As for how to cooperate, after instructing Dahu, Erhu and Steward Hou to go out, Wu Zhi and Qian Mu conspired behind closed doors, talked about business, and finally drafted a charter for cooperation. Both of them are profiteers, but Wu Zhi may be more treacherous than Qian Mu.

The articles of cooperation are: Wuzhi's osmanthus wine shop package supply, Qian Mu's champion building package sales, divided into 64 open, Wuzhi 60%, Qian Mu 40%, the pricing power is on Wuzhi's side. Qian Mu originally planned to directly set the unit price of "Zhuangyuan Alcohol" wine and "Zhuangyuanlang" wine at 20 and 36 guan respectively, taking the highest-end route, but Wu Zhi did not approve it. Wu Zhi made a suggestion, first give a small cup to the guests who come to the Zhuangyuan Building for free, taste it for five days for free, and then conduct an auction, auction for seven days, only six bottles a day, three bottles of each wine, the starting price starts from five and eight yuan, and the highest price wins; After the auction, it was announced that in order to thank the public for their love, it was decided not to conduct the auction again, and three days later it would be sold at a low price, exclusively distributed by Zhuangyuan Building, and only 20 bottles of wine were sold every day, 12 bottles of "Zhuangyuan alcohol" and 8 bottles of "Zhuangyuanlang", while supplies last.

After listening to Wu Zhi's suggestion, Qian Mu was stunned, silent, staring at Wu Zhi very strangely, with mixed tastes, and felt ashamed in his heart. After listening to Wu Zhi's advice, he found that he was like an apprentice in front of this Wu Zhi, the other person was the master, and his business mind was even older and more clever than that of an old businessman, and more like a profiteer than him! He could only sigh in his heart: "This is really, the back waves of the Yangtze River push the front waves!" ”

After much consideration, Qian Mu finally decided to act on Wu Zhi's suggestion, and the two sides signed a cooperation contract on the same day.

The collaboration starts the same day. So Wu Zhi left all four bottles of wine in the Zhuangyuan Building, and Qian Mu went to implement it, and started the free wine tasting link. Leave four bottles of wine first, and then not enough to replenish them, as long as the free wine tasting does not drop the chain.

After discussing the cooperation, it was getting dark, and it was time for dinner, so Qian Muliu Wuzhi and his party had a meal in the private room on the second floor of the Zhuangyuan Building. During the meal, Qian Mu instructed the steward Hou to put the "Zhuangyuan Alcohol" wine and "Zhuangyuanlang" wine in the hall and distribute them to the diners in the building to taste for free.

Sure enough, the exquisite packaging box instantly caught the attention of the diners, when the diners saw the two kinds of wine taken out of the exquisite packaging box, they couldn't help but be interested, they were amazed by the elegance of the wine bottle, and when everyone tasted the two wines, they were even more surprised, and they were addicted, and they said that they wanted to buy one or two bottles to have a hearty drink. When I heard that there was no surplus wine supply at the moment, and now it was just for everyone to taste, I couldn't help but be disappointed. When the steward announced that the live auction would be held in three days, everyone showed joy and said that they would definitely come to bid at that time. They didn't want to miss out on such a good wine!

At that time, fine wine and wine were like a hungry ghost in a stunt for gluttonous diners, and it was even more itchy and irresistible. Such a fine wine, Rao is a well-informed and well-read Beijing person, and he has never seen it, so he is naturally full of interest and eager to wear it.

Wu Zhi and Qian Mu deliberately watched the free wine tasting scene, and saw that the response from everyone was very strong, and the effect was gratifying, Wu Zhi and Qian Mu only let go of half of their hearts, and the other half had to see how the auction would be effected.

Later the next day, Qian Mu sent his men over, saying that there were not many bottles of wine left, and Wu Zhi took out two bottles of "Zhuangyuan alcohol" wine and two bottles of "Zhuangyuanlang" wine for the guys to take back to the Zhuangyuan Building for a free tasting activity. The same is true for the third, fourth, and fifth days.

Five days of free wine tasting activities, finally formed a storm of public opinion, swept like a whirlwind, made Bianliang City full of wind and rain, passers-by know, everyone is talking about these two magical champion series of wine, very want to see it, a drink for pleasure, looking forward to the arrival of the auction, the champion series of wine publicity effect is surprisingly good!

Early in the morning of the sixth day, Wu Zhi took Xiao'e, Dahu and Erhu, sat in the new carriage specially purchased two days ago, and sent three bottles of "Zhuangyuan Alcohol" wine and three bottles of "Zhuangyuanlang" wine to the Zhuangyuan Building. He had already taken a leave of absence the day before, so he didn't have to worry about being on duty.

Before noon, the crowd that came to bid and watch the excitement had already filled the entire hall of the champion building. The whole champion building was very lively, and many well-dressed officials, gentry, high-rollers, and literati were crowded into the hall on the first floor. Wu Zhi, Xiao'e, Qian Mu, Dahu, Erhu and other five people were waiting on the second floor, waiting for the auction to proceed. Zhuangyuanlou specially invited a well-known geisha to serve as an auctioneer, and the steward Hou assisted from the side.

At noon, the auction officially began.

Under the instigation of the glamorous geisha's clever words, the auction process was surprisingly smooth, and the auction results were amazing. Wu Zhi, who was nervous, finally saw the madness of the rich people in the capital!

