Chapter 42: Adjust your strategy
Compared with the advertising of the shipping group, the promotion of labor protection products is more troublesome.
Every day, Ye Lingshuang has to display them one by one, even if it is the same product, it has to be repeated every time, she is not too troublesome, but finds a problem from it.
Whichever product she shows, which one sells more that day, and then it sells less. For this reason, she specially found the owner of the labor insurance shop.
The boss is restocking, and a large truckload of supplies is unloading.
Ye Lingshuang can see clearly that the new goods have been sold more recently.
Without waiting for Ye Lingshuang to speak, the labor insurance boss said it.
He also found a problem, some goods, not to say that they were promoted in the live broadcast room, they sold well, durable goods like hard hats, they sold well at the beginning of the promotion, and no matter how they were promoted later, the sales would only decrease, and they would not rise again.
After totaling with the boss, Ye Lingshuang decided to change his strategy.
Divide the labor protection supplies into several batches, display different items every day, and have a cycle of seven to ten days, so that the effect is indeed much better than before.
As for the dishes of Yuelai Hotel, Ye Lingshuang and Lin Weiming analyzed the sales situation in the recent period.
This dish is different from the labor protection equipment.
Almost what is recommended in the live broadcast room, fans order what, as for other dishes, fans do not order from the live broadcast room, but directly from the APP.
In response to this situation, Ye Lingshuang was inspired by the advertisement of the shipping group and felt that it might be better to directly promote Yuelai Hotel.
But this is also her prediction, after all, it still has to be verified by reality.
"I think so!"
Lin Weiming is quite confident.
On the same day, I found someone to write an advertising slogan for the restaurant.
Considering that the advertised restaurant is mainly aimed at customers in Dongrun City, and the customer group is limited, as a supplement, two or three dishes are served every day, mainly for fans from outside the region.
In this way, the restaurant does not have to prepare so completely, so much, just focus on preparing more staple Lai.
The live broadcast effect is indeed the same, the workload of the restaurant chef has decreased, and the sales have gone up.
What surprised Lin Weiming even more was that the attendance rate of the hotel had increased significantly, and most of them came here.
As for the business of Lin Kee Barbecue Restaurant, it is full every day.
When Lin Zifang was almost idle, Li Shuang found Ye Lingshuang and planned to recruit another master to grill skewers, she felt distressed when she saw her husband working so hard!
Li Shuang didn't discuss it with Lin Zifang, but asked Ye Lingshuang directly. She understands her husband, can do it herself, and will never trouble others.
Ye Lingshuang saw that the business in the store was really busy, so of course she agreed, not only agreed to recruit a barbecue master, but also set up a barbecue stall, and now there are three barbecue stalls, so as not to force customers to supply.
She also suggested hiring two more waiters, one to serve a room, so that she could be busy.
Business is booming, and everyone is working hard.
Yu Wenliang led the two chefs, busy from morning to night, from dinner to sleep, with a tired face and a smile on his face.
It's very hard, they are willing, they know very well in their hearts that Ye Lingshuang will not treat them badly, the bonus is higher than the salary, the more they work, the more energetic they are, they sleep well, and the next day they are full of energy.
Recently, Yu Wenliang rarely goes home to sleep, and he said that he can sleep here for a while.
Five or six apartments have been rented out, but there are still dozens that no one cares about.
The lack of occupancy is a big loss.
Although Ye Lingshuang advertises her house every day during the live broadcast, it still has little effect.
inadvertently talked to Lin Weiming about this, and Lin Weiming told her that two waiters in his hotel were looking for a room, and they had to work on the floor in the hotel for the past two days.
immediately introduced these two to Ye Lingshuang.
Ye Lingshuang happily led them to see the house.
Considering that every boss has hired workers, this is a resource that should not be ignored.
Ye Lingshuang asked the labor insurance boss on the phone if his subordinates wanted to rent a house.
The labor insurance boss employee lives in his store and does not need to rent a house, but he did not disappoint Ye Lingshuang and introduced two clerks to the store next door.
Seeing that this method was feasible, Ye Lingshuang told her tenants that whoever introduced tenants would be exempted from one month's rent, and each one introduced would be exempted for one month.
The premise is that the new tenant has to stay for more than half a year.
It's a trick that works.
Soon, the two middle-aged people who moved in first brought six colleagues at once.
Ye Lingshuang was happy.
They are also happy.
Everyone was happy.
This method is effective, but it is limited, and most of the houses have not been rented out.
Ye Lingshuang was thinking of ideas about renting a house, and someone came to the door again.
A woman of about forty years old, smiling and dressed in a very fashionable way, wearing a beige dress and delicate makeup, passed by, bringing a faint fragrance.
Those who came into contact with it, both men and women, will be unforgettable.
"I came here and wanted to cooperate with Miss Ye, I sell clothes, and I want Miss Ye to help sell in the live broadcast room."
The woman's surname is Liu, and Ye Lingshuang calls her Sister Liu.
Although the years are unforgiving, there doesn't seem to be much left on Sister Liu's body, of course, Ye Lingshuang's eyes are extremely vicious now, and it is easy to see that this woman is a youthful effect made up of makeup.
Sister Liu is mainly engaged in women's clothing, and opened a clothing store next to the Donggou shopping mall, and the business is usually okay, but now due to the overall economic downturn, business is getting worse and worse.
It should be that she had noticed Ye Lingshuang's live broadcast a long time ago, and she was also tempted when she saw that someone began to ask her to bring goods other than food and drink.
If business comes to the door, Ye Lingshuang naturally welcomes it.
Let Sister Liu into the house, and the two talked about the details of the cooperation in detail.
