It seems that Zhao Dahao has also taken into account the problem of excessive costs, and he wants to hear Daojun's opinion.

"I want to do more."

"More?"

Chen Daojun made arrangements proudly: "Yes, immediately collect all the water-soaked cars that have been scrapped, and replace them with new cars for the corresponding citizens one-on-one, but you have to remember that only those who bought Shunyang cars before can enjoy this benefit." ”

"Hey, where did you come up with this idea?"

Jiang Shengyu smiled and clapped his hands.

"Nothing, the previous Sunyang car was not a best-selling model, especially in the Gyeongnam and Gangwon provinces, and the number of sales was small, and all of them were nominally replaced, but in fact it was just a gimmick"

Shaking his head, Zhao Dahao pressed the walkie-talkie.

"The sales of Shunyang automobiles will be reported immediately by region."

It didn't take long for the secretary to bring the relevant documents and distribute them to everyone in turn.

The conference room was silent, and everyone couldn't wait to check it out.

After taking a closer look, Zhao Dahao breathed a sigh of relief.

"If that's the case, then let's start acting, before that, we have to send some press releases to warm up, if this is on the news, it will definitely cause an uproar, and the whole cold country can see who is the conscience of the automotive industry, hehe."

However, Chen Daojun raised his hand to stop: "No, we shouldn't have revealed the plan to the media first. ”

"What. Do you still want to do this kind of good thing secretly? ”

"That's right, it has to be done secretly, covertly."

"Why? This time the plan is free to replace, and the funds used may be more than 100 billion, at least we should see the publicity that matches it, and the cost of loss can only be made up by improving the image of the group. ”

Chen Daojun did not deny it: "Of course, good deeds should be known to everyone." ”

"Then why did you say you wouldn't send a press release to report it?"

Chen Daojun, who knows all kinds of show routines in his previous life, just wants to say one thing in his heart.

You mortals, your rank is still too low.

Sending a press release directly is called a show, and it looks very unprofessional.

"Good deeds are not to be known, but to be discovered."

"Huh?"

Zhao Dahao blinked, as if he hadn't understood the meaning yet.

Chen Daojun found that there were other people in the venue with a misty expression, and couldn't help but sigh:

"There are no secrets in this world, especially in the age of the Internet, all kinds of news media information are very headed? Even the general T of the new government publicly stated that he was able to defeat his opponent and win the election because of the Internet, and did this kind of good thing, you might as well think about it carefully, even if we don't say it, the beneficiaries of free vehicle replacement will be excited to promote it. ”

"Ah.........h

"We just need to do good deeds, then our good deeds will not be ignored, the media will definitely report on it, if you are asked to pass on a press release, hype, can you do it without leaking the news? Could it be that the newspaper media will take our family's money? If you want to know no one else, you can't do it unless you do. ”

Zhao Dahao smiled, but he smiled a little reluctantly, but judging from the fact that he didn't dare to look at Chen Daojun, he was still impressed by Chen Daojun's thoughts.

"This ....... as I get older, I can't keep up with new ideas."

Chen Daojun comforted him: "Maybe it's because you focus on the automotive industry, in the construction, we need to inform the public of our intentions, in order to get a good result in the bidding, we must tell the citizens in advance what schools we plan to build, what commercial complexes we plan to build, the citizens will be interested in our apartments and shops, but cars are different, sincerity is the medicine, and the Internet will spread more exaggerated." ”

Zhao Dahao stood up as if he suddenly remembered, and said:

"Great, if you don't have any other opinions, let's take President Chen's words as the subject and do it."

After the meeting, Zhao Dahao and Chen Daojun chatted in the reception room.

"Oh, why did he do that? What's wrong? ”

"Here's the thing."

Chen Daojun told him the results of his communication with Jiang Shengyu.

Hearing the news of Jiang Shengyu's decision to retire, Zhao Dahao couldn't hide his shock.

