Chapter 504: Hunger Marketing, Buying at a Markup
"Yes, you read that right. That's how convenient our Tengyun cigarettes are!"
Andrea spat out another smoke ring before smiling at the reporters.
Katsa –
Journalists frantically took pictures.
At this time, a reporter shouted:
"Excuse me, how much does this Tengyun cigarette cost?"
When other reporters heard this, they also quickly looked at Andrea.
This cigarette is indeed a good thing, and they can already think of smoking Tengyun cigarettes on various occasions. But price is also an issue, and if the price is too high, the audience is much smaller.
Journalists don't know what kind of tobacco is in these cigarettes, and if they know that it's black tobacco, then they know that the price is not much.
Andrea opened her mouth to explain:
"On the question of price, I would like to start by explaining it. This time, we are selling a limited edition, and the quantity is limited, so the price will naturally be higher. When the production version comes out, that's the real price."
The reporters also nodded. With this limited box, you know that the price must be expensive. This is not representative.
However, knowing the price of the limited edition, if you work backwards a little, you may be able to roughly estimate the price of the production version.
"The price of our "Soaring Cigarette 1029 Gold Limited Edition" is 9999 Case Coins! The Silver Limited Edition is 1999 Case Coins! The Bronze Limited Edition is 699 Case Coins!"
Wow –
As soon as this price came out, there was an uproar below.
Everyone was a little shocked by the high price, but when you think about it, it doesn't seem too outrageous?
Because the price of precious metals is inherently expensive. Gold has reached 1,000 yuan per gram. Then the gold plating on the gold limited edition box priced at 9999 should have a few grams, and the gold alone is worth thousands of dollars......
But how to say it, after all, the price is here, and the gold version is as high as 10,000 yuan! Will anyone really buy it?
Although the silver and bronze versions are cheaper, they are also compared to the gold version, and the prices of 1999 and 699 are actually not cheap!
They usually buy those processed black tobacco, which is about a few hundred yuan a kilogram, and the less may be more than a hundred, and the more may be hundreds.
And the cigarettes in the box should not have a kilogram, it is estimated that there is no more than half a kilogram. So even if the price of 699, minus the cost of the box, is still a bit expensive.
Andrea on the stage seemed to know everyone's thoughts, and she smiled again and said:
"You don't have to worry about the price, I said, this is a limited edition, and we will produce so many in total, and it is normal for the price to be high. Moreover, our cigarettes are made of carefully selected tobacco, which is not a low cost, and the price is normal because of the cost of the box."
"Then when will your company's Tengyun cigarettes be launched?" How can I buy it?"
Another reporter raised his hand and asked.
"Seven days later, at 9 a.m., we will open the purchase channel, you can pay attention to Flint Tobacco, our products will be on the shelves of Flint Tobacco stores, and we will sell them all over Bidazhou......
"It turned out to be a collaboration with Flint Tobacco......
Everyone was stunned. Flint Tobacco is a wholly-owned subsidiary of Flint Group, specializing in tobacco business. It is a well-known tobacco brand of the Case Empire.
Flint Tobacco has stores in many places in the Case Empire, and if Hengyun Group cooperates with Flint Tobacco, then everyone doesn't have to go too far to buy it. After all, there are a lot of shops.
cooperated with Flint Tobacco, naturally Luo Yin found Sharon, this kind of small favor, Sharon naturally did not refuse. And she is also very interested in Luo Yin's new products.
"Oh yes, I forgot to say it." Andrea seemed to think of something, and suddenly said, "Our products are limited editions, and there is a limit to the number of them, 999 sets each of the Gold, Silver and Bronze versions, that is, a total of 2997 sets!"
Everyone was amazed to hear this number.
"Huh? less than 3,000 sets,
So little?"
"yes, that's too little, isn't it?"
"I was a little skeptical that they would be able to sell it out at such a high price. But if it's just that amount, it shouldn't be a big problem......
Due to the emergence of low-priced black tobacco, the number of smokers in the Case Empire has increased in the past two years. If you don't look at the price, just look at the quantity, these 3,000 sets are indeed too little.
Upstairs, Luo Yin watched the discussion of the reporters, and he was also helpless.
