At the main station, Xue Chunfeng invited a few little sisters to eat together.

Recently, Xue Chunfeng has done a lot of work excellently, because of her humble and dedicated attitude and excellent reporting ability, she has been appreciated by the leaders of the station, and there are rumors that she may have to transfer to the leadership work, which makes the little sisters very envious.

"Hey, Spring Breeze, why don't you give us a signed photo of Mr. Jiang or something? It also allows us to go out and show off to others. ”

"Hey, Mr. Xiao Jiang is not an entertainment star, he is very low-key, it is very difficult to interview her once, let alone sign a photo.

Don't look at me so familiar with the leaders of Yangfan Company, but I really haven't seen Mr. Xiao Jiang a few times, you see that their press conferences are hosted by others, and she rarely speaks. ”

"Hey, you can't even see it, and we can't interview it!" A reporter held his cheeks and said helplessly, "Mr. Xiao Jiang is much more popular than those entertainment stars now, my four-year-old niece has just entered kindergarten, and I know that Mr. Xiao Jiang doesn't love money, how do you think other stars have this kind of popularity for men and women of all ages?" ”

"That's it, if I were a member of the advertising department, I would persuade Mr. Xiao Jiang to come out and shoot an advertisement by himself.

I saw that Xiao Jiang who was captured last time looked very good, she was more beautiful than many celebrities, and if she advertised her own with her popularity, she would not be more well-known than now. ”

Another female reporter sighed a little lonely and said helplessly:

"Hey, speaking of which, I have allergies every time I use Yangfan Daily's high-end series, and I can only use their lotions and a few masks."

"Why don't you try using a different brand?"

"I am reluctant to buy those big brands abroad, and other domestic brands are not as good as those products under Yangfan Daily Chemical.

I looked at their ingredient list, and there were a lot of dangerous ingredients, and although I asked the dermatologist and told them that they were fine, I didn't dare to joke with my face. ”

"Yes, yes, I envy your skin for being so tolerant and able to use fierce medicine essence, Xiao Xue, if you know Xiao Jiang, can you tell her, hurry up and develop something that can also be used for sensitive skin!"

Xue Chunfeng smiled bitterly:

"Xiao Song, how old are you, what are you doing with these functional products so early?

I'll think about it after thirty! ”

"No way!" Xiao Song clenched his fists, "Skin care should start small!" Now that there are creams for children, how can I be left behind? Hmph, I'll get a botox or placenta in a few days! ”

"Uh, what's that?"

This strange name made Xue Chunfeng obviously eat it, how could he be idle and have nothing to put any toxins on his face?

Xiao Song said triumphantly:

"Sister Xue, you don't know, it's popular to inject anti-aging now! Although it hurts a little, it works and works quickly.

Why don't you try it too! ”

"I don't have that need." Xue Chunfeng said weakly, "I think it's almost enough to do basic skin care, my skin is very adaptable to Yangfan daily chemical products, I bought a lot of their products to use one by one, and then bought some Shixian company's vitamin C essence, I feel that the match is still very good." ”

Speaking of this, Xue Chunfeng suddenly thought of something, she opened her bag, quickly took out a mask from it, spread it out in front of her girlfriends, and said with a little excitement:

"Come on, come and see this! It's a new addition to Navy Beauty! ”

Everyone looked at it and saw that Xue Chunfeng took out a box of facial masks.

The dark blue tie-dye pattern on the mask box is painted into a complex and high-end auspicious cloud pattern, and two gilded italic characters in the center are "dark blue".

"This is a new product just released by Deep Blue Beauty, using a new technology just developed by Dr. Fan, which has a hypoallergenic and soothing effect, and with the cream launched by Deep Blue at the beginning of the year, it is said to have a good effect.

In particular, the effect of moisturizing and preventing allergies is more significant, I bought several tablets from a friend, would you like to try them? ”

Xue Chunfeng's face was full of sincerity, but he didn't expect that the girlfriends immediately cast disdainful glances when they heard this.

"Hey, don't talk about this, I'll be angry when I say it! Sail daily chemical is really floating now, a domestic product is so expensive, the previous bottle of 299 cream I thought there was some magical effect, but I didn't expect that there was only only moisturizing and soothing functions, I was really angry. ”

"That's it, we know that Sister Xue supports them, but you also have to see what they are doing now, right?

Yangfan Daily Chemical now pays far more attention to marketing than technology upgrades, constantly advertising and filming TV series, and cuts our consumers who support them as leeks, this kind of company ......"

"Xiao Luo, don't you never have to sail daily chemical products?"

"What's the matter, I can't comment if I don't buy it? It is because Yangfan Daily Chemical always kidnaps consumers with feelings, so I refuse to use their products.

And I'm also a journalist, and the industry insiders I interviewed revealed a very important detail to me! ”

The little reporter gently picked up the box of masks and said indignantly:

"Didn't you find out? I have made so many press conferences before Yangfan Daily Chemical, and I am a scientific research base, and I am inviting foreign experts, but the thunder is heavy and the rain is small, and this year's products only have the function of moisturizing! ”

"Not only that, my friend in the province told me that Yangfan Daily Chemical North Company has held a meeting and said that hyaluronic acid will become a priority product for their company this year, and hyaluronic acid should be used as the direction of research and development.

What is there to study about this hyaluronic acid, we have asked before, even if this thing is researched to the end, it only has a moisturizing effect, which shows that what Yangfan Daily Chemical said before is completely deceitful, and it does not focus on anti-aging and anti-wrinkle projects that consumers need.