"Why! Don't work at 50? I've never thought about retiring, even though I'm in my 60s....... is this guy crazy? Could it be that his head is broken? ”

Psychologically, Chen Daojun didn't want to let go, but logically, he didn't have any reason to stop him.

Chen Daojun sighed:

"If it were you, what would you do? It's something he's always dreamed of, so even if I insist, nothing will change him. Help me too much. ”

Zhao Dahao's expression became even more confused than before.

"It's a big question, if he leaves, Song Hyun Chang will also retire at the end of this year. I thought you would make Kang Seung-woo the next president of our group."

"President, are you alone? And all the presidents of the subsidiaries?

"Everyone thinks so, on the contrary, we think that what Chairman Song and Representative Jiang said is very right."

"So what should I do?"

"What? Who are you saying will be President Song's successor? ”

"Well, if you have any ideas."

Before he finished speaking, Zhao Dahao hurriedly waved his hand.

"I can't."

Chen Daojun sat a little closer: "You are too modest. ”

"No, do you believe President Chen's vision?"

Zhao Dahao's look of reminiscence, Daojun knew that the other party was talking about his grandfather.

"Of course."

But, why did he suddenly mention Chen Yangzhe?

Next, what Zhao Dahao said surprised him:

"Your grandfather, he sees people very accurately, I am a person who can take charge alone, but I can't be an all-rounder, so he threw me in the car company and didn't interfere too much, my ability is limited, you better find someone else."

Chen Daojun's eyes are about to roll out, looking for someone else?

The problem is that there is no one else.

The two tacitly agreed that they did not speak again, but stared at the typhoon disaster reported on TV.

When I ran to Shunyang Insurance, everyone was in a meeting with a sad face.

The thought of having to pay a huge amount of compensation makes their temples thump too.

In particular, the expression of the president of Shunyang Insurance is the most serious.

This is because it is responsible for the type of insurance, which has to pay a high amount of compensation for losses caused by typhoons, heavy rains, floods, strong winds and earthquakes.

Seeing that Chen Daojun had not come to the meeting for a long time, they were even more nervous, but they did not put forward any special opinions.

However, Chen Daojun did not say how to save a penny from the insurance money.

Instead, he told everyone to try not to be stingy in order to reduce the pressure on the victims, and then Do-joon left the conference room first.

Vice President Jang Do-hyung caught Do-jun's attention and quietly followed him.

In the room, Chen Daojun mentioned Zhang Daoheng very seriously:

"I'm not talking in the conference room, so warn them not to think otherwise, let alone make excuses to avoid paying the insurance money."

"Yes, I'll keep an eye on it."

"Well, we will also arrange a charitable fund to donate in the name of the Shunyang Foundation."

"Even if you don't say it, I'm thinking about preparing, and the reporters of the three broadcasters and newspapers, hearing the news, have already flocked to it."

Chen Daojun understands that this is a race against time.

After the disaster, the sooner the company speaks out and has specific actions to do charity or public welfare, as long as there is no bad deeds, it is likely to be regarded as the light of domestic products and the conscience of the industry.

The effect of this kind of national favorability is subtle.

"By the way, manager, do we have to act alone, and do the individual companies also have to donate in the name of Shunyang Group?"

"It's okay, just use the name of Shunyang Group to do it, we are a subsidiary ourselves, and it is understandable to play the signboard of the parent company."

"Vice President Chan Wing-kee must be very angry............"

"I'll take care of it, don't worry, just do it."

"Okay, so how about the media"

"Leave the media alone, leave it to the Disaster Relief Headquarters, 10 billion is enough, right?"

Zhang Daoheng was stunned for a moment, looking a little surprised, but still nodded gently.

The entire British Group invested 5 billion won, which is a huge amount of money for the size of the company.

But Chen Do-jun invested 10 billion won in a subsidiary here!

It's just turning the other party into scum in seconds!

