Chapter 310: Set Your Sights on Huaxia!

Chen Daojun went to Zhengxinzhai quietly.

This is for a quiet emergency conversation at Chen Yangzhe's house.

After looking around in the living room for a while, Chen Daojun didn't find Li Biyu who sat in the living room knitting sweaters every day, so he asked Chen Yangzhe curiously: "Hasn't grandma come back yet?" ”

"Yes, I went to Europe, and I still think of myself as an aristocrat who likes to collect, and I heard that after buying a few paintings, I moved to the villa in Geneva, and I may come back after a while."

Chen Yangzhe didn't know how to do it, because he refused to help Chen Ronghua, Li Biyu angrily took Chen Ruijun to Europe for a vacation.

He muttered in his heart, he has been married for almost 60 years, and somehow he feels that the relationship is becoming more and more estranged

However, Li Biyu took Chen Ruijun away from the cold country, he knew that the main purpose was to separate Chen Ruijun from the poor boy surnamed Gu.

With Chen Ronghua's matter, the family members of Shunyang Group have a natural resistance to the girls in the family getting along with the poor boys, and it seems that they will usher in a bad ending after all!

Seeing that Chen Yangzhe's expression was not very good, even though Chen Daojun wanted to talk to Li Biyu, he didn't ask again.

At present, before the East Window incident, Li Biyu will not smell something and leave.

It's just that Chen Daojun came today for another matter, he kept looking at the door and frowned.

"President Zhao doesn't seem to have come yet."

"Today, he reported something to me at home, and I told him to take his time."

may be because many things in the company have been gone, and Chen Yangzhe even seems very leisurely.

"But why all of a sudden, the car? Didn't it end the structural adjustment of Yajin and Shunyang? The financial community praised Zhao Dahao for doing a good job? ”

Chen Daojun exhaled lightly, he didn't have time to care about this recently, but the news he heard made him have to speed up the progress: "I want to change a little." ”

"Change?" Chen Yangzhe's expression changed, and he thought that Chen Daojun was going to make personnel adjustments.

"Yes, it will be difficult to surpass Daewoo Motors no matter what, this is an undeniable fact, right? In this case, I might as well jump out of the cold country and look for opportunities outside the cold country to face the world. ”

"You guy, Daewoo is also second-rate outside, you are not even as good as Daewoo, what do you say to face the world?"

Chen Yangzhe couldn't understand and shook his head.

"Production and sales are not all there is to the car company, and you should not underestimate my company."

"Hehe, you guy is really, his mouth cannon is amazing...... Well, what are you trying to say? ”

"I want BAT Motors to become the car company that the public likes."

"What? Like? ”

Chen Yangzhe laughed speechlessly.

"You guy, a guy who hasn't even gotten married, what do you like to talk about?"

"Is marriage the same as liking?"

After Chen Yangzhe smiled, Zhengse looked at Daojun: "Since I mentioned it, then I'll ask a question." ”

"Yes."

Sitting next to Daojun, Chen Yangzhe's expression was very gentle.

"Is that the kid you're dating a lot?"

"Hyunmin? No, we meet four or five times a month, eat, chat, and although I'm busy, so is she, because she's too busy with the newspaper......."

It's nothing else, Mao Xianmin has to learn management knowledge even if no one helps, under Mao Zhicheng's expectations, under pressure, she can only quickly absorb knowledge.

"You guy, you meet four or five times a month, eat two or three times, are you dating? Even if it's just friends, they will see each other more often than you do. ”

Chen Daojun smiled bitterly: "Are you in such a hurry?" If this continues, it will be a logical marriage. ”

Wait a minute! It's weird......

"Grandpa, how can you ask such a ......?"

"Hehe, his father is an old fox, last time he knew that he was selling well, after meeting me yesterday, intentionally or unintentionally when he talked about the car accident, their newspaper's report on other things, I don't know his mind!"

Chen Yangzhe didn't seem to be disgusted, and even the volume was raised when he was in a happy mood.

He looked at Daojun and said with a smile: "I only see her four or five times a month, and it seems that you don't like her so much, so it's better for grandpa to help you introduce one. Yesterday, Chief Han B also dragged me to chat for a long time, recommending his granddaughter to come."

Chen Daojun was a little helpless, and just wanted to say something, but fortunately, the rescuers came.

