Over the weekend, Han Jianing hosted a banquet at the Peace Hotel and invited Cornell and Wu Hai to celebrate the initial success of the cooperation between the two sides.

Cornell has swept away the previous decline, he is full of spirits and laughs, and when he sees Han Jianing in an indigo tie-dyed cheongsam from a distance, this blonde man immediately bows elegantly on his chest, salutes exaggeratedly, and says excitedly in the Chinese he has just learned:

"Good evening, Ms. Han, your beauty puts the moon to shame today."

Han Jianing stepped forward elegantly and calmly, and said gently:

"Good evening, Leno, thank you for joining us."

She turned her gaze to Wu Hai, who was a little behind, and nodded:

"Mr. Wu, we meet again."

Wu Hai looked at Han Jianing, his expression was quite complicated, and he also learned from Cornell's appearance and leaned slightly, and said with a smile:

"Mr. Han is clever, Wu Hai admires it very much."

Rao is Wu Hai is proficient in human nature and is good at observing words and feelings, but he didn't see that Han Jianing was still ambushing this kind of backhand.

He boasted that he had a good relationship with Yangfan Rihua, but he didn't know anything about filming TV series before, and he didn't expect them to have such an offensive at all.

Judging from the fact that they began to shoot advertisements in the late night file in the form of TV series last year, they have been preparing for this TV series for a long time, but none of the executives above and below Yangfan Daily Chemical revealed the matter.

Even, when Deep Blue Beauty was promoted with Sylna Group before, Han Jianing and Zhang Juemin also showed their insignificance and uneasiness just right, which was too similar.

Wu Hai relied on deception to eat, and he was already ready to run away.

Unexpectedly, now that the peak is turning, Sylna has turned the tables against the wind by relying on her cooperation with Deep Blue Beauty, and her sales have been rising steadily in the past few days, winning back the reputation of luxury lotions.

Cornell regained the trust of the board of directors, and he would not be fired for a while and a half, and Wu Hai's escape plan was also temporarily shelved, and now the two of them were full of emotion in their hearts, and they felt like they were separated for a while.

Looking at Han Jianing, Wu Hai swallowed his saliva.

It's not that he finally discovered Han Jianing's beauty, but that he really felt that he had underestimated this woman before.

So far, several vice presidents of Yangfan Daily Chemical have intersected with Wu Hai.

Jia Xingying's shadow lingered, Zhang Jiqing's cunning and fickleness also made Wu Hai suffer a big loss, and the woman in front of him, whose painting style was obviously different from others, could also make Wu Hai guess.

Where did Jiang Nian find so many talented people, with them, I am afraid that it will be very difficult to annex Yangfan Rihua in the future.

Under the leadership of Han Jianing, the two entered the luxury private room, where Zhang Juemin was already waiting, and also extended his hand to the two partners to celebrate this big victory together.

After all the previous things, Cornell is now considered to have given up his past suspicions about sailing.

Anyway, the domestic market is so big, no one can swallow the market in one go, and it is a good thing to have such a strong partner after all.

He warmly hugged Zhang Juemin and greeted him, and the four of them sat down together, and the exquisite dishes were presented one after another.

Cornell opened a bottle of champagne and filled it to the three people on the table with his own hands, only to find a newspaper folded in the corner of the table.

Zhang Juemin was reading the newspaper, and the exposed part of the newspaper seemed to have the words "sail and day-to-day", Wu Hai smiled and said:

"Is your company in the newspaper again?"

"Oh, it's an article posted by Reporter Xue in Pengcheng Daily, which probably tells readers about the development of our Deep Blue Beauty this time."

Wu Hai knew that this reporter who had become famous by reporting and becoming famous in the main station, with Zhang Juemin's permission, opened the newspaper curiously, read the content of the article carefully, but gradually frowned.

"This, this is written by Reporter Xue?"

He had read many articles written by Xue Chunfeng before, and almost every one of them showed his support for Yangfan and his infinite admiration for Jiang Nian like a young girl in Huaichun.

But this article is different.

Its title is "Towards the high-end market, how far is our product still there", which is obviously not an embarrassing content.

In the article, Xue Chunfeng first introduced the background of Yangfan Daily Chemical and the marketing of its high-end line Deep Blue Beauty using the TV series this time, and then turned her pen and sincerely showed her worries.

The article said that the high-end line of daily chemical products represents the future, and all daily chemical products must be supported by high-end lines to achieve healthy development.

Before sailing, they were invincible in the domestic competition, but they made all kinds of arrangements in advance, made excellent advertisements, and repeatedly carried out a lot of publicity, and still failed to achieve the absolute upper hand in the competition of the high-end line as before.