It's not that he has to get such a little, but the output of the factory is not enough for the time being, and it is already the limit to be able to get 3,000 sets. After all, the raw materials of this cigarette are the top parts of black tobacco. The selection of raw materials alone has taken countless manpower and material resources.
If it weren't for the production limit, he would have directly made dozens or even a million sets, and the whole country would have sold them simultaneously......
At the press conference.
A reporter said:
"If the quantity is so small, we will probably have to queue up to buy it......
He couldn't afford the gold version of 9999, and he was reluctant to buy the silver version of 1999, but he could afford the bronze version of 699.
[In view of the general environment,
He was already going to buy a box to try it, but when he heard that it was limited to 999 boxes, he was a little discouraged.
Because this time it is sold in the whole state, flint tobacco has many stores in the whole state, a total of less than 3,000 sets, and each store is divided into a little more, wouldn't it be nothing, unless you go to the queue very early, but queuing this kind of thing, there will always be someone earlier than you......
"Are you worried that you won't be able to buy it?"
Andrea spoke suddenly.
The reporters immediately nodded.
Most people can only afford the bronze version of 699, and the bronze version is only 999 copies. After all, they still have a job.
"Hehe, then I can tell everyone, you don't have to worry about not being able to buy it."
Well?
Everyone was stunned, is there anything else to say? Like going through the back door or something......
Many people's eyes lit up.
"Because even if no one robs it, there's a good chance you won't be able to buy it."
Andrea smiled.
「???」
What does this mean, questioning that they don't have money?
"Don't get me wrong, I'm not questioning everyone's financial ability, but because there is a threshold for wanting to buy our first batch of products. After all, there are too few things, and everyone doesn't have enough points! And this threshold is - before yesterday, shareholders who held our company's shares for more than a month! They are eligible to buy it, but they are limited to one box per person."
"Huh?"
Everyone was stunned.
No, even if your pricing is outrageous, you still have a limited quantity.
You limit the number of people you can buy? Only your shareholders can buy?
How many smokers do you have as shareholders? When they supported you, you hadn't changed careers yet!
With so many restrictions, can you really sell it?
The journalists were puzzled.
When other companies sell things, they try to lower the purchase threshold, and they are even eager to give you a loan to buy it. But this Hengyun Group is good, set a series of thresholds, and finally hold the shares of Henghengyun Group to buy!
As soon as this condition came out, it was destined that only a small number of people could buy it.
If you want to say that you are cheap, forget it, and think of it as giving some benefits to those who have supported you in the past. But the price of your products is so expensive......
And there is another point, what Andrea said is that as of yesterday, people who have Hengyun Group shares in their hands are eligible to buy them, and it is useless to buy stocks after today. Then this excludes the act of wanting to speculate in stocks. After all, you can't speculate on yesterday's stocks......
Looking at the bewildered looks of all the reporters, Andrea didn't explain much. She's hearing about the plan
Before, I didn't understand the chairman's thoughts very well.
But when the chairman told her some principles, such as hunger marketing, hype, etc., although she still seemed to understand something, she knew that the chairman must be right!
These journalists don't understand, and they only mean that they are not suitable for business.
Andrea waved her hand and said:
"Alright, that's it for today's press conference. Please line up to receive the small gifts from our group and leave the venue in an orderly manner."
Hey? And a small gift?
The reporters were a little surprised, and after seeing the so-called small gift, their faces showed surprise.
Because this small gift turned out to be a small box of Tengyun brand cigarettes and a box of small matches.
Although it does not have that beautiful large box, although the packaging of this small box is relatively simple, although this small box is only twenty pieces...... But this is a cloud cigarette after all! The minimum selling price is 699 for a large box of cigarettes! Even if this small box is a production version, it is not cheap!
"These are the production versions that we will produce in the future, and I will give them to everyone, I hope you will not dislike them."
"Thank you, Lady Andrea! Thank you Hengyun Group!"
Everyone hurriedly thanked them.
Andrea and the others nodded slightly, and then left. She came upstairs, looked at Luo Yin, and suddenly said with a smile:
"Chairman, I'm looking forward to the listing of our Tengyun cigarettes!"
"Hehe, there's no hurry, it's just a week."
Luo Yin said with a smile.
