Chapter 193: Live Streaming Reform
Ye Lingshuang came downstairs and went to the kimchi restaurant, Su Tingting and Xin Yu were there, and Li Jiahao and Yao Bin had already driven to sell.
Su Tingting said that all stores had to stock up on some goods before the year, and it was a good time to sell kimchi, and Li Jiahao was willing to sell more goods in the past two days, so he could give them a holiday tomorrow for the New Year.
As soon as he left the kimchi restaurant, the bookstore manager called out to Ye Lingshuang.
The boss asked her to sign the contract for the live broadcast with the goods, and strive for a wave of sales during the winter vacation.
Ye Lingshuang called Liu Sha down, brought several contracts, and signed them together with the cooperation agreement between the toy store and the cake shop.
Liu Sha feels that the workload of live broadcast with goods is getting bigger and bigger, and it can't be taken care of all by just a few hours at night, and the sales of a certain product will affect the display of other products in the live broadcast room for a long time.
Liu Sha has an idea, and it is indeed a bit inappropriate to put the live broadcast to a fixed time in the evening.
She plans to open another account and live stream during the day.
This is not only her idea, Jiang Liying and Yanzi also have this intention.
So, Ye Lingshuang decided to discuss with them to see how to get it more appropriate.
Come to the live broadcast room on the third floor.
Swallow and Jiang Liqian are there.
Swallow's opinion.
Now the live broadcast is like a hodgepodge, there is food, clothing, labor protection supplies, as well as hardware and electrical materials, and now with cakes, children's toys, and books and test papers, this live broadcast room is like a grocery store, and the theme is not clear.
The hobbies of fans are different, and it is impossible to make all fans like these things, so the professional way is to divert them.
Yanzi's insights are indeed extraordinary, and Ye Lingshuang praised them greatly.
Swallow was a little embarrassed.
"It was Xiao Yuan who gave the analysis."
It seems that it is really close to Zhu Zhechi.
Jiang Liying's suggestion is more specific.
Divide food into one category, clothing into one category, hardware and electrical materials, and labor protection supplies into one category, and it is more appropriate for students to use books and test papers as a special topic.
Children's toys can also be separated separately.
The fans that these merchandise focus on are different types.
Liu Sha reflected a very important situation.
Every night at 6 o'clock in the live broadcast, she has to perform a scene of eating a lot, and those fans don't seem to be very interested, saying that her performance is a bit fake.
In this regard, Liu Sha is also very distressed.
Her amount of food is not as big as Ye Lingshuang, those roast chickens and ducks, even if it is a bite, she will eat it. But in order to meet the fans in the account and meet their appreciation requirements, she had to eat again.
It makes her want to vomit when she sees meat, so she usually just wants to eat a bowl of noodles, the more vegetarian the better.
At the beginning, Ye Lingshuang opened this live broadcast account in order to satisfy fans' curiosity about gluttonous chivalrous women, but the nature slowly changed and became a live broadcast with goods.
The platform has the requirements of the platform, and it is no longer advocated for eating and broadcasting, and even completely banned it, only those who taste can continue.
And Liu Sha is more willing to do those live broadcasts with live displays.
A few people were discussing, Xiao Yuan came, he came to see the swallows.
Ye Lingshuang asked for advice on the spot.
Xiao Yuan had already studied their live broadcasts, and talked endlessly.
"If there is no clear theme in a live broadcast room, it is easy to lose fans. Fans have different preferences, and opening a grocery store is not a wise choice. The best way to do this is to have a clear target. You can reopen a few ones associated with the original account, do a good job of drainage, and let fans choose independently. This will increase the number of followers as quickly as possible. One anchor can't be busy, so you can have a few more. ”
Xiao Yuan's suggestion is crucial.
After some discussion, Ye Lingshuang asked Yanzi to open three more accounts, one for her, one for Jiang Liying, one for Yanzi, and Liu Sha for the original account.
It is clear in advance that these accounts are owned by the company. In order to standardize, it is best to sign a contract, for which Ye Lingshuang registered a Lingyun live broadcast delivery studio online.
