Chapter 517 Investment Banking
"What's that? 6 bucks a box of cigarettes? ”
"How can you make money at such a low price?"
"No, we just finished the production line, and we are waiting to sell 20 yuan of cigarettes next month, but Hengyun Group got a 6 yuan cigarette? Is this deliberately difficult to get along with? ”
"That's probably not, because Hengyun Group said that it will be listed next month, which means that they have been preparing for a long time, and they have prepared a lot of goods......"
"So we hit the wall?"
"Probably yes."
“…… Is it too late to change the product? ”
"Obviously, it's too late, otherwise our product launch time will be delayed and the loss will be even greater."
"We were a little unlucky, the timing was too clever......"
"Now we can only hope that this new product of Hengyun Group will not work, but ...... Even if it doesn't work, its price is here, and it will definitely have a big impact on us...... Alas! ”
Luo Yin didn't know the helplessness of these peers, but he himself was helpless now.
"Ms. Sharon, if it's okay, you can go first, I still have to work."
Looking at Sharon, who was sitting on the sofa and looking at him with a resentful face, Luo Yin was very painful.
Since Hengyun Group released the news that it will sell 6 yuan cigarettes next month, Sharon has rushed here.
After she was sure that this was the real thing, she kept staring at Luo Yin with resentment, as if Luo Yin had abandoned it in a mess.
"Alas!"
Hearing that Luo Yin had driven people away, Sharon sighed.
Then he got up helplessly and said:
"Mr. Jack, you should have told me earlier......"
Luo Yin asked rhetorically:
"Even if I tell you, will you postpone the launch, or develop low-end products?"
“……”
Seeing that Sharon was silent, Luo Yin suddenly smiled and said:
"Look, it's actually the same as not telling you, you will still choose this way."
"But you're too sudden...... I wasn't even mentally prepared for ......"
Sharon's tone was even a little aggrieved.
There are no more ups and downs in life than this.
In the first half of this month, after the price of their group's cigarettes was lowered, the sales volume became higher and higher, and the market value of the group became higher and higher. Seeing that it was about to break through the market value of 100 billion, Hengyun Group suddenly came to such a swoop.
When the news of this 6 yuan cigarette appeared, the increase in their group's stock price was much smaller on the same day. On the contrary, the stock price of Hengyun Group has begun to skyrocket again!
She is not jealous of the rising market value of Hengyun Group, but she is very concerned that the market value of her group is not rising......
Although it is still growing, the market value that could have exceeded 100 billion this month seems hopeless now.
And after losing this wave of opportunities, it will be even more difficult when other companies join the cigarette industry in the future......
"Forget it, I know you've been prepared a long time ago, it's my bad luck......"
Sharon shook her head.
She wasn't unreasonable, she just felt a little uncomfortable. She ran to Luo Yin, and she also had a sense of wanting to calm down and think about what to do next.
Hearing this, Luo Yin suddenly said:
"No, I think your luck is okay, but some people are not lucky."
"Huh? What do you mean? ”
Sharon was confused.
Luo Yin briefly talked about the joint pressure of other tobacco companies to authorize his patent.
"In other words, they prepared cigarettes with a price of about 2 or 30, and when they went on the market, they happened to collide with your 6 yuan cigarettes? Ha ha! When you say that, I feel less uncomfortable in an instant! ”
The flintstone group has been able to make money and market value this month. Although Hengyun Group caught them off guard, they still made a lot of money in the end.
This is not necessarily the case with other tobacco companies. If they go public at the same time next month, it will be full of competition, and Hengyun Group will do it again...... Sharon was skeptical that their cigarettes would sell.
After all, Hengyun Group's cigarettes are now considered to be the first high-end brand in the cigarette industry, and the cheap cigarettes from high-end brands are not better than those miscellaneous brands whose names have never been heard?
It is estimated that there will be many people who have this kind of thought, and at some point, the brand effect is very scary.
"Then I'll go back first, I'm looking forward to what those people do......"
Sharon, who was in a good mood, is finally gone.
Luo Yin breathed a sigh of relief.
Have the secretary call Andrea.
It didn't take long for Andrea to come with her little waist twisted.
