"Cheers to our athletes in the cold country! Enter the semi-finals of the World Cup, protect 4 and fight for 3! ”

BAT's advertisement seemed to be an instant force on this day.

The advertisement that predicts the promotion to the semi-finals, a thousand luxury cars, a new car, no matter where the citizens can see it clearly.

When the ad came out, half of it was a story about advancing to the semifinals, and half was about the new car mini.

There were quite a few people disappointed when they learned that it was a compact car in the 900cc class, but Volkswagen was enthusiastic about the price at their fingertips.

Compared with Daewoo and other imported models, the price of $50,000 is already very close to the people!

On the evening of the 22nd, the entire cold country was excited about the national team's advancement to the semifinals.

Since it was a Saturday night, the young people forgot about the night with excitement and cheered in the streets until dawn, enjoying their victory.

This is a historic moment.

Shopping malls, schools, streets and alleys.

Everyone gathered to discuss the strategy of the semi-final operation that the Han Nation will adopt, and this exciting semi-final will take place in three days.

Chen Daojun now has a trace of unfathomable temperament in the minds of everyone in the company.

It's him!

The power to override public opinion prompted BAT's nameless car to instantly become famous in the whole cold country.

Or him!

made a bold prediction and shouted in advance to cheer for the victory of the athletes of the cold country.

Moreover, because it is the World Cup that more than one billion people around the world are paying attention to, the influence of mini is also increasing day by day!

Zhao Dahao, the people in the public relations team, the marketing team, and the strategy room were also excited to brainstorm and come up with the best plan for the next step.

If all that's the miracle of qualifying for the finals is the miracle of qualifying for the finals, they're scrambling to talk about what events should get attention.

That's why it's scary to go downstream.

As the winning streak continued, some even forgot that the opponent in the quarterfinals was Germany, a traditional powerhouse, and was confident of victory.

Then beating Spain, Italy and Portugal is also a miracle.

Isn't it human psychology to expect a fourth miracle when three miracles happen in a row?

"What do you think? Should we continue to spread the word on a large scale? ”

Cho Dae-ho unceremoniously asked for Do-joon's opinion. Because there is no doubt that he is the cause of the great impact so far.

However, Chen Daojun was not carried away, the reason why the Han Guo team was able to advance all the way was not by hard power, but by the assistance of various black whistles.

So he shook his head and reminded the other in a deep voice: "No, stop here." ”

"What?"

"In this World Cup, the effect is hundreds of times more cost, there is no more fun, at the moment the focus is already on whether they will win the semi-finals and, if so, who they will face in the final, even if we do another predictive advertisement, it will only increase the risk."

Because they will lose this time!

These are the words that Chen Daojun did not say.

"Risk?"

Dozens of pairs of curious eyes stared at Daojun in unison.

"Even if our ads predict a win, it won't have much of an impact because winning is a matter of course. Probably everyone in the cold country will think so, but what if the prediction fails? If we lose in the semi-finals, the blame should be borne by our BAT cars, not by the national team. ”

Until now, Chen Daojun did not expect to fail.

The only draw in the group stage was already dangerous, but it was a good result to qualify for the main event, so it did not affect the mood of the people.

"Again, we are not prophets, and if a prediction fails, it is an ominous prophecy? Things must be reversed, you think about it, is this the truth? ”

Everyone was silent.

Everyone seems to realize that now is the time to be most careful.

When the whole country is immersed in the joy of victory, we must not forget that no matter how much BAT is promoted, the ultimate goal is to make money.

"Your opinion is that they can't make it through to the semi-finals?"

Just when everyone was cautious, Jiang Shengyu asked with a smile.

It is also a way to ease the tension of the meeting.

"It's a miracle that we've come this far, and it's a miracle if we win over Germany, not to mention a new myth."

"If we do lose, then we have to think of other countermeasures."

Zhao Dahao also spoke cautiously.

"Isn't doing nothing the best strategy to get noticed?"

There was silence in the conference room again.

The public relations and marketing teams seem to have decided that it would be wiser to speak after much deliberation than to say it hastily.