"I'm late, President."

Zhao Dahao entered the living room with a package in one hand.

"It's okay, your son should be very busy when he just got married, I'm sorry to call you now."

"It's okay, of course the marriage of the grown children is a burden, your calling, this can instead be an excuse for me to leave from the boring touting of my relatives, haha."

President Zhao quietly put down the bag in his hand at the same time, Chen Daojun nodded.

"Good luck with an early upgrade, President Zhao."

"Ah, Daojun, you're here too?"

Zhao Dahao gently patted Daojun's back.

"You may be seated."

"By the way, what's the matter with you?"

Zhao Dahao asked while sitting, it seemed that he couldn't change his impatience.

"This one, just called you here, you still pat him on the back like an elder, haha."

Chen Yangzhe thought it was very interesting, and he was looking forward to seeing the expression of this old guy.

"Ah, is it? I really don't know about this, but I mean shareholders, hehe. ”

When the word "shareholder" came out of President Zhao's mouth, Chen Daojun was taken aback, did this person who already knew that he was the actual person in charge day by day?

Zhao Dahao's expression was slightly embarrassed after seeing Daojun's surprised expression.

"Well, should I hide what I know?"

At this time, Chen Yangzhe patted Daojun's back and said.

"It doesn't matter, he is a very strict person, otherwise where would I let him handle it, and let Shunyang Automobile go so easily, he is qualified to know the cause and effect."

"Yes, although I was surprised, this is not something I deliberately wanted to hide, it is rude, President Zhao."

Everyone was honest with each other, but Zhao Dahao didn't dare to hold the shelf anymore, and hurriedly got up and bent down to salute: "No, because there are a lot of people staring, so you should do that, otherwise, if the people know that the Yajin Group was taken away by a 20-year-old college student, as soon as this matter spreads, the outside world must have turned upside down, who would believe that the college student is still the third generation of the Shunyang Group, and the general T will let him supervise the chaebol's special favors, disguised gifts, you deal with it in a low-key manner, this is a wise choice." ”

This Zhao Dahao, don't blame Chen Yangzhe for trusting him so much, he can really speak well.

It's just that Chen Daojun's original intention was just to avoid the eyes of his uncles.

"Come on, come on, go into the study and speak quietly, this guy seems to have a lot to say to you."

Chen Yangzhe beckoned the two to enter the inner room of the study.

After listening to Daojun's thoughts, Zhao Dahao's first sentence was: "You want to change the direction of the company's development?" ”

"Yes."

"I wanted to do something."

Cho Dae-ho didn't show surprise or curiosity, which meant that he had already guessed what Do-joon was going to do.

"After the merger, we re-commissioned the production line, and now we finally see hope that if we start a new project here, it will be time-consuming and labor-intensive, and it will not be effective."

The number of business performance has been turning in President Zhao's mind, and when it is extended from this number to other aspects, as long as it has an impact on management, he will deny it immediately.

"First of all, I'm worried about money."

Chen Daojun smiled, this is human nature.

"First of all, I think you should be able to hear what direction that is heading......"

Chen Yangzhe smiled and helped Daojun deliver the message.

"I want to make BAT Motors a company that people love."

"Do you like it?"

President Zhao's reaction was the same as Chen Yangzhe's, and his expression seemed a little ridiculous.

Sure enough, for the elderly, what slogans and the like, are they numb?

Chen Daojun put forward his own idea: "Although the sales volume is not much, I want people to have a car that has inherent characteristics and is also a model that we can produce." ”

"Want the car. Do you have a direction? ”

Zhao Dahao thought for a moment and asked with a frown.

"In '96, Yajin Automobile acquired the British production line and designed a 2-seater roadster, which could not be mass-produced because it was designed according to manual small batch production."

Probably remembering the car that Chen Daojun said, Zhao Dahao frowned.

The reason why that convertible did not have a final push.

It is because, if the annual output of 10,000 units is the standard, the production cost of just one car will reach 30 million.

Even if the car is sold at cost price, if additional tax, special consumption tax, etc. are added, the purchase price of the car will become 40 million.

In the cold country, a full set of medium-sized cars can be bought for only 15 million, and even flagship cars are only about 40 million.

That kind of convertible is completely uncompetitive in the market.

