What?

What's wrong with it?

Didn't the Thanksgiving sales hit the streets?

Jiang Nian was unprepared, he was stunned by this sudden news, and he trembled a few times like chaff for a long time, and said in disbelief:

Mr. Han ...... What did you do again? ”

Yue Yan said with a smile:

"Xiao Jiang always tested me! Although I couldn't figure it out at first, now I can still review how Han always does, and I still have this IQ! ”

Jiang Nian: ......

As we all know, the Thanksgiving holiday is the biggest and most promotional shopping season of the year in North America.

Especially the second day of the holiday is the famous Black Friday, when merchants will completely release the goods accumulated throughout the year, and those who have been busy for a year will also give generously, and the atmosphere is like a carnival.

This holiday season, consumers have basically bought all the things they should buy, and it is difficult to buy other things vigorously during the Christmas holiday, unless they are necessities of life.

The sales of Yangfan Daily Chemical's products were very average before, and this is about to end the year, Jiang Nian breathed a sigh of relief, why is there a moth now......

Yueyan told the story——

It turned out that Han Jianing received invitations to several international art festivals when he was the general manager of Deep Blue Beauty last year.

As we all know, there are more international art festivals in Europe than in other countries, and Han Jianing didn't pay attention to it at all, and he still ran step by step this year, and did not take it to heart what fashion activities he participated in.

But she didn't take it to heart, and Europe still didn't let her go, which has to do with art, but the most important thing is ...... It's still profit.

Although the so-called fashion and popularity are said by fashion giants, in the final analysis, the things made must be supported by rich people and chased.

Last year's Sail Daily Chemical's main feature of the mysterious elements from the East made them shine, which provided a lot of inspiration for those designers, and they also began to imitate and begin to add some fashion elements that they did not have.

But the so-called design that lacks the support of cultural background must be rootless water, and no matter how you do it, there is no inner taste, and it makes people very good.

But it was at this moment that a turning point appeared - Jia Xingying's contact lens care solution developed in cooperation with a major European manufacturer began to be distributed.

Contact lenses are very marketable in the modeling circle, and they have quickly been recognized by some celebrities who don't like to wear glasses.

It's been twice, and if you don't agree again, you'll offend people, and people don't have to look for you.

Anyway, Han Jianing was idle at that time, so he participated in Milan Fashion Week in the autumn and took out his own works-

Han Jianing's family first made a fortune by selling fabrics and dyes, and all kinds of cheongsams that Han Jianing likes to wear most are created by the designers at home.

This completely different concept, the combination of simplicity and complexity of the design has made many people's eyes shine, and they are full of praise for Han Jianing's clothing.

Because Han Jianing didn't do this, and he didn't want to develop here after that, the fluctuations in this small circle didn't cause much reaction at that time, but Han Jianing smelled some business opportunities from it.

Why don't those luxury goods go well, and they can be sold with a logo?

Why do certain skincare products still sell at a high price even though they don't work?

That's the difference in consumer demographics.

Rich people are too lazy to study the principle of product effectiveness across industries, they originally used these things to show their identity and status, and the founder of Sylna seized their mentality to start successfully, and used the formula that the ingredient party laughed out loud to cut leeks and cut the ground and fly.

Han Jianing studied it carefully and summed up a problem-

The pricing of its own products in China is not low, but it is in an embarrassing position abroad.

The previous alpha lipoic acid essence was created in the underlying market, focusing on a cheap, quick effect, and meeting everyone's DIY needs.

But although the main functions of other products are good, the same type of products can be said to be everything in North America, and the advertisements that everyone has invested are more cloudy than the other, and there are even some big brands who claim that their founders once suffered a major burn and have not been cured, and then they developed their own skin care products and wiped them on their faces.

Most consumers don't understand the efficacy at all, and they dare to use any anti-burn, anti-blue light or irritating ingredients that don't irritate, and it's difficult to stand out directly in the North American Gu breeding market by relying on ingredients.

But Han Jianing thought about it for a while, if we take the high-luxury route, is there a head?

High-end products and functional products are originally two tracks, and if we engage in this, we can lose a bunch of competitors at once!

Han Jianing suddenly remembered that Jiang Nian had to add a bunch of tie-dye packaging that seemed useless at the time to the products of Dark Blue Beauty.

The domestic aesthetics are more foreign, the more fancy the better, the only role of this packaging is to raise the cost, how can it bring any benefits, this kind of ascetic color is also likely to drive away a lot of potential customers.

Han Jianing couldn't understand Mr. Xiao Jiang's choice, but Mr. Xiao Jiang's decision must be reasonable, and she has been doing it like this.

Looking at it now, was it that Xiao Jiang always made such a decision at that time......

