The BAT mini was released exactly 3 days in advance.

Newspapers, television, magazines, the Internet, and the media that can advertise are all plastered with the news of the car.

"Will you see a lot of damage?"

Kang Seung-woo laughed and teased Chen Daojun while watching TV commercials.

"What do you think? Is it worth a try? ”

"It's nerve-wracking, but our positioning is different from the beginning, our goal is to create new markets, and Daewoo Motors is there to seize the market."

Jiang Shengyu laughed.

"No matter what kind of car company it is, you have to find the right positioning, target and open up new markets, you know that, right?

"Nothing is normal, but I'm not a VC boss hungry for investment, so there's no need to talk about mouth-watering things."

"Okay? Let's see how things play out next, hehe. ”

"As the representative of the largest shareholder investment company of BAT other than me, are you going to do this?"

"What is the largest shareholder, you are the real master, I am just your worker, don't put a high hat on me."

The two teased each other again, and Chen Daojun paid attention to the TV again.

"Let's see how our first ad came out and how it worked."

"I spent a lot of money to improve the results, hehe."

At 9:00 a.m. on the day, the first news of the main news, is dealing with exotic events.

"Today, BAT mini and coaches Guus Hius and Park Ji-sung, the protagonists of the quarter-finals of the World Cup, once again recreated the cry of the Red Devils."

With the opening sound of the anchor, a bird's-eye view of the huge courtyard of the factory appeared on the TV screen.

Thousands of red Isquillos were tied, and about 1,000 people wearing red devil T-shirts were captured on footage.

"During the World Cup, the supporters of the winning were standing in front of their cars, and in particular, it was said that the BAT mini prepaid the 22% tax and public fees that the winner should bear and was fully registered, and the winner only had to get the car keys and leave, just like in the movie Billionaire Helicopter Throwing Money."

The camera captured a long line of more than 1,000 people standing in a row, as well as coaches Hiddink and Park Ji-sung.

"Ah, I think we're going to leave now, and the Red Devils from all over the country, such as H-City, Busan, Daegu, Incheon, Daejeon, etc., are driving red cars."

Jiang Shengyu, who was listening to the anchor's comments, giggled.

"Hey, how much money did you feed them so they said more than advertised? That's a bit of an exaggeration. ”

Chen Daojun said as a matter of course: "This is a marketing expense, and I have to do this by distributing envelopes with money to the media, and didn't Daying also buy some of the media?" That's the rule. ”

"This 1-minute ad, with a 25% rating, feels like it's worth the money."

Chen Daojun raised his cup and touched Jiang Shengyu like a toast: "How does the tea taste?" ”

"It's good, that's the highest I can give it, but it's not my taste."

After chatting, Chen Daojun mentioned in a positive color:

"Let's make an announcement tomorrow, when the daily employee buys, the company provides a 35% interest-free loan, and the maintenance period is also extended by one year, how about it?"

"Is that enough to sell? There are also quite a few assistants here who are not well paid. ”

"Then let them buy a car with zero down payment!"

"These people prefer to buy a property, and you shouldn't expect too much."

"You mean, use the car as collateral and get our credit card company to provide an installment loan?"

"That's right, actually, nothing special, isn't buying something just installments? Although the amount is not the same. It's the credit card company that sets the limit, but imagine how this is different from buying a luxury bag for 3 million won with a credit card? ”

Zhu Guangzhi listened to Daojun's words with great interest and raised his own questions:

"If I'm not mistaken, your second uncle has a Shunyang credit card company in his hand, why did he come to me from near and far?"

Chen Daojun clasped his hands on his shoulders: "If you still remember why you asked me to cooperate at your father's funeral, you will understand that at this moment, just like that moment!" ”

Zhu Guangzhi smiled, and Chen Daojun didn't hide it at all, which made him unexpected.

It's just that as a businessman, he must put his interests first, and it is impossible to be moved by Daojun's words.

"That being said, credit card installments are not savings cards for mortgages, and our installments are for 36 months."

"If it can be 36 months, isn't it okay to extend it to 48 months or 60 months?"

