Chapter 47 Marketing Strategies That Work in the Short Term
"What the hell is going on?"
Although Robbie adapts well, at least he is not at a loss for checkout, and he can quickly count and collect accounts, and you come and go.
But as far as this picture is concerned, it is as if someone owes a box of gold and runs out to escape the debt, obviously never expected such a situation.
When he saw Mogan coming in, he immediately bared his teeth and made an expression, and he was worried that Mogan told him not to make a noise about his relationship and existence, so he didn't rush over directly to ask questions, but stayed in place in a weird way, unconsciously scary while working.
Seeing this situation, Mogan was also a little speechless, and stepped forward to pretend to be a customer and said a few words.
"You open the store normally, do things well, if you need to explain, wait until it's over."
It's nothing to do facial muscle exercises, the main thing is to scare away the guests and stir up the reputation that has been accumulated by inertia.
In fact, a few days ago, Mogan didn't expect such a good effect so quickly, allowing Robbie's store to break through the number of customers from zero to one not only before he returned.
Now it seems that because there are people inside the door, people outside the door are more eager to buy.
The biggest difference at the moment is the king's beautiful crystal glass full of special effects.
Robbie is not the only one outside Pandora Bazaar, which is located on both sides of the avenue leading to the town and the port.
There are relatively few customers outside the bazaar, but like Robbie, there is usually no one.
Although he didn't see what he looked like when he first came back, Mogan could imagine that the customer who was surprised by it arrived at the door, looked at it briefly, and was attracted by the trick he set up in the door, leaving an impression, and then came to find that the store was open, and he would come to see the situation.
Robbie's initial problem was credibility, and Mogan had already figured out how to deal with it.
Without the guarantee of a treaty drawn up by the Pandora Bazaar, the number of visitors outside the bazaar was already low, but not none.
As a store manager who can distinguish the quality of different materials, Robbie's qualifications are acceptable, but relatively speaking, although he has a fairly good supply, he is not competitive at all, and even because there is no one in the store, he does not know how to attract customers.
If there are simply two shops on the street with similar prices and the same quality, there will be people who will try to shop around.
However, if there are two shops on the street with similar prices and the same quality, but one has a lot of doors and the other has a lot of customers, not only the temperament and attitude of the store manager are very different, but the similarity of the two locations is also the "lack of security", then the situation is very different.
If the customer flow of the store depends on the combination of reputation, quality, price, appearance and other factors in attracting customers, then Robbie's numerical formula may have bet on the credibility of the right time and place, and superimposed it into a harmonious and beautiful zero.
Then, logically, the whole formula is zeroed in multiplication.
With such a zero present, no matter how much other values try to turn the tide, they can't change their lives against the sky.
After all, the guests retreated at the first glance at the door.
Mogan's choice was to leave aside the unstable element of the store manager himself before the impression was formed.
His original idea was to let Robbie go out, and he would "perform" in front of the stage, attract a few customers, and really lay the foundation as a substitute store manager, and then let Robbie take over and continue other marketing strategies.
As long as the initial customer traffic is accumulated, a truly affordable store can still cross the threshold of credibility.
But the plan has changed, and he is not there, so make use of the existing resources, that is, the magic of His Majesty Lestus.
Although the premise is different, the results are relatively similar.
As for the focus now, it is the small gesture he made at the beginning.
Robbie's advantage is that he does have the ability to distinguish the price, and the disadvantage is that he can drive away customers by his own existence. In order for him to make a business, it is a good idea to distinguish it from the functionality in Pandora Bazaar without stealing jobs, but it also needs to be adjusted.
In fact, the biggest difference between the material shops in Pandora's Market and the stores in Robbie's own hands is that the prices are clearly marked.
Robbie was able to do this because he had no business all day, he was bored and had little leisure, and he was not a customer of the material store, and he usually came into contact with more grocery stores with normal life.
As for the shops in Pandora's Bazaar, for example, the store of the owner of Kalman basically has to be replenished every day, and the quality is not completely uniform, so they use the method of asking the owner for pricing.
ββIt is more of a test of on-the-spot response, but the flaw is that customers can't get a psychological price without communication.
Mogan is aiming at this difference in habits.
Low-end commonly used goods mainly serve customers who want to close the transaction quickly, and at the same time set a fixed price, so that knowledgeable customers can also perceive that as long as their eyesight is good, they can take a small advantage, so that they have a power source to take the initiative to come to the door.
Although most people know that there is no free pie in the sky, it is not within the scope of danger perception to get a small bargain through eyesight.