"Enough is enough, all this money is about to overflow, okay. Any other indications? ”

"Is there a journalist you can trust, the kind of reporter who doesn't draw on nonsense and writes well."

Jang knew that his boss would definitely make a big move: "I would have contacted the PR team, but why would you do that?" ”

"I would like to donate in my personal capacity, but anonymously."

Zhang Daoheng's face was full of smiles, as if he had understood Chen Daojun's last move.

"I was thinking about telling a good story, the president of Shunyang Group, Chen Daojun, was concerned about the people after the disaster, but he didn't want to be in the limelight, so he chose to pay anonymously, but he was photographed by a reporter, and a few days later, the reporter chose to expose it, but it ushered in the general goodwill of the people, am I right?"

"Of course yes, haha."

Jang Do-hyung also smiled happily, because he had expected how surprised the people would be when this contrast came together.

"By the way, young master, if you want to become a knight who saves the world, you can't save money...... How much are you willing to pay? ”

"Isn't 50 billion good?"

"550 billion?"

Zhang Daoheng was like being beaten with a slap, looking at Chen Daojun with wide eyes, he asked again.

"Isn't that enough? Are we going to raise it to 100 billion? ”

"No, it's just 10 billion, I feel a little too much."

Chen Daojun smiled slightly: "Because of my status as a child of Shunyang Group, if I spend too much money, it will become hype, so I have to find another way." ”

"Isn't it just as effective? If this article goes out, it will overshadow all typhoon-related articles. ”

"That's exactly what I want, and I have to do it, so that people in their twenties don't talk about me anymore and think about my family background, but respect me as a person, and I have to label myself more."

Invisible public support, whether it is an internal struggle within the group or a fight with an external chaebol in the future, is the most important thing for Dojun.

This is also called public opinion!

Although government agencies and banks are also among the major shareholders of Shunyang Group.

But if one day, when they need to take sides, who would dare to ignore public opinion so easily?

"Is this donation also for the Disaster Relief Headquarters, not for the media?"

"Of course, if you push a news outlet, will you dictate the article to another outlet? They may even bite you back and say you're fake."

"Okay."

Zhang Daoheng seemed to be entrusted with a heavy responsibility, and it was difficult to hide his interest.

Zhao Dahao is quick and does a good job.

In just two days, articles praising the quality of BAT car service appeared on the Internet, and it quickly spread.

This rate of diffusion is completely uncontrolled.

Behind the scenes, the operation of a public relations agency is indispensable.

When consumers who received their first free car replacement posted long texts and photos containing praise and gratitude on community websites, BAT's word-of-mouth spread was quickly driven out of the circle by tap water.

The reason why it has spread so quickly is because most of the buyers of Shunyang cars are people in their 30s who are familiar with the online world.

As a result, the harsh criticism and ridicule of Shunyang Automobile on the Internet gradually disappeared.

Those "forces" that gritted their teeth and said that only appearance is sport and performance is compact cars began to retreat under the attack of Shunyang and BAT car supporters.

While not dominating the main news headlines at 9:00 p.m., BAT cars are also highly regarded.

"Hey, what is this...... The publicity effect is even better than the World Cup advertisement, and now the mainstream media unanimously praises it, and our stock price is simply rising vertically. ”

Zhao Dahao was so excited that he couldn't shut up.

"How's the car selling?"

"The number of inquiries has surged, and the actual sales volume has increased slightly, but other cars have benefited a lot, Shunyang Automobile is not very generic for some reason, and there are no new models released now, so everyone turns to buy BAT's cars and new minis."

"It's a matter of luck."

"The problem is that other types of car owners are calling and asking for a replacement for a car that has been driven for a few years, saying that we can't just change the car in Shunyang, haha."

"This must be an opportunity."

Opportunity must be everywhere, but it is only when it is grasped that people will tremble with excitement.

Chen Daojun took a deep breath:

"I don't want to miss this great opportunity, so I'm working a new car, and we plan to speed up the research as much as possible to launch the new car next year."

