In addition to the main brand, different brands can be divided to adapt to different consumer groups and capture a larger market.

But Jiang Nian also knows that most of the domestic daily chemicals are more difficult to play.

Because daily chemicals, especially beauty, naturally have strong fashion elements.

And the discourse of fashion is now firmly in the hands of the big names.

The emulsion of the Sylna Group is known as the classic formula, but everyone in the industry knows that the classic represents the old, representing the comprehensive backwardness from the idea to the formula, but they can still be harvested everywhere with their strong popularity.

Ordinary people don't understand how it works at all, they just blindly follow the big names, and of course they make a lot of money.

If this kind of enterprise wants to divide some more subsidiaries, as long as it is well publicized, there is no problem in making money with a noble halo.

But domestic products are not good, Jiang Nian was a cabinet sister in a domestic big brand after he was downtrodden in his previous life, and that big brand also wanted to separate some sub-brands after the big brand.

However, after the doppelganger, the cost of publicity will increase significantly, and it will be more difficult to build everyone's recognition of the brand.

How can most people buy daily chemicals and have nothing to do to study the specific formula and process, I haven't heard of this brand, it is estimated that it is a pheasant brand, and then the sales are getting worse and worse, as if there is no bankruptcy but there is simply no sense of existence.

Now Yangfan Daily Chemical has become well-known by virtue of its previous operations, at least now when it comes to going out, when it comes to Yangfan Daily Chemical products, everyone will subconsciously give a thumbs up, saying that this is the light of domestic products.

At this time, if you jump out of your own brand tonality, especially to establish a new brand that has little to do with the headquarters, it is equivalent to starting all over again, and the difficulty can be imagined.

The product positioning of the new product is high-end, but the use of traditional elements in high-end products is not in line with the current trend.

Unlike a few decades later, when everyone's general awareness increased, it is now considered fashionable to learn foreign products and get close to big brands.

You make a traditional element design, and it sells so expensive, it's a ghost if you can sell it.

Jiang Nian studied it before, Zhang Juemin's strong R&D ability was the key to making money before, and Han Jianing did a good job in public relations and had a good relationship with the media, which led to the previous publicity being very powerful, which greatly increased the sales of the product, so that the lotion that focuses on the high-end line can also sell so hot.

As long as Han Jianing and Zhang Juemin are sent to Shanghai to open their own companies, what they are left behind is Wu Xuejun, who has little ability, and Jia Xingying, who is rotten.

Wouldn't that solve most of the problem?

Moreover, Jiang Nian is also preparing for the future.

She felt that she would definitely lose money one day, and one day her parents would wake up and no longer chatter, and her company would not be too lazy to play, so she would simply give it to them.

To these people who are full of love and enterprising for their careers and really want to do something.

At that time, I can also be a rich second generation with peace of mind, and rely on my high-level vision to speculate in real estate.

Han Jianing was very moved in her heart.

She only came to the company on New Year's Day, and she has been appointed as the vice president of the company in a short period of time, which is deeply appreciated by Mr. Jiang.

She didn't think she had made much contribution to the company, but she didn't expect Xiao Jiang to trust her so much, and she actually asked me to go back to Shanghai to open a company, and to integrate the traditional culture I learned into the design concept......

This, this trust, I, how should I repay Mr. Jiang?

After settling down, Han Jianing quickly regained his composure.

"Little Jiang always thinks twice.

The price of land in Shanghai is very expensive, and the investment in the early stage of investing and building factories to publicize it is afraid that there will be tens of millions or even tens of millions.

If we focus on the high-end route, it is best to produce our products on the existing production line in Pengcheng first, and I can sell them in Shanghai......

Jiang Nian waved his hand:

"Of course not.

I'll figure out a way to deal with money, don't imagine the company to be so tight, you and Mr. Zhang have a good discussion

post-planning.

Whether a beauty daily chemical can really become big depends on whether it has enough high-end products.

Now that The General's product line has developed to a bottleneck, how to break the game depends on your new product.

This is the company's century-old plan, and it is a good opportunity to carry forward the traditional culture, Sister Jianing, you can't let me down!"

Han Jianing's wonderful eyes were already full of tears, she choked her head again and again, and said happily:

"Okay, I'...... I will, I will not disappoint Mr. Jiang's trust.

