Chapter 18 [Marketing Momentum]

The next day, a batch of high-grade wine was brewed, and Xie Fa also brought Sun Fu, who was full of wind, to Li Wen's palace.

And when he was about to meet Li Wen, Zhang Wu, who was in charge of greeting him, told Sun Fu not to kneel down when he saw Li Wen's face.

In this regard, Sun Fu, who was about to meet Youwang for the first time, also nodded again and again, saying that he must keep this matter in mind.

Strictly speaking, the last time Sun Fu saw Li Wen, he was in a coma, so this was the first time he saw King You.

However, even so, when Xie Fa led Sun Fu to Li Wen's face.

Sun Fu still couldn't help but weaken his knees, and he was about to make a bow in front of Li Wen at once.

Usually, when he saw the master of the Yamen, Sun Fu couldn't help but bow his humble head to obey.

Now that it was the first time he saw the high-flying Youwang, the nervousness and apprehension of meeting the big man still made him forget the instructions he had received from Zhang Wu before.

If it weren't for Xie Fa's quick eyes, I was afraid that this time I would not be able to cause Li Wen to reprimand them again.

Li Wen naturally saw the small actions from Sun Fu and Xie Fa, but he didn't intervene too much.

Any old ideas need time to change, at least now Xie Fa and the others have consciously followed Li Wen's teachings, which is already a good phenomenon for Li Wen.

"Grass, grass people Sun Fu see the king!"

Standing in front of Li Wen, Sun Fu's legs trembled slightly and bowed to Li Wen and said.

"No need to be polite, how are your injuries?"

Looking at Sun Fu's appearance covered with muslin wound medicine, Li Wen asked with a concerned look.

"Thank you for your concern, it's almost fine!"

Hearing Sun Fu's answer, Li Wen turned to look at him carefully, and when he saw Sun Fu's white wound cloth, there was faint blood oozing out.

is to know that Sun Fu is reckless in front of him!

However, he did not expose Sun Fu's lies, people are dignified, since people want to maintain their dignity.

Then Li Wen also decided to give respect to Sun Fu's dignity.

However, after all, Sun Fu was still an injured person, so Li Wen directly instructed the two people present.

"You two can just find a seat and sit down!"

It's just that for Li Wen's kindness, Sun Fu hurriedly responded: "Thank you for the king's kindness, it's just that the grass people are still standing, the villain is cheap, I'm afraid of dirtying the king's seat!" ”

As soon as Sun Fu's words came out, a sense of disparity between the ranks once again made Li Wen obviously aware of it.

In the face of Li Wen's identity in the highest position in the hierarchical society, even if Li Wen deliberately showed closeness, in Sun Fu's opinion, this is a very unsettling thing.

Looking at Sun Fu's statement, Li Wen could only sigh in his heart that the change of concept is really a long way to go.

"Before these people have a certain status, I'm afraid it's difficult to make their concepts change quickly!"

Leaning back in the chair behind him, Li Wen observed Sun Fu's restrained and uneasy appearance.

is different from Xie Fa's performance on the side, although Li Wen has not officially awarded Xie Fa a half-official reward.

But at least Xie Fa had already begun to work with Li Wen, and had obtained the qualifications to be able to come to the palace at any time to meet him.

This made him superior in the circle of people around him, and it also made him not too restrained when he saw Li Wen again.

In short, economic status determines the superstructure, in such a society dominated by an old aristocratic family.

As the emerging capital aristocracy, Sun Fu and others are destined to be unable to raise their heads in an upright manner.

After thinking for a short time, Li Wen's tone also became cold: "Let you sit down, sit down quickly, I have to look up at you while you are standing!"

My neck hurts when I see it! ”

Suddenly, with the change in Li Wen's tone, Xie Fa hurriedly pulled Sun Fu, who was at a loss, to find a place to sit down.

And in this group of guys who are brainwashed by the hierarchical society, they have encountered all kinds of inexplicable encounters many times.

Li Wen also gave up his correction for the time being!

He decided to forcibly correct some behaviors that he was not used to in the future.

Leave the rest to these people to figure it out themselves, after all, power is earned by one's own strength, not by being charitated by others.

Until these guys recognize their identities and want to change this rotten environment, Li Wen can't do much.

So Li Wen gave up the unnecessary etiquette correction and began to meddle in specific matters.

I saw that after Sun Fu sat down, Li Wen opened his mouth and asked, "Sun Fu, what is the best wine in your store called?"

What is the specific price of silver taels?

Where is its largest source of suppliers?

What is the market share in Youzhou City?

