Chapter 61: Mask to Mask
Cornell had a very bad impression of Gao Sheng, but he had a good impression of Wu Hai, and he still had to give him a face.
They sat down in Gao Sheng's office, and Cornell patiently remained gentle, asking Gao Sheng to deliver the products of Yangfan Daily Chemical to him.
Gao Sheng didn't dare to slack off, and with a smile, he put a bunch of various masks and essences on the table in front of Cornell.
Cornell picked up the essence bottle and looked at it, immediately frowned, and asked the translator to tell Gao Sheng:
"Sir, I know you have an internal experimental version, but please give us the market-ready version."
Gao Sheng sneered;
"This is the market-ready version, if you don't believe me, you can go to the supermarket."
This is the market-ready version?
Cornell looked confused, looking at the simple packaging of the whitening essence in black and white, and couldn't help but laugh dumbly.
This...... It's really a thick shabby.
"How much does this stuff cost?" Ten pieces?"
"No, a hundred!"
"A hundred?" Cornell said incredulously, "This thing costs 100?"
If this is a ten-dollar FMCG product, it is not unusual for it to sell well.
As far as he knows, most of the daily chemical products in the mainland market are taking the route of low-profit FMCG, which is not the same track as their products.
Their products can easily occupy the high-end market, and they can take huge profits into their own hands.
Unexpectedly, Yangfan Daily Chemical is not the idea of mixing in the soil, but the first product began to focus on high-end ......
100 Ah, this can already be seen that the idea of this product is quite good, and it may be our competitor in the high-end market in the future.
Cornell didn't know what the word "essence" meant.
But the translator told him that the term meant a lot, that it had been patented, and that it was considered by many to be a better and more effective product than an ordinary product.
There's nothing you can do about the charm of Cornell's heart translation, but it's not the kind of thing that my company is focusing on, so as long as it doesn't crash, it shouldn't be a big problem.
But Wu Haiyin smiled pitifully:
"As far as I know, there was a production line for emulsions before Yangfan Daily Chemical.
Now they're already working on new projects, and if my guess is correct, it's lotion."
Cornell looked very solemn.
If local brands succeed in taking the high-end route, it will inevitably further reduce their share.
The trump card product of their company is the lotion, and there can be no carelessness, and the tonality of the other party's product must be carefully observed.
He took apart the so-called market-circulating version of the essence and used the dropper to squeeze a drop of viscous liquid onto the back of his hand.
This sticky thing is hard to push away, and there is a noticeable stinging pain after it is applied to the face.
Cornell took a closer look at this serum and found that it actually contains a high concentration of niacinamide, no wonder it feels this way.
Looking at the recipe more closely, he couldn't help but sigh again.
"No fragrance?"
"Yes."
He picked up another mask and looked at the ingredient list, but still didn't see the fragrance, and then a smile finally appeared on his face that had been tense.
It can be seen that the product design ideas of Yangfan Daily Chemical are very radical.
They simply discarded the fragrance, and even made it clear in the mask instructions that their products would never be added to the fragrance.
Heh, no flavors?
That's because you can't make the scent of the nobility!
The fragrances used in the emulsions of the Sylna Group are very expensive and can create a more high-end feeling, and the expensive flavors can of course bring a lot of profits, which is the basis of their ability as an aristocratic brand.
Hey, these brands in emerging markets really don't understand skin care, and they actually make this elegant thing into FMCG.
What is high-end?
High-end, of course, is to emphasize their own brand tonality, not everyone
What can be used and taken out can make people feel envious is the high-end.
There are no high-end flavors, and even outrageously no pigments are added, and this off-white liquid gives people a bad look, and it is not at all as attractive as the snow white made with pigments.
He took a closer look and found that Yangfan Daily Chemical's products were really minimalist to the extreme, using some large road ingredients, and there were no unique ingredients that could be taken out.
You have used so many plant extracts, you don't care if they are useful or not, anyway, it looks very bluffing, and it can better meet the spiritual needs of high-end consumers.
Well, plus this shabby packaging.
Whether it is essence or mask, the product packaging of Yangfan Daily Chemical is full of shabby, if it is placed on a shelf......
"What are their sales channels? Is it also a counter?"
"No, it's sold on the shelves of supermarkets."
"Hmph." Cornell smiled coldly, visibly disdainful.
Opening a counter in a supermarket is a bit of a price drop, let alone selling directly on the shelves of the supermarket.
That's what this kind of fast-moving daily chemistry is.
Just honestly reduce the price to take the low-end route, to serve those poor people, and still want to show your head in the high-end category?
"It seems that both consumers and these brands need to be educated."
With a rather confident smile on his face, he nodded vigorously and said:
"Yes, yes, sir.
Our high-end products just let the uninformed people see what is the best product, and these uninformed people in the province feel that this thing is a good product."
Wu Hai also smiled and said:
"There is an old saying in our country, even if you are afraid of the deep alley, you are afraid of the smell of wine.
The prestige of the Sylna Group has not yet been known by many people, and if we can knock down and swallow Yangfan Daily Chemical, we can get a lot of mature sales channels.
In particular, they have already laid out the northern company, and they have also placed a lot of advertisements, which should also be a great benefit to our Xina company."
Cornell was very disdainful of Yangfan Daily Chemical, but he knew that his product had just arrived, and someone had to lead the way.
Wu Hai's thinking is very right, and it is rare to have such a loyal person as Gao Sheng, which is very good.
He stood up, smiled and patted Gao Sheng's shoulder:
"My friend, I appreciate your technology.
It's a pity that you can make such a good product, but you keep doing OEM for such a small factory.
Why don't we come up with a recipe for you, and then you do a good job of production, and we work together, okay?"
"Really?" Gao Sheng hurriedly said, "Great, great, of course I do!
It's a privilege for a small factory like ours to produce your high-end products."
Cornell is pushing lotion this time, but who would make too much money?
He sent a fax to ask the country to come up with a formula at will, and then recruit a few formulators from Hong Kong City, as long as they put the label of their Sylna Group, they can cut a lot of money, even if they open a subsidiary, what's the big deal?
Not to mention them, the world's strongest beauty brands are now also cooperating with others, and it is easy to get things done with someone leading the way.
The emulsion that is about to be launched by Yangfan Daily Chemical cannot be the opponent of our Piaget lotion.
I'm going to make another mask and crush their mask production line head-on.
This kind of fast-moving consumer goods especially needs cash flow, and soon they can't resist it, and when the time comes, I will show a little bit of acquisition, and this kind of small business will definitely cry and shout to sell its factories to me.
This fertile land of the East is still waiting to be developed, and if I can open the article here, maybe our group will immediately become the world's number one company, and I will become the president of the group!
"Happy working together!" He spoke in broken Chinese.
Gao Shengmei smiled, and kept nodding his head:
"It's a pleasure to work with, it's a pleasure to work with
Pleasant!"
Wu Hai looked at the two of them who were smiling, and said in his heart, "You are happy, and I am happy.
Although the popularity of Sylna Group is not high in China, it is a high-end luxury product in Hong Kong City.
They have an innate advantage when it comes to making face masks!
Mr. Jiang, I see how you are going to make a move this time.
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Small Theatre Hours:
Jiang Nian: In this era, the market research of foreign big brands is so casual and capricious.
A few years ago, an international brand daily chemical company just came, researched and found that Chinese people like to use soap to wash their hair, and suddenly patted their heads - understood, and began to produce soap.
Another company came late, but after he arrived, he started setting up a stall on the street to teach people how to use shampoo, and everyone knows the story of the future......