Even if I use all my contacts and abilities, I must make sure that the company's products firmly occupy the high-end production line!"

It's best to invest tens of millions.

How many big names failed to rush to the high-end, and finally the chain exploded and lost, and the loss was a mess.

The tonality of The General's products is all mid-range, and with the gradual increase in the salary level of Pengcheng, it just meets the consumer demand of the middle class, which is the most important reason to make money.

Can be ...... in the high-end field

Hmph, Jiang Nian didn't believe it.

This does not exist to break the self-reserved territory of the big names, how can it be done now that it will not be possible to do it in decades?

It's a good way to spend money, and I'm a genius.

After Han Jianing left, Jiang Nian took a closer look at the company's financial statements.

Yangfan Daily Chemical looks very profitable, but the capital needs of workers' wages, benefits, product and raw material purchases, advertising, equipment maintenance, and business expansion of the northern company are as high as 30 million.

In other words, if the company can't earn back 30 million from various channels in a month, the capital chain will be broken.

It's no wonder that many businesses rely on banking and financing to stay afloat.

Jiang Nian calculated that the minimum cost of setting up a factory in Shanghai is also one or two million, which is a very large gap, and there is no benefit in the short term, which will definitely add a lot of uncertainty to the company's operation.

For example, if there is a slight excess of expenditure in a certain month, the company will directly incur a loss.

A company must continue to expand during the rising period, and then continue to recruit workers and continue to improve employee benefits, I don't believe that there will be no losses!

·

Han Jianing hurriedly left Jiang Nian's office.

She closed the door and leaned lightly against the door, unable to suppress her tears any longer.

Finally, are you going to return to your hometown?

My parents always thought that I was a child who had not grown up, and now that I finally have my own company, I am still ...... It is also a high-end brand of daily chemical company.

Do you dare to underestimate me after seeing them!

Jiang Nian's trust was heavy, so that Han Jianing didn't dare to be careless.

She breathed a sigh of relief and began to think about what to do in the future.

It is not difficult to find land and build a factory, but the key is how the product should work in the future.

Tens of millions of companies, taking the high-end route, and traditional elements......

Hey, Xiao Jiang always trusts me, but if I collapse the company and lose tens of millions, then I can only jump into the Huangpu River to apologize.

She wanted to ask Jia Xingying again, but she thought that she was about to be on her own, so how could she trouble Mr. Jia in everything.

She never wanted to contact her parents, she just wanted to make her own career with her bare hands.

But now for the sake of Mr. Jiang's great cause, what can he do even if he lowers his profile?

After thinking for a moment, she reluctantly turned back to the office, carefully closed the door, reached for the phone on the desk, and broadcast a number with a trembling hand.

After a long time, the phone was connected, and an elegant male voice came from there:

"Hello, this is the Han Mansion, who are you?"

Hearing this familiar voice, Han Jianing's eyes were blurred, she calmed down and said:

"Uncle Bai, is my dad at home?"

There was a flurry of footsteps on the other side of the phone: the phone seemed to be pulled to the ground, and soon, a woman's anxious voice was remembered on the other side:

"Girl, where are you? Mom misses you so much, come back quickly, Mom won't force you to go on a blind date anymore!"

Han Jianing's nose was sour, and he said in his heart that he had run away from home at that time, and it was too much to not contact his family at all for many years.

It's time to go back too......

"Mom......" she said in a hoarse voice, "I'm going back to Shanghai to start a company!"

"Really?" The mother's voice on the other side trembled slightly, obviously uncontrollable excitement, "It's good to come back, it's good to come back!" Mommy wants to kill you!"

Han Jianing took a breath slightly aggrieved and said:

"Mom, the company needs office buildings and factories, can you help me find them first?"

I was entrusted by our boss this time to try to make a career out of it, so I ...... it."

"Just come back!" The mother said anxiously, "How can this child talk like an outsider? Have you forgotten what your house does? Our office buildings and factories are available, as long as you come back, whatever you want, everything will be given to you!!"

-------------------------------------

Small Theatre Hours:

Han Jianing: Relying on my parents at home and my friends when I go out, I should have no problem doing it.

Jiang Nian: Thank you......