In August 217, a health care product named Luna was officially launched after getting the approval of the "Jian" brand name of the Rafa Empire.

The 15-second ad was overwhelming in the Rafah Empire, occupying almost all TV channels. The major paper media seem to be able to see the figure of the moon god overnight, and such a large area of advertising accumulation is simply unimaginable for the current Rafah Empire.

This money is not something that ordinary enterprises can be willing to take, not that they can't take it, but they are reluctant to invest so much, and how strong the financial strength must be to dare to do so!

It can almost be said that it is an investment regardless of the cost, but when everyone is wondering who is so stupid to advertise like this, the fool in the eyes of others - Wang Feiyu has only one word in his heart "bitter"!

You know, he invested real money in the money, Ye Tianmin took 10 sets of future "vacation houses", although he believes that Ye Tianmin will be successful, but he can't stand such an investment, 25 TV stations, more than 300 paper media, more than 30 radio stations, and money is flowing out every day. This is not counting the cost of entering shopping malls, supermarkets, and pharmacies.

He secretly hated that after he set the tone, why didn't Gao Wenfeng of "Li Min Culture" take a look at it when he showed him the final listing promotion plan! Directly signed and stamped the last page and handed it to him.

Now that I find out, I found out that it was such a large advertising investment, although he had never done a physical business, but I had never heard of anyone who would advertise like this.

Although Ye Tianmin didn't let him continue to invest, he forced him to sign a loan of 100 million in disguise! Although it was a loan signed by Feiyu Biotechnology Co., Ltd., he was really afraid!

If Ye Tianmin had asked him to sign a loan at the beginning, even if he had full confidence in Ye Tianmin, he would have quit and not do it.

But just after the media released and the Nanyunzhou TV advertisement began, Ye Tianmin asked the credit department of Rafa Imperial Bank to send a loan contract, looking at the 100 million loan, he was about to cry, his body trembled like an epileptic patient.

Along with the credit department, there is also Luo Yangyu, who is said to be Ye Tianmin's personal lawyer.

Looking at Wang Feiyu's expression that was almost crying, Luo Yangyu took out another document, which was an agreement for Wang Feiyu to voluntarily transfer 50% of the shares held by Feiyu Biotechnology Co., Ltd. without a premium!

Wang Feiyu almost knelt down, he is a legal person, and he also has 50% of the shares in hand, and the money has been invested, but now there is no money to invest.

The goods of "Luna" have been laid, although all kinds of expenses and advertising investment are paid one stage at a time, Wang Feiyu originally thought that it would be popular when it was listed, and he relied on the payment to pay, but now it seems that he is waiting for the payment back, and he is constantly urging him! The products are still on the counter and few people are interested, and the advertising costs have to be paid for on time and in full.

But when he saw the documents Luo Yangyu took out, he was really unwilling to return it like this. quit, he can get back his 2 million, but he also knows that in the current form, 2 million is estimated to be not much after paying to Dawn Culture, not to mention so multimedia.

After a fierce ideological struggle, I finally made up my mind after a word from the person in the credit department. Because the one said: "Mr. Wang, you have to think that it is more than 100 million, or you transfer the shares to me, and I will give you a premium, how much is suitable for you to say." ”

Wang Feiyu is ruthless, at this time, he still cares about P!

What is this money compared to Ye Tianmin's Tianmin Group! Even if 100 million can't be repaid, it's a big deal to work for Ye Tianmin.

Wang Feiyu stamped and signed, and the person from the credit department of Rafah Imperial Bank shook his head again and again, it seems that the opportunity is still not seized, why did Ye Tianmin choose Wang Feiyu, a soft egg!

The advertisement was broadcast as planned, although the sales were still cold, Wang Feiyu could only watch the TV set every day, and there was only that sentence in his mind: Who uses it knows! Hello and so well!

In this 15-second advertisement, every action of the two amateur actors, he can imitate it vividly. His wife and children looked at him almost as if they were fascinated.

Fortunately, this time is not long, and a week later, these overwhelming advertisements have attracted too much attention, and even many celebrities have been targeted, and the agent's phone almost blew up Wang Feiyu's phone.

Wang Feiyu didn't expect this advertisement to make him so popular, and all this was because of Ye Tianmin, who made him cry, made him suffer, made him attract attention, and made him suddenly a hot character.

