Warren Buffett of the Cold Country.

What a resounding name, the people are blind, they only look at the results of stock speculation.

Shunyang Securities can bring everyone to make money, and Chen Daojun will be NB.

"Even now, knowing our record, there is an endless stream of customers who want to become our securities company, and this article has doubled the effect and this year will definitely become the best year since the establishment of Shunyang Securities."

When Zhang Daoheng talked about this, his eyes lit up.

I heard that it would be of great help to the stock price and sales volume, and Chen Daojun couldn't refuse.

"Okay, I'll cooperate with the operation."

Zhang Daoheng seemed to have been waiting for Chen Daojun to say this, and then took out a piece of paper.

"This is the interview schedule, daily, economic, weekly and monthly, I choose from the popularity and popularity, and only these four meet the requirements."

"Are there four?"

Chen Daojun looked at the schedule and saw the names of the interviewing media from the dense itinerary.

"What is this? Why AJ Magazine is here.?

"The Public Relations Office listed it as a required interview, and I didn't understand it at first, but after investigating, I realized that it was an important magazine with a wide audience, and I was surprised by this."

Zhang Daoheng shrugged his shoulders, looking like he knew it for the first time and was also surprised.

"This is a must-read magazine for rich women in Jiangnan District, they said, because they are the kind of people who usually use their money to make money, their net worth ranges from billions to tens of billions, and if the interview is good, they will switch to Shunyang Securities......

A neglected women's magazine has such a powerful force!

Chen Daojun was taken aback again.

"Okay, I'm fine."

After getting permission, at the signal of Zhang Daoheng, the company's public relations team rushed in.

They use different poses, choose the best angle, and then take pictures and send them to the media.

"Wait a minute, do you want to take a picture here?"

"Yes, at first, I thought it would be set in an office."

"Then let's dress up here, the hair seems to be a little oily, and the forehead will bring some oil blotting paper later."

After a long morning's work.

When Chen Daojun saw the final result, he realized once again how important the craftsmanship of a photography expert is to whoever is photographed.

Because photographers are professional, this book, it's like a photo album, all the photos are laid out.

The rest of the interview was as expected.

They frantically asked some gossip.

"After the 9.11 incident, if you look closely at Shunyang Securities, you will find some strange things, President Chen, can you explain it."

"What does it mean?"

"Others are afraid that you will lose too much if you operate slowly, but you don't do anything, everything is as usual, as if nothing happened, when the stock price plummets, you mainly buy blue chips, and you make a lot of money as a result."

It was not a reporter from a business magazine who asked this question, but a reporter from the Hanguo Daily.

"You read that right."

"How is that possible? If the stock price plummets endlessly, it will suffer huge and irreparable losses, and it is impossible for you, as the owner of a securities company, not to know this basic knowledge. ”

Chen Daojun smiled, and knew that his question was coming back in circles: "What you said is not wrong, but I think the reason why I was able to make money from it was because I gave up excessive greed." ”

"Oh? Do you give up and continue to be greedy? So, is it because other brokerages are greedy? ”

"No!"

Chen Daojun quickly dismissed his view: "Shunyang Securities has given up that kind of greed, which is a big mess, so I focus on how to protect my money for customers." ”

The reporter laughed, he picked up the microphone, and suddenly looked at the display screen with passion:

We will never forget that under any circumstances, Mr. Chen's calm and calm quality, perhaps because of this, Chen Daojun can restrain his desires, in order to achieve his undefeated myth in the turbulent stock market. Let's walk into his saga."

watched Chen Daojun being interviewed in high spirits on TV.

Chen Yangzhe smiled, took another sip of soju, and turned his head to explain: "Go, go and get me some snacks again, it's so enjoyable!" ”

On the other hand, Chen Dongji turned off the TV with a blue face.

"Alas"

He sighed heavily, then collapsed on the couch.

His situation is the opposite of Chen Daojun!

The sales of Sunyang Credit Card Company, which exceeded 20 trillion won in 1998, soared to 34 trillion won in 2000, just two years later.

But this year, when the IT bubble burst, it fell to 15 trillion won.

Operating profit fell to 1.5 trillion won, less than 50% of last year's level, but it still maintained the dignity of the country's top company.

His credit card company business is not even comparable to Chan Wing-kee.

Because of the 9/11 incident, Chen Daojun's personal wealth has swelled again, and his personal net worth has approached 15 billion US dollars, but money cannot be converted into direct strength, only auxiliary means.

It is necessary to knock on affiliates and force them to release their core assets.

The New Year is approaching, and Chen Daojun is very busy.

He flew from H City to Tokyo for seven consecutive days to spend the Spring Festival with Shizuka Kudo and his two lovely daughters, and there, Zhang Baizhi, who came non-stop.

Subsequently, he flew back to Mao Xianmin's house to pay New Year's greetings, which made the people of the Mao family more enthusiastic with him.

Even, he was still celebrating the holidays with Chen Yangzhe and others, and often took the time to carefully "take care" of Li Suzhen and his mother.

The whole process is really fragrant and exciting.

Happy days are always so short.

A week later, the new year arrived.

