Chapter 61: Su Fox's Marketing Classroom
He Huanyu had just finished the phone porridge with Cheng Nuxia, who was reluctant to go to self-study at night.
Because the end of the last class in the afternoon was only an hour before the evening self-study, this pot of telephone porridge was not long, and it was only half an hour.
As a result, before He Huanyu put down the slightly hot mobile phone, Xiao Zihao's call came in.
He Huanyu, who had just said a lot of bad things about Xiao Zihao on the phone, frowned a little weakly, thought about it and pressed the answer button.
"Hey, brother-in-law, help." As soon as He Huanyu connected, Xiao Zihao's deliberately lowered voice came, "The system you let us sell is not easy to do, this afternoon we ran all the thirty or forty Internet cafes in Zhushan County, none of them paid for it, and there were not even a few Internet cafes that registered an account for a free trial for fifteen days." ”
Not easy to do? Then don't do it!
He Huanyu silently complained in his heart, frowned and asked, "This is impossible, what do you say?" ”
"Huh? How so? Don't you just find the owner of the Internet café as you said and ask him to download the system installation package......" Xiao Zihao was stunned for a moment and said.
"Wait! When did I teach you to say that? That's the process of installing the system, and you sell things directly like this? He Huanyu has one head and two big, "As soon as you walk in like this, you will let the boss do this and that, why does the boss listen to you?" Do you drag the dots? ”
yes, I'll pull a little. Xiao Zihao wanted to say this in his heart, but what he said was, "Then what should I do?" ”
"You really don't know at all? Think about it for a moment, if you want to buy something, do you need to buy it? He Huanyu put down the mobile phone and clicked on the hands-free, and then moved his right hand that was holding the mobile phone a little sore, "You just went over and called someone like that, and let them give a free fifteen-day management system." People have their own management systems, so why should they take care of you? It's only free for fifteen days, and it's not free all the time, not to mention that you have to fill in a bunch of information......"
"Huh? How's that going? Xiao Zihao was really stunned.
"If there is no demand, demand is created!" He Huanyu was a little speechless, "You're wearing beautiful new clothes, do you still want to buy new clothes?" Only if your clothes are worn, outdated, and not good-looking, will you want to buy a new one, right? ”
"Actually, I want to buy ...... when I look at beautiful clothes," Xiao Zihao said weakly.
"I ...... Forget it, I can't tell you clearly. He Huanyu was a little uncomfortable by Xiao Zihao, so he had to sigh, "What about Su Fox, let her answer the phone, didn't she go over to help?" ”
"She's outside, I'm too embarrassed to ask her." Xiao Zihao was talking, the water tank in the toilet was filled with enough water, and the urinal was automatically flushed with a bang.
"What's going on over there?" He Huanyu was a little strange.
"Well, I was hiding in the toilet and making a phone call, and I was just flushing." Xiao Zihao said honestly.
"!" He Huanyu scolded and said, "Then you will call me when you find Su Fox when you are done, and I will tell her." ”
Saying that, He Huanyu hung up the phone full of smell.
The time interval was not long, only a minute or two, and before He Huanyu had time to stretch his muscles, Xiao Zihao's phone called again.
It's just that this time it was Su Fox's voice that was a little royal sister.
"What's wrong, Boss Xiaohe?" Recently, Su Jin has not called He Huanyu "Little Brother He" again, but only because of his age that he added the word "little" in front of the serious name "Boss He".
"I heard that the product is not selling well?" He Huanyu didn't ink either, and went straight to the point.
"I guessed, they ran away so stupidly, I didn't even have time to explain a few words." Su Jin looked calm, "It's better to let them plant their heels, so that they will be obedient in the future." ”
"Well, that's right," He Huanyu nodded habitually, and suddenly remembered that he couldn't see the other side, so he said a little embarrassedly, "Then tell me what you think about this." ”
……
Soon, Su Fox, who had been prepared for a long time, pulled a lot of her plans over the phone.
After all, it was the first time to work in front of the "boss", and she Su Jin always had to show her level, didn't she?
"Well, it's good," He Huanyu approved, "You remember to ask a few of them to show those Internet café owners how to skip the Vientiane system and get on the computer for free, they often go online, there must be a lot of ways." This is very important, it is the pain point of competing products, and it is also the core of the interests of Internet café owners......"
"How can you understand this?" Su Jin really admired why He Huanyu, a fourteen or fifteen-year-old young man, could discuss marketing strategies with himself, a top student from the School of Economics and Management of Jiang University.
"Hearing and seeing." He Huanyu's answer was very concise, only four words.
"Okay, I see." Su Fox nodded, reincarnation is really a technical job, and he easily won at the starting line.
Hanging up the phone, Su Jin coughed to attract everyone's attention.
The younger brothers who were still discussing and complaining quieted down for a moment, and looked at Su Jin intently like elementary school students in class, waiting for the "sister-in-law" to speak.
Being stared at by so many people at the same time, Rao is Su Fox was used to seeing big scenes, and she was still a little uncomfortable, she coughed lightly again, and said, "Actually, it's normal for you to hit a wall this time."
"To put it mildly, I already know your results before you set out.
"Marketing is a science, and sales are about thinking about the psychology of users. If you don't think through the minds of other consumers, how can you take money out of other people's pockets?
"Of course, I can't go through Marketing and Consumer Psychology from scratch right now, and I can't finish talking about this stuff for a year.
"What I'm going to tell you is what to do this time, and you've all heard it clearly, so I'll just say it once.
"First of all, we need to grasp the needs of our customers and create needs for them if there is no demand. Nowadays, Internet cafes basically use the Vientiane management system, and as far as I know, you all know a lot of ways to skip the management system billing and free Internet access, right? ”
Saying that, Su Fox glanced around the little brothers and found that they all nodded.
"Very good, then you will concentrate all these methods then, and the next time you go to that Internet café, don't rush to sell our products, and first demonstrate all these methods to him in front of the Internet café owner." Su Jin swallowed his saliva, and then said, "We call this finding problems and creating pain points."
"If there is a pain point, there must be a solution, and at this time we are equivalent to creating a demand for customers.
What is the need? Of course, our newly launched Arcadyan Internet café management system ......"
Su Fox looked at the little brothers with a look of sudden realization with satisfaction, and felt proud.
It seems that the teaching effect of my marketing classroom is quite good!