Chapter 1066: Innovative substitution is urgent

"Avoid patent disputes that can happen at any time, these multinationals are bad. When we weren't famous, no one cared about us, and to put it mildly, they had been raising pigs, pigs were not fat, and people wouldn't use knives. We now have a free machine system, and it's impossible to not want to be stared at, so ...... Hehe! ”

Thinking of these multinational companies, Ji Donglai's eyes were full of contempt.

The essence of war is the continuation of economy and politics, and the existence of politics is also established for the purpose of maintaining economic existence. The first decade of the new millennium was one of the best of globalization.

Multinational corporations have benefited enormously from China's great revival, starting with the second decade, coupled with the subprime mortgage crisis.

These companies are starting to go global again, and businessmen who buy the world never care about right or wrong. When the rules are in their favor, everyone has to follow the rules. When the rules are not in your favor, you either change the rules or ignore them.

Marx's assertion about the merchants was not wrong at all, and Ji Donglai had seen the despicability of these people more than once.

"Mr. Ji, is our expansion controlled, our funds are basically exhausted at the moment, and if there is really an emergency, we will be very passive. In recent years, the economy has been adjusting around the world, and we must maintain an adequate flow of funds. ”

Xin Li waited until Ji Dong finished speaking, then opened her folder and looked at Ji Dong to start talking.

As the group's executive general manager, Xin Li has been keeping a close eye on the company's capital flow, and when Ji Donglai will continue to raise funds through Dahe Real Estate.

It's okay to do this kind of thing once, and then you can do it, and the other party is worried about being warned by the department. At that time, the whole group will be affected, and now all large domestic enterprises are actively slowing down the pace of development.

Many large enterprises have serious problems, including Huiyuan juice, which is known as the national brand.

Xin Li's detailed analysis, Ji Donglai had to admire Xin Li's preparation, but he didn't dare to agree.

"Don't worry, Huiyuan is dying on the low end. It is not a day or two that the market for concentrated juice is saturated. The things reported at the 300 million and 500 million gala in recent years can be seen by the common people. I saw cola powder, orange juice powder when I was in '02...... Huiyuan's general products are all made of this. ”

"The windfall profits of getting up early made the whole company forgetful, and Mr. Zhu was the only one with a clearer idea, but such a big group couldn't get rid of it. In the end, I can only think of selling a hundred, because the new products developed will either be upgraded to high-end, high-price, and high value-added. ”

"Huiyuan's product positioning has remained unchanged for a long time, and it has been reversed by the market, so they will continue to decline in the coming days. If I were Huiyuan, I would start a subsidiary and build a new brand. Lay down from the channels of Huiyuan. ”

"Only this method can make Huiyuan have a hope of rising, relying on this old brand, there is almost no hope of incubating new products and new opportunities on it. It's the same in our company, why I use the R&D center to run the subsidiary, not the technology center. ”

"It's just that I'm worried about the core team solidifying this situation, and there is no one who doesn't seek stability. Once the mind is settled, no one wants to take risks or explore. Coca-Cola acquires branded beverages from all over the world, which is the simplest and most efficient development model. It is also completely impossible for Coca-Cola to cultivate a new brand on its own. ”

"The acquisition came, the independent brand, the independent development team. Using Coca-Cola's technology and strength, both sides can expand with mutual support. It's just that this kind of barbarian will not help anyone for free, as long as they want, they can let the founder out at any time. ”

"Continue to use Dahe real estate financing, and at the national level, I will let Jiang Haokun do it. At present, our layout in Central Asia is a major event that benefits the country and the people, and this is a major matter that has a bearing on China's national fortunes. Debt is nothing, as long as we are in the right direction, the rate of return of the market is also very worth looking forward to. ”

In the face of Xin Li, Ji Donglai did not criticize.

Everyone's cognition is different, and in the current environment, Xin Li can realize that this is already very good.

Natural science is a matter of continuous investment, and all kinds of technical things from the production line to the later stage of Huiyuan are introduced, and there is almost nothing that can be controlled by itself.

The early profit model was low-cost income, concentrated juice was the same as Dabai pear, cheap and efficient, and the customer acquisition channel was also to imitate other people to obtain advertising space on TV.

At present, the market is changing, and many large food factories are already making changes and going further on the road of technological innovation.

In terms of product production lines, many large companies are already working with certain equipment manufacturers to develop them. Huiyuan can hardly do it, just look at what other brother companies buy, and their family will follow what they buy.

Restaurant Copal is a super enterprise, constantly on the road of production innovation in-depth exploration, the name of the equipment design and manufacturing enterprises have been silently working for many years.

Some people think that this is not a proper business, after all, the production of a bottle of beverage can obtain the wealth of Tianliang, why is it necessary to invest in the field of equipment manufacturing, in fact, it is this kind of non-business, so that the other party has completed the first-mover advantage of stable control of product quality.

On the one hand, Huiyuan is interested in the huge economic strength of the other party, and on the other hand, the first-mover advantage of the other party's technology.

The lack of congenital development genes has gradually led Huiyuan into a dead end, with high input and low output, coupled with the inability of the operating model to achieve innovation, the bigger the enterprise does, the faster it will die.

Ji Donglai has been moving towards the source of technology since the stability of one-yuan manufacturing, and the initial investment is very large, which has proved to be the wisest. Over the years, through continuous iteration of technology, the R&D center has accumulated various technologies.

Whether it is R&D or production, or technology realization, Ji Donglai has taken a right path, often encountered fixed-point difficulties in the process of product realization, and the R&D center or technology center can find solutions very quickly, even if they can't come up with a plan immediately.

This part of the solution can also be obtained very quickly through simple technical nesting, which is not possible for most Chinese private enterprises.

The reason why Ji Donglai now dares to let Xin Li do this model of financing through Dahe Real Estate seems to be a bit illegal, but Ji Dong must understand it if he sees it.

If the state really doesn't support it, Ji Donglai can only consider listing the R&D center or listing some technology companies, but more shareholders don't recognize it.

The vast majority of retail investors in the stock market only know how to see the rise in housing prices, and know that the profits of home construction companies are very high, so they follow to buy stocks. As for a major scientific and technological innovation from a certain company, the other party will not care at all, after all, it is too far away from their lives.

Someone has done a simple analysis that the vast majority of retail investors in A-shares are speculators, not the kind of investors who hold profits for a long time.

Therefore, Ji Donglai can only let Dahe Real Estate go public first to obtain financing for the group.

(End of chapter)