"Maybe it's a good strategy to stimulate people's positive energy by stimulating their curiosity."

"Curiosity peaks when the familiar disappears, and if it doesn't come up with our ad in every match, it gets their attention, and that's already a hot topic and I want to know how the semi-finals will turn out, so we don't put ads on it."

Chen Daojun stood up and made his final comments.

"Now, regardless of the result of the semi-finals, there are still two matches, if we win, it will be the final, if we lose, it will be the third and fourth place matches, on the 29th, we have completed the report on the use of the H City Hall Plaza, please be ready to distribute cars."

"Wait, wasn't it a third- or fourth-place race that day? Do you think you're going to lose? ”

After Jiang Shengyu confirmed the competition schedule, he shouted in surprise.

"Anyway, the final is in Dongying, and I think if I can make it to the final, I'll rush through it myself."

This time, Chen Daojun took off his disguise.

"It's not about the rankings, the national team that has come this far, even if it loses, will also be praised and supported, right?"

"Yes, two of the most popular celebrities have already signed us up to sell cars, haha."

Cho Dae-ho, who ended the advertising contract negotiation with coach Hiddink and Park Ji-sung ahead of schedule, smiled proudly.

Fortunately, he started early, and if he was a little later, the price of these people's advertising contracts would increase again.

Chen Daojun made a request: "I can ask the newspaper to do an exclusive interview, and we will say that we will express our gratitude to the other staff except the players and give them a mid-size car as a gift." ”

"Staff, what is included, you need to be clear about the scope?"

"As for the staff."

Chen Daojun paused and continued:

"Coaching staff, technical coordinators, physical therapists, strength trainers, video analysts, equipment managers, interpreters, press officers, etc...... These people, who pay silently behind their backs, can express our gratitude when no one is paying attention, so that our reputation will be better in the future. ”

"Is that okay? These people are not interviewed by the media, do they really need it? ”

When Zhao Dahao heard so many nouns, he already felt that his scalp was numb.

Medium-sized cars, according to Chen Daojun's request, he also needs to send at least 80 cars.

That's a $100,000 car!

"Boss, Mr. Wu is here."

At this time, Cui Huiting pushed open the door of the conference room and stood at the door, wanting to speak again.

Chen Daojun's heart moved, and he didn't talk to Zhao Dahao much: "My opinion ends here, now, I hope you can solve it well...... Well, that's all! ”

With that, he strode out of the conference room, leaving behind everyone as if they had exploded.

"Young master, this is the information that my subordinates have obtained, and Vice President Dongji has arranged for his subordinates to do this."

After Chen Daojun made a bet with Chen Dongji, Wu Bingjun sent someone to secretly monitor everything about Chen Dongji 24 hours a day according to Daojun's request.

As he expected.

Chen Dongji finally couldn't help it and wanted to play yin outside the court.

He bought off the striker named Choi Yong-so to help him pay off the loan shark of 2 billion won, and gave him 2 billion won afterwards in exchange for Choi Yong-so to play match-fixing.

Even though Chen Dongji had already lost, he still refused to let Daojun humiliate himself again.

It's no secret that Choi Yong-so likes to gamble in the circle, and he hangs out with his girlfriend in Jeju Island casinos every day.

Spending money on high consumption and playing naturally costs money like running water.

If it weren't for the bravery of this World Cup, the creditor would have blocked his door every day!

Under the temptation of Chen Dongji, Choi Yong-so decisively agreed.

Even, there is a plan for when to fake a fall and when to release the water.

Chen Daojun took the information and photos in his hand and flipped through them, then put the things on the table, and asked Wu Bingjun seriously: "Does anyone else know about this thing except your team members?" ”

"Nope!"

Wu Bingjun's answer was categorical.

"Okay, continue to collect evidence, there are still a few days, it's best to take a video of their transaction, I'll naturally be useful."

"Yes!"

Watching Wu Bingjun leave, a smile crossed the corner of Chen Daojun's mouth.