According to different accounts, different products are classified, and information can be released in a targeted manner. In addition, it is not necessary to start the live broadcast at 6 p.m., and it can also be done by various accounts when there is time during the day.
With the new initiative, everyone was quite excited, immediately picked up the phone, and wanted to give it a try.
With the help of Xiao Yuan, four live broadcast rooms were opened, and in order not to interfere with each other, three other apartments were temporarily occupied.
Ye Lingshuang first advertised Jiang Liying's beef jerky, then the cake in the cake shop, and the kimchi in the kimchi restaurant.
The specialties of the Panda restaurant will not be available until the evening.
Lin Kee barbecue restaurant is on holiday, mutton skewers, roast chicken, roast duck, roast goose, sauce elbow, this kind of meat is temporarily suspended.
Liu Sha's account focuses on clothing.
Put Sister Liu's costume on display, and then all kinds of shoes.
Jiang Liying gave a detailed description of some hardware and electrical materials and labor protection supplies.
Swallow made two videos alone.
One is children's toys, which introduces hundreds of toys provided by toy stores.
One is the high school exam paper provided by the bookstore, which is explained in detail from beginning to end.
This is the first classified live stream.
The results were surprising.
Jiang Liying is responsible for the hardware and electrical materials and labor protection supplies, and the number of fan orders is actually zero.
This may be related to taking annual leave.
Jiang Liying's mood was particularly low, and she once suspected that she had no talent for live broadcasting.
However, in Ye Lingshuang's live broadcast room, she ordered more than 1,000 packs of beef jerky within an hour. This is a record that has never been achieved before.
Jiang Liying was simply stunned.
That mood soared from the lowest point to the highest peak in an instant, and even called a few my God, and quickly called my father and asked if there were so many goods at home?
Fortunately, there were goods at home, so she was relieved, and quickly called Pang Yuan again and asked him to go back to pull the goods.
Pang Yuan was sleeping in the apartment, and when he heard Jiang Liying's arrangement, he immediately got up from the bed and took a taxi back to Jiang Liying's house.
Liu Sha's clothes sold quite well, and as soon as the live broadcast stopped, Sister Liu's phone called. said that if there was a live broadcast at night, she would have to change a batch of clothes, because the samples she provided today were out of stock in the store, and they were all ordered out today.
As for the fashionable leather shoes displayed by Liu Sha, the shoe factory has a large supply and can sell them openly.
Although Yanzi's results are not as good as Liu Sha's, she has also sold dozens of sets of children's toys and more than a dozen sets of middle school exam papers.
The first classified live broadcast had such a result, and Yanzi was still very pleased.
The cake promoted by Ye Lingshuang did not get an immediate response from fans, but the cake shop received N consultation calls, all of which ordered birthday cakes during the Spring Festival.
As for kimchi, sales are truly impressive. Ye Lingshuang never thought that she had only introduced it for more than ten minutes in the live broadcast room, and she had ordered 2,000 packs.
Some fans left messages, hoping that on the evening of the Chinese New Year's Eve, this unique taste of kimchi could be eaten on the dinner table on Chinese New Year's Eve.
Ye Lingshuang was speechless.
Li Jiahao and Yao Bin went to the city to sell, and only Su Tingting and Xin Yu were left in the kimchi restaurant.
After finishing the live broadcast, Ye Lingshuang came to the kimchi restaurant to help them stock up.
Su Tingting said with a smile: "There are so many goods, I'm afraid I can't finish preparing them today." ”
Xin Yu didn't care.
"If you can't do it, you will work overtime. According to today's sales, if we can't finish it today, there will be more tomorrow, and if we can't prepare it tomorrow, we won't be able to take this vacation. Store Manager Su, what do you say today is that you have to prepare these goods, and you must not delay it until tomorrow. ”
Ye Lingshuang smiled.
Xin Yu, this girl is quite discerning.
"Don't be so nervous, a moderate amount of overtime will do. I don't want you to be exhausted from your work. Tomorrow should be a holiday and a holiday, and I will do the rest. ”
Su Tingting and Xin Yu thanked each other repeatedly, and their impression of the second boss was much better.
