Chapter 116 Whitening Ideas (Ask for Subscription)
The year of sailing was very comfortable, but their competitors did not stagnate in the slightest.
After buying the rights to Korean dramas, the White Star Company sold them to various provinces and Taiwan at a low price, and the Korean Wave swept and spread during the Chinese New Year, accumulating huge prestige.
The sadomasochistic love story of handsome guys and beauties soon became a hot topic on the streets and alleys, just like the reappearance of "Desire" that year, and the new cosmetics "Thousand Layers of Snow" endorsed by the male and female protagonists also officially landed in China on the seventh day of the Lunar New Year, showing the amazing momentum of Mount Tai.
Lu Chaoran learned the lesson of the previous Sylna, and all the products were mainly hardcover imports, and refused the requests of all domestic manufacturers for OEM.
They are also too lazy to deal with their opponents in places like supermarkets, but choose to open a counter in Fengtian, Sijiucheng, Shanghai, and Pengcheng.
All the counter sisters are the elites carefully selected by the White Star Company from other daily chemical counters before, handsome guys and beauties of Yishui, who speak very gently, whisper softly and are very enthusiastic to help people analyze the effect of the product, and patiently take out samples for everyone to experiment, please try it.
In order to defeat his competitors in one fell swoop, Lu Chaoran took great pains, and even listened to Li Dong's advice and spent money to hire people to queue up.
On the seventh day of the Lunar New Year, a spectacular 14-kilometer queue was discharged at the door of the Shanghai counter, which attracted countless media reports, and made Millefeuille, a previously unknown brand, become the mainstream of fashion.
& A bottle of lotion, 1000 cream water sunscreen cleansing sets sold very well on the first day of opening, and the front of the store was stuffed with all kinds of luxury cars, and even many people called Lu Chaoran's office to ask for a few boxes for their relatives.
"Well done, worthy of Dr. Lee." Lu Chaoran leisurely flicked the cigarette ash and said with a smile, "Dr. Li's hunger marketing trick is really ingenious, this time it has attracted so many customers and established a good reputation for us.
Make a name for yourself in Shanghai, and then we will go to Pengcheng, I will see how Jiang Nian will deal with it this time."
Li Dong knew that this was a good opportunity for him to join Baixing Company.
can think of the terror slowly spreading from the unfathomable Jia Xingying, he still has a slight palpitation and hesitates;
"Mr. Lu, I advise you to be a little more careful.
We don't need to clash head-on with an unpopular company like Yangfan Daily Chemical, as an international brand, shouldn't we target the following real cosmetics giants like Ou Niangniang and Mrs. Ya?"
Lu Chaoran smiled, took out a bottle of champagne that had been treasured for many years from the wine cabinet, poured half a glass for himself and Li Dong, and in the amber liquor, Lu Chaoran lay lazily in the boss's chair, and said calmly:
"What does Dr. Lee think I am pursuing in life?"
"I want to ...... Do you want Shirahoshi to achieve great things and be at the forefront of the cosmetics industry?"
"Hey, hey, hey, hey."
Lu Chaoran couldn't help laughing, he took a sip of the glass of wine, and said leisurely:
"If the board had asked me, I would have said the same.
But now it's just you and me, and I'll tell you, what is the future of the company, this kind of thing is the direction of my work, but it is not the path I pursue in life."
"My parents were first-generation workers, I didn't have a high social status since I was a child, when I was in school, they laughed at my accent, laughed at me for being yellow and thin, laughed at me for only reading and couldn't exercise, and laughed at me for not having a girlfriend.
I endured it silently, studied hard, and finally entered a big company, and with this face of mine, I got back here, and my position became higher and higher."
"In the United States, they bullied me.
Now that I'm back in my parents' homeland, and people are bullying me, didn't I come back for nothing?"
"I'm not a chemical research talent, I only came here because I have management skills.
I want my superiors to see that I am more ruthless than others and can uphold the dignity of the company better than others.
Once attacked, I will fight back and crush everyone who looks down on me into the dirt.
So that even if it is my day up
They don't like me anymore, and if they want to get rid of me, they have to think about whether I will do anything drastic and make it difficult for them to do it."
"This life is not easy, and since I am prepared to be feared by others, I cannot allow anyone to dare to destroy my dignity, and no one can do it."
He shook his glass, drank all the wine in it, and said with a smile:
"In the future, we will have more and more competitors, and this time we will kill Yangfan Daily Chemical, and other companies will have to think a little bit about our acquisitions.
Hey, if all companies learn to sail and open their mouths, what will I do in the future?"
Li Dong nodded thoughtfully, but was still a little afraid:
"You say, will Yangfan Daily Chemical really start making a fuss from the northern company, and then ......?"
"Leave it alone!" Lu Chaoran said disdainfully, "You also know what level these film and television companies in the mainland are. Their current screenwriting level and shooting skills are a mess, and it is impossible to stop our offensive no matter what.
Relying on these TV series, we can quickly open up the market - before Ou Niangniang and Mrs. Ya react, we must establish a high-end image.
Dr. Li, I will have to ask you for more advice in the future!"
Li Dong nodded lightly as if he didn't understand, he suddenly felt that Lu Chaoran was a little scary, and a trace of cold sweat gradually broke out on his back.
I don't know if Yangfan Daily Chemical can get through this difficulty safely.