"Chairman, please command!"
"The listing of Xingyun cigarettes at the beginning of next month will be handled by you, and I will not participate."
Luo Yin said to her.
"Okay chairman!"
Andrea's face suddenly turned happy.
Such an important task was given to her, which shows that the chairman is paying more and more attention to her! Maybe the general manager or something, there is also a chance to be a boss?
After the release of Xingyun cigarettes, which has a medium positioning, Hengyun Group is completely on the right track. It is estimated that no one will pose a threat to Hengyun Group in the short term.
If there is a real threat, or wait until Hengyun Group grows to a certain extent, then it will be necessary to release the cheapest Liuyun cigarettes.
Hengyun Group, don't look at the current market capitalization, tens of billions. But this is a company with no foundation.
For example, tobacco shops, channels, and even factories are rented from other people. And didn't have a set of things of their own.
If you really want to compare the influence, Hengyun Group, which has a market value of more than 30 billion, may not be able to compare with a company of 10 billion or even 5 billion.
So the next focus is to use the money you make now to invest in Hengyun Company.
Luo Yin's goal is not high, so let's recruit 100,000 employees first.
How can a company with a market value of 10 billion yuan not have many people?
But this kind of thing, Luo Yin doesn't plan to worry about it, he is ready to let Andrea worry about it.
Anyway, these things don't require a lot of business acumen, just need to be down-to-earth and careful. Andrea is more than up to the task.
And Luo Yin himself is ready to focus on operating Haitang Investment Bank. Look at the time, it's almost time for the investment bank to officially announce the news......
……
Hengyun Group has been so hot recently that its stock price has risen.
Especially after announcing that cigarettes will be sold for 6 yuan next month, the stock price has soared.
Many people estimate that when the 6 yuan cigarettes are listed, as long as the taste is not too bad, the market value of Hengyun Group may rise to 100 billion!
Soon, though, another piece of news came.
Other tobacco giants in the Case Empire have also joined the field of cigarettes! Their products are all ready and waiting to be released early next month!
Everyone was a little surprised by the appearance of this news, but it was not unexpected.
After all, cigarettes are a thing that even fools can see that they are very profitable. Those other tobacco companies can't let go of this opportunity, it's just that the patent is not negotiated.
Now that they announce the news, it means that they have a patent!
This is definitely a good thing for those smoker consumers, they definitely want to see a situation where a hundred schools of thought are contending, after all, as long as the business rolls up, it is the consumer who benefits.
The release of these news not only made these tobacco companies miss out first, but also caused the share prices of Flint Group and Hengyun Group to rise again.
However, the stock prices of these companies have increased slightly.
It's definitely a great thing for them.
Suddenly they think they can do it again!
Isn't it just a 6 yuan cigarette, cheap is definitely not good, who wins and who loses is not certain!
When Sharon saw the advertisements of these companies, she was immediately angry. She is looking forward to seeing these companies learn from Hengyun Group's new products.
Luo Yin naturally also saw the news, he had a verbal agreement with these companies before, he would give these companies patent authorization at the beginning of next month, and these companies would not advertise before that.
But now, they are clearly breaking the contract.
They have nothing to fear, after all, Luo Yin will give them authorization no matter what, and since Luo Yin agreed in front of the state government, it is impossible to go back.
And they have already put the news out, and now they just wait for the news to spread more and more widely and hotly.
Even if Luo Yin went back to find trouble with them, they would have to apologize or lose some money. Luo Yin couldn't do anything to them, after all, it was just a verbal agreement.
But Luo Yin really wants to say that you are really unlucky.
Those people just want to take advantage of the second half of the month to stir up their popularity, and when the product is launched, it will not be unpopular.
But the problem is that the news of Haitang Investment Bank is about to be lifted, this is a super enterprise with a registered capital of 10 billion! When the time comes, it's hard to say how much of their popularity will be left......
Really.
Things are similar to what Luo Yin imagined.
When the news of Haitang Investment Bank was officially lifted, it was noticed immediately.
Because here is a list of the initial registered capital of the enterprise. The initial registered capital of 10 billion Case coins is directly airborne first!
And the second place is only 1 billion.