……”

As soon as he opened his mouth, Li Wen threw out a series of questions, and the familiar questions made Sun Fu subconsciously begin to think.

After all, market research has always been the cornerstone of their small businessmen's survival.

Small businessmen are different from those who have the support of the big families behind them, and they can be as stable as Mount Tai in various market changes, no matter how they change, they can not move.

It's a different story with a small businessman like Sun Fu, who enters the wrong market at the wrong time.

In an instant, you will face the end of bankruptcy.

So after a short period of thought, Sun Fu said to Li Wen in detail.

"King Qiyu, the best wine in the grass people's shop is called Zhuye Qing, and the price of each jar is two taels of silver.

Although it is not as good as the heavenly immortals of sixteen taels of silver per altar in Zhongdu Dragon City, it is also a rare good wine in our small place.

The source is provided by the Song family's Wanfu Chamber of Commerce.

As for the share in this Youzhou City, I am not afraid of the king's jokes, but I am afraid that even half of it will be less than ......."

accompanied Sun Fu to explain Li Wen's questions one by one, but Li Wen's brows were also tightly furrowed.

Although he knew that the Big Three might have an extraordinary economic advantage in Youzhou City, what Li Wen didn't expect was that this advantage would be so great.

It occupies a large share of the catering industry of the Youwang Chamber of Commerce, and in the entire Youzhou City, the market share occupied is only half of the number.

This made Li Wen's previously expected plan to expand his influence by bypassing the three giants completely bankrupt.

If you want to make the high wine in your hand a source of military spending, you will inevitably have to cooperate with the three giants.

"It seems that the first option will not work, and now we have to try the second way!"

Originally, Li Wen expected that through the influence caused by Feng Manlou during this time, he would thoroughly publicize the high wine in his hand, so as to obtain a steady stream of large gold mines.

But I didn't want Feng Manlou's share in Youzhou City to be so small, so it wouldn't sell much at all.

Therefore, after the bankruptcy of the first plan, Li Wen inevitably had to try the second way.

The path is simple, and that is to find agents who will open up the market for Levin's high-grade wines.

However, before that, Li Wen needs to completely establish the reputation of this high wine, so as to maximize the benefits.

"It's just that this is not a long-term solution, the raw materials are in the hands of others, and the sales channels are also in the hands of others.

I only have one exclusive recipe here!

But that's all there is to it for the time being! ”

Thinking of the difficulties he is currently facing, Li Wen can't help but sigh in his heart.

I thought that an advanced technology could completely open up the situation, but I didn't expect that it was still struggling in it.

On the one hand, Li Wen's brewing raw materials need to be purchased from outside, even if it is to borrow other people's liquor to reduce the production steps, in the end, it will not be able to bypass the influence of the three giants.

On the other hand, these guys are pinching the sales channel, in case they really join forces to boycott, Li Wen is really helpless against these guys.

It is impossible for him to really transfer troops to copy them, not to mention whether he can do it, if he does it, he is afraid that Youzhou will also be in chaos.

So after thinking about it, Li Wen opened his mouth to Sun Fu and Xie Fa in front of him.

"Sun Fu!"

"The grass people are here!"

Hearing Li Wen's call, Sun Fu hurriedly replied.

"I have a fine wine called Immortal Brew here, and you can take it back and sell it as the treasure of the town store in the Fengmanlou Building!

I don't care what method you use, in short, use this time to be the focus of your wind in front of the people of Youzhou.

Do you understand the name of this wine as much as possible for everyone to know? ”

Facing the solemn entrustment from Li Wen, Sun Fu immediately got up and responded: "Obey the king, the king saves the lives of my family, and the grass people swear to be with the king in this life."

The grass people promise that they will make this immortal brew famous in Youzhou City! ”

Sun Fu didn't ask what kind of wine this immortal brewed was, he just firmly assured Li Wen that he would complete the task.

The grace of dripping water is reciprocated by the spring, not to mention that Li Wen saved his family before.

Such great kindness, coupled with Li Wen's identity as the king of Youzhou, made Sun Fu devote twelve points of energy.

And after getting Sun Fu's assurance, Li Wen nodded with satisfaction and looked at Xie Fa on the side.

"The king, please command, the villain will do it with all his might!"

The first time Xie Fa looked at Li Wen's gaze, he hurriedly got up and gave a military order to Li Wen.

"Your task is similar to Sun Fu's, except that Sun Fu needs to make the Immortal Brew famous throughout Youzhou City!

And your job is to create a demand for me! ”

Hearing the task assigned by Li Wen, Xie Fa was stunned and said, "Create demand? Please also make it clear to the king! ”

"Create demand, as the name suggests, you have to make the people in Youzhou City feel that if you can drink fairy brew in this life, even if you get drunk to death that day, you will have no regrets in this life!

