"In broad daylight in Beijing, the champion of Jinke was lured by the Hun spies to rebel, and was attacked on the street, I don't think there are many people in the world who still remember this."

In the palace room, Emperor Jianming looked at Li Ming with blazing eyes: "What the Huns have done now is really an unforgivable sin, as long as you stand up and spread the word to the world, it will inevitably arouse the anger of the people in the world, and when the hearts of the people in the world are boiling, it is the day of the expedition against the Huns!" ”

Li Ming raised his eyebrows when he heard this, looked at Emperor Jianming, and got up and bowed: "Minister Li Ming, I am willing to serve Your Majesty!" ”

"Good!"

Emperor Jianming's eyes flashed with a look of satisfaction, and then he squinted slightly and looked at Li Ming and said solemnly: "Your army is just starting out, and it must be a cruel situation at the beginning of the war, and you will sneak near the capital for a month, and after the start of the war for a month, you will rush to the border to support." ”

"Here is a map of the whole territory of the Xiongnu, which contains all my offensive routes and intentions, and I will remember it after taking it back, and after I get out of the expedition, I will march according to the route and start the war!"

Emperor Jianming's eyes flashed with a look of determination, and after he finished speaking, he patted Li Ming's shoulder: "As for the matter of the Xiongnu fighting my envoy, I will hand it over to you!" ”

"Your Majesty, and relieved, for such an important matter as the war between the two countries, Li Ming just wrote some articles, which is nothing."

Li Ming clenched his fists with heavy colors, and had an answer to Emperor Jianming's eagerness to call himself in such a hurry, and then solemnly spoke: "Please also ask Your Majesty to borrow a pen and paper to choose a day than to hit the day, today I will be in His Majesty's study, write a letter to ask the Huns!" ”

"Hahaha, okay, you and I are here to put on a good show today."

Emperor Jianming laughed, then decisively took the pen and paper and handed it to Li Ming.

Li Ming was not polite, he directly picked up the pen and wrote on the paper.

[The Xiongnu in the Western Regions, do not respect education, do not understand etiquette, do not know the inferior, although my territory is vast, but there are also people living in the border............]

【…… Shameless Huns, first sent spies to coerce and lure me, but when they saw it, they let the assassins kill me on the street in this capital, which is really unlawless and arrogant, but after all, this matter is a private matter, for the sake of the country's major affairs, why not endure it for the time being? 】

[However, the thieves of the Huns did not remember our generosity at all, and their villains also only remembered the power of people, not the virtues of people, and only after His Majesty summoned him, he learned that the messenger sent by my great cadre to the Huns to ask him about the reason for his behavior of sending assassins to our country to spy was killed by the Huns, which is really intolerable! 】

[One person's grudge is small, and the survival of one person is only one person, but the majesty of the country cannot be moved lightly, and this is the cornerstone of the survival of trillions of people............]

[Such a provocation, if you don't give it a positive response, is it really when I have no men? ] 】

【………… Now that our country is rich and the people are strong, the officers and men of all armies are irresistible, and they should really ask for it, cut it down, and let them know the power of our great cadres! 】

“……”

In the study, Li Ming and Emperor Jianming talked secretly for only an hour before they rushed out of the door with anger on their faces, and when they came out of the imperial city, they came to the land of Qinglou with their masters, uncles, uncles, and Zidong, and suddenly looked up to the sky and shouted: "The Huns dare to kill my envoy, but they don't know the grace of heaven, and the hyenas are also!" ”

Li Ming, as the champion of the Golden Branch, was so quickly crowned as a marquis, and he was still very famous in the capital, his roar instantly attracted the attention of many people playing in the green building, and after hearing the sound, many people were shocked, but before they could react, Li Ming went back to the house with an angry face, causing everyone to be puzzled and couldn't help but start to talk about it.

After all, the two countries are at war without killing envoys, this is a rule that has been passed down since ancient times, and the news that the Huns killed our envoys in Li Ming's mouth is really too exciting.

It's just that before Li Ming could explain clearly, the others left, making many people's hearts feel as uncomfortable as a cat's paw for a while.

Fortunately, they didn't wait long, just a few days later, one by one the notices were posted quickly, and above the best Qinglou, a golden champion, Li Ming's article on the military plane was widely circulated!