Any product from abroad, or the marketing of a TV series, can overwhelm the preparation and operation of Yangfan Daily Chemical for more than a year in terms of sales, what will happen after that?

The world's top cosmetics manufacturers have not yet made a force, if they also concoct the same method, launch an offensive with hot TV series, or use other means, can Yangfan Daily Chemical continue to maintain like this?

There have been many domestic brands trying to hit the high-end, but they were finally forced to retreat in the face of the powerful offensive of foreign capital, embarked on the cost-effective route, hoping that Yangfan Daily Chemical can become a successful person, and explore a feasible path for the domestic backward, so that daily chemical enterprises can truly achieve healthy development.

Wu Hai could see at a glance that this kind of writing and his worries about the future market were not possessed by a young reporter who had just entered the main station.

A reporter from the main station published an article in his old employer, Pengcheng Daily......

"This should be the higher authorities faintly expressing their worries, and they are afraid that the pressure on your company through the voice of the big official media will be too great, so they chose the name of reporter Xue." Wu Hai analyzed.

Zhang Juemin raised his eyebrows and said in surprise:

"Really?"

He only felt a little weird before, and he didn't think about it deeply, Wu Hai's mind was lively, but he grasped the key to the matter at once.

The atmosphere at the table was suddenly a little solemn.

Cornell grinned and sighed:

"Don't be nervous, isn't Deep Blue just built?

Cosmetics are not nuclear weapons or space shuttles, as long as you study them patiently, you can make them after all."

Han Jianing and Zhang Juemin glanced at each other, their faces were full of wry smiles, and they were really two concepts of making and selling.

If mille-feuille is a domestic product, even if it watches TV series and does a wave of advertising, it can't support it for too long on the high-end route.

But it's a Korean brand, and it has always given people a very high-end feeling, even if the so-called plant extracts they add don't actually have any effect, they can't stand everyone agreeing to this.

In short, in the high-end line, it is not easy for domestic brands to build a solid country with TV dramas.

"Uh......" Wu Hai pinched his chin and thought for a moment, "Xiao Jiang should have seen this report, right?"

"I must have seen it, Mr. Jiang's family and company have subscribed to "Pengcheng Daily", and Mr. Jia's office has also subscribed to one."

Han Jianing held his chin and said:

"It's just that Mr. Jiang doesn't seem to have any instructions on this, which makes us a little embarrassed."

"Not at all? Apart from your company, there are no instructions for the northern company?"

"This ......" Han Jianing hesitated a little, but Zhang Juemin said generously, "I don't think this is a trade secret, let's let my old man say it!"

"Mr. Xiao Jiang issued instructions to the advertising department of the northern company last night, asking that in addition to filming TV series according to the previous script, it is necessary to emphasize that the next TV series should focus on the promotion of traditional culture.

But this instruction isn't supposed to be for us, is it?"

What is high-end?

High-end is fashion, that is, to walk in the forefront of the times, so that even if the layman does not understand, he feels that it is worth the price when he looks at the brand.

For example, the effect of a foreign brand such as mille-feuille is estimated to be like that, but it can be big

Most people think that this thing is a foreign product, it must be high-end, and it is cheaper than the higher-end Earl Hilna lotion, and buying them is an affordable behavior.

And most domestic products want to go high-end, everyone must raise their eyebrows - good guys, a domestic product still dares to sell so expensive, floating, don't buy it, don't buy it.

This is almost an unsolvable problem, which can only force domestic brands to start reducing R&D and focus most of their energy on publicity and cost compression, so as to survive as much as possible.

"If your company can't do it, then it seems that no one else can't." Wu Hai said, and there was a slight regret in his heart.

Although he is a liar with no three views, the education he received since childhood still makes him a little obsessed with "his own people".

If Yangfan Daily Chemical fails on the high-end line, it is estimated that domestic daily chemical products will not work within 20 years, which is really sad to say.

He tapped his fingers on the table and sighed:

"Speaking of which, it's best for your company to suggest to Mr. Jiang on this matter - most of the customers now come for TV dramas, and the use of expensive tie-dye elements in gift boxes has little effect, and even has the opposite effect.

Nowadays, most people are fashionable, and this kind of tie-dye is difficult for young people to like, and it will also add to the cost.

If I were Mr. Han, I would have studied the ampoule, there are very few people in China who use this kind of packaging, which is more technological and may be more in line with the needs of young people."

Han Jianing bit her lips lightly and sighed:

"I see, I'll consider this suggestion."

The communication between the two was in Chinese, and Cornell on one side heard it in a fog, Zhang Juemin kindly translated it in English, Connell touched his chin and muttered softly:

"This package? Don't you think it's pretty good?"

——

Small Theatre Hours:

Cornell: It's pretty good, I think.

Jiang Nian: You are not a person from the province to learn what inverted sentences.