Therefore, in order to open up the market, Chairman Song of Yajin Automobile finally set the sales price at 20 million, including taxes, but the more it was sold, the more it was lost

Zhao Dahao replied affirmatively: "I know that car, because I personally stopped production." ”

"It's because of the profits, and it's not sustainable, right?"

"So what? Do you mean to continue producing that kind of sports car, or do you just want to get two toys? Zhao Dahao stared at Daojun and asked about the other party's intentions.

If it weren't for Chen Yangzhe by his side, he would even argue with the other party and persuade the other party to give up.

The owner of BAT Motor Company wants a sports car, and if he produces it in his own company, and if it's just for fun, that's nothing.

Zhao Dahao seems to guess Daojun's intentions like that.

Chen Daojun refuted the other party's point of view:

"Why make a car that loses money? I don't have a driver's license yet, I'm not interested in sports cars, and my favorite car is a BMW because it was the car that saved my grandfather's life. ”

"So what do you mean by a distinctive car?"

"Of course, there are light cars that working women can buy in installments over three years, and coupes that men can pay in installments for three years, or pickup trucks that middle-aged men want to buy, and I mean these."

President Zhao's still frowning brow:

"There are already a lot of light cars and coupes in China, and small trucks can't be sold in cold countries."

"You're wrong, I'm not asking you to produce that kind of big road goods."

"What?" Zhao Dahao felt that he was becoming more and more confused.

Chen Daojun stood up, looked through the glass window, and looked at the rows of parked cars downstairs: "This kind of retro-looking, non-stylish light car, coupe, and small truck that looks like a grocery store, who wants to buy this kind of car?" ”

Chen Yangzhe and President Zhao understood what Daojun meant, but Zhao Dahao just felt that Daojun was not familiar with the industry.

Chen Daojun continued to elaborate on his philosophy: "No matter how much people want that kind of car, they can't sell a few cars, in short, the cars we sell are family cars, and other cars must not exceed the break-even point, you understand now, right?" Automobiles are devices that need to be produced in large quantities. ”

Zhao Dahao seemed to understand a little, and he asked with his own understanding: "What do you mean, we are going all out to produce family cars and that kind of good-looking and popular cars?" Is that so? ”

"Yes."

"So you don't want to make money."

Zhao Dahao felt powerless to complain, what can an automobile company that can't make money use to maintain its business?

"It doesn't matter if you're losing money in the next 10 years, from 10 years onwards, the whole market will be different."

It's the same now, and it's the same in the future.

Country M is known as the country of automobiles because of the large number of cars per capita.

But times are changing, and so is the economy.

Whoever drives a car now may feel more honored, and going out also has face, which is a symbol of status.

But with the continuous improvement of residents' living conditions, in the future, every household will have a car, and they can also buy a car!

If BAT continues to develop according to the practices of its previous life and follows Daewoo Motors, then in a few years, its sales in the world will definitely not exceed that of Toyota and Volkswagen.

Moreover, if these two companies have been producing only family cars, they will definitely not reach the top of the sales crown.

It is precisely because they continue to develop a variety of distinctive and challenging cars, and do not shy away from the needs of a few enthusiasts, that their main models Corolla and Golf have been pushed to the top.

Daewoo Motor's new development plan indicates that it will achieve the top five global sales in the 21st century, and it will definitely be realized in the future. 、

But Daewoo still discourages many potential customers because of its cost-effectiveness.

For a car to sell well, it must first be liked!

Let people imagine how comfortable and loving they are when they drive that car.

"Hahahaha."

Chen Yangzhe, who had been listening to the side, suddenly burst into laughter.

Zhao Dahao, who saw this scene, also patted his forehead and laughed.

When Chen Daojun looked at the two with a smile, Chen Yangzhe stopped laughing and spoke:

"What I said when I started making Shunyang Motors is exactly the same as what you say now, hehe."

"That's right, that's what you said, President, it doesn't matter if you don't make money for ten years, if necessary, even if you sell the underwear you wear, you'll be able to scrape together enough money to sustain it."

"Ah, really?"

Chen Daojun knew that the car was Chen Yangzhe's dream, but he didn't expect his determination to be so big!

Zhao Dahao said happily: "Yes, but exactly a year later, as soon as the loss settlement came out, the chairman said to me, if it continues like this, the company will be in danger, and we must stop it quickly to avoid deficits, haha." ”

Dizzy!