Zhu Guangzhi touched his chin: "Hmm... It's not impossible. ”

"Your credit card company is trying to see if it's right to lend money by how much money you make, try our car, and if it's okay, you can use it to promote it."

"Is that all?"

Chen Daojun nodded: "We'll talk about the rest later, let's start with the things in front of us." ”

"It's rare to see you in such a hurry, I've also heard about your family's situation, I want to ask, can your car be sold?"

"Of course, you can sell it, but the more you sell, the more you lose."

Zhu Guangzhi smiled dumbly, it was the first time he had heard of a project that lost money by selling cars.

"It's about the loss of selling compact cars, if you sell a few more flagships, then it's fine, your car BAT mini has a wide range of products, first launch the brand, and then use the popularity to make money, right, hehe."

"So, isn't it fun to lose money to build an image, and you can only get if you give up?"

Zhu Guangzhi couldn't answer for a while, and laughed.

"I can help you, I want to see your second uncle's stunned and distorted face."

"As soon as the installment products of the credit card company come out, the sales volume should be good, at least our company's analysis is like this, and the domestic intended users have reached 12,000."

After the laughter subsided, Zhu Guangzhi proposed new conditions.

"If the down payment is less than 30%, the maximum credit installment is 3 years, and if the sales volume really reaches 12,000, which is the number you said, I will continue to launch other products."

"It's not a problem, don't think about it."

"Abandon Shunyang Capital's financial plan and start selling cars instead? Is there really such a good thing to use profits to help others? ”

Zhu Guangzhi always had the last trace of doubt.

"Like I said, this era is progressing and changing, if you fall behind, you may not be able to catch up again, representative Jiang Shengyu is like a teacher, teaching me all kinds of financial knowledge, and BAT mini...... This is my grandfather's legacy. ”

Chen Daojun glanced at him, and Zhu Guangzhi trembled.

"There's a big problem."

"What?"

Do-joon didn't understand what this meant, so when he opened his eyes wide, Ju Kwang-sik said with a smile.

"I get scared to think about my nephew, who has taken over the financial business so easily, or my competitor."

"No, no, no, you're wrong, our current competitors are within the family, so it makes more sense for us to cooperate."

Zhu Guangzhi sighed: "That's right, let's get close to each other within the family, but before that, I have to simulate a credit card installment procedure, if there is no profit, only risk, then this cooperation will lose its foundation." ”

"It's impossible to lose money."

"Well, that's right, but if it's profitable, my nephew will simulate it."

Card fees and installment interest.

It's all a lucrative business, and it's a long stream.

Unless there is a risk of a card crisis.

Before hesitating in interest, Chen Daojun nailed the wedge.

"Yes, of course you should think it through, but keep one thing in mind."

"What?"

"How interested can Daewoo Motors be in the installment business? If you do it well, you can take them all to the credit card company. ”

A car installment project run by Joo Tae-sik.

Being able to take away the profits earned there is also a great temptation for Zhu Guangzhi, who is in a competitive relationship.

A strange smile appeared at the corner of Zhu Guangzhi's mouth: "This is another big problem. ”

"What's the problem?"

Chen Daojun sighed in his heart, he thought that the other party was still difficult to convince, and in desperation, he was already planning to go to the bank to negotiate.

Big deal, make a little more concession to profit.

"Well, I like you more than Tae-sik's son."

"You say, if I cooperate with my own nephew, because I can install, Daewoo Motors will sell well, am I a capital enemy, or a capital enemy?"

The two laughed loudly, and there was relief and an indescribable hint of expectation in their smiles.

"That's how it is, it's bound to come in handy when you throw away something you don't need, haha."

After listening to the secretary's report, Chen Dongji seemed to be about to see an interesting scene and laughed.

"I know, right, Chen Daojun must have regretted it, he knew that this was the case, and Shunyang Credit Card Company kept it, he didn't think about tying car installment payments with credit cards."

Chen Dongji scratched his head with a pretended sad expression.

"Bind a credit card to sell a car, is this Chen Daojun's idea?"

"No, this is Jiang Shengyu's idea, it seems that the biggest reason for the sluggish sales of Shunyang cars is the economic burden of consumers."

Chen Dongji asked everyone to call the name of BAT Shunyang in the company.

