High-end products must have excellent publicity and eye-catching packaging, but at the beginning, you can't just tell people that I want to cut you.

At the very least, it is necessary to show a little bit of theory and feelings, so that people can be willing to pay this part of the premium - there must be no less people who pay this part of the premium, and it must reach a certain amount.

Or make some innovation in the name, such as writing what high-end biological extracts and high-end plant extracts are contained in your own raw materials.

Either they are a little ruthless in their publicity, saying that these products contain anti-natural ingredients that can eliminate wrinkles and improve aging.

You're a bit of a bit of a two, aren't you?

The price of this cream is so high, but in terms of function, it only says the simplest soothing, moisturizing, and repairing, this thing ...... Can you really sell for so much money?

"Cough, Mr. Jia, let me ask quietly, who set this price?" Wu Xuejun asked in a low voice.

Jia Xingying said: "I set it, the lotion is 199, I'll add a hundred almost, you see Nian Nian and say it's okay, it's definitely no problem, you can rest assured." ”

Wu Xuejun:

"Oh, that's good, though...... It's a little strange, but as long as the two CEOs say it's good, it's definitely good. ”

As we all know, the most expensive of a range of products is definitely creams.

The essence can play a very limited role because of the dosage form, but the cream can really play a moisturizing effect because it has a rather good sealing ability, making people's skin highly hydrated, naturally supple and elastic after a long time, which is the most obvious selling point of the cream.

In addition, it depends on how Mr. Xiao Jiang promotes.

Wu Xuejun is very confident in the company's propaganda ability - in terms of marketing, Xiao Jiang is powerful and suffocating, there must be something we don't understand about the formula of this product, and with Xiao Jiang's publicity, we will be able to present a great miracle that makes people dizzy.

"Let me guess," Wu Xuejun said a little expectantly, "Xiao Jiang always wants to use so many reporters at the annual meeting to promote products, right?" ”

Jiang Nian, who looked depressed, glanced at him and said:

"Ahem, this has to be planned again, but our company's consistent thinking must be adhered to, and we must not carry out large-scale blind reports, so as not to cause unnecessary misunderstandings."

Melson and Obond on the side both had very confused expressions on their faces after listening to the translation.

If it weren't for the fact that Jiang Nian, the boss of Yangfan Daily Chemical and a great expert in product marketing, they really thought they had met a fool.

Can't be massively publicized so as not to cause unnecessary misunderstandings?

Why is that?

What kind of business are you still doing for fear of misunderstanding?

When they were in the United States before, they didn't try their best to publicize and expand their influence, and they didn't hesitate to go head-to-head with a powerful force like Mr. Fox Taimo, why has it changed now?

The two scientists were very curious, especially when Obon was preparing to sell his brand in China, and of course he couldn't afford to ignore this matter, so he asked modestly:

"Mr. Xiao Jiang, we knew that Mr. Xiao Jiang was best at expanding his popularity to increase his influence, why did he change his mind this time?"

Jiang Nian smiled, and said in his heart If I tell you that I don't actually want to make money at all, will you think that I am deliberately perfunctory to you?

She thought about it patiently for a moment and said:

"Well, of course, it makes sense - the so-called wood show will be destroyed by the forest wind, our company is getting bigger and bigger, and the influence is getting stronger and stronger, even if the enterprise management is meticulous, there will always be some places that cannot be controlled.

These uncontrollable places are human nature and occur in all enterprises, but it is inevitable that some people with ulterior motives will seize the sore feet and attack, which is likely to affect the long-term reputation and business of our company. ”

Obscure asked:

"Mr. Jiang, this is a common problem of all large enterprises, as long as the company is bigger, it is impossible to cover everything, and consumers will understand.

We can't just give up the promotion link because of this, I think this is a bit unwise, of course, you know the Chinese market best, I still respect your opinion. ”

Jiang Nian still respects this academician very much, and she did not fool this scientist who is preparing to develop in China, and said with a smile:

"We have a lot of products in China that have sold very well and have achieved a lot of popularity.

But because they sold so well, many salespeople gave them a lot of unrealistic features in order to promote this product, which eventually attracted a lot of scolding, and some even questioned that their products would cause diseases.

Later, although they won the lawsuit, the bad influence has been deeply rooted in the hearts of the people and is difficult to correct, and now they are in a slump and will never regain their former glory.

Television and other media in China are not yet developed, and if a competitor slanders us and has a very bad impact, it will be very difficult to refute the rumors even later.

With the current situation, I would rather give up short-term benefits, but also ensure the company's reputation first, make money, there are many opportunities, we can take our time, don't eat fat in one go. ”

When Jiang Nian said at the beginning, "Mu Xiu will be destroyed by the forest wind", he grinned at the translation embarrassment.

But later, the two elite scientists actually nodded their heads again and again, and their eyes were full of admiration.

"Okay, it's worthy of Mr. Jiang.

I heard that what Chinese people are best at is specific analysis of specific problems, and Xiao Jiang has already done so much and can still insist on this, which is really good. Merson said admiringly.

Obond also sighed:

"No wonder Mr. Jiang's lectures are so valuable.

I've listened to Wharton lectures before, and I'm always ...... Hehe, it's still a bit of a gap.