In this way, Robbie's shop can also be favored with the source power, who sells it and what it is different from Pandora's market.
This is the only solution Mogan can get based on the marginal clues he has recently obtained.
However, if it continues like this, there will be many problems that will sprout over time, such as customers with good eyesight picking up the remaining goods and disposing of them, and the temporary freshness may not have such a concomitant effect in the future.
But there is no doubt that, at least from now on, Robbie's store will gradually improve its credibility and his experience will be more abundant. Even if you make appropriate follow-up adjustments, you will not be afraid that you will not be able to find even a customer who can try the response in the future.
After a while, when Mogan found an opportunity to explain this theory to Robbie, he was still a little ignorant.
"Does it mean that if I continue to follow this line of thought, I will be able to open a store normally forever?"
Mogan asked rhetorically, "Aren't you normal now?" It's not that there are missing arms and legs, and there's nothing strange about being able to do this. β
Robbie hesitated in a low voice, "Of course I'm normal......"
He almost had his worries written on his face.
But Robbie's voice didn't fall, and before he could say his worries, his eyes turned straight to the door.
Seeing this, Mogan also looked over.
Entering was a young man in a mage's robe. In this place, it is estimated that only the people of the Mage Association are walking outside in the mage robe, and Mogan can also see this in Robbie's eyes.
"What, you want to give up all your work again?"
"How can I have problems so easily." Robbie replied angrily, "Believe it or not, it's usually people from the Mage Guild who provoke me......"
However, perhaps because Mogan's premature instructions woke him up, and he had a rebellious mentality that he had to prove that he was not a troublemaker and must not cause contradictions, Robbie deliberately lowered his voice and spoke, without attracting the attention of the mage who came to him.
Naturally, there was no immediate conflict as in most usual moments.
"This man is different. It's not Antonio, but it's the one who got into trouble and fought with me before, and I don't know if you heard it or notβyou seemed to be right next to me when I explained it to the inspectors? β
Mogan lied without changing his face, "I'm sorry, I don't have too much curiosity about most other people's privacy. β
The two watched as the young mage walked past the shelves, walked straight to a certain object, looked at it and seemed quite satisfied, then glanced at it and checked it, picked it up and walked straight to the counter.
Generally speaking, this kind of refreshing customer should be very popular.
But Robbie was a little panicked, he really didn't expect his opponent to choose something so quickly and come over, he was not mentally prepared to deal with it at all, and hurriedly looked at Mogan, wanting him to take his place for a while.
However, Mogan was very uncooperative, and originally pretended to be a guest, but now he left directly from the counter, as if he had just bought something.
"Wouldn't it be cold if there was a fight?" Robbie was anxious, "Aren't you afraid that my efforts will be wasted?" β
Mogan's expression seemed to be a little puzzled, "Didn't you say that it was usually the Mage Guild who provoked you?" I see that this person is dignified, and the selection of goods is quite refreshing, and he is going to do business. You're normal right now, isn't that just right? β
"How can it be so simple!?"
Robbie wanted to struggle, but his lifesaver turned around and left, leaving no room for anything, and even ran directly outside the store.
It's gone.
Standing in front of the counter with his head bowed, he said stiffly before the mage arrived:
"This two hundred guilders."
The mage had already taken out the corresponding money, walked to the table and put it over, but it seemed that the voice made him feel that something was wrong, so he looked up.
This was a terrible sight, and while the money was placed on the table, the young mage was stunned.
"No problem, let's go...... No, if you want to continue watching, you can stay...... Whatever, see what you want to do. β
Mogan at the door almost gave him a series of unaccustomed successions.
"You're Robbie Reynolds?" The other party also turned his head and asked, as if he couldn't believe it at all.
Robbie desperately choked the word "nonsense" back from his throat and added a declaration that the bull's head was not in the horse's mouth.
ββ¦β¦ I'm the manager here, the manager of Reynolds. β
This is Robbie's last stubbornness.
Eventually, the young mage walked away in confusion, and Robbie stood still, silent for a long time.
Mogan found that the matter was settled, and as if nothing had happened, he walked into the store casually.
"Grande, I kind of see what you mean......"
Robbie can reflect Mogan's intentions, and it is also considered a good way.
But before he could finish this half-sentence, Mogan directly interrupted his exclamation, without giving him time to summarize himself.
"You just do your thing. I'm going to ask you what kind of person is that 'Antonio' who claims to be from the Mage Guild you see? What did he do, and what happened between you that caused a grudge? β