This also fully shows that he has no hidden ambition for BAT.

"What about Shunyang Capital? Aren't you already running an installment program there? ”

"Because 36 months is the maximum, I even thought about raising interest rates a little and extending it again, but the opposition from the top of the capital is very strong, and compared with other companies, the British credit card company gives the impression that the interest rate is only high."

"That's for sure, consumers don't scrutinize things, they don't agree that the interest rate increases with the increase in installments at all, but after looking at the highest interest rate, they directly say that it's expensive and can't afford it."

Looking at the inexplicably excited vice president, the secretary thought about it and reminded:

"British Credit Card said they would carefully assess the risks of the scheme, and in particular, the capital on the side of Shunyang Auto also expressed its intention to stop the instalment payment of the new car."

Chen Dongji's face smiled even more:

"Then what's the matter, I heard that Daojun has been selling cars at a loss, and at such a time, we should help each other, isn't Daojun my nephew? Isn't it true that I am not a family with him, and since I can earn interest, it is not the same who I work with? ”

When he realized that it would do him a favor, his voice sank.

"Do you think it's okay to increase the installment interest of the card purchase program?"

Unconsciously, Chen even thought of techniques to increase profits.

The secretary did a little mental calculation, and then bowed down and replied: "Even if it is only by relying on the current interest rate is higher, it can be seen that if the installment time is extended, the interest paid by the car buyer will increase, and consumers only see the result, as long as the car is successfully in their own hands, they will not care about the car for a few more years, the interest needs to be paid a lot, in fact, few people can understand how much interest they have to give." ”

"Hmm... Let me see."

Seeing the vice president start doing complex calculations, the secretary knew my job was done.

Now it's time to wait for Chen Dongji to work out the specific numbers and make a final decision.

Soon, on the same day, Chen Daojun received a call from Chen Dongji, on the other end of the phone, Chen Dongji first complained that Daojun did not regard himself as a family member, and the first thing that came to mind when he encountered something was the British Group.

Of course, Chen Daojun has other explanations, but Chen Dongji seized this point and vigorously promoted his credit card business.

Chen Daojun pretended to have no choice but to agree, but he had already secretly enjoyed dozens of times in his heart.

Now, in order to make it easier for more customers to buy cars, it is the turn of mini cars and the staff of other credit card companies to negotiate.

Chen Daojun sent more eloquent talents to BAT mini from Shunyang Securities.

As expected, no company would refuse this kind of good thing that was delivered to the door.

Xiancheng Daily, Conference Room.

"I don't care about any other news recently, anyway, BAT has spent 4 billion yuan on car promotion, I need you to use your brains, improve efficiency, and strive to produce the first draft at seven o'clock in the evening every day, and start printing tomorrow's newspaper at nine o'clock, understand?"

After getting everyone's confirmation, Mao Xianmin nodded.

Despite the call in specialists from country M, the operation was successful.

But her mother's health has always been very weak, until Chen Daojun helped him go to Hong Kong Island to find a master surnamed An, who has been a royal doctor for seven generations, and gave her mother Yi needles every day, which slowly recovered.

Mao Zhicheng took care of his wife wholeheartedly, and Mao Xianmin had already started it, so he simply became a shopkeeper.

Today, Chen Daojun came directly to Xiancheng Daily.

Mao Xianmin finished explaining his work and came out of the conference room.

After chatting with Chen Daojun about car advertising for a while, Chen Daojun said, "Hey, I said you're enough, haven't you seen anyone for a few days?" ”

said, Chen Daojun still pretended to be pitiful: "Didn't you see that I have lost a circle of people in the past few days?" Well, I don't think about tea and rice, and I'm haggard for Yixiao. ”

When he said this, his voice was very low, as if he wanted to arouse Mao Xianmin's sympathy.

Since that day, Jun Ji-hyun actually went to the house with Mao Xianmin, and never went to that villa.

For a few days, Mao Xianmin was okay and would always come to work in the company, but Jun Ji-hyun's face Daojun didn't see it, even if she went to her house, he didn't meet it.

can't even see each other, so he has no skills and nowhere to play!

(End of chapter)