"But the chairman, aren't you really worried about not being able to sell out......
Andrea asked cautiously.
Although she has confidence in the chairman, the price of these cigarettes is indeed too expensive.
According to the price of the mass production version set by the chairman, a box of Tengyun brand cigarettes is 50 pieces, and a box of 20 cigarettes is 500 pieces. This price is actually quite outrageous.
But these limited editions are even more outrageous, the cheapest is also 699, and the most expensive is as high as 9999......
"Don't be afraid, you'll definitely sell out. If you really can't sell out, it doesn't matter, I'll give you some money when you go back, and you can buy it back secretly."
「……」
The smile on Andrea's face was a little stiff, although the chairman's back road sounded a little disgraceful, but I have to say that this is indeed a good way to save respect.
Next.
Newspapers throughout the Caseh empire reported on the matter of Tengyun cigarettes to a greater or lesser extent.
After all, this is a completely new product, which is an epoch-making invention for the tobacco industry. They're definitely going to have to spend some pen and ink on it.
And the situation was the same as they imagined, when the news about Tengyun cigarettes came out, when everyone saw the appearance in the photo and learned how to smoke it, the smokers were all happy.
There is no restriction on the occasion, and you can smoke anytime, anywhere. There is no need to prepare cumbersome things and steps, just a cigarette and a match...... What kind of god-level tobacco is this! That's also intimate!
I'm going to buy it, I'm going to go! What kind of terrible price is this? 699? 1999? 9999? Lose your marbles!
How excited these smokers are when they see cigarettes, and how much they scold their mothers when they see the price.
Then they saw that the limited edition was less than 3,000 boxes, and they felt again. It's a little expensive, but it's not unacceptable to grit your teeth and buy a 699.
But in the end, after seeing that only people who held shares of Hengyun Company two days ago could buy them, they were completely speechless.
Co-author: They just did half a day of ideological work for themselves, and all of them were done in vain?
Too expensive? People don't want to sell it yet!
And those shareholders who have been holding shares of Hengyun Group are a little confused.
This kind of powerful-looking cigarette that only they are eligible to buy?
Although it sounds very good, there is a feeling of "no one else, only me". But the problem is that some of them don't smoke tobacco, and some of them are not too wealthy, which can easily be hundreds of dollars
Things, they don't want to buy them!
This looks like a benefit for their supporters, but the threshold for this benefit is too high, and they can't afford it!
Many people who eat melons don't understand what Hengyun Company means, this cigarette is indeed a good thing, but is this purchase activity a little sloppy? Even if it's limited, it's still limited to people......
Just when everyone was a little powerless to complain, two things suddenly happened, which made this thing explode all at once!
The first thing is that many well-known newspapers have published a review of Tengyun cigarettes, and their evaluations are all extremely high without exception!
Some newspapers even say that these Tengyun cigarettes are not only convenient, but their taste has surpassed some traditional tobacco! And Tengyun cigarettes use black tobacco!
You know, traditional tobacco is more than ten times more expensive than black tobacco! There is an insurmountable gap in their quality!
But these newspapers go so far as to say that the taste is ten times more expensive than traditional tobacco? Is this definitely not a psychological effect?
And there is a problem, these reporters actually got Tengyun cigarettes in advance? Envy! They would also like to review......
Just the day after these reviews, another thing happened.
Mr. Langman, a well-known tycoon in the entertainment industry, announced a bounty for the purchase of a box of "Tengyun Cigarettes 1029 Gold Limited Edition" for 15,000, a box of Silver Limited Edition for 4,000, and a box of Bronze Limited Edition for 1,000. Those who are eligible to purchase contact him on a first-come, first-served basis. Since each person is limited to one box, he has three slots.
Three boxes of cigarettes, 20,000 yuan to buy! If three people buy three boxes of gold, silver and copper and then sell them to him, wouldn't they be able to earn more than 7,000 yuan by changing hands?
More than 7,000 pieces!
That's a year's salary for a moderate worker!
Cigarette? No, it's an opportunity to make money!
And this is just the beginning, in the next few days, there are various well-known and unknown rich people began to buy Tengyun limited cigarettes.
Even the rich are not only collecting it, but also some reselling merchants!
In the blink of an eye, this is almost an industry......