Fortunately, Xiao Jiang is always his own person, and those who want to be enemies of Xiao Jiang are really self-defeating, and I will ask Xiao Jiang to operate my business in Huaguo on behalf of me in the future. ”

"On behalf of the operation, on behalf of the operation?"

"Yes, I am responsible for the research and development process, Xiao Jiang is responsible for all the affairs of the brand, I am willing to wholeheartedly help Xiao Jiang to work, just hope that Xiao Jiang can always operate my brand in China, as for the division - in the first five years, I only need 30%, and the other share distribution is responsible for Xiao Jiang.

I believe that Mr. Xiao Jiang's pattern will not do things such as killing chickens and taking eggs, and I also believe in Mr. Xiao Jiang's goodwill and pattern, this ...... Little Jiang will never refuse me! ”

Ou Bond pressed his right hand on his chest, bowed slightly towards Jiang Nian, and made Jiang Nian's heart turn over for a while.

I took it.

Don't be self-cooked, who is your own person.

I just met you today, and you came here on your own.

If you hadn't made waves here, I would have happily thrown money at today's annual meeting, so you don't know how much effort you will have to spend next year to get the money out.

No, these people have to come and get involved, what can I do?

"Ahem, Professor, to be honest, I'll just say, I don't really understand let me do it.

I know that you have a very good cosmeceutical brand in your own hands, and I can help if you operate it in China, but I don't dare to operate it on your behalf, so please forgive me. Jiang Nian told the truth.

Ou Bond immediately showed a very aggrieved expression on his face, and said in disbelief:

"How can Mr. Xiao Jiang say that? Although I only met Mr. Jiang today, I have seen a lot of information about Mr. Jiang in North America before.

If you want me to say that Mr. Jiang's business sense and business thinking have far surpassed those business school professors, and can be called the best entrepreneur in China - if you think I am doing something wrong, just say it, if there is anything I need to help with, bah, just say what I need to do.

As long as I can let Mr. Jiang operate for me, I am willing to do anything, don't refuse people, I really believe that only Mr. Jiang can operate my brand, only Mr. Jiang, only your strong skills can make my research widely known! ”

The purpose of running your own business is to compensate, and if you run someone else's business, how to explain it to others.

But the atmosphere has come to this, and the academicians of the United States have come from thousands of miles away, and they ask themselves to do something, and they say that it is not good if they can't do it, and if they are blind, it will be more troublesome, will this affect international relations?

How can I get Professor Obond to realize that I am completely incapable and give up?

Now the annual meeting has been carried out to the payment link.

Wu Xuejun, Zhang Jiqing, Bu Shenglian three people held a cardboard box and happily went down to invite all the guests to touch the award together, from workers to reporters everyone has a share, I heard that the least red envelope is 100, the most up to 10,000, and everyone has a share of never fail, such a stimulating activity directly filled the atmosphere of the scene, everyone is immersed in a joyful atmosphere, how to look at the situation is not a small good, but a big good.

Jiang Nian pinched his chin and thought for a long time, then beckoned to Yueyan.

Yueyan jumped up and down and asked with a smile:

"Mr. Jiang, do you need champagne?"

Jiang Nian's face suddenly collapsed:

"You are big, you are not allowed to talk about champagne in front of me in the future."

"Oh." Yueyan nodded aggrievedly, not understanding why Jiang Nian was suddenly so angry.

"Well, how was the preparation for the previous TV series?"

"Well, there are only the first two episodes in total, and the rest are still rushing to shoot the script?" Yueyan asked inexplicably.

"That's good, hurry up and find me a projector and show me the first two episodes for the audience to enjoy together.

With so many viewers on the scene, this is a rare opportunity to promote our TV series, and we must not give up easily. ”

Yue Yan pouted and said aggrievedly:

"Okay, I'll go get ready."

Looking at Yueyan's figure jumping and fleeing, Jiang Nian slowly breathed a sigh of relief.

Okay, it should be fine this time.

This annual meeting was very strange at the beginning, and Jiang Nian summed it up, this is because the rhythm is not in his own hands.

It's the same thing to call people, and it's also the same to launch new products, I was really pitted by Xingying this time, and I made such a big limelight in vain, I don't know how much effort it will take to lose the money.

But it doesn't matter.

I still have a trump card in my hand, and I can finally play it at the end of the year.

TV series!!

This is controlled by Jiang Nian, and she has investigated and checked it herself, not only she thinks it is not good, but Bu Shenglian, Wu Xuejun and other people with different backgrounds and different backgrounds feel that it is not good after reading it.

No matter how well this TV series is promoted, the ratings will definitely not be worthy of this amazing investment, and when the time comes, his hundreds of millions will be completely lost.

As long as there is a painful loss experience, Obond will definitely not worship himself as a god, and he will definitely go down the stairs when he pushes the matter of full control.

With so much money burned, the company's operation will be stretched thin next year, and a pair of research and development will be carried out, and my parents' football will definitely not be able to do it.

Well, I'm a genius, and I'm going to see how to make money this time.

——

Small Theatre Hours:

Obond: I have Mr. Little Jiang, like a fish in water!

Jiang Nian: Boiling water?

’

(End of chapter)