Yes, spread in the green building!

If someone does something and can step on a sensitive point, it is likely to ferment quickly on the Internet, and this person may also become "popular overnight". But there was no network in ancient times. Not only is there no internet, there is no telephone, and communication is very underdeveloped. Not only is communication underdeveloped, but transportation is also underdeveloped. For many people, it is very difficult to get out of the county. Maybe in his life, he has never been out of the county once.

Some people who live in remote areas go to the county seat once, and this incident will always become a topic of conversation for him, making him reminisce for the rest of his life. However, although it was very closed in ancient times, there were still many so-called "Internet celebrities", and he would quickly become famous all over the world. For example, "no one asks about the cold window for ten years, and the world knows it in one fell swoop", which shows that there were indeed a lot of people in ancient times, and their fame could quickly spread all over the world.

Not only that, but there is also a phenomenon that we will find. At present, the Internet is developed, but modern people want to be famous, but they can't do it with all their efforts, and ancient transportation and communication are not developed, but it is easy to become famous. So, what did the ancients rely on to become famous?

(Ancient Official Proclamations) First, official proclamations. "Notice" is a very figurative way of saying that you write the content on a piece of cloth and post it around. This situation was extremely common in ancient times. And this method is also easy for the people to accept. This is equivalent to today's "official micro". Many ordinary people living in remote places probably learned about the imperial court through these proclamations. In the official announcement, it may be some people who are top students in high school. But more often than not, there are wanted criminals, or people who have committed the most heinous crimes. This method still exists in modern times. When a person is about to be executed, his deeds are written on a proclamation with a big red cross on his name.

(Statue of Su Dongpo) Second, the intellectual's narration. There weren't many people who read books in ancient times. Ordinary people will believe in the words of readers. And the readers, in fact, were equivalent to the media reporters at that time, and they were responsible for disseminating information. For example, Su Dongpo was very famous for writing poems at that time, and his poems were already famous all over the world at that time. At that time, as soon as he wrote a poem, the world immediately knew about it. For example, the poems he wrote in Lingnan, "Eat 300 lychees a day, and be a Lingnan person for a long time", as well as the poems he wrote, "Report that Mr. Spring Sleeps Beautifully, and Taoists Beat the Five Watch Bells" were immediately copied everywhere by readers, so that Zhang Dian in the capital also knew about it. Zhang Dian thought in his heart at that time, when you arrive in a miasma like Lingnan, you can still live so happily, how can you do it! As a result, Zhang Dian degraded Su Dongpo to Hainan, which was even farther away. In addition to such poems, which are copied everywhere by intellectuals, some things that excite and envy ordinary intellectuals, such as a certain scholar in high school, will definitely spread wildly among intellectuals. The "becoming famous and known to the world in one fell swoop" we talked about earlier is obviously the result of envious and jealous readers.

(Part of Han Xizai's night banquet) Third, the singing of entertainment venues. The most authentic literature of antiquity was poetry. But in fact, poetry comes first from music, and for a while it is separated from music, but in the end it is still in music. The poems in the Book of Songs are all folk lyrics. Later, in the Tang Dynasty, poetry became independent, and writing poetry became the most important way for readers to express themselves. However, by the time of the Song Dynasty, the word appeared. During the Yuan Dynasty, Qu appeared. In this way, poetry returns to music. Actually, it's not a bad thing to go back to music. Because if it is only poetry, it may only be communicated among a limited number of intellectuals, and it is difficult to enter the ordinary people. It is difficult for ordinary people to know this poet. Bai Juyi advocated the "New Yuefu Movement", which was actually to let poetry enter the ordinary people, and of course, to make the poet more famous among the ordinary people. But after all, the effect is not very great. Poetry and music were combined and sung through various entertainment venues in ancient times, so that poetry was sung more widely and the poet's reputation was greater.