It turns out that in the face of interests, dreams are so worthless!

Chen Daojun was powerless to complain.

"It's okay, I'm sure you and the president are different from the president, hehe."

"You man! That's a joke, if I really wanted to give up, would I let you continue in that position? ”

Listening to them reminisce about the difficulties of grass creation in the past, Chen Daojun's ears were calloused.

Unable to continue listening to the memories of the two old men, he interjected secretly.

"President Zhao, you know what I mean, right?"

"The president has always complimented you on being very, very, very rich. Can you afford it? The first condition for a car that is loved by people is to spend a lot of money to do a good job of design, and for men, cars are the same as women, and beautiful beauties are the basics. ”

Chen Daojun was waiting for this sentence, and he was full of arrogance for a while: "Money is not a problem, we will hire the best designers, whether it is Chris Banger or Peter Schleier, as long as you can think of a designer, let alone spend money to dig it up, tie me and authorize you to tie it over!"

When Do-joon mentioned the names of the designers of BMW and Audi, President Cho looked at Chen Yangzhe and smiled again.

"Chairman, no matter how you look at it, it looks like you've made up your mind. Thanks to this, my old bone no longer has to worry about performance for 10 years, and I have a fixed salary every month. ”

"Don't worry, don't be deceived, you don't look at whose grandson it is? Hey. ”

After Chen Yangzhe smiled lightly, he asked seriously:

"Daojun, you think about it clearly, if the direction is set, it will not be so easy to turn around, the car company will lose money at the beginning, it will be difficult to bear it financially, and all the money you have invested and saved may be spent."

Chen Daojun replied loudly: "I have about 10 years of investment money, including Huaxia. ”

"What? Chinese? ”

The two were once again frightened by Do-joon, but their respective reactions were a little different.

President Zhao, in particular, asked curiously.

"President, did Dojoon plant a spy in the British Group?"

"What?"

Chen Yangzhe didn't react at once.

"I heard that Great Britain is slowly turning its attention to China, although the goal is to start investing in seven years, that is, after the year, and plans to start production in the local area around 2005, but I have only heard that it is not true at present, and there are different opinions."

"It doesn't feel too late, we should hurry, even if it's just for a day."

Chen Daojun knows very well that in the future, the giant dragon of China will soon be able to advance day by day after joining the WTO!

Volkswagen has been in China since 1984.

Cooperated with Modu Automobile to establish Modu Volkswagen, with Modu as the center, concentrated on seizing the market in southern China.

In 1991, it seized the northern region, and by next year, in 1999, Volkswagen will occupy nearly 60% of the Chinese market, accounting for most of the world.

"The Huaxia market should be at the level of 1.5 million units, except for the luxury cars of the Huaxia tycoons."

President Zhao still feels that there is no need to be in a hurry, he believes that the market in Huaxia is not large, and there are not many people in a city there who can afford to drive a car.

Moreover, since Huaxia only allows joint ventures to enter, it is necessary to transfer technology to enter Huaxia, which is also the most uneasy place for Zhao Dahao.

"Don't you know that once the people of Huaxia get rich, car sales will begin to grow explosively?"

Chen Yangzhe suddenly put forward an opinion, which surprised Zhao Dahao.

Because after the merger of Shunyang Automobile and Yajin, he did not interfere with the operation once.

"Why do you say that, you didn't tell me that last time?"

President Zhao suddenly asked a question, but Chen Yangzhe smiled and joked:

"Hey, I said you have stiff wings now, and now you dare to listen to me?"

"Because the chairman here is only an advisor, and the major shareholder is Dojun, I have no reason to listen to you, of course, as long as it is a good suggestion, I will refer to it."

"Ouch, Do-joon, did you see that? That's what this guy is, and now Dojoon is giving you orders."

Chen Yangzhe hummed in his mouth, but he always had a smile on his face.

Chen Daojun took out a report from his bag: "President Zhao, please look at it, this is the news of more than a dozen newspapers in country M, China's human resources are cheap, the population is large, and the industrial chain is also very complete, the world's money is flowing into Huaxia in the future, the world's factory, have you heard of it, this sentence is really terrible, because if the labor cost is cheap, our Shunyang factory can save a lot of costs, and there is also a tax subsidy policy, isn't this equivalent to making money?" ”

Zhao Dahao blinked, cost is the core issue of the company's concern, he did not refute: "You mean to say that we have accumulated wealth and want to use it where it is needed." ”

Chen Daojun nodded, he didn't say in his heart, you ignore Huaxia now, and Huaxia will make you unaffordable in the future!

