The price of imported TVs has been reduced!

The news spread all over the streets and alleys of the capital at once.

Many people hurried to the mall on bicycles.

"Hey! Silly pillar, why go? ”

"Uncle Yo Sun, I've heard about it, the mall imported 21-inch color TV, directly with our domestic price, that's it, you can get another discount!"

"Huh? It's all so cheap? ”

"You don't know? Let me tell you, the TV in this Truman Homeland says that it is going to be twenty-seven inches, and the twenty-one ones will also be discounted, so they will all go! ”

"Hey,This is a great good deed,The price of this imported color TV has been reduced,But thank you so much!"

"Don't say it, I still have to queue up, there's a lot of people, hey! I can't even see the end of the line! I'm leaving! ”

People on the street are in a hurry to buy color TVs, but there is nothing unusual about the No. 1 store of Truman Homestead.

On the contrary, there are more rich people.

This made Fan Yuanhe a little unincomprehensible.

"Chutian, what's going on? They lowered the price, why are we too many people here? ”

Chu Tian laughed, he touched a mahjong card, and said with a smile: "What do you think, what are we doing here, doing high-end." What's our biggest problem? ”

Fan Yuanhe thought for a while, and then said without hesitation: "The imported ones are better than ours, this deep-rooted cognition. ”

"So, people make money, want to improve the quality of life, find their own differences, and make people envy themselves. Let me ask you,Everyone buys it,And the price of the TV,If they really want to buy it,Isn't it the same as those ordinary people? ”33

After Chu Tian finished playing cards, Zhu Wanjun added on the side: "That's right, I'm like this abroad, luxury cars will not be lowered easily, and they dare not reduce their prices, if ordinary salaried people can afford it, then this car will be scrapped." It's not a high-end luxury car, which requires us to set up some barriers, so that these barriers can give our target customers some differentiation and recognition. ”

Fan Yuanhe suddenly realized: "In that case, if they lower the price, won't they lower their own value?" ”

Chu Tian shouted nonsense, and jumped off Fan Yuanhe.

"You're going to die, scare me."

Chu Tian smiled, he hooked his fingers and said, "We are still shipping as usual, and the exhibits of the new TV will arrive soon." You think, we made a product, they lowered the price, we actually didn't lose money, we made cheap, that is some marketing means, and will not reduce our quality and barriers. After all, not only did we not reduce the price of the first TV, but the price increased. Right? ”

"For the second one, my precondition is that I won't exchange twenty-seven inches for you. That is, this in itself is a manifestation of destocking. ”

"They won't be disgusted either."

"At the end of the day, we are cheaper on the surface, but in fact, we are doing nothing, selling new products at a high price and destocking them at a low price. I didn't do anything. ”

"But they bought a lesson with real money, which I think is good!"

And at this time.

Sakata, who had just received the shipment, was so happy that he couldn't keep his mouth shut.

The speed of this shipment is simply terrifying.

"How? How many days will the Truman Homeland survive? ”

"Section Chief Sakata, it seems to be normal over there, and there are a little more people."

"They're cheap again?" Sakata angrily grabbed his subordinates' necks.

"Section Chief Sakata, they didn't reduce the price, and they also released the rumors, the twenty-seven-inch color TV is coming!"

Whoa!

Sakata angrily threw the water cup on the ground.

The glass splashed, and Sakata gritted his teeth: "Yaga Ya Road!" How the hell do you do that? How can it be normal? Are you mistaken? ”

"Absolutely not, I even looked closer, there are indeed more people than before, and I found a problem, the people who go there are rich people!"

"What?!"

Sakata said angrily: "Yaga Ya Road! How the hell did you do that? No, spend money on me, find a foreign team to shoot an advertisement, and prepare to send it to the TV station! ”

"Just shoot their TV, no! Our TV is good! Make a comparison! I'm going to let those rich people know that our TV technology is good and the quality is good, and absolutely crush their e-waste! ”

"In that case, we're going to have to pay a lot of money!"

"Yaga! Are we afraid of spending money? What else can they do when this is done? Where do they have the money to find a team to shoot? ”

Sure enough, seven days after the price war began.

Song Yang basically spent his time burning money.

After all, the discounted part of Chutian has to be subsidized back to the factory.

"Chutian, look!"

When he got off work, Zhu Wanjun, who was sitting in front of the TV watching TV, was snorting melon seeds and leisurely watching the advertisement.

When Chu Tian heard the voice, he immediately looked over.

It turned out that the advertisement was actually his own TV.

A man on the TV, who seemed to be wearing a panel badge, pointed to Truman's TV and said, "The picture quality is blurry and the quality is poor." ”

Then open their product: "The picture is clear, the texture is high-end." ”

Then came the dismantling of Truman TV: "The parts are messy, unimaginable. ”

Then disassemble theirs: "Unified production, easy maintenance in the later stage!" ”

As he spoke, the expert gave a thumbs up.

In the advertisement, they are trying their best to belittle and belittle Truman TV.

Finally, the TV was disassembled, and the expert pressed his own TV on it, and finished talking about the brand with a smile.

This time.

Fan Yuanhe blew up.

"What kind of bullshit is this? How can there be an advertisement like this? This bunch of dog offal is really bad! ”

Chu Tian didn't think so, he said with a smile: "The idea is good, but it's still too naïve. What the hell is this, he can shoot and we can shoot too. And the price is definitely not more than what they spend! ”

"Shoot commercials?"

Fan Yuanhe looked at Chutian suspiciously.

Chu Tian smiled.

Then he quickly wrote the script and made the script.

In the face of Sakata's provocation, Chutian was not false at all.

After the advertisement was released, Sakata laughed proudly after seeing the advertisement: "That's right, this is the quality performance of our Toyo TV, and the garbage they produce is also worthy?" ”

"Remember, when we were promoting, we used this ad! And I want to increase the amount of investment and broadcast it on TV stations around the world! ”

"This ...... Mr. Sakata, are we spending a bit of a lot? ”

"Don't be short-sighted about your future, you'll die quickly."

Sakata looks like a senior and teaches a lesson to the juniors.

Where did he think that Chu Tian had already found a crew to shoot a TV series, and after reading the script, the director thought about it and said: "This money must be a lot, and the cost is at least 3,000 yuan, are you sure you want to do it according to the script?" ”

Chu Tian smiled: "Only three thousand? Ok Ok! ”

Some people died, but not completely......