At the end of November, Xia Chuan and Li Huina returned to Jinling.

After getting off the plane and getting into the car seamlessly, Li Huina reminded: "Xia Chuan, should you eat with Xia Qing first, or with Jiang He first, or with the two of them?" ”

"It's good to have two together, and you'll stay there and bury me when the time comes."

Xia Chuan almost re-invited Li Huina to the plane and asked her to go to the imperial capital to stay well, don't be afraid that the world will not be chaotic.

Li Huina glared at him: "Miss Ben is in her prime, a great future awaits me, it's really unlucky, then I'll go back first, see you tomorrow, Secretary Pei, bye." ”

"Miss Li, goodbye."

After seeing Li Huina leave, Pei Ying reminded: "Mr. Xia, there are still many things, Director Green's community has been built, and he is currently in full swing to absorb the opinions of game users and improve the construction of the game." ”

"He's so efficient that I'm a little unaccustomed to it."

The corners of Xia Chuan's mouth rose slightly.

Inviting Green to China is the best decision in this game, because he doesn't need to bother to operate it at all, and Green will do it all and give dividends when the time comes.

Roll it up, roll it all up, and roll it all into his pocket.

There are too many game users now, and the world should use '100 million' as a unit, and it is also time to engage in a community at this time, at least not too far behind.

Now that the framework of PUBG is presumably there, the next step is to assemble it like parts.

At this time, Candy Crush Saga has already been tested for the camera.

After that, there is the IOS platform, and the Facebook platform, which is just the beginning of the impact on the free list; Among the many popular models of Little Monsters, they are basically slaughtered lists, without exception, and this time is the same.

"Mr. Xia, Blizzard sent an email."

"Blizzard?"

"Well, I want to talk about IP over there."

Pei Ying said with a smile.

The corners of Xia Chuan's mouth rose slightly: "Blizzard also wants to take this opportunity to enter the mobile game circle, and their team should be able to make better mobile games." ”

It should be Sega's actions that have formed a breakthrough, and they all feel that as long as the money is in place, the little monster will sell the IP in their hands.

Of course, Xia Chuan wants to sell some games that are about to fall behind and reach the upper limit of potential, and it will not bring him high income in the future, so it is better to buy them out to other large companies at one time.

"Send Blizzard an email back, saying that there is indeed an idea of selling IP here, and ask if the other side is interested in 'Defending the Carrot', including the follow-up settings, as well as the plan for the next year, and the price is negotiable."

"Okay."

Xia Chuan took a sip of champagne, Defending the Carrot was overshadowed by the company's other games, and with limited development potential, Clash of Clans was clearly more popular with the masses now.

In the beginning, Sega's goal was actually to 'escape the temple'.

It's a pity that he forcibly refused.

You must know that Temple Escape is the trump card of the little monster, and no subsequent parkour game has been able to surpass it, even if it is parkour every day, it is only faintly chasing behind.

This year, the revenue of Temple Escape has reached 1.4 billion US dollars in the world, and the cumulative income is even more outrageous, with a daily online maximum of tens of millions, ranking 'first' in the global download and revenue rankings.

In addition, he added the content of '2' to '1' on a whim, extending the life of the game for a while.

In the days to come, Xia Chuan plans to carry some with long life cycles.

It's not like it's going to be hot for two or three years, and then it's going downhill.

Of course, those with a short life can be thrown to the R&D team for research, and in the end, even if the results are not good, they can be sold to other game companies and make a big profit, and it is impossible to lose anything.

Candy Crush Saga is such a long-lived game, and the point is that it has more than one series; Just like Angry Birds, it can be extended to a variety of styles, and there is always one for casual players.

It can be seen from various data that King's top development capabilities and design skills can be glimpsed into one or two.

However, after he cut off the beard, King didn't know if he could develop a new product, and if not, could he take the opportunity to take over King's technicians and developers?

This is another qualitative leap for the little monster as a whole.

Xia Chuan opened the mobile game platform and searched for it, but there was no happy match, which was also the next project of the key project team.

Although the Candy Sago came out first, it cannot be denied that the global market for Pop is still large.

After a short time, Xia Chuan returned to the company.

He went to the office building for the first time, and Toutiao was already writing Li Huina's push today.

A star is a star, and the treatment is different from that of a normal person.