Chen Dongji will not be so honest, and if he loses, he will honestly hand over the shares of Shunyang Heavy Industry.

In this case, Chen Daojun can only talk to him a little bit about the "reason"!

On the morning of the 25th, there was no advertisement for BAT, and there were different opinions in the cold country.

But the most common assessment is that today's newspaper is like a blank sheet of paper without today's team fortunes.

The semifinals, which began that night, ended with the victory of the German team.

It is said that because there is no advertisement for BAT MINI, there are even a bunch of comments gathered under the forum, but the most common comment is praise and appreciation for the national team that created the myth of advancing to the semi-finals.

But Chen Daojun doesn't plan to predict, it doesn't mean that it won't be hot, the east is not bright, the west is bright, and he has done a good job of propaganda from other places.

"THANKS TO THE NATIONAL TEAM FOR WRITING THE LEGEND OF THE WORLD CUP QUARTERFINALS, FROM COACH HIDDINK TO THE CHEF WHO PREPARED THE FOOD FOR THE NATIONAL TEAM, BAT MINI PREPARED A SMALL GIFT."

Chen Daojun didn't know whose idea it was, but the news that night started with a parade of hundreds of cars.

A large image of a mid-size sedan is embedded below the advertising slogan.

The destination of this car parade was Busan.

Although the manager and players did not appear in the news, the security guards from the coaching staff to Busan Guoan showed up for a few minutes and received the car keys.

Thankfully, some of the restaurant ladies in the center of Busan even shed tears of emotion, and the news photographer didn't miss the scene.

This classic scenario is enough for successful pre-marketing.

The MINI concept car was fully exhibited at home and abroad at a much lower cost than the Frankfurt Motor Show.

And according to the news from overseas offices, the interest of overseas dealers has exploded, and there are constant calls for an official release date to be brought forward.

Now, if the 3rd and 4th place races end smoothly at the event that was directly displayed at H City Plaza on the night of the competition, the month-long promotion will be over.

It would be nice to be able to defeat Turkey, but that is not possible.

Saturday 29th, 8 p.m. onwards.

People began to gather on the big screen at Daegu Stadium to watch the game.

The first thing people who get off the subway station see is that many cars are parked nearby.

The enthusiastic exhibition staff hurriedly pulled the citizens to introduce: "It's okay, you can take a casual look, check the interior decoration and sit in the seats." ”

Dozens of auto show models twisted Miaoman's posture to provide guidance to onlookers or distribute pamphlets.

It was BAT's own auto show.

With the performances of various popular singers arranged by Chen Daojun, the popularity of the City Hall Square is getting higher and higher.

Due to the large number of people before the race, it was difficult for the exhibitors to evacuate.

When BAT successfully evacuated with the help of the police in charge of controlling the town hall square, the employees of the BAT PR and marketing team breathed a sigh of relief and returned to their long-lost home after half a month.

However, everyone is proud that the month-long World Cup promotion campaign has been successfully concluded.

The 2002 World Cup, which ended with the victory of Brazil, was an international tournament that left much to be desired.

A ZZ family who is a member of FIFA has quickly risen to the rank of overall T candidate, and in the cold country, a non-mainstream rock band has risen to the rank of national singers.

Foreign football coaches have become national heroes in the cold country, and there are even jokes circulating that if they participate in the total T election right away, there is no problem in winning the total T election.

If someone rises in this propaganda war, someone will fall.

"The sponsorship fee alone is 100 million US dollars, and the domestic event fee is 40 billion won, right?"

The conference room was filled with the coldness of Ju Tae-sik, chairman of Daewoo Motors, who didn't know whether it was questioning or criticizing.

"What? Why didn't anyone answer, huh? ”

"No, that's right."

"By the way? The money is so good, but why is it that a new concept car like BAT will become a household name and sales will grow like this? Did they invest hundreds of billions or trillions of won? ”

"yes, that's because of the ............ of advertising"

"Advertising? What advertisement? ”

There is no one who is unaware of the advertisement of the BAT car, which fixes the results of the race like a shaman possessed by trickery.