There are local ZF summit elections, as well as the World Cup, and the cry of "cold country" shakes the whole country.

The new general T election is also in full swing.

All three have a lot to do with Do-joon.

The last one, of course, is the most important.

In 2002, the European Union began to officially use the euro.

Chen's first step was the BAT Automotive Research Center, which merged the research centers of Yajin Automobile and Shunyang Automobile into one.

At the same time, he took advantage of his position as a shareholder of Volkswagen to promote the cooperation between BAT and Volkswagen and began to develop joint venture vehicles.

Early in the morning.

Chen Daojun, together with Song Xianchang, Zhao Dahao, and Jiang Shengyu, visited the first prototype car developed according to Chen Daojun's wishes.

In the exhibition hall of the research center, the person in charge of the design center, designers, and researchers are waiting for them with nervous expressions.

Chen Daojun's opinion will determine whether their future car project can be carried out.

Everyone held their breath and waited quietly for something~

At the same time, at the end of the road, a shiny car was waiting for them.

Mini！

It even has a name tag with the name of the project, which means the first miniature car of the 21st century.

The moment he saw the new car, Chen Daojun gave it a score of 85 in his mind.

The person in charge of the design center and two senior researchers seized the opportunity to start the explanation.

"I opted for the overall circular design because it was a compact car, so it was chosen to give a sense of stability, however, it was an aggressive design with the silhouette and feature lines rising to the rear with a sense of tension and a dynamic shape."

"By choosing a low position, we are looking for pure driving pleasure that is close to the road."

"Since this little and cute car is surprisingly exciting and exciting, I hope that the gap will be a lot of fun."

Chen Daojun listened to their explanations and began to look at the car.

Displacement 796cc, 4-speed automatic, hatchback coupe.

The design that countless young women fell in love with at first sight, this is what Chen Daojun asked.

However, the car in front of him was not enough to make Chen Daojun, who had seen countless cash models in later generations, fall in love at first sight.

But for people in this day and age, it is enough to look cute and beautiful.

After a thorough inspection of the interior, the development team's briefing ended, and the others began to inspect the car.

"Won't the convertible version work?"

When the lead researcher next to him asked in a low voice, Chen Daojun turned into a puzzled expression.

He only understands the concept, and the rest cannot be exhaustive.

"This car had to pass European safety standards, and the cost pressure of manufacturing was unavoidable, because it was not profitable and was excluded from the design stage."

Chen Daojun used the understanding of later generations to ask them several times to build a good new car, without considering profitability.

But a car isn't just about looking good......

It's a pity~

Chen Daojun just sighed softly.

After everyone looked at the car, they heard the president's sigh, and the people in the development team were obviously more nervous.

Now it's the turn of the company's top management to evaluate.

Once Chen Daojun says anything negative, what awaits them will be a nightmare.

The car is scheduled to be released this fall.

If Chen Daojun is dissatisfied and asks for "overthrow and repeat", it means that for the time being, this model is "stillborn"!

Everyone's eyes were focused on Song Xianchang.

No matter what others say, Song Xianchang has also accumulated a certain amount of popularity for the car that promoted Yajin Automobile to the second place in the cold country.

As a former tech nerd, he is also a person who has dedicated his life to developing innovative cars.

It was the first person in the cold country to launch a two-seater roadster at the cost of a lot of blood loss.

Song Xianchang was uneasy, he approached Chen Daojun: "Young master, look ......"

Chen Daojun slowly opened his mouth.

"Good model, everyone has worked hard."

Chen Daojun patted the relaxed developer on the shoulder and comforted the developer.

"Today, it's time for the developers to get off work, thank you for your hard work in this period, long-term overtime, everyone in the family has given a face, and you can go and get a bonus."

"Now, let's have a cup of tea and talk."

Chen Daojun took us out, including Song Xianchang.

In the reception room of the research center, everyone was quiet with the teacups in front of them.

In particular, Chen Daojun drank tea without saying a word, and Zhao Dahao may have spoken first in a hurry.

"Young Master, I want to hear your opinion......"

"Huh? Are you serious about what you just said, is this model really okay? Song Xianchang also added.

Chen Daojun suddenly smiled, he looked up and asked:

"Do you know how many compact cars there are in our country?"

Song Xianchang was puzzled: "However, there are too few people in the two-seater, which is a weakness......"

"Where are there any shortcomings in the car? And a family who buys a car for the sake of buying a car, will they think about the safety of their children first? The mini car is to meet their needs for a car first, and it is used by two people anyway. ”

Chen Daojun seemed to be genuinely satisfied.

His unexpected words surprised everyone.

"Times have changed, everyone, the era of national cars is coming...... This is exactly the car I wanted, and even though I wasn't 100% happy with it, I thought it was enough. ”

"This is a well-designed, well-stabilized budget car?"

"A car, a car that middle-class parents can easily buy for their children who have graduated from college, a car that newcomers can maintain in 3-year installments, that's my opinion."

At the level that ordinary people think, Chen Daojun expressed his opinion at that level.