After rounds of bidding, the "champion alcohol" liquor that started with five guan money was raised to 80 guan, 100 guan and 120 guan by everyone respectively; The bidding for the "Zhuangyuanlang" wine that started with eight guan money was more intense, and the bidding came and went, and the three bottles of wine were finally bid for 150 guan, 180 guan and 200 guan respectively, and the six bottles of wine were auctioned for 830 yuan!

The result of the auction scared both Wu Zhi and Qian Mu: It's crazy! The world of the rich is really not understood by ordinary people!

Seeing such an auction result, Wu Zhi and Qian Mu looked at each other and smiled, and their uneasy hearts finally relaxed.

Poverty limits Takesik's imagination!

The looting effect of the auction on the first day was spread by everyone, and it detonated the entire city of Tokyo in an instant. Moreover, Zhuangyuanlou also revealed quite mysteriously: "These champions series of wines are all brewed by Master Wuzhi, the champion of the new branch of the dynasty!" The news of this "trail" spread like a plague, and it attracted the attention of the officials and nobles of the entire Bianliang City.

The auction on the second day was as lively and crazy as ever, with six bottles of wine auctioned for a high price of 910 yuan!

On the third day, the name of the new champion Wu Zhi, coupled with the word-of-mouth caused by the praise after drinking, some wealthy and high-ranking officials who were waiting and watching also joined the bidding team, and the bidding price suddenly rose again, and on the third day, six bottles of wine were auctioned for 1,100 yuan!

On the fourth day, it dropped slightly, but it also sold for a thousand dollars! On the fifth day, he sold for 1,000 and 20 yuan! On the sixth day, he sold for 1,060 yuan! On the seventh day, I swept the end and sold an astonishing 1,280 yuan!

This is the Matthew effect, where the strong are always strong. Exquisite packaging, tall wine bottles, coupled with the never-before-seen strength of amazing mellow wine, as well as Wu Zhi's growing fame, the people who bid for it have taken it as a high-end tool to show off their wealth, feast guests, give gifts, communicate, and ask people to do things. The officials and nobles who have passed through the hands feel that it is worth the money and are more willing to return to consumption.

After the end of the seven-day auction, the champion building immediately posted a notice announcing that in order to thank the general public for their love, the auction will be temporarily suspended, and the sale will be carried out at a parity price after three days, and the champion building will be the exclusive agent of the distribution. When everyone saw it, they immediately set off a storm, discussed differently, and looked forward to it.

The next day, when Wu Zhi took the big tiger and the second tiger to the champion building to settle the auction proceeds, Qian Mu and Steward Hou looked at Wu Zhi with different eyes, and there was a faint flattery in awe, they were not convinced!

Forty-two bottles of wine were auctioned off for 7,200 yuan for Wu Zhi! It's not so fast to grab money! It's a real blockbuster! Wu Zhi, the new champion, is now in the minds of Qian Mu and Steward Hou, as if he has become their god of wealth.

After settlement, 720 yuan of liquor tax was deducted (the matter of liquor tax was handled by Qian Mu with the liquor office of the government, and due to the high auction price of the champion series of wines, he was levied a heavy tax of 10%. As for the liquor tax of the Osmanthus Wine Workshop, it is levied according to the standard of 12 Wen per catty of wine, which is almost negligible for Wu Zhi) There are still 6,480 yuan left, Wu Zhi put away 60% of the income of 3,888 yuan, and the champion building received 40% of the income of 2,592 yuan, all of which are silver tickets and easy to carry.

The auction site used Jiaozi, commonly known as silver tickets, which are commonly used in Gyeonggi Road, is a kind of voucher that can be exchanged for silver and copper coins directly at the money bank, which can be used as copper coins and silver, and has been designated by the imperial court since the time of Song Renzong. Silver tickets are generally large, so if Wu Zhi usually wants to use small money, he has to exchange it for copper coins or broken silver, and at the same time, he has to pay an exchange fee of three percent, that is, the money exchange fee is always thirty Wen.

After the settlement was over, Wu Zhi and Qian Mu closed the door again to discuss the pricing together. After continuous weighing, the two finally set the unit price of "Zhuangyuan alcohol" wine at 50 yuan per bottle, and the unit price of "Zhuangyuanlang" wine at 88 yuan per bottle.

On the second day, because the big tiger and the second tiger were already familiar with the champion building, Wu Zhi no longer ran to the champion building, he took out twelve bottles of "champion alcohol" and eight bottles of "champion lang" according to the time of production, and handed them over to the two to take back to the champion building. He had already agreed with Qian Mu that he would only go to the Zhuangyuan Building to see and settle the settlement when he was in Xiu Mu in the future, and he would usually be watched by the big tiger and the second tiger.

Scarcity is expensive!

The supply of 20 bottles a day is still far from enough for everyone to consume, which makes everyone itch. Qian Mu proposed to Wu Zhi several times to increase the supply, but Wu Zhi insisted on it and was unwavering.

Hunger marketing is always the secret of high-end products! So Wu Zhi can't let go, he just has to hang everyone's appetite in order to continue to operate for a long time.

But he can raise the price!

Six days later, seeing that the market was still in short supply, Wu Zhi and Qian Mu discussed, and raised the unit price of "Zhuangyuan Alcohol" wine to 60 yuan a bottle, and the unit price of "Zhuangyuan Lang" wine to 98 yuan a bottle, but it still could not meet the demand of the market. Every day, there are many diners who complain that they can't buy the Champion series of wine in the Champion Building!