"For Huaxia, their development speed will be very fast, and the economy will also grow rapidly, right? As a man, what could be more of a statement of wealth than a car? As long as those people get rich, their eyes will turn to cars, and this is the nature of men. ”

The same is true for now, having a car and a house is a basic need, and a little higher, yacht treasure. Ahem.

Zhao Dahao nodded and turned his gaze to Daojun.

"You've thought it through, I'm okay with that, but it will cost a lot of money and time, quality, money, time, these three are always on the opposite side. Reducing time and improving quality requires a lot of initial capital, right? ”

Chen Daojun wanted to throw a check for one trillion yuan directly in his face and stun him, but he still asked patiently, "Can you predict the amount?" Right now? ”

Zhao Dahao picked up a pen and paper from his desk and began to write and draw: "Huaxia joint venture is a 5:5 investment system, if you replicate the scale of 1/2 in China, it will cost at least more than 250 million US dollars?" If this is achieved, the initial production scale will reach about 100,000 units in three years. ”

"100,000 units, not as many as I imagined, so let's promote the construction of the project based on the initial investment of 500 million US dollars, including the cost of accelerating the investment."

Chen Daojun directly shouted out the double number, and Zhao Dahao's mouth opened wide.

God is pitiful, he was still thinking in his heart just now: Cut a price, cut a price with me.

"Look, you guy, your psychological tolerance is really poor, didn't I say you're rich?"

Chen Yangzhe was very satisfied with the other party's frightened state, and clapped his hands and laughed.

Chen Daojun paused: "However, you can lead the delegation to talk to the other party first, I estimate that it will be two months later, and I will give you this money at one time at that time!" ”

Chen Ronghua, who had just been demoted to vice president, came to the office of the mayor of H City.

The two sat opposite each other, embarrassed.

Emperor Cui Chang didn't know how to start: "Divorced no, I'm still a wife, no matter what, I said to my wife who will divorce in a few years that I want to meet, my mood is a little delicate." ”

"You look pretty good."

Chen Ronghua said a word, and the corners of Cui Changdi's mouth twitched.

"You're still very good at managing, who would think you're about to turn 50?"

Chen Ronghua took a moment: "You often praise others like this, what's wrong?" Because it's not your woman, do I look different? ”

"It's still the same mean, forget it, what's the matter?"

Emperor Cui Chang was very happy and looked forward to Chen Ronghua's contact.

He wants to cancel the scheduled divorce.

"Ronghua, let's hold hands again."

Chen Ronghua raised his head in surprise: "Do you mean it really?" ”

Emperor Cui Chang waved his hand again and again: "Don't get me wrong, I don't want to share a bed with you anymore, in the future, we are not husband and wife, but real partners, how about it?" ”

"What? Didn't you get the price to let me go? What if my father knew that you were holding hands with me, and those assets would be taken back? ”

"It won't be robbed, no, it can't be robbed."

Emperor Cui Chang smiled faintly, as if everything was under control.

"Did your father pass on the company to you without setting so many restrictions?"

"Whether it's a security restriction or whatever, it's useless, no matter how powerful he is, how can he snatch what I don't have in my hands?"

"What? What do you mean? ”

Emperor Cui Chang was fascinated.

"Like I said, I have nothing left now, you just know it."

Emperor Cui Chang guessed when he saw that Chen Ronghua didn't say anything.

Chen Ronghua, a woman with strong self-esteem, said that all the things she got from Chen Yangzhe disappeared, and all that remained was the signboard of the daughter of the Shunyang Group.

Although he didn't know what he had experienced, Chen Ronghua waved his hand:

"If you don't want to say it, forget it, but what do you want to do with me hand in hand again? Is it still the same? “

Emperor Cui Chang smiled: "I heard that you don't have anything in your hands?" How do I get to the closing hole? ”

"You just need to follow someone before you get to the door, but the road from the gate to the study is so difficult, it should be easy for you to clean up when the time comes."