"Oh, that ad that even Nostradamus would cry about?"

When the executives were pretending to be stupid, Chairman Joo Tae-sik said in a loud voice:

"No matter how much I ignore the car company's things, I can read what a headache BAT's ad is, haven't you watched the interview with Cho Dahao?"

"President, it sounds reasonable, but if you don't have the fortune-telling skills of a shaman, then you can't advertise like that, it's the World Cup? Every morning, BAT can guess the outcome of the day's race, so what can we do? ”

Thanks to someone who stood up and responded to Chairman Joo Tae-sik's answer, everyone breathed a sigh of relief.

And the reason why this person can speak so casually is because he is the eldest son that Chairman Chu Tae-sik values the most.

"So? Are we going to bring a shaman with us too? Let's just let the shaman directly help arrange it next time? ”

"No, we should learn from BAT's marketing model."

"What?"

"I think we can bring the person who planned this advertisement, as the president said, the guy who made the advertising words exquisitely, walked a tightrope between prophecy and people's hearts, he was a talent, and we had to find him and bring him."

Chairman Joo Tae-sik's eldest son seems to be convinced that this is a very good idea, but with an arrogant expression on his face, it seems that a creative person can obediently obey Guo Kai as long as he hooks his fingers.

"So, can you bring the guy who planned the advertisement?" Zhu Tae-sik asked with a frown.

"Please leave it to me, as long as the money is enough, I will bring it too."

When his son was full of confidence and even high spirits, a weird smile appeared on the corner of Zhu Tae-sik's mouth.

Executives sensed something was wrong.

Because this expression is obviously sarcastic, it means that Zhu Tae-sik is going to be angry.

"As long as there is enough money, will he come for it?"

"Yes?"

Zhu Tae-sik let out a long sigh, feeling that his son was still too tender: "Heh, this is the idea of Chen Daojun of Shunyang Group?" He is the next generation of CEOs who have inherited three or four top financial companies in Hanguo, and his personal wealth is conservatively estimated to be more than 3 trillion won, how much do you have to give to invite him over and agree to our terms? 1 trillion won? 2 trillion won? ”

"Father, 3 trillion won, how can this be ......?

Joo Tae-sik's eldest son opened his mouth in embarrassment.

At the same time, everyone else in the room gasped.

It's only in your 20s, 3 trillion!

Zhu Tae-sik used to think that his son was very good, but compared with Chen Daojun, it was far behind.

"Yes, that's the person, the best candidate for Shunyang Group, who made his fortune from a piece of land in Bundang given by his grandfather, and made various investments in the United States, saying that this is his work, a guy like him, can you bring it?"

"You're saying Chen Daojun planned this advertisement?"

"Is there a smart third generation in the family? Aren't they all assholes just like you? ”

When Chairman Zhu Tae-sik spoke coldly, his son did not dare to look at him, so he could only silently look away.

"How's their new car? Tell me your opinion, I want to hear the truth. ”

Chairman Joo Tae-sik looked back at the executives with a disapproving look on his face and said.

In his eyes, BAT's new compact car is also good.

"Since the ex-factory price has not yet been announced, it is difficult to judge, but the fact that it is a two-seater will be an obstacle and I had to choose a 4-seater due to the situation in the cold country."

"That's right, so far the main consumer of compact cars is" mom ", putting the child in the passenger seat? He must have misunderstood his target audience. ”

"It would be a mistake if we made the overseas market our main target, and it would be difficult to withstand the competition from the compact car manufacturers of Dongying."

The backbone executives in the automotive industry are unanimously negative.

It's not a good idea considering the price, efficiency, etc.

However, the full assistants, who did not increase production equipment in time and focused on mass production and cost reduction, did not feel that the world was changing.

"President, I suggest you pay a visit."

"But why would I buy that cute-looking car?"

Faced with the proposal of his subordinates, Zhu Tae-sik looked at them and smiled.

"A finger-sized hole can break a huge dam, and by the time the crack starts, it's already too late, but I think their little coupe will pierce a fist-sized hole, not a finger."

