So Liu Ba began to think about the content of the leaflet.
Cao Cao was also more curious about how the Yecheng branch of the Hanzhong Chamber of Commerce could attract more people.
Lin Chuan and Cao Cao were not worried that the Shi clan would not come, because the Shi clan was now a shareholder of the Yecheng branch.
The reason is that the current Hanzhong Chamber of Commerce, at present, only in the important cities of various states and counties, adopts the joint-stock system of uniting the local scholars.
In order to allow the Hanzhong Chamber of Commerce to expand to the entire territory of the Great Wei as soon as possible, Lin Chuan temporarily strategically slowed down the opening of branches in counties below the state and county levels.
However, this does not mean that this Lin Chuan has given up the market in the county.
Instead, Lin Chuan's strategy for the county market has changed.
Lin Chuan wants to start implementing the franchisee system for the county market!
And the idea of this franchisee was also inspired by Liu Ba, so Lin Chuan remembered.
Lin Chuan, who originally planned to promote the Hanzhong Chamber of Commerce at the same time in the Great Wei, suddenly discovered after hearing Liu Ba's report:
It's not easy to train a qualified club manager.
After the Shizu Gate Valve became a shareholder, he sent his own shopkeeper to participate in the operation of the Hanzhong Chamber of Commerce, but the number of Hanzhong Chamber of Commerce and the shopkeeper and the shopkeeper of the Shizu Gate Valve has been maintained at half the level.
If the establishment of Hanzhong branches in various places is forcibly promoted, it will inevitably increase the number of shopkeepers under the gate lords of the Shi clan.
At that time, the various branches of the Hanzhong Chamber of Commerce were still nominally under the jurisdiction of the Hanzhong Chamber of Commerce.
In fact, it has become a tool for the gentry clan to collect money.
Taking it from the people and using it for the people has become an empty word.
So after listening to Liu Ba's analysis, Lin Chuan decisively suspended the construction of the branch in the county.
After that, the franchise system was adopted, that is, the commercial banks in the county could join the Hanzhong Chamber of Commerce and become the distributors of the Hanzhong Chamber of Commerce.
However, the Hanzhong Chamber of Commerce will not interfere with the independent operation rights of the commercial banks in each county.
Liu Ba plans to use leaflets to promote this time, mainly targeting the bosses of this part of the business houses in the county.
After finalizing the content of the leaflet, Liu Ba went to the production base outside Yecheng and found Master Li, the person in charge of the production base here.
"Master Li, I'll leave the printing of this leaflet to you."
"Please rest assured, Lord Liu!"
After Master Li took the leaflet, he immediately began to print it.
In just half a day, the production base printed thousands of leaflets for the opening of the Yecheng branch.
And the use of improved straw paper, the cost is lower, and the effect is reasonable.
The freshly baked leaflet was directly distributed to various counties around Yecheng by the people of the firm arranged by Liu Ba.
In just five days, shop owners and villages in dozens of counties around Yecheng have seen the news that the Yecheng Branch of the Hanzhong Chamber of Commerce will open in seven days!
And it also comes with a franchise letter specially provided to the owner of the county commercial bank.
The people excitedly discussed the quyuan plows, cylinder carts, iron farming tools and various grain seeds sold by the Yecheng branch.
"Lao Zhang, this Quyuan plough is a good thing!"
"yes, but I can't afford ......"
In fact, the price of Quyuan plough is not expensive, but Lao Zhang spent money to buy cement and red bricks to build a new house.
"Why don't you and I buy this quyuan plow and cylinder car together? Our two lands are next to each other! ”
"Good! Lao Li, let's buy it together, it just so happens that both of them can be used! ”
At this time, there were still many people in various villages like Lao Zhang and Lao Li who were ready to work together to buy farm tools.
The bosses of the county commercial banks were even more excited when they saw the franchise letter attached to the leaflet.
The owners of the county commercial banks who received the letter of joining neither took care of the industry for the Shi clan, nor did they have the channels to contact the Hanzhong Chamber of Commerce.
However, the people are very willing to buy the linen cloth, grain and other products sold by the Hanzhong Chamber of Commerce.
Because the products of the Hanzhong Chamber of Commerce are cheap and the quality is good, and they are truly good quality and low price!
Now that the Hanzhong Chamber of Commerce has taken the initiative to throw out invitations to them, the owners of these county commercial banks are ready to pack their bags and go to Yecheng.
At this time, there are still three days left before the opening ceremony of the Yecheng branch.
Yecheng has long been crowded with people.
Cao Cao had to use the soldiers who defended the city to maintain order in Yecheng.
The faces of all the restaurants, inns, and vendors in the city turned into a flower!
These days, Lin Chuan is also receiving the scholars who came to attend the opening ceremony of the Yecheng branch with Liu Ba.
These scholars have basically become shareholders of the Yecheng branch now.
Some scholars are interested in the face of King Wei, such as the Yingchuan Xun clan and the Hongnong Yang clan.
More scholars saw the terrifying production capacity and earning capacity of the Hanzhong Chamber of Commerce, and agreed to buy shares.
Cao Cao found that Lin Chuan was living in the headquarters of the Yecheng branch these days, so he did not bother Lin Chuan to deal with the affairs of the Chamber of Commerce.
It wasn't until Cao Cao had to use the guards to ensure the order of Yecheng that he couldn't help but be curious to find Lin Chuan.
After Cao Cao saw Lin Chuan, he asked straight to the point:
"This king is very curious, how did Mr. Lin attract so many merchants and people to Yecheng in just a few days?"
If Great Wei also had this kind of efficient mobilization ability, whether it was fighting a war or disaster relief, it would be all a problem!
Lin Chuan was still a little puzzled, why did Cao Cao, who already knew about movable type printing, ask such a question......
So Lin Chuan took a leaflet of the opening ceremony of the branch and reminded Cao Cao:
"King Wei, just look at this leaflet."
After Cao Cao took the leaflet, he looked at the extremely neat handwriting on it, and remembered the notice he had seen before.
"Mr. Lin, are you printing this leaflet in large quantities with movable type printing?"
"What King Wei said is exactly what he said."
Cao Cao suddenly realized that the changes brought about by movable type printing were definitely not as simple as breaking the monopoly of knowledge!