Seeing that everyone was a little stunned, Chen Daojun shook his head, indeed, his ideas were too advanced, so he could only break them to popularize science:

"How many people buy a car based on performance? Output, power, zero back, balanced...... NO！ They don't know anything at all, most of them commute to work and travel on weekends, and they are not those very picky car maniacs! ”

"According to the news, Dongying has a 600cc mini car coming out, which is a two-seater convertible......"

Zhao Dahao couldn't help but ask: "Young master, even in China, we have to compete with overseas cars, but it's embarrassing, our Hanguo car is still a cheap car, the price competitiveness of the new car I just saw is obviously not as good, we can't just consider mass production to compete for the domestic compact car market, right?"

It's all in his mind.

The corners of Chen Daojun's mouth curled up in a strange amplitude: "That's a good question, what if we set the overall net profit margin of BAT Motors to zero?" Will it enhance our competitiveness? ”

"What?!"

Several people looked at Chen Daojun like crazy people.

If the profit is zero, what is the production car for?

"So it doesn't hurt to sell mini at a loss, and you can make money by changing other models, that is, if we give up making money and only focus on increasing production, will our price competitiveness decline?"

Jiang Shengyu thought for a moment and said:

"That's why we only think about the benefits of expanding the scale of production, selling more?"

"Yes, Representative Jiang, are you willing to accept that opening a company is not profitable?"

Dojun secretly gave Kang Seung-woo a look.

Jiang Shengyu quickly began to interject.

"It doesn't matter if you make money or not, but if you don't make a profit, the stock price will continue to fall."

"For the time being, but not always, this is a medium to long-term strategy~"

Although Daojun and Kang Seung-woo both agreed, Zhao Dahao's face was still not very good.

The indicator of the company's management is the stock price.

If the stock price falls, he cannot be considered a good manager, and the main responsibility must be borne by the CEO.

Even if the major shareholder said that there was no problem, when he saw the stock price fall, the shareholders tore his heart!

"President Zhao."

"Huh?"

Chen Daojun understood that he had to accurately communicate his goal to Cho Dae-ho, who was lost in thought.

So he asked a very profound question:

"How big is the gap between us and Daewoo Motors?"

"In terms of shipments, it's 65%, but in terms of sales, it's less than half of Dahyun's, and about 49% ......."

The difference is by half, which clearly illustrates BAT's absence in the highly profitable luxury car segment.

According to the conventional thinking of car companies, Volkswagen has its own logo behind the mid-range luxury car Phoeon.

If you want to make a lot of money, it is the consensus in the industry to choose a luxurious mid-size sedan instead of producing a fairly compact car.

However, Chen Daojun knows that the position of cold cars in the global market is cheap cars.

If it is positioned in the direction of mid-level sedans, domestic Daewoo Motors will not be able to do it, let alone compete in the global market.

Zhao Dahao took a deep breath: "I still don't understand, if we give up profits and only focus on narrowing the gap, then the new car is not competitive in price?" ”

"Are you serious?"

"Yes."

Jiang Shengyu reminded him in a timely manner: "President Zhao, let's try it, what if we can't make money from cars?" Do you think this guy will make money from Shunyang Financial Group and then get it to replenish it, then, we, who have abundant cash flow, are crazy about starting a price war, isn't this something that can put pressure on Daewoo? ”

He is also a witty uncle.

"It doesn't matter if you make money or not, I'll ask you one thing, before you understand the technology of Volkswagen's joint venture, is the mini car technically similar to Daewoo or even Dongying Automobile?"

"Nope."

Zhao Dahao shook his head without thinking about it.

"The technical gap with Daewoo is also quite big, let alone Dongying, I'm sorry, but that's where I stand."

Chen Daojun asked again.

"So, what about the small car market in the cold country, do you have confidence?"

Zhao Dahao understands that the boss is already iron-hearted, so he can only say hard: "Don't talk about profits, the market share of compact cars is more than 50%, I can guarantee that this is also what I have to do, leave it to me, I can do it next year, if I can't reach this level in the case of cost price sales, I am not qualified to be this CEO." ”

This time, he showed great confidence.

Seeing this, Chen Daojun nodded.

"So, let's hurry up and aim to launch a new model in October this year and a new model in June next year."

"June? Why June? The Frankfurt Motor Show is in May, and Paris is in October, I wonder what about the launch of cars at the Paris Motor Show? ”

"As you said, isn't it more important to target the domestic market than the global market? The World Cup will be held in June, which is a great opportunity. ”

When it came to the World Cup, not only Zhao Dahao, but even Jiang Shengyu frowned.

"Hey, hey! Even if it's held in a cold country, it's someone else's party, we're all spectators, and the preliminaries are over, so why bother to play the World Cup? ”

Jiang Shengyu frowned.

"I thought it would be different this time? Isn't there a home field advantage? If you get a good score, it's a festive atmosphere, and with that atmosphere, the effect is not to mention. ”

That's.

Even though it's the home field, it's all about technology!

No one would believe that Han Guo could not only reach the top 16, but also reach the top 4!

Chen Daojun, who had never watched the ball game before, didn't believe that he could be hacked to that point, so he couldn't explain it.

(End of chapter)