Deep Blue Beauty is a high-end series of Yangfan Daily Chemical, and other products of Yangfan Daily Chemical are focused on this functionality, and if you change a track, should you change your thinking?

For example, working on fashion?

Han Jianing's mind turned quickly, and he felt that this was Xiao Jiang's true intention.

Compared with technology research and development, we can't compare to those top cosmeceutical brands for the time being.

But if we take the luxury route, the opponents are those companies that do not pay attention to research and development and have been taking the luxury route, we may not be able to win.

Han Jianing's mind was racing, and he immediately called Jia Xingying, asking to use the development opportunity of contact lens care liquid to cut into the fashion circle and invest in Europe to pull up the fashion label.

Jia Xingying had a lot of ideas about entering Europe before, but with Jia Xingying's cultural level, she didn't know where to start, she didn't expect this contact lens care solution to be related to the fashion industry, and immediately expressed great interest.

With Mr. Jia's approval, Han Jianing felt that she was one step closer to Mr. Xiaojiang's true intentions, and at the same time, she gradually realized why Mr. Xiao Jiang had such high hopes for her this year, and did not arrange other jobs for her.

I see.

Mr. Jiang's true intention turned out to be like this!

Yes, only Xiao Jiang always has such an idea, and only Xiao Jiang can always do the layout since many years ago!

The high-luxury route is not just a matter of walking, big brands will make up a lot of cultural connotations to add brand stories to their products, and the packaging and so on are additional connotations.

It is rare for Han Jianing to have this opportunity to squeeze into the fashion circle, especially the contact lenses in this era are not used by ordinary people.

Han Jianing immediately used his brains and decided to use Fan Laidi's collagen peptide products as a fist, with complex, cold and enthusiastic tie-dye to open up the market in the fashion circle.

Europe is the vane of global fashion, they define the so-called "fashion", those skin care products that can't stand scrutiny are dressed in fashion, Han Jianing can't deceive consumers, but she can change her words.

"Collagen peptides, at present, only Yangfan Daily Chemical can do, and other companies are still in the laboratory stage, and there is still a long way to go before making commercial products.

The essence of the combination of ancient oriental art and modern technology brings a safer and better skin experience, which is the direction that we have been working hard for. ”

Han Jianing introduced his own products when he attended the fashion conference, although those people in the fashion circle did not want to help Han Jianing promote collagen peptide products, but the tie-dye wind that had been fried in the fashion week before was gradually hot, and the success of contact lens care solution also created a safe image of products for high-end consumers.

In particular, many models and makeup artists must wear makeup in their daily work, and the consequence of wearing makeup is that there are all kinds of complex skin problems, ranging from red itching to serious conditions such as molting and acne.

The hypoallergenic and fast-hydrating function of the collagen peptide mask developed by Fan Laidi can meet this need, and with the promotion of the oriental tie-dye trend that has become a trend recently, Deep Blue Beauty has quickly opened up in Europe.

At the beginning of Thanksgiving, it was the time when Han Jianing quickly distributed goods in Europe, because of the concentration on the European market, Han Jianing did not make any efforts in the North American market during Thanksgiving this year, which also caused the sales of Yangfan Daily Chemical in North America to be very average.

However, after Han Jianing's operation, consumers in European countries have begun to gradually understand the advantages of collagen peptide products.

When Jiang Nian was recuperating with a smile, Han Jianing nervously discussed the payment with the customer, and finally before New Year's Day, the arrears of the European dealer who cooperated for the first time arrived, Han Jianing finally breathed a long sigh of relief, and hurriedly sent an email to the headquarters, and at the same time sent holiday greetings to Jiang Nian, who was still sick.

"If it weren't for Mr. Xiao Jiang, everything wouldn't have gone so smoothly.

Mr. Xiao Jiang's foresight has been properly arranged since a long time ago, and this success is completely due to Mr. Jiang's efforts. ”

Yueyan read the email written by Han Jianing to Jiang Nian in frustration, and couldn't help but wipe the tears from the corners of her eyes.

"Woo woo, so touching, so touching! If I definitely can't be so good as Mr. Han, Mr. Jiang can put the right person in the right position every time, this is ...... Uh, Mr. Jiang?

Wow, come on, Xiao Jiang has fainted! ”

——

Small Theatre Hours:

Jiang Nian: About ten years ago, the beauty products were really big-name formulas, and the long-term use caused great harm to the human body. Recently, I also watched some domestic products to promote that I recognized that the stimulating ingredients were non-stimulating, and I was directly stupid. The original intention of writing this book is to give people an understanding of skincare safety after reading it, and I would be happy if I could do it a little bit.

(End of chapter)