Chapter 345: Hunger Marketing
"Susu, when are you going to push out these silks?" After making this batch of silk quilts, Huang Zhang asked her family Su Su.
"At present, the number is too small, wait to see the situation, or wait until I come back with my third brother's mansion test.
In addition, the silk quilt made this time is covered in winter and summer, and it can be pushed out regardless of the time period.
Let's not rush, let's stock up on some quantities first." This time to make silk quilts, they probably only made about 800 beds.
Half of them weigh two or three pounds, and the silk quilt covered in summer, and half weighs five or six pounds, and the silk quilt covered in winter.
Huang Shisu plans to make at least 5,000 or 10,000 silk quilts, and she plans to promote them.
"Susu, have you ever thought about how much these silks are sold for?" After Cangzhu covered the silk quilt made by their family for a while, he felt that this silk quilt was really good, comfortable and soft, sleep-friendly, warm in winter and cool in summer, which was really not comparable to other quilts.
"How much do you think it's appropriate?" Huang Shisu asked rhetorically.
"If the raw materials, labor and time required to make a three-pound silk quilt are all added up, the cost price does not exceed five taels of silver, and the cost of a five-pound silk quilt does not exceed eight taels.
A three-pound silk quilt can be sold for fifty taels of silver for a bed, and a five-pound silk quilt can be sold for a hundred taels of silver for a bed." Cangshu pondered for a moment before he said what he thought was the price.
"Grandma, second brother, what do you say?" Huang Zisu turned her head to look at her grandmother and asked.
"I think the price set by Atractylodes is about the same." Huang Zhang also agreed with the price set by the fourth grandson.
"I think it's too low, at least a few more times higher than the price set by my fourth brother.
A three-kilogram silk is priced at three hundred taels, and a five-kilogram silk is priced at five hundred taels.
Scarcity is expensive, first slowly push a very small part of the silk out, first let people be sought after, stir up, and there will be no shortage of people to buy in the future.
This time, our silk quilt can take the high-end route of the rich." Huang Shisu also has some ideas about how to sell silk.
It's hunger marketing.
Attract potential customers, and then limit the supply, creating the illusion of hot sales in short supply, so as to increase the price and make a profit.
At present, there are still many potential rich guests in the Huang family who can consume, as long as they grasp and control this part of the people, let them publicize and hype.
"So expensive? I was covered with three hundred taels of silver every day, and I was so panicked!" Cangshu was a treasure, and he was a little surprised that his Su Su would price silk at such a high price.
"The price is so high, this silk quilt won't be smashed in our hands!" Huang Zhang also asked with some concern.
"This time, silk was taken by us as a high-end rich man.
For the rich, these hundreds of taels of silver are like sprinkling water.
Taking a step back, even if the price is high, it can be reduced in the future, and the price can be lowered." Huang Shisu didn't care.
........。
In May, in June, it soon ushered in the date for her third brother to go to Fucheng and Rural for the test.
The two eldest nephews and eldest nieces in the family are more than a year old, the conditions at home are very good, they eat and drink well every day, and the little nephews are cute and cute, and now they are learning to speak.
She already likes children, especially other people's families, that is, she likes it even more, and she has to hold her nephew and niece every day to tease her.
I don't know what's wrong, the little niece and little nephew all like Huang Shisu, especially after getting into trouble, if they want to be beaten, they will always hide behind Huang Shisu to avoid being beaten.
After the time came to mid-June, Huang Zisu proposed to go to Yunfu City and Township with her third brother and little uncle to try it out.
The township examination is held every three years, and the examination is held in early August, and there are three consecutive examinations.
Now it is the hottest season, and if you are in a hurry, you can only take advantage of the cool time in the morning and evening, which will prolong the time to Yunfu City.
In this way, you have to rush to Yunfu City in advance.
Rao is like this, it took them more than twenty days to rush to Yunfu City.
Now it's early July.
After they came to Yunfu City, there was a lot of traffic and people coming and going, so it was not lively, and they saw a lot of humanistic scholars, who looked like they were all coming to the countryside to try.
After the last time the earth dragon turned over, after two years of construction, Yunfu City has returned to the prosperity and liveliness of the previous years.
After coming to Yunfu City, Luo Ping immediately looked for an inn in Yunfu City.
As for Huang Zisu, the two brothers and sisters ordered a meal at the wine shop to rest for a day or two, and waited for their little uncle to book a meal at the inn.
"Why hasn't my uncle joined us yet?" Bai Shu saw that it was past the time to meet with his little uncle to eat, and he frowned slightly.
"There shouldn't be any rooms available in the inn, so it's been delayed." Seeing this, Huang Shisu had some clarity in his heart.
Sure enough, after a while, her little uncle met with them and said that he had run the entire Yunfu City all over the city, but he couldn't find a single inn with a vacant room.
"Okay, I know that.
We're all tired, so we'll eat first, and I'll find a place to stay." Seeing this, Huang Shisu beckoned her little uncle and third brother to dinner.
"Su Su, you won't go to Feng Zhizhou and Li Zhifu for help again!
If I take the test this time, can I go through the back door again and be taken care of?" Seeing this, Baizhu was a little crying and laughing.
In the examination of fame in others, it is necessary to have real talent and real learning to have a chance to be admitted, and when he comes here, he can be admitted almost by relying on his sister, and he is born with a good life.
"Third brother, I'm afraid it's a little difficult to go through the back door in this township test.
The township examination was selected by the imperial court to send Hanlin and cabinet scholars to various provinces to serve as the chief and deputy examiners and preside over the township examination, not Li Zhifu and Feng Zhizhou.
Whether you can pass the exam this time depends on what you have learned in the past, and you have to rely on yourself." Huang Zisu shook his head and said.
Of course, being able to go through the back door can make her third brother admit to the lift, and she is also happy.
What is the situation of her third brother, Huang Shisu also knows, there are real materials, but she lacks social experience.
Since her third brother chose to embark on the road of officialdom, Huang Shisu naturally fully supported her third brother.
"Hearing Su Su say this, while the third brother was relieved, he was also a little nervous and apprehensive, afraid that he would not be admitted." When Baizhu heard this, he was really worried.
originally thought that the relationship between her family Su Su and Li Zhifu was another formality when she came to Fucheng and Rural to try it this time.
"Treat it normally, anyway, third brother, you are also young, it's a big deal to fight again next year.
These days, as in the past, what should I do, just leave the rest to me and my little uncle." Huang Shisu asked her third brother not to worry.