I have to say that Zhu Tae-sik's sense of smell is very sensitive.

"The BAT new car is scheduled to be released in early October, and our new car launch is in November, but we will release it a month earlier."

"Our new car? Isn't that a light vehicle? ”

"You're right, the name of the item is 'Click' and it's a five-seater, so you should be able to overwhelm it. ”

"Oh my God, it's perfect, a two-seater coupe that a child will love and a four-door coupe that "mother" will love, well, let's put it together and have a good PK. ”

In an instant, President Zhu Tae-sik's face lit up.

Just when the executives looked at his expression and breathed a sigh of relief, Zhu Tae-sik exploded a bomb-like warning in his mouth.

"3 months, since it is only three months after the launch, we are taking personnel action, and the timing is also right, because it is January next year, if we lag behind BAT in sales by then, please be ready to take off your clothes, I said it clearly."

In the end, what Zhu Tae-sik wants is a complete substitution.

In the end, he reached a greeting that no one could refute or complain.

No executive would object to the assertion that the evaluation will be performance-based.

Because it's a contract worker.

Moreover, it's all about winning the contest with your competitors.

It is not intended to measure the performance of the whole vehicle.

Simple rules, just like a World Cup match.

There was silence in the conference room.

"Now, if you come up with a countermeasure, leave it to me, let's see what kind of strategy it is."

Chairman Chu Tae-sik ended the meeting.

This is because it is time to have tea with the new mayor of City H, who completed his inauguration ceremony today.

It's really embarrassing.

Chen Daojun didn't know what the second uncle had for calling him here.

Four men gathered at the Shunyang restaurant.

Chen Dongji, Chen Rongji, Chen Daojun, and Li Xuezai.

What to do with this combination.

"I heard that you have done a great favor to Shunyang Automobile this time, good job."

"No, I was the first time I was drafting the ad copy, um."

Does Chen Dongji really regard Shunyang Automobile as his own?

Very proud of BAT cars, which have become a hot topic as it rightfully belongs.

This attitude is the kind of reaction that Chen Yangzhe might show.

"Thanks to this, there is not a single article about the promotion of Shunyang Electronics' mobile phone, and it is not too conspicuous that a large national event like this requires affiliates to join and work together, haha."

Vice Chairman Chen Dongji presented the image of the chairman who leads all affiliated companies.

What's going on with these guys now?

Pretending to be open-minded in front of Li Xuezai??

"This is a Shunyang car that ran out of the design, but it is very well done, so even if Shunyang Automobile becomes someone else's, isn't Daojun also a cross-enterprise shareholder? It's okay, let's take it back and use it first. ”

Chen Dongji looked at Daojun with a smile on his face.

Chen Daojun narrowed his eyes, what does this mean?

"You say, can Daojun do it?"

Chen Rongji suddenly ran out of this sentence inexplicably.

"Dojoon is rich, he can handle it."

Chen Dongji nodded affirmatively.

"Do-joon, that's the case, I'll be in charge of this general T election."

Total T Election?

Is he preparing for this total T election?

Chen Daojun sat up straight.

Li Xuezai, who overheard the conversation between the three of them, smiled and took out a document.

"This is the current situation, the president said, according to the judgment of the two of you."

"Grandpa?"

"Yes, he said that your lifespan will be shorter than the tenure of whoever becomes the next chief T, so, let your two uncles take good care of you......"

Listening to Lee Hak-jae's joking words, Do-jun's heart sank.

Will there be any problems with Grandpa's body?

"Do-joon, you can also take a look at the documents."

Chen Rongji and Chen Dongji were already flipping through the documents.

Chen Daojun opens the file and pretends to read it, then closes it again.

"Huh? Why cover it so quickly? Have you come back to your senses? ”

Li Xuezai's eyes looked uncomfortable, but he only shrugged his shoulders.

"Do you know what I see? Opposition candidates are nervous."

"And what do you think the outcome will be?"