No matter how big a celebrity agent contacted him, he was rejected in the end. He really didn't dare to have any thoughts, and now all he had to wait for was to see what Ye Tianmin did!

As for Ye Tianmin, he didn't do anything for Feiyu Biotechnology or "Moon God".

"Who uses who knows! Hello and so well! The advertising slogan and picture were put on the market, which predictably disgusted all the people of the Rafah Empire, and even the market supervision department interviewed Wang Feiyu.

There are also many self-righteous so-called marketing and communication "experts" who have come forward to criticize the advertisements of "Luna", which completely lowers the lower limit of the overall media people in the Rafah Empire.

Not only that, but there are also many advertising companies that have come to Nanyunzhou to provide various program planning, hoping to re-shoot the advertising film of "Luna" and help regain the market to consider how to promote "Luna".

Then it is destined that all the "everyone" and "experts" can see Wang Feiyu at most, and they can't even put the plan in his hands.

For these, Wang Feiyu is very clear about the principle of not offending people, and just said that this is an attempt by us. As for the effect, it needs to be tested by the market.

If the plan is not accepted, it does not mean disrespect, but the greatest respect, so as not to misunderstand if "Luna" has a similar idea in the future.

Wang Feiyu is worthy of dealing with people all year round, and these words have also won the respect of advertising people.

Companies that dare to invest in advertising like this are really hard to find!

So, at some point, the wind seems to have shifted. All the social comments began to point the finger at Nanyun Prefecture Limin Cultural and Creative Media Company, and for a while, Gao Wenfeng's family background was almost dug up, which invisibly brought him a wave of popularity in his career.

After that, the market supervision department could not come up with any reasonable provisions to restrict the issue of the "Luna" advertisement, and after the negotiation and interview did not change this almost brainwashing advertisement, gradually everyone also acquiesced to the advertising slogan in their ears.

Zheng Lan even used her original relationship on national TV to do an exclusive interview for "Dawn Culture". Although the content of the interview, in the eyes of the TV editor, is of no propaganda nature, there are also some doubts about the so-called advertising initiative of "Li Min Culture".

But before the interview was broadcast, the public habits were natural, in mid-August, before the Mid-Autumn Festival, various pharmacies, shopping malls, and supermarkets suddenly found that the Luna gift box (oral liquid and capsule combination) frantically occupied the first place in the holiday gift market. There are also many places where there are shortages, and the total sales volume of the market sales ranking from second to fifth before the entire festival has not reached the sales of the single product of the Luna gift box.

From the advertisement, the market response was average, the industry was scolded, and this wave of sales seemed to be a revengeful surge like the Ninth Generation. The hearts that Gao Wenfeng and Wang Feiyu had been carrying finally eased, and once again their recognition of Ye Tianmin reached a new height.

The editor of the program interview with "Dawn Culture" on "Dawn Culture" because it was difficult to shirk Zheng Lan's relationship with the national television station quickly took the initiative to contact Wang Feiyu, general manager of Feiyu Biotechnology Company, and supplemented the content of the interview.

The theme of the TV show was "Hello, I'm Hello!" ”。 The program was broadcast nationwide on August 25, the third day after the Mid-Autumn Festival.

Nanyunju TV and Nanyun City TV rebroadcast the program in the form of news and broadcast on August 26.

At this moment, the wind of public opinion changed from scolding to vigorous praise for this.

The Rafah Imperial Advertising Industry Association took the initiative to send a letter to Li Min Cultural and Creative Media Co., Ltd., hoping that "Li Min Culture" could join the Rafa Imperial Advertising Industry Association and become a member unit.

An advertisement brings fire to the general manager of a brand, two companies, and two enterprises, which is a phenomenon that has never appeared in the Rafah Empire, and some people summarize this phenomenon as: back to basics! It is believed that it is the bold and straightforward advertising slogan of "Li Min Culture", which allows consumers to recognize the products they need in the simplest way.

In the Rafah Empire that followed, it seemed that people had forgotten what the "Moon God" was for and what its effects were.

Whether it's meeting customers, meeting elders, not knowing what gift to give, not knowing what to eat, not knowing whether to eat or not - who uses it knows! Hello and so well! It became the only option in the mind, there is no second!