Chapter 30 Investing in Coca-Friendly Companies
The Coca-Cola Company was founded on May 8, 1886 and is headquartered in Georgia, USA.
Atlanta, the world's largest beverage company, has a global market share of 48% and two of the world's top three beverages (No. 1 in Cocaly, No. 2 in PepsiCo, and No. 3 in low-calorie Bout)
Cocaco owns 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee, and is the world's largest distributor of fruit drinks.
Including the Minute Maid brand.
Coca-Cola, which ranks first in the United States, has achieved a market share of more than 40%.
Chen Yijun was fortunate to know him, so he couldn't help but be surprised when he saw him.
Bruce. Jackson smiled and said, "My friend, I'm here to discuss a small matter with your company. ”
Chen Yijun said: "Let's talk about it." ”
"We at Coca-Cola would like to work with you to promote our products."
Because of the advent of mobile phones and computers, the Internet storm has been pushed into the wind, and now they can use the intelligent era to help their Coca-Cola company promote it globally.
At the beginning of 1997, some families did not know that there was a delicious existence, but if there were promotional advertisements on mobile phones, then their company's economy would inevitably be qualitatively improved.
Chen Yijun touched his chin and replied, "Yes, yes, but how does your company promote value?" ”
Jackson is not a fool, since he came, he thought about how to face it, and went straight to the point, "Friend, my company is willing to take out 300 billion won as promotion funds, I don't know what you think?" ”
300 billion won is already a lot of income, but Chen Yijun did not directly agree, because the won will drop sharply in the near future, so what he wants more is a delicious company share, or stock.
The current stock is $35 per share, but it will double in value in the future.
"If my friend is not satisfied with the price, I can also go and discuss with the company." Jackson greeted him with a smile.
Chen Yijun said: "Friend, I think 300 billion won is a lot, but in the current economy, the value of the won does not retain its value, so I want to use one-third of the 300 billion to buy your company's shares and shares." ”
Hearing this, Jackson fell into deep thought, stocks can be bought, but even he has no right to decide the matter of shares, and this matter needs to be voted on by all shareholders.
Chen Yijun is not in a hurry, anyway, he still has a lot of time for him.
Bruce. Jackson said, "Friend, what is the stake in your heart?" ”
"Five points."
Chen Yijun said directly.
You must know that five points is already a lot, even if Jackson owns only fifteen points, Chen Yijun is obviously a lion's mouth.
"Lose your company, friend."
Jackson turned to leave, wanting to talk to the company's shareholders.
Lin Zhixuan also heard the conversation between the two people, and after looking at Jackson who was leaving, he couldn't help but ask: "Lord, if you do this, they may not agree." ”
Chen Yijun said lightly: "You don't understand, since Coca-Cola has found us, it is to discuss the promotion of their company, now our smart phones are popular all over the world, but Coca-Cola is not, if we use our mobile phones to promote, their company's stock and value will be qualitatively improved." ”
"I do this, but also to give us a guarantee, at the same time, whether it is the intelligent era or the Coca-Cola company in the United States, will usher in a new beginning, even if the other party is unwilling, I can set the original five shares in a ten-year contract."
Hearing this, Vice President Lin Zhixuan couldn't help but give a thumbs up, "President Miao." ”
Chen Yijun's delicate mind is really rare.
I don't know how long it took, but Jackson walked in, but his expression wasn't very good.
"Friend, my company is willing to give 500 billion won as promotion funds, but they don't agree to the matter of shares."
This is all expected, Chen Yijun immediately said: "In fact, you can set a deadline, and the five percent of the shares I want will end in ten years, that is, I only need ten years of shares." ”
Hearing this, Jackson's expression has obviously changed, so that his company can sign a contract with the intelligent era, but they only use ten years of shares as the price to solve the promotion problem.
Such a win-win-win thing, if it were another person, I am afraid that no one would refuse.
Jackson immediately called, and after learning the news, the board of directors of Coca-Cola Company discussed overnight, and finally signed a 20-year contract with the intelligent era at the cost of 300 billion won as the reserve price, plus five Coca-Coca's shares, which needs to be vigorously promoted on the network of the intelligent era.
Jackson walked in with a contract, "Friend, you're lucky, the company agreed, sign this contract, and we can officially work together." ”
Chen Yijun took the contract handed over, signed his name after making sure that there was no problem, and at the same time, exchanged all 300 billion won into dollars.
After completing the signing, Jackson said calmly: "Friend, you will feel proud to do this today, I will not accompany you more, go first." ”
Chen Yijun stood up, shook hands with him, and then said, "Lin Zhixuan, send Mr. Jackson." ”
"Yes." Lin Zhixuan made a gesture of please, "Mr. Jackson, please come here." ”
A few people from Coca-Cola nodded, because it was too late, and the company was busy, they didn't plan to drink some alcohol here, and now going back was the most important thing.
After a few people left, Chen Yijun looked at the black car that disappeared on the street through the glass, and said calmly: "The next company is still handed over to you to deal with." ”
"Yes, President." Lin Zhixuan stood behind him and nodded respectfully.
Knock knock.
Just then, there was a sudden knock on the door.
Lin Zhixuan opened the door, and what greeted him was the person from the board of directors, and he hurriedly bowed respectfully, "Elder Qiqi, your aunts Chen Huaying and Cui Changji ask to see you." ”
Hearing Chen Huaying's three words, Chen Yijun unconsciously turned his head, "What is she doing here?" ”
The visitor replied, "I don't know, I took a lot of gifts, and I said I wanted to see you." ”
"Let them come, Vice President, and prepare tea."
"Yes." Lin Zhixuan turned around and began to make tea, and after a while, his aunt Chen Huaying pushed the door out with his uncle Cui Changji, and his uncle greeted him with a smile and put the gift in his hand on the table, "Yi Jun, I didn't bother beating you." ”
Chen Yijun said: "Sit down." ”
Choi Chang-je sat on the chair resignedly, rubbing his hands against his thighs to hide his anxious heart.