"There are still more than five months to go, didn't the ZZ commentators say? Three months after the election, it is the 500th anniversary of the Joseon Dynasty, and no one knows how it will fluctuate in the future. ”

Chen Dongji also closed the file.

"Do-joon is right. It's pointless. ”

Chan pushed the file aside.

"Let's go as is customary, and let's deliver it this way in a 7:3 ratio."

Seven and three o'clock?

Chen Daojun tilted his head, and Li Xuezai took the opportunity to explain:

"It's buying insurance for the next government, and you don't know it, right?"

"So 7 is the ruling D?"

"No, this time it's against D, it's the first time."

Chen Daojun nodded, indicating that he understood.

This is the first time that conservative D has become anti-D, and that's interesting.

"But does Dojoon need to listen to this? I think Mr. Lee made a mistake. ”

Vice Chairman Chen Rongji secretly criticized Li Xuezai, but the other party kept his face expressionless, as if he was talking about someone else.

"This is the order of the president, and Dojun is also a representative of the foundation, so I think it is natural that in Shunyang, we should take the responsibility that the children of the family should bear."

In the general T election, the person who contributes funds in the name of Shunyang will be taken for granted by the people in the Z industry as the future chairman of Shunyang Group.

Chen Dongji's heart trembled, he had no money, but he also had to pay a large sum of money.

What can I do?

Chen Daojun sighed deeply.

He didn't want to reveal his name.

He can't put his name on the imprint of 'belonging', which is a creative method that ordinary people would not dare to think of.

Fortunately, Chen Dongji is going to be unlucky.

It's best to observe quietly and slip away at the right time.

"I think you're right, brother, of course, Daojun is also one of the pillars of Shunyang pointed out by my father, but we are still far from getting involved in this kind of confidential affairs."

Even Chen Dongji began to speak, which means that the money has to be handsome, but there is no need to know the specific details.

Of course, Chen Daojun is not because they want to stay away from the core of power.

After all, it is a matter close to the core of power in this country, and it is also the top priority of the chaebol family.

But it's a pity that I have established a relationship with such a powerful person.

Their relationship is roundabout and roundabout, Chen Daojun really can't look down on it.

"So let's do this together, Do-joon."

"Amount"

Chen Dongji reminded Daojun:

"Do you understand what grandpa meant by letting you come to this event?"

"Yes, since it's in the name of the group, doesn't that mean that I also have to bear some responsibility?"

"Of course, it's best if you have this awareness, as you know, in this year's general T election, the donation is from our Shunyang, and you should be responsible for part of the insurance money."

"By the way, second uncle, the question is, how did I get the money, where is there such a clean ......"

"I'll fix it."

Chen Dongji stepped forward, as if he had been waiting.

"You need to prepare about 40 billion won, don't you?

When Chen Dongji looked at his brother, as if seeking permission, Chen Rongji nodded silently.

"I'll take care of it, and you can leave it to me."

"Okay, thank you, Second Uncle."

Chen Daojun lowered his head and slowly pushed the chair back.

"Then please contact me and I'll arrange it."

Chen Daojun and Chen Dongji watched Chen Rongji get into the car together.

After the other party's car disappeared from sight, Chen Daojun grabbed Chen Dongji, who wanted to leave.

"Second uncle, have you forgotten something?"

"Eh, you are, I've said everything that should be said, do you have anything to do with me?"

Chen Dongji chuckled in his heart, guessing that Daojun might have something to talk to him, and began to pretend to be stupid.

"I bet before, I have given away 2,000 cars, when will your 20% stake in Shunyang Heavy Industry be transferred to me?"

"Ah, this, I've been too busy lately, I'll talk about it next time."

Chen Dongji snorted, opened the car door and prepared to get into the car.

Chen Daojun didn't stop him, just as he was about to close the car door.

A sentence sounded softly in his ears: "If the people of the Han Country know that you are behind you to instruct others to release water, so you lose the game, what do you think the angry people will do?" ”

Chen Dongji's footsteps froze instantly, and he turned his head in shock, looking like he had seen a ghost.

(End of chapter)