A tenfold gap!
Even the registered capital of the second to tenth places is not as good as that of Haitang Investment Bank.
Therefore, when this Begonia Investment Bank landed at the top of the list, it instantly attracted the attention of all forces.
"This name is a little familiar......
"Isn't this the company that bought 30% of the shares of Hengyun Group last time! Now one of the shareholders of Hengyun Group! ”
"When you say that, I remember! That's it! ”
"At the beginning, Haitang Investment Bank bought the shares of Hengyun Group at a premium, and many people felt that it was not worth it, but as a result, they made a lot of money! Crazy slap in the face! ”
"Haha, it's interesting to think about, but Haitang Investment Bank is very low-key, and it hasn't shown up since the last time it invested in Hengyun Group......"
"Hey, are you focusing on the wrong point? Now it is not to discuss the glorious deeds of Haitang Investment Bank, but to discuss his registered capital! ”
"To be able to parachute to the top of the list, the initial capital must be more than one billion, it is indeed very-ah? Initial registered capital of 10 billion? Are you sure this list is correct? ”
"That's 10 billion! I have confirmed with their relevant personnel that the initial registered capital of Haitang Investment Bank is 10 billion! ”
"Oh my God! 10 billion registered capital? ”
"In other words, even if they subtract the 1.35 billion they invested in Hengyun Group before, they still have 8.65 billion cash in their hands!"
After seeing this number, everyone was a little dumbfounded.
It's not market capitalization, it's not an asset, it's real cash!
To put it bluntly, a company with a market value of nearly 100 billion yuan like Flint Group will most likely not be able to take out 10 billion cash!
If you want to come up with so much money at once, you have to be at least a hundreds of billions of enterprises! After all, it's cash!
And such a company with a scary registered capital has the word investment in its name......
Many people immediately inquired, and they wanted to know whether this Begonia Investment Bank was the same as other investment companies.
Then the result of their inquiry was that there were indeed differences, and the differences were quite big, but there were similarities! The similarity is that they all have the same purpose, which is to make a profit by investing in other companies.
Especially those small companies that have only been established for a long time, lack of funds, but have potential, are one of the main investment directions of Haitang Investment Bank, they call it angel investment - this is said by the people of Haitang Investment Bank!
This is good news for many new companies. After all, everyone thinks that their company has full potential, but it is a pity that they have not met investors.
Now this Begonia Investment Bank is the hope of many of their new companies!
This instantly caused countless people to discuss, not only the bosses of these small companies, but even some ordinary people began to discuss, after all, who doesn't have a dream of being a big boss?
Many people feel that the reason why they are not the boss may be a little lacking in their ability, but the lack of investors is also the key! If someone is willing to invest in them, then they will definitely bring good profits to the investors!
This angel investment of Haitang Investment Bank has brought them a lot of hope.
So everyone is discussing how to get Begonia Investment Bank to invest in them.
In fact, this kind of angel investment has long been available in the Case Empire. It's just that those investment companies don't have the scale of Begonia Investment Bank, and they don't deliberately put angel investment on their lips.
Because those companies don't need publicity, they just need to find the companies they like and invest in them. It doesn't really matter whether they are famous or not. After all, they are here to send money, and who can refuse money?
And Begonia Investment Bank is different from other investment companies, he needs a reputation very much!
Because the game of investment banking is not simply to find a suitable company and invest by yourself.
Instead, you have to make your own reputation first, so that other rich people trust the investment bank, and are willing to put their money in the investment bank, and then the investment bank will use the money to invest!
Therefore, Begonia Investment Bank is in great need of reputation. This 10 billion registered capital and investment in Hengyun Group are both good ways to earn fame.
Now that the information of Haitang Investment Bank has been made public, Luo Yin naturally wants to take the opportunity to let Haitang Investment Bank have more sense of existence.
What "angel investment specializing in promising small businesses", "hand-in-hand to help you become a boss", "new investment model to help rich people make money" and so on.
In just two or three days, almost the entire Case empire was talking about the Begonia Investment Bank. After all, who doesn't have a dream of being a boss?
And those tobacco companies, the enthusiasm that they worked so hard to get is directly gone......