This time he came back and immediately became the focus of the media, and he was about to arrange for Li Huina to go back to Jinyi, and with a little hype, he would be able to write a touching story immediately.

Presumably, these are also what Jinyi's senior management wants to see, and now the essence of society is like this, it is too easy for the media, what you want others to see, then what others see.

How there is a gimmick, how to have traffic.

"What did you talk about in the imperial capital, I just happened to have something to look for you."

Zhang Ming pushed the glasses on the bridge of his nose and said with a serious face: "As a news APP, we are still immature, now the opponent is not only Baidu, but also UC, and now Tengda is also engaged in penguin browser, highlights, news, we need to speed up development, we need a sum of money." ”

"I know, I'll take care of the money problem, you don't have to worry about it, get the algorithm and push right."

Xia Chuan paid special attention to it when he went to the imperial capital, and now Tengda has also invested a lot of money in the news APP.

The games are only one-sided, and only occupy a part of Tengda's development.

Tengda is still too big, but fortunately, the scale of the little monster is not small now, which is equivalent to standing on the shoulders of giants to develop, and the pressure must be much less.

"Toutiao's traffic is already good now, do you want to divide several departments to do other subsidiary products?"

Zhang Ming was a little proud, now it was just a matter of lack of money, and nothing else.

It's only been a long time before Toutiao has quickly gained the upper hand with its algorithm-driven news app, and it has become a trend, and there is something else to do except competition and money.

"I don't restrict your development, what ideas do you have to do it."

Natsukawa Masase.

He must be delegating power in this regard, compared to Zhang Ming, he only knows a little bit about it, a layman, and does he not let go of power and other projects in his hands?

He can only say that trying to give some targeted advice at critical times can play an auxiliary role.

He understands and is good at games, but he really doesn't know much about journalism.

Zhang Ming was a little moved when he heard this, from when Xia Chuan pulled him to the little monster, in fact, there was a moment when he wanted to go alone and break through, but it turned out that he was right to come to the little monster.

Strong funds, the trust of the upper echelons, and Xia Chuan's unique insights have allowed him to develop rapidly.

If there is no Xia Chuan, Toutiao cannot be the current scale, and it may still be in the exploration stage.

In this regard, Zhang Ming is especially grateful to Xia Chuan for giving him this opportunity.

"Mr. Xia, thank you for your trust."

Zhang Ming took a deep breath.

Xia Chuan also had a smile on his face: "Believe in your own ability, let it go, no one will limit you in the little monster, and we will build an empire together in the future." ”

Zhang Ming has developed, and he will feel very troubled if he leaves the little monster.

Tweeting micro headlines, Wukong Q&A, Douyin, understanding Chedi, and even social products are what he wants, which is his confidence to gain a firm foothold in the Internet circle.

He can't do it himself, but he can find someone to do it for him.

This person is undoubtedly Zhang Ming.

Zhang Ming is his friend and a cornucopia, whoever digs makes a fortune.

At this level, who can be simple?

Of course, he also felt that his worries were superfluous, since he had already cut off the headlines, even if Zhang Ming left the little monster and wanted to do something similar, his energy was limited.

So he continued to stay in Little Monster and hold the stake in Toutiao, which was the best option.

Of course, Xia Chuan will meet any of his requests, and follow his goals in advance.

"So, let's set a goal for ourselves first."

"Target..."

Zhang Ming pondered for a moment.

Xia Chuan said seriously: "Go to the office and sit for a while, let's talk slowly, it just so happens that I am free now." ”

"Okay."

Zhang Ming walked in front, and the two of them sat down in the office after a while.

"Before we set our goals, we must know who our enemies are."

"In terms of product form, Tengda News, Weibo, Zhihu, Weishi, Autohome, WeChat..."

"That's right..."

Sitting in the office, the two talked eloquently.

Here, Xia Chuan has to review the 360 "three-stage rocket" strategy that was in the limelight after the 3Q war.

With the help of free anti-virus tools and software, 360 Security Guard + 360 Anti-virus develops hundreds of millions of users, and then uses anti-virus tools to import a large number of users into the 360 browser, and the third step is to implant search in the browser to monetize search ads.

In this strategy, 360 pushes low frequency with high frequency, converting users from users who use antivirus software every day to search users who use it on demand, and successfully monetizes products and advertisements.

Zhang Ming sighed after listening to it.