(Romance of the Three Kingdoms) fourth, the interpretation after tea and dinner. In ancient times, if they wanted to be more famous, their deeds had to become legends of romance in order to be widely spread among the people. Why are the characters of the Three Kingdoms so well-known? It is because the characters of the Three Kingdoms have entered the romance story, this kind of story has been told by many parties and interpreted in various ways after dinner, so they are very famous. Perhaps in this kind of interpretation, many characters are different from their original faces in history. For example, the story of Yang Jiajiang, told by later generations, has long deviated from the original situation. However, it is this deformation that makes the story of the Yang family general more widely spread, and the Yang family will become more famous. If it is to tell the truth of the Three Kingdoms and the true Yang family generals, it is estimated that no one has listened to their story for a long time. Their popularity is not so great anymore. From the above analysis, we can also see that due to the underdevelopment of communication in ancient times, there were not many "media people". Therefore, it is impossible to make a lot of people famous. But once someone becomes famous, its spread is far higher than that of today's people.

In the pre-Qin period, some people even said that there was an official called "運人" since the Xia Dynasty. The usual explanation for this kind of official is that the ancient emperor sent officials to the people to understand the people's suffering. But they also have a mission, which is to propagate "education", and this education includes the latest government decrees, spirits, and news.

The wooden duo is an ancient ringing device, which is equivalent to a hand-rattled bell. The priest is divided into the golden and the wood. The golden duo is used on the battlefield and can be used in place of drumming, while the wooden duo is used for literary affairs. The "Zuo Chuan" once quoted the record in the "Book of Shang" that every year in the early spring, the people would come along the road with a wooden duo, and he would tell people the latest government decrees and news.

He and Mu Duo can be regarded as the earliest prototype of the media industry.

Proclamation and Lubu

At the time of the Qin and Han dynasties, there were already "proclamations". And there are mainly forms of notices. A form of correspondence and official documents, such as the record in the "Historical Records": "The three kings established by the Lü clan ...... The matter has been announced to the princes...... and the other is to post the list as we know it well. In ancient times, cities had special "notice offices" with notices, and they could see any new policies, new things, bounties and arrests. That's roughly the equivalent of outdoor media now.

Lubu is actually a kind of proclamation, which existed in the Han Dynasty at the latest. It is written on small flags made of cloth, such as military successes, amnesty to the world, etc., and soldiers ride horses while holding up the cloth, sometimes shouting loudly.

This should be the earliest multimedia, or at least the earliest "body advertising".

Di newspapers, tabloids and books

It is still inconclusive when Di Bao first appeared, but many people believe that it existed in the Western Han Dynasty. In the Western Han Dynasty, there was a county system, and each county had offices in the capital, and these offices were called "Di". Each of these residences had resident officials, and one of their main tasks was to write down the decisions and dynamics of the imperial court, as well as the instructions to their own counties, on cloth and bamboo chips, and pass them on to their own counties. This is the earliest Di Bao.

With the advent of printing, the newspaper was gradually changed to paper printing, and its content was much larger than before. The Di Bao of the Tang Dynasty is considered to be the beginning of China's newspapers. Since the Northern Song Dynasty, "tabloids" have also appeared among the people, and they have become quite common in the Southern Song Dynasty. Most of these "tabloids" are produced by the people, and their content is mostly to discuss the current situation and political affairs.

"Xiaoben" was popular in the Yuan Dynasty, and it was beautifully printed and engraved by the people. The main dissemination is still based on court news, but a lot of academic, scientific and technological content, including economic content, has been added. The little book can be seen as a continuation of the tabloids.

There are also other newspapers engraved on wooden plaques, flags printed on flags, etc., which are all the continuation of the previous "Lubu". For people to ride on horses, all the way to publicity. The "unveiling post" is somewhat similar to the modern leaflet, which is a large number of prints for people to distribute in large quantities in the crowd in markets, roads and other places.

These are all ways, and for an intellectual, Qinglou is undoubtedly the fastest and most trouble-free place for news to spread.

The reason is very simple, as the so-called talented people are romantic, merry and talented, Qinglou is a place to find flowers and ask willows, which is the place where all readers like to gather.

Only when the reader knows about it, can he spread it to the people everywhere faster after he returns, and then let such news spread widely.

The matter of the Huns' slashing is undoubtedly exciting enough, and it is Li Ming, a figure who attracts such attention as the champion of the Golden Branch, who took the initiative to drive it, and the news became popular in an instant.

The readers driven by the Qinglou took the initiative to spread the news, coupled with the official announcement, and the news spread quickly all over the world, causing the anger of the whole world.

On this occasion, the imperial court issued a document to discuss the Xiongnu, and officially launched troops against the Xiongnu! (End of chapter)