Ye Lingshuang was busy in the kimchi restaurant, and Yanzi and Xiao Yuan came down from upstairs.
Xiao Yuan wanted to take Yanzi to the mall, but he hadn't accompanied Yanzi to go shopping for a long time.
Ye Lingshuang hurriedly agreed, don't delay the relationship between the young couple, these two people are her main personnel, and they will all have a green light if they can do it conveniently.
Ye Lingshuang suddenly thought of a question.
In the past, in the live broadcast room, Yanzi has been busy with service work, from morning to night, if she is not specially given a holiday, she will not have her own free time.
For young people, it's anti-human.
Yanzi and Xiao Yuan are objects, but in the past six months, they have rarely been together, and they usually rely on their mobile phones to contact and watch videos to relieve the pain of lovesickness.
Ye Lingshuang made an important decision.
When broadcasting live, it is necessary to make time adjustments, which not only involve Yanzi, but also Jiang Liying and Liu Sha, whose working hours are too full.
In the evening, Liu Sha's live broadcast continued.
still uses Ye Lingshuang's previous account, this time mainly to promote the special dishes of Yuelai Hotel, although Liu Sha is very happy about this dish, she immediately felt it, it was too monotonous.
With Ye Lingshuang's consent, let the restaurant prepare a few more dishes, after all, it's the New Year, who orders a dish.
After discussing this matter with Lin Weiming, Lin Weiming had a bolder idea, and simply promoted his set menu, which was divided into three tables, five tables, eight tables, and ten tables, each with different prices.
There are so many dishes, it is inconvenient to move to Biyuan Community, Lin Weiming suggested going to Yuelai Hotel for live broadcast.
Liu Sha was particularly happy.
Yanzi and Jiang Liying are also very supportive.
Ye Lingshuang felt that this was a good method, and immediately agreed.
Then, Liu Sha took Yanzi and Jiang Liying and happily went to the Yuelai Hotel to do a live broadcast.
This is also an attempt, the form is more flexible, and it is a bit old-fashioned to limit the live broadcast room to an office.
Ye Lingshuang decided to use this form more in the future.
While having dinner with Li Jiahao, Ye Lingshuang talked about this matter, and this afternoon's new attempt has achieved extraordinary results.
Li Jiahao was also inspired.
Kimchi is now selling in full swing, and I want to take advantage of the Chinese New Year to expand its influence.
Su Tingting and Xin Yu, two of them have good looks and good temperament, and they are beautiful when they wear national costumes. If they are on the live broadcast, they can attract a large number of fans just by their appearance. It is definitely a good choice for them to be the anchor to promote kimchi.
The more Li Jiahao thought about it, the more he felt that this was feasible, so he called Su Tingting and Xin Yu on the spot. Both of them have no opinion, especially Xin Yu, who usually likes to play short videos, and she is even more eager to try to be an anchor.
"That's it, I'll try the effect of the live broadcast in the store when I go to work tomorrow."
Li Jiahao was complacent about his wise decision.
Ye Lingshuang was a little unhappy.
"Don't just think about kimchi, give me guidance in the live broadcast room!"
Li Jiahao said seriously:
"During the Chinese New Year, the factories are on holiday, and the boss should also rest, these hardware and electrical materials and labor protection supplies are enterprise supplies, and no one will see the sales at this time. Simply, you contact the business, and you won't give them a live broadcast during the winter vacation. If you want to do it, you can do it after the start of work, and it will also reduce the workload of the anchor. ”
"It makes sense."
Jiang Liying's more than an hour of live streaming has proved that this is indeed the case.
Ye Lingshuang immediately contacted and communicated with the relevant bosses, and several bosses were reasonable and agreed with Ye Lingshuang's suggestion to help them sell online after the year.
Regarding the establishment of Lingyun Live Broadcast Studio, Li Jiahao expressed his support, but he did not plan to let Su Tingting and Xin Yu join in.
"Why?"
Ye Lingshuang was very puzzled.