"Our product strategy is actually similar, developing into a high-frequency APP, with the help of this high-traffic high-frequency APP to drive the rapid growth of other APPs, so as to form a product matrix of 1+ multi-APP and complete the realization."

"When our product is independent and has flow and potential energy, it has to fight with similar products."

Whether it is Douyin, Wukong Q&A or Che Di, etc., its initial traffic support is inseparable from today's headlines.

But on a deeper level, it's their strategy and business model that have been fighting against established companies for a long time.

"Take Weibo as a pedal, and the final boss is actually Baidu and Tengda."

"Understood."

As Xia Chuan said, these are all big bosses, and it's not the headlines that can touch porcelain at present, let's touch porcelain on Weibo first.

Xia Chuan left the office building refreshed, and if it continued like this, there were more and more talents gathered around him, and he couldn't stay without some means.

As soon as he entered the office building, Pei Ying came over excitedly: "Mr. Xia, there is a message from Blizzard, Mr. Marcus said that he will come over in person, just recently." ”

"Then schedule a time."

Xia Chuan got up in spirit, and happened to talk to Blizzard's Marcus about the development rights of Warcraft.

In this way, the development of the game Hearthstone will be on the agenda next year.

Xia Chuan didn't dare to be too greedy, he was already busy with too many things now.

There are also a lot of games in development, and we need to take a slow time unless the technical team continues to expand.

But he doesn't have that time right now.

"Make me a cup of tea."

Dododo.

As soon as the words ended, there was a knock on the door.

Pei Ying opened the door, and what greeted her was the smiling middle-aged man, she felt that the other party was a little greasy every time, and she smiled like a fox.

As soon as Cheng Yixiao heard the news of Xia Chuan's return, he immediately came over: "Mr. Xia." ”

"Sit down and make a cup of tea for Mr. Cheng."

"Okay."

Pei Ying didn't take the golden melon seeds, she was reluctant.

"I sat on Zhang Ming's side for a while just now, and talked about development, and there is a lack of money over there."

"I'm short of money here..."

Cheng Yixiao straightened his waist and said: "Mr. Xia, now in terms of e-commerce, we have too many opponents, which is more difficult than the cold winter of group buying, JD, Taobao, Meituan..."

"Don't worry about money."

Xia Chuan sat there like a Dinghai God Needle, he was not short of money, but he had to give them a sense of urgency.

Now is a very good time to start e-commerce, no matter how early or late you will miss the opportunity, the core of Kuaishou in the future will be on e-commerce, and he also needs to strengthen his commercialization.

But the current Kuaishou is only a short video platform, and it is not enough to form a complete ecology of e-commerce.

So, a lot of money is needed.

And his opponents are Tengda, Meituan, JD, Taobao...

Unexpectedly, as soon as the imperial capital was separated, he and Wang Huaidong immediately became commercial competitors.

But this is also something that cannot be bypassed, and everyone values this cake.

At the beginning of Kuaishou, Xia Chuan had already considered such a situation.

The game sector is like a charger, which can continuously support his capital chain.

Tengda is a big dog, and he is also not short of money.

Unless the users stop playing the game, he will always have money to use.

But before that, you can work with JD to develop a backlink.

Now there are not so many brands that influence and competitors.

In terms of the advantages of integrated e-commerce, logistics, after-sales service, the number of commodity SKUs and the overall quality of goods, the current disadvantages of Kuaishou e-commerce are still very obvious.

So, the next step is also the direction of key development.

The massive number of consumer complaints and the "rollover" incident of Kuaishou's head anchors from time to time show that there are still many problems to be solved in the future of Kuaishou e-commerce.

JD, Taobao, these two giants.

Now P Xixi has not been born yet, he also has this thought, but he can't do it alone, he has to find a partner.

sent Cheng Yixiao away, and soon Blizzard from abroad called.

Nowadays, international video calls have not yet developed, but international calls are quite convenient.

As soon as Xia Chuan hung up the phone, the kung fu phone for drinking tea rang again.

He took a deep breath and looked at the unfamiliar caller ID, who could call him on this mobile phone?

"I'm Xia Chuan, who is it?"

"Mr. Xia, I'm Duan Yutong..."

This submissive voice could not coincide with the arrogant young lady in his eyes.

———

PS: Ask for a full booking, monthly pass.

Recently, the follow-up has been pulled up a little.,It should be updated and stable.。

(End of chapter)