"Yes, any other questions?"

Zhao Dahao said with a smile.

"So, let's talk about the acquisition of foreign automakers."

"You can start at any time, and I'll take care of the money."

Zhao Dahao's smile became brighter and brighter.

"The technology of the assembled car, they have not come up with the core, this is the company selected by the development team, we are already in initial contact, you can take a look."

Zhao Dahao took out a few pieces of paper.

This is a document that contains the name and synopsis of the car company.

"Lancia, Alfa Romeo, Pagani....... it's an Italian manufacturer."

"Okay, I want to have a Lamborghini, Ferrari or Porsche, but they can't give it to me, they say they need an interview."

"I have an Alfa Romeo, it's a two-seater, and that little thing is dirty and expensive."

"What, you still have a 2-seater car, I thought you weren't interested in cars?"

"Ever since I got my license, I've been collecting, and as a car designer, I've always maintained a good habit that we have to drive all kinds of cars and finally come up with opinions from personal experience so that we can better understand the development of cars."

"You just said this or that? How many types of cars do you collect? ”

Zhao Dahao showed a strong curiosity.

"Thirteen? Fourteen? I don't remember very well either. Ferrari, Bugatti, Lamborghini, Porsche, Aston Martin, Bentley, Maserati ...... Either way, I have everything from supercars to sedans. ”

While talking about the model, Zhao Dahao opened his mouth wide.

"Most of them are imported directly, you lost a lot of money, how come I have never seen one? Are you all open? ”

"No, I only drive a BMW sedan driven by a driver, and I actually hate driving."

Chen Daojun glanced at his mouth, on the streets of the cold country, mud trucks may appear at any time, the kind of racing car is not solid at all, his car is a specially customized bulletproof and explosion-proof car.

"Hey! So you just let it park in the garage? Never open? ”

"No, I usually buy it and open it for a day or two, anyway, it's like a pearl necklace around my neck, and I don't bother to wear it and put it in a drawer."

Zhao Dahao just sighed, as if he was pitying something.

"Oh, by the way, would you like to put them all to work?"

"What are you going to do?"

"Wouldn't it be helpful for our design if you sent these cars to the lab, which you've already driven anyway?"

"Of course. They're all parked in the parking lot anyway, so it's okay if you take it all with you, most of the mileage is less than 500 km, which is no different from a new car. ”

Zhao Dahao's face changed, as if he had picked up a treasure on the road.

"The guys in our lab, they're going to be completely fascinated, these are cars worth billions like toys, and they don't usually have the opportunity to touch them."

"It's not free, so I'm telling you, there's no need to be overjoyed."

"Huh? Do you want us to buy those cars? ”

Zhao Dahao had a bitter face, feeling that Chen Daojun was going to be bad again.

But this time, Chen Daojun smiled and patted him on the shoulder:

"On the contrary, you can disassemble it, but I want a detailed report, model parameters, data comparison, if you don't give me a good report, then the price of the car will be deducted from everyone's salary."

Zhao Dahao didn't listen to Daojun at all, and called directly.

He talked on the phone for a long time, and his tone was very excited, as if he was going to have a grand party, and when he put down the phone, the excitement subsided.

"With the third generation of chaebols by your side, it is useful in many ways, haha."

"So hurry up and take over the car company so I don't run out of money."

Zhao Dahao smiled: "Oh, by the way, let's finish the topic just now." ”

"Please."

"Even if it's not a full acquisition, we're going to work with companies that have committed to transferring the technology we want, and there's a lot of ways to do that, you can give equity investments, royalties, or technology transfer fees."

"Everything is fine, but my request, there is new technology to pay attention to protection."

"Okay, I'll arrange the personnel and move on separately."

Chen Daojun looked at his distant back and secretly sighed.

If possible, he wants to buy 100% of other car companies.

This is due to the need to scale up and prepare for future mergers and acquisitions of automotive companies.

(End of chapter)