Emperor Cui Chang asked again: "Who is paving the way for you?" ”

"Someone you know very well, the kid who prepared the election funds for you."

"Do-joon? Is it really Dojoon? Emperor Cui Chang was very surprised.

Chen Ronghua raised his finger and put it to his lips, calming down the shocked Emperor Cui Chang.

"It's not Daojun or anyone, if you want to continue to exert your strength in the next session, you must have strength, the position of mayor of H City is far from enough, so you have to prepare well, I still have some personal property, even if I am poor, I will support you upward."

Chen Ronghua said, taking out a passbook.

"I don't want to even reach out to my ex-wife's private money"

Mayor Cui, who has always played poor words senselessly, smiled slightly and stretched out his hand to stop him.

"Forget it, the person who knows you best is me, what kind of garlic to pretend."

Chen Ronghua glanced at him, and Emperor Cui Chang hurriedly got up and poured water into the empty cup in front of her.

Looking at Chen Ronghua's demeanor, he quietly asked.

"Do you really believe that Dojoon will help you?"

Chen Ronghua sighed towards such a husband.

"Listen, Jiang Shengyu is the puppet president hired by Daojun, that is to say, the actual owner of the day-by-day investment is Dojun, so the Yajin Group, Shunyang Automobile, Daya Construction, etc. acquired day by day are all Daojun's, you know? Shunyang Automobile owns 17.7% of the shares of Shunyang Group. ”

For Emperor Choi Chang, this is completely unbelievable, Daojun has a little money, he knows, when, everything changed?

"You know what's even more infuriating? All of this was achieved without the help of my father, so I can understand that my father would not be able to walk when he saw Dojoon, so he gave him a stake when he transferred the car. ”

"How the hell did that kid grow up...... Inherited his father-in-law's abilities from birth? ”

When the unacceptable voice was unreasonable, suddenly, a light flashed through his mind.

"You didn't get it from your father-in-law, you were robbed by Dojun, right?"

You don't have to hear the right answer.

Chen Ronghua's expression showed that this was the truth.

"Oh my God, how the hell did he do it, in such a short time"

Chen Ronghua sighed and spoke slowly.

Burdened with the debts of the Shunyang Group, he began to carry out a series of separations, embezzled the money day by day, and finally made the wrong stock investment.

Emperor Cui Chang was furious after listening to the story of the past.

Chairman Chen, who creates a gap in the department store group for his young grandson, Chen Dojun, who seizes the opportunity to use stocks, and Chen Ronghua, who is confused by this trap

"That's enough, it's irreparable, and now you know exactly what I'm going to do, right? Maybe maybe I didn't help you, a little ashamed but ......"

"Alright."

Emperor Cui Chang quietly held Chen Ronghua's hand.

"I lost everything I had left me, but I became a great blade."

"I'm the knife in charge of dealing with my brothers."

Chen Ronghua did not pull away.

"Well, as long as I get something that can cut the butcher's veins, Shunyang will fall into you, no, we have it, maybe, it's a better thing."

"You're still optimistic, but today is a little different, and it sounds good to have men for it."

Chen Ronghua also held Cui Changdi's hand.

"Okay, I'll stay with you until that guy climbs up with his brothers, I'll show you the ability to entrust me with carte blanche in department stores and hotels, and you will also strive to gain power after being re-elected mayor, now you can't rely on your father's strength, you really have to behave well."

"Well, I'll definitely be re-elected mayor, don't worry."

Chen Ronghua instructed: "By the way, I said it just in case, I must not disclose Daojun's true identity to my brothers, although I am already a little suspicious, but I think it will not, because these are too ridiculous." ”

"Of course, as long as the brothers are wary of him, this matter will be all messed up, maybe you will secretly say that you will leak your mouth, be careful."

Chen Ronghua confirmed the affectionate eyes that he had never seen so far when he knew Emperor Cui Chang.

People say that husband and wife are originally birds of the same forest, and they fly separately when disaster comes.

When it's difficult, what hugs each other is not a couple who are more in love than Jinjian?

Such a simple truth was actually understood in his fifties.

"Let's go back to the hotel once in a while, let's have dinner together, that guy Daojun takes care of me very generously, and still lets me live in the suite, you know where it is, right?"

Brother's book, if you are interested, you can take a look!

(End of chapter)