Chapter 354: Rooting and Sprouting
Come every day?
How does this sell? Sell!
The boss's face was full of sadness.
He didn't know what to do. Alarm? The police came and left.
The police are gone, and they come again.
There's no way around it!
At that time, this kind of thing was really unsolvable.
"What should the boss do?"
"This ...... If you really can't do it, just find someone to see!"
The boss actually didn't have a problem, and he didn't know what to do now.
And Chutian's side is different from the boss's side.
Yesterday, there was a discount.
But you can't live on discounts every day!
Chutian is not preferential here, and the price is expensive.
But the key is not to stand up to the attraction of high-end this coat.
A large number of wealthy people flocked to it.
Especially yesterday's TV commercial, it was the same as brainwashing.
Truman homes, indulge in luxury.
Come to the store and have a look.
The children are taken care of, and there is an indoor playground, so there is no place for the children to play and there is no safety problem.
And every child has a hand card, and it is also registered, and parents have to bring the registered hand card to take the child away.
Therefore, families who are ready to buy appliances just bring their children to play, and they can also eat a hot pot meal, which is cool!
The service quality is in place, and the enjoyment is in place.
Do people need this money?
Not bad!
What people want is this respect, and this noble enjoyment!
Truman Homes No. 1 store.
Instantly famous in the capital!
Many upper-class elites are willing to come here to improve their quality of life, and there is also taste.
This differentiates itself from all the electrical stores in the vicinity.
There is also a phenomenon of differentiation in sales.
They're going to look low-end and have no quality. All of a sudden, I was compared!
Service has become a signboard of Truman's homeland.
Electric water heaters, in particular, have really become a hot product.
For a few days, the business of No. 1 Store has become more and more popular.
In contrast, there is actually the least talent on the opening day.
Seeing such growth, Fan Yuanhe was stupid.
He didn't expect that Chu Tian was selling at a high price, why did he still sell for a large price?
What the heck?
How did he know that this is the differentiated business model.
In this era, there are many people who have become rich overnight, they want to get rid of the ordinary way of life, pursue differentness, and urgently improve their grades to realize their financial resources.
And Chutian's business is to meet their differentiated needs.
Moreover, Chutian's sales model is 4S manufacturer vertical sales.
Chutian's business also attracted the attention of many other merchants who came to visit.
They have been asking how to open a store like this for the past few days.
Chu Tian knew that this was just the beginning.
Truman Homes is opened, and the next step is the popularization of light luxury stations.
There should be new differentiation between the light luxury station and Truman Home, first of all, the product, and the luxury products of the No. 1 store will not be sold here.
It is not as luxurious as the No. 1 store.
Therefore, what the light luxury station has to do is light luxury, and remove the original bells and whistles, but refine some quality things in it.
In this way, it can meet the needs of those who are looking for quality, but they are not so well funded.
As for the low-end, Chutian directly covered it with Truman Electric Appliance Supermarket.
This is the same as the main store in Bac Ha.
Only do products that benefit the people, when new products are replaced and the price falls, these products will be simplified, leaving only the basic functions. At the same time, the price will also be knocked down.
Differentiation, full product coverage.
This kind of sales is still something that many people can't do.
Unless Chutian opens an agent, it directly recruits an agent.
In fact, this is also Chutian's idea, which is divided into three-level agents, and the first-level agents will be made for Truman Homeland.
The second-level agent is a small station of light luxury.
The third-level agent is Truman Electric Supermarket.
For example, the Truman homeland only appears in big cities, provincial capitals and other places.
In the municipal-level areas, only light luxury stations are issued.
The county is only engaged in electrical appliances.
And all of them are manufacturer's warranty, and the warranty is standard.
These ideas have actually begun abroad in this era.
It's just that it hasn't been popularized in the country yet.
What Chutian has to do now is to let this sales model spread!
This is completely different from ordinary agents, which also has a franchise store and a unified service standard of 4S mode coexists.
A proper high-end solution.
It's also refreshing.
Therefore, in the face of many people's inquiries, Chutian was not in a hurry to answer.
He felt that he had to make the model in the capital, and then let others see hope, and then start to roll it out.
Of course, after the capital sat up, Chutian would have the money to go to other places to open factories and get land.
Purchasing goods from Dongguan, Chutian didn't find it difficult.
At present, the layout of other regions, according to his idea, this year to complete the construction of factories in the north, and at the same time bring the agents up.
Now the production of the North River is at full capacity.
If you do it again, I'm afraid the factory will not be able to bear it.
In the past week, the current No. 1 store has a turnover of hundreds of thousands of dollars per day.
The benefits of this terror are also due to the large population of the capital.
This kind of spending power is not comparable to that of ordinary cities.
With the income of the No. 1 store, Chutian can invest in the light luxury station and Truman supermarket.
The light luxury station focuses on light luxury, the store is not as big as Truman Home, and at the same time, although the place is small, there is a coffee rest area, and there are also new product displays, and the goods are fixed, and they will be shipped from the No. 1 store at any time.
But the new products are sold in the mid-range, which can meet the demand for luxury, and the price will drop a little.
As for the supermarket, it is self-purchasing, direct shelf-type, just some volume of products.
Semiconductors, radios, televisions, electric fans, etc.
The main focus here is on cost performance and after-sales, and the service is far from comparable with the first two.
Similarly, the cost of setting up a store in the latter is not comparable with the previous one.
In just one month, Chutian has seven light luxury stations and twenty-two Trumen supermarkets.
There is also a Truman Homes No. 2 store.
In this month's time, the boss who grabbed business with Chutian was robbed by Chumen Homes at first, and then he was robbed by a small luxury station, and his vitality was greatly damaged at one time.
In the end, it is now reduced to being pressed to the ground by Truman's supermarket and rubbed repeatedly.
He lowered the price?
Truman's supermarket is all about discounts!
There are discounted products every day!
Not only is the thing cheap, but the service attitude and after-sales are good!
On their street, this electrical appliance store was originally quite lively, but now it is full of people.
Hardly anyone wants to come and buy something.
The things you buy here are easy to break, and there is no warranty.
The service attitude is extremely poor, not to mention, and the things are not cheap.
Not to mention what is it that is renovated? Truman electrical appliances supermarket can't compare!
It is also the main volume, going out to the electrical supermarket, and the rows of neat shelves are painted with white paint. The roof of the shed is a neat row of fluorescent tubes.
There is a cashier counter at the door, and the shopping guide will patiently introduce the products to the guests, and the customers can also choose by themselves. The most important thing is that the price is really cheap to be believed, and there is a special price every time
Goods, those uncles and aunts will crowd in and queue up to buy them, and after buying them, they will go back to the factory to find other workers to sell them.
You can also make a little money!
After all, as long as there is a warranty policy, you can enjoy the warranty, and others are willing to buy it.
In the office of the sub-district office.
Wang Yongsheng lowered his head and did not dare to speak, and an old man with gray hair looked at the contract and application seriously with glasses.
Bang!
The old man who had read the report angrily slapped something on the table: "Wang Yongsheng! You'd better say it yourself! What do you think of these two lease applications? Are you blind with glasses or what? If you don't attract such high-quality merchants and benefit other streets, how do you become a street director?!"