Sister Xue, do you think this kind of company is really worthy of our respect? ”

"That's it! Jiang Nian is either carried away, or she is well hidden, making you mistakenly think that she is a very affectionate person.

Actually, heh, she's not in it for the money? Who wants to work so hard not for money?

The boss of the White Star Company, who she used to force before, jumped into the river, if someone else did this, she would have been scolded to death, but she didn't expect that not only did she not get scolded but became an admired hero, how can there be such a good thing in the world. ”

Xue Chunfeng's face became more and more unsightly, and as a loyal supporter of Yangfan Daily Chemical, she was now slightly shaken.

It's a bit weird to say.

Based on what I know about Yangfan Daily Chemical, they should be in full bloom this year and introduce the functional products that have been confirmed to be successful in North America into China.

With the previous stable goodwill, the start of Yangfan Daily Chemical was not a big hit.

With hyaluronic acid as the main direction, and then two new products in a row look beautiful, but the selling point is insufficient.

In the high-end market, there is no storytelling, and there is nothing that can stimulate the interest of consumers, and Yangfan Daily Chemical's products this year seem to be a little idealized.

Xue Chunfeng subconsciously clenched his fists, and his eyes were a little lonely.

No, believe Mr. Jiang!

So many outrageous scenes before have relied on Mr. Xiao Jiang's extraordinary wisdom to achieve a turnaround, I have witnessed Mr. Xiao Jiang's many miraculous operations, and this time must be no exception.

Yes, Xiao Jiang must have some amazing ideas with hyaluronic acid as the pioneer to open up the market, I ......

I'll just wait for the results.

·

Pengcheng, Jiang Nian smiled from ear to ear in the office, and the corners of his mouth were almost to the back of his head.

Really, she was so happy.

The lack of selling points of the two dark blue products has been exposed, and the hyaluronic acid products have obvious deficiencies in gimmicks compared with other powerful products.

Yangfan Daily Chemical never exaggerates publicity, never hints at non-existent selling points, and does not imply that its products have anti-wrinkle and other effects, which is simply a wonderful flower in the high-end market.

You must know that although the advertising of this era has been rectified several times, the overall style is still wild, everyone is full of horsepower in publicity, every day to promote their products have the effect of lightening spots and wrinkles, rubbing a few days of melasma, redness can be gone.

Most consumers don't have much judgment in this regard, and when they see that those stars on the TV station use them, and their skin gets better after using them, they immediately feel that the new products of Yangfan Daily Chemical are not sincere.

Now it is said that it is okay to do the low-end line of Yangfan Daily Chemical, and it is okay to do whitening in dark blue, but the technology in the field of anti-aging cream is indeed too far behind.

Just like a domestic car that costs tens of thousands of dollars, everyone can accept it if you think about the cost performance, but it also sells for hundreds of thousands?

Hehe, it's up to you!

Yueyan saw Jiang Nian smiling with a spring breeze, and said in her heart that Mr. Jiang's mood seemed to be very bad.

She said indignantly:

"Hey, consumers really don't know how to do it, the mask made by Dr. Fan is obviously so easy to use, and the cream developed by Mr. Zhang before is much better than those big names on the market, we just didn't promote it indiscriminately, hum, these people still think that our products are backward, and they really us off."

Jiang Nian smiled calmly and stretched leisurely:

"Consumers are not obliged to know so much, interlaced like a mountain, if we don't do this line of work we won't understand these, we just need to make better products, and then adjust the caliber of publicity, and slowly cultivate consumer trust."

"But our current sales are really not optimistic." Yue Yan pouted and muttered, "Director Lin sent a few advertising scripts before, saying that we can change the way of thinking.

The moisturizing effect is good, the skin is well hydrated and looks young, or fade dry lines, rounding up is anti-aging, we might as well directly add anti-aging propaganda points in the advertisement, which will definitely greatly increase sales. ”

Jiang Nian also knows that the concept of moisturizing is too abstract, and now merchants have rolled up the concept of anti-aging to the age of twenty in order to sell goods, and twenty-year-old people are generally still in adolescence, how to fight against face oil is a problem, and few people will deliberately buy "moisturizing" or "repairing".

It's still so expensive.

It can be said that this failure was completely lost in propaganda.

As long as I continue to insist on this kind of publicity, I can make a steady start to the year this year.

If the year is not good, there will be problems in the capital chain.

At that time, all the production lines will have problems one after another, and it is delusional for Dad to continue to burn money to invest in football.

When that big beast is in a hurry, more problems will definitely be exposed, see how I deal with him!

Jiang Nian was full of confidence now, but then she heard something that made her almost lose her mind-

Yue Yan flipped through the memo and said a little excitedly:

"By the way, I forgot to report one thing - Mr. Bu went to Bangguo to personally supervise the relocation of the production line back to China and stabilize the sales channels of Bangguo."

"Well, Mr. Bu said that she was going to go anyway, and in order to carefully study the situation of the retail industry over there, she also invited Boss Sui.

Boss Sui is very happy, now they should have arrived in the country of sticks. ”

Jiang Nian: ......

Why is it him again?

I have a bad feeling.

——

Small Theatre Hours:

Jiang Nian: Medical beauty must be carefully investigated before doing such things, for example, Thermage, which is now on fire, will have a boundary effect if it is done once or twice, and it will be useless after five times, and the effect is not so rebellious. In a word, all walks of life are all about making money, and what you use on your face must be investigated carefully before making a decision. Personally, I feel that photorejuvenation is quite cost-effective, and then there is the water light injection, and other cost-effective ...... That's it.