Chapter 119: Good News to Xiao Jiang?
Lu Chaoran still has a certain understanding of the domestic TV drama market.
He knows that the domestic entertainment industry, which is in line with international standards, is still in a long period of confusion, and the sharp increase in entertainment demand will definitely bring greater development, which is also an opportunity for a thousand layers of snow.
As it turned out, he did achieve great success.
On this day, at the morning telephone meeting at the headquarters, those shareholders who had always been quite arrogant sincerely used honorifics to Lu Chaoran for the first time, praising his excellent vision and powerful insight.
Several presidents in charge of market development also said that the huge market in Dahua District is very precious, and they have been taking detours for more than ten years, and being able to choose a capable person like Lu Chaoran is the beginning of the company's future outbreak.
There are even shareholders who are impatiently proposing to give Lu Chaoran more power, supporting him to lead more products to open up territory in this mysterious fertile land of the East, and strive for greater growth points for their profits.
Lu Chaoran quietly watched everyone's performance, and his heart was full of emotion.
He decided that he had made the right choice, and that this great success was the best way for his future career to take off.
More than ten years later, he will become a business myth forever in the annals of history, and this classic marketing case will also become a footnote to his success.
The stupid performance of the previous heads of the company's opening in Dahua District and Jiang Nian's refusal to make his heavy acquisition will become the best negative teaching materials, and will also become a topic of conversation for future generations.
Putting down the phone, Lu Chaoran smiled all over his face, stretched leisurely, and asked the assistant beside him;
"Haven't you moved on the Navy Beauty side yet?"
The assistant flipped through the report in his hand, quite seriously;
"I heard that their factory is now running at full capacity, and the preparatory work for some counters has been completed.
They are going to put eight counters in Shanghai, and as far as we know, they are most likely launching a gift box product with a ...... price It's about the same as ours!"
The index finger and middle finger of Lu Chaoran's right hand tapped rhythmically on the table a few times, and he quickly regained his composure.
"Okay, I'll see what they have to offer."
Gift box products with similar prices to ours.
In other words, Deep Blue Beauty has not given up the high-end market strategy they have formulated before, and is ready to wrestle with us in Shanghai.
Hehe, it's just self-defeating.
At the same price, how can consumers buy domestic brands?
Jiang Nian doesn't know whether he is alive or dead, I will use the market to give you a little color.
"Keep an eye on their counters, and in the first month of their new product launch, we have to run promotions throughout the month.
The lotion and set come with a few more giveaways without reducing the price, and there are additional benefits for joining the membership."
The assistant nodded heavily and praised:
"The boss's thinking is really very clear, and he has defeated the dark blue makeup, and our goal is not to put it on Ou Niangniang and Mrs. Ya."
Lu Chaoran sneered:
"Don't be too arrogant, Deep Blue is not so easy to deal with, Jiang Nian doesn't shed tears when he doesn't see the coffin, if he still wants to recapture the Shanghai market, we may need a year to fight with him.
As for defeating the behemoths of Ou Niangniang and Mrs. Ya, don't think about it within ten years, we just occupy the convenience of a TV series, and then the promotion of Mille-Feuille will have to rely on vigorously investing in TV dramas.
I've already informed the headquarters to cast ten more TV series, and we must firmly occupy the screen!"
The assistant smiled;
"Yes, Boss Wise."
He closed the document in his hand and remembered one more thing:
"By the way, boss, it seems that Yangfan Daily Chemical has also invested in a TV series, called "Deep Blue Love", I don't know if you pay attention to it?"
"TV series?" Lu Chaoran was stunned, "It's really not, which station is it?"
"Volume Provincial TV, an episode is broadcast at 12:30 noon every day."
Burst.
Lu Chaoran couldn't help but laugh out loud.
Interesting, really interesting.
As we all know, TV in this era has not yet become popular, even if the ownership rate is not low, but due to the limitations of CCTV itself, most of the stations are actually unable to receive it.
The main battlefield of Deep Blue Beauty is in Shanghai, and you should choose the main station or Shanghai to advertise.
So many Shanghai citizens can't receive the volume of provincial TV at home, you ......
Lu Chaoran shook his head, and he seemed to have overestimated Jiang Nian a little bit before.
Before, because Hilna was too stupid, otherwise she would have defeated Yangfan Rihua in Pengcheng.
This time, I coerced the Korean Wave to kill, and there is no way to fight against Yangfan Daily Chemical, so I can sit back and relax this time.
"Contact the mille-feuille factories and tell them to step up production and ensure sufficient supply in the future.
I see what Navy Beauty is going to do with me!"
Lu Chaoran's self-confidence comes from his confidence in TV series.
But he didn't realize that he had made a fatal mistake -
The TV series they bought with a lot of money has been broadcast!
Although this classic TV series in which the prince falls in love with Cinderella is popular all over Asia, although no one can beat it, it has a fatal problem.
It's only sixteen episodes!
In order to cooperate with the publicity, they started broadcasting before entering the New Year, and now they have already finished broadcasting, and even the replay has been played several times.
Cinderella and the prince's love affair finally ended in a happy reunion, and the two kissed at the concert site, with everyone's blessings, and the advertisement for a thousand layers of snow also borrowed this scene to start promoting.
The audience initially watched with a smile on their aunt's face, but they couldn't help watching it several times since childhood, everyone was aesthetically fatigued, and the ratings plummeted.
Shanghai TV also felt that it was not good to put aside this TV series to broadcast back and forth, and it just so happened that they saw "Deep Blue Love" broadcast exclusively by Vol.
In this era, there are no endless TV series waiting to be released,There is no such thing as watching back on demand,Shanghai TV is like a treasure,Hurry up and contact the provincial TVă
When they heard that the producer of this film was actually an old friend Zhang Jiqing, they were even more overjoyed and hurriedly paid for the copyright.
It's not just them, last year, Zhang Jiqing and Han Jianing invested money to buy their late-night stalls around various provinces and Taiwan, and they were generous enough to be friends.
Now that they have made a hit TV series, many local stations are shy and can't afford the expensive copyright of Korean dramas, so they can only call with the idea of trying it out to see if Zhang Jiqing can be cheaper and give a friendly price.
Zhang Jiqing, who was on the phone from all directions, was already difficult to do his normal work, and in the midst of happiness, Zhang Jiqing finally realized that he was filming the drama......
It's on fire!
And it's not a momentary fire, it's a complete fire!
Now that it's on fire, I'll add another handful of firewood to you! No, it's a barrel of oil!
"Ten yuan per episode, all provincial and municipal TV stations are at this price, take a long-term view, don't make money, just make a friend."
Yang Qin nodded gently;
"Understood, I'll do it, I'm sure everyone will be happy."
Lin Yige was full of excitement and said excitedly:
"Mr. Zhang, our drama is a big hit this time, why don't you give Mr. Jiang good news?"
Zhang Jiqing subconsciously put his hand on the phone, but the next moment, he slowly retracted his hand.
"No," he smiled, "Mr. Jiang must already know. Director Lin, your performance this time is obvious to all, and the company will definitely increase its investment in you, and please make more and better works."
"Our stage has been set up, and when Deep Blue sings a good show, we will give Xiao Jiang the good news together!"
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Small Theatre Hours:
Jiang Nian: Why hasn't anyone contacted me for a long time, is it some strange conspiracy, I have to be careful.