The conversation was very happy, the contract was signed, and Ye Lingshuang began to show women's clothes to Sister Liu in the live broadcast room that night.
There are orders placed on the same day.
As soon as the live broadcast ended, Sister Liu called to express her gratitude and congratulations, and was very enthusiastic.
Hung up Sister Liu's phone, Ye Lingshuang, who was happy, found that Yanzi was pouting and cleaning up the equipment.
"What's wrong, Swallow?"
Swallow put away the shooting stand and said:
"Sister Shuangshuang, look what time it is, the time is too long, it's like this every day, I can't stand it."
Ye Lingshuang looked at it, it was almost eleven o'clock.
She is so focused on the live broadcast that she doesn't feel that the time is long at all, but she feels that it passes quickly, and now she is very excited, as if she has not yet come out of the pleasure of bringing goods in the live broadcast.
She has a special body and is tireless, how can the swallow compare to her. Working for five or six hours in a row, with almost no rest in between, and a high degree of tension at work, as soon as the live broadcast ended, that feeling of exhaustion hit immediately.
Seeing the fatigue of the swallow, Ye Lingshuang also felt that this was really a problem and had to be solved.
transferred 500 yuan to Yanzi on the spot, which was considered a reward for her, and Yanzi immediately became energetic.
Eyebrows fluttered and cheered.
"If someone else asks us to bring the goods, I'll do it all night long!"
Ye Lingshuang knew that it was money that stimulated her, and she really worked all night, and Yanzi had to sleep a lot the next day.
It is impossible to give her an extra 500 yuan every night, Lin Zifang once told Ye Lingshuang that this method is effective in a short period of time, and after a long time, the effectiveness will decline.
It's not a long-term solution.
Looking at Yanzi's spirit, after she handed over the order to Yu Wenliang and Lin Zifang, the two sat down to study and study how to control the live broadcast time.
Yanzi also knew that the reason why he had nearly 300,000 fans was because of Ye Lingshuang's fairy-like appearance.
Most of the fans are from the past, mainly to see the eating appearance of beautiful women.
After opening a new account, most fans didn't bring it over, and it took time to regain popularity.
Now the people who come over are all loyal fans, and they strongly support Ye Lingshuang's promotion.
Some fans made it clear that he didn't need a hard hat and sold ten of his relatives to build a house, hoping that they would pay attention to safety when working in the countryside.
The barbecue in Lin Kee Barbecue Restaurant, the braised pork made by the two chefs, has a limited variety, and the fans are already familiar with it, and if they want to eat it, they will open an order without waiting for the recommendation.
They didn't seem to watch the live broadcast for the sake of ordering, but just to watch Ye Lingshuang.
For these fans, it doesn't matter what is promoted in the live broadcast room, as long as Ye Lingshuang can be seen on camera, they are all there.
Analyze to analyze and go.
Ye Lingshuang decided to divide the live broadcast into four sections, each of which was controlled within one hour.
In this way, the total duration of the live broadcast is within four hours, and such a labor-intensive swallow can still withstand it.
The first section is dominated by Lin Kee barbecue, braised pork, and the main dishes of Yuelai Restaurant.
During this period, it is also Ye Lingshuang's meal time, and she can share her live experience with fans at the same time.
This sector is also a key stage for attracting fans.
The second section is to promote labor protection products.
The third section is to promote Sister Liu's women's clothing.
The fourth section is left blank for later partners.
As for the advertisements of the shipping company, they are inserted every 20 minutes, and the frequency is enough.
During the live broadcast, Ye Lingshuang will preview the content of the night in advance, so that fans can be psychologically prepared.
This is not only responsible for the fans, but also responsible for their own show, which can improve the accuracy and sales efficiency.
As soon as Yanzi heard it, this plan was good, it would not unpredictably extend the live broadcast time, and it could effectively complete the task, so she immediately expressed her support.
In fact, Yanzi didn't tell Ye Lingshuang that she couldn't stay up late, no matter how long she slept during the day, as soon as it was one or two o'clock in the morning, her eyelids would start fighting.
Some time ago, I packed roast chicken and roast duck for vermicelli, and I worked until I was a little more than a little bit, and I fell asleep when I went back to the dormitory, and I didn't even take off my clothes, which shows how sleepy I was.
If she works longer, Ye Lingshuang will give her a raise, but compared to going to bed on time, Yanzi would rather get into the quilt early than earn a few hundred yuan more, and the feeling of drowsiness the next day is really not happy at all.
Seeing that Yanzi had no opinion, Ye Lingshuang and the others left the live broadcast room.
Since the implementation of the new plan, Ye Lingshuang also feels that the efficiency is much higher.
Saves a lot of time.
She even thought that she could handle it if she cooperated with three or two more merchants.
I really want to come to something.
Receiving a call from Sister Liu on this day, Ye Lingshuang thought it was a matter of cooperation, but it was the tenant that Sister Liu found for her, and the four little girls wanted to rent a house.
Ye Lingshuang once told Sister Liu that someone rented a house and looked for her.
It's really introduced.
As soon as the little girls were settled, a shoe factory owner wanted Ye Lingshuang to help bring the goods.
It just so happened that the fourth section was not sold yet, and the two hit it off.
When signing the agreement, Ye Lingshuang did not forget to advertise her apartment, and she was pleasantly surprised by the results.
The owner of this shoe factory has hundreds of employees living in a collective dormitory, because the fire protection is not up to standard, let the rectification, he is worried.
Since Ye Lingshuang has an apartment to live in, the boss rented all the remaining houses in the name of the shoe factory.
Ye Lingshuang was also bold, giving her a twenty percent discount, and both parties were happy.