In short, you will die according to the peony flower, and you will work hard in this direction to be a ghost.

Let's cause the wine worms of the Youzhou people first, and then talk about ......"

Accompanied by the continuous conversation between Li Wen and Xie Fa, Sun Fu and the three of them soon took the initiative under Xie Fa and other members of the Youwang Chamber of Commerce, plus Feng Manlou, the center of the storm.

The entire Youzhou City began to undercurrent.

It's just that this undercurrent is not a mutiny, an outbreak of political events, but a brewing of public opinion.

First of all, on the streets of Youzhou City, there was a storyteller who received Li Wen's propaganda money to write the past of fairy brewing.

This immortal brew from Li Wen is said to be the wine of heavenly elixir and jade liquid, and taking a sip of the whole body is warm, like entering the middle of summer in the cold winter.

Drink two sips and feel like a fairy, like a drunken immortal in the sky.

If you drink three sips and don't regret it, you have no regrets in this life, that is, you can't change it for a fairy......

At first, these rumors about the immortal brew were just written by a storyteller, but as time passed, with Li Wenda spreading a lot of gold and silver.

Suddenly, the legend of the immortal brew began to spread everywhere in Youzhou City, as if it was a rare treasure in the sky and not in the world, so that countless wine guests were full of longing.

Where have the ancient people, who lived in the ancient society all the year round and did not have much entertainment, ever seen such a posture.

The overwhelming publicity made the silver in Li Wen's hands spill like flowing water, but at the same time, it was also an amazing return.

People kept asking all over the city, where is this fairy brew, and where is the fairy brew......

Even nursery rhymes are circulating in the streets!

Immortal brewing, drunken immortal brewing, take a sip, race immortal......

……

And when this extreme thirst reached its peak, it was under the deliberate guidance of Li Wen and the small businessmen of the Youwang Chamber of Commerce that it exploded in the center of Fengmanlou.

All of a sudden, a large number of high-rollers began to gather in Fengmanlou, and it is said that during this time, there is no name more famous than the name of Fengmanlou.

After all, His Royal Highness the Youwang Mansion personally went out to rescue the shopkeeper who was framed and imprisoned by the gentlemen, which perfectly catered to the savior plot that people longed for, which made Feng Manlou's reputation a big hit for a while!

And at this moment, I heard the legends of the fairy brew in the city, and there was a trace in this windy building.

Suddenly, it was like a lit fire again, making the fame of the fairy brew take off with Feng Manlou.

Even during this period, in order to prevent any unexpected events from happening, such as the discordant thing that the fairy brew could not live up to the expectations that people had already been stirred up.

Li Wen also specially invited a large number of wine trays, so that they could blend in with these high-rollers who tasted the wine of the gods in the Fengmanlou, and then tried their best to confuse the public.

It is necessary to ensure that every high roller who comes out of the wine in the wind full of buildings must praise the good name of the fairy brew.

And after this series of operations, Li Wen didn't know whether this was because the quality of the immortal brew was too good, or because the wine trays he invited were too hard.

In short, the form is very good, and all kinds of orders are pouring towards the wind and the building, and at the same time, they have also come to Li Wen's hands.

"What a joy it is, my lord!

With so many orders, we don't have to worry about sales! ”

In the study room of the palace, Li Wen, Zhang Wu, Xie Fa and others looked at the various stickers on the desk.

The letters written on these stickers are orders for merchants to buy immortal brew, although they have not yet officially signed a contract, but in such a hierarchical world.

Those who dare to throw a sticker to the palace will have a certain effect on the words written on the sticker.

After all, few people dare to play Li Wen, who is the king of you.

And among these worship stickers, there are not only local merchants from Youzhou, but also merchants from other states and counties in Daqian, after seeing the heat of the local fairy brew in Youzhou, the intuition of being a businessman makes them make a judgment.

If you can transport this immortal brew to a state or county other than Youzhou, you will definitely be able to make a fortune.

Looking down at the stickers on the table, or the order was about the same, Li Wen knew that his situation had been opened.

Then the next thing is to start raking money!

So Li Wen looked at Xie Fa and the others, who were also excited, and then opened his mouth and ordered: "Xie Fa, if you notify me, you will say that the first batch of immortal brew will be sold in Fengmanlou the day after tomorrow!"

The quantity is limited, and the deposit is preferred! ”

Hearing Li Wen's order, Xie Fa, as a businessman, seemed to see a big scene of gold and silver rolling in.

Hurriedly responded excitedly: "Obey, king! ”