Compared with the popularity of mille-feuille, Deep Blue Beauty, which has just built a factory and bought an office, is a bit lonely.
Ms. Han's office is located in a shantytown, and the factory is built on a site that was rice paddies last year.
This decision made her ridiculed by many people, and when she returned home for the Chinese New Year, her parents also said that the transformation of the land was too laborious.
Especially his father Han Jianxin thinks that his daughter can't do business-
Obviously, there are a lot of old factories that I know, and I can use them by renovating and renovating them at will, and I have to get to Pudong to do it, and it is not renting an office, but buying it directly.
Han Jianing finally mustered up the courage to go home, but she did not expect to be disdained by her father, and she sneaked away on the night of the Chinese New Year's Eve, crossed the river by boat in the cold wind, and cried back to this Pudong land that is now full of construction sites and broken houses.
Her office is in a place called Lujiazui.
This year, the Oriental Pearl stood tall and could be overlooked from above, surrounded by muddy Qianmo and low dilapidated houses, not to mention Jinqiao, where their factory was located.
This year, the road there has not yet been repaired, and there is only one hop country automobile factory that has responded to the call to build a factory here.
And the land price here is not polite.
The land price in Lujiazui soared to 2,000, and last year, Jinqiao, which was still a rice field, also had more than 1,000, which is really a bit outrageous for the old Shanghainese.
The house price in Jing'an has risen to 2,300 square meters, and the real estate experts Han Jianxin knows have begun to call for the sale of houses, this rotten land is actually sold so expensive, Han Jianxin mockingly said that his daughter is doing this is a pure waste of money-
In the future, it will be a wasteland that no one cares about, so why not wait for the price to drop a little before buying? Do you have to buy a hundred thousand square meters to build a factory in one go now? Is there money and nowhere to spend it?
Looking at the lights outside, Han Jianing silently clenched his fists, his eyes full of determination.
Look at it, my judgment is absolutely correct.
The Grand Canal is history, the Great Wall is history, and all this in front of me must also be a history that we are proud of.
And all this will be built by my own hands.
Of course, Han Jianing knew that all this would never go so smoothly.
Competitors are already constantly advertising, relying on the continuous influx of domestic TV dramas to seize the high-end market.
Our new products are still in full swing under development, and if you want to form a product, you need to wait for a month.
In the first quarter of the year, I lost it, and it depends on how to organize it effectively
Counterattack.
She wiped away her tears, expertly turned the safe, and pulled out a delicate rectangular gift box from inside.
The delicate packaging box adopts the ancestral tie-dye elements of the Han family, and the box body is made of brilliant and changeable blue and white to form an elegant entwined lotus out of the mud, which has both simple and vigorous primitive class, and the modern beauty of changing and flowing, with the beauty of Chinese painting ink charm and magical hazy beauty.
This is very much in line with Han Jianing's aesthetics.
I just don't know if such a thing can fit in with the current era of rapid change and fashion.
There are three small bottles in the box, the bottles are marked 1, 2, and 3 respectively, and all three bottles are whitening essences, but the ingredients in the three bottles are very different.
The first bottle focuses on 2% niacinamide and VC with a low concentration, which blocks the transport process of melanin and has an antioxidant effect (melanin is actually the oxidation of tyrosinase, and antioxidant is the source to solve this problem).
The concentration of niacinamide and vitamin C in the first bottle is not high, and the main focus is on the initial use of tolerance, and purslane extract and trehalose extract are added for skin feeling to soothe and stabilize (these extracts are so cheap).
After the first bottle is used, it will be transferred to the second bottle.
The concentration of niacinamide in the second bottle began to increase to 5%, and the whitening entered the sprint stage, and tranexamic acid (source inhibition of melanin) was added to match the effect of niacinamide.
After that, the third bottle.
The third bottle is on the fierce material, in addition to the antioxidant vitamin C (prototype), but also added powerful ideben and ferulic acid, especially ferulic acid is difficult to match, Zhang Juemin has tried a lot of configuration collocation and now has no clarity, can only use the exhaustive method to push slowly little by little, which is also the main reason why the research and development is a little slow.
In terms of active ingredients, they also added licorice and North American pine, and in order to make the taste not so unpleasant, they bought a little orange peel extract without adding flavor.
This combination can be described as quite sincere, from antioxidant to the process of melanin production and transport are controlled as much as possible, theoretically as long as you do not keep exposed to the sun, this can play a substantial anti-aging role.
Xiao Jiang always made gift boxes at that time, and when he only made essence gift boxes, it still made people feel a little incomprehensible, but now look at the combination of these things, it is indeed a pretty good whitening channel.
And this gift box layout is quite innovative, but I don't know how the market feedback.
No.
Han Jianing closed the gift box, carefully put it back, and showed a modest and confident smile to himself in the mirror.
No, it will.
This is Mr. Xiao Jiang's idea, and it is also the decision of me, Han Jianing, general manager of Deep Blue Beauty.
I'm no longer a kid, and I'm going to prove to everyone that I can succeed.
——
Small Theatre Hours:
Jiang Nian: Whitening pays attention to a channel and principle, many international brands put their ideas on light spots, which is quite effective for Europeans and Americans, but the effect on Chinese people is a bit poor. Fortunately, there have been more and more research in recent years, and there will be more good products that are more suitable for Chinese people in the future!