Chapter 520: Tax Increases, Families and Governments
"I don't know how much Xingyun cigarettes' sales were yesterday, and whether they exceeded the 100 million ...... on the first day of Tengyun cigarettes' listing."
"I think it should be exceeded, don't you feel that this Xingyun cigarette was more popular when it went on the market!"
"Hot is hot, but you have to know that Tengyun cigarettes cost 30, while Xingyun cigarettes cost only 6 yuan, the prices of these two are different, you can't just compare them like this!"
"Yes...... Hi! Hengyun Group will announce it later, we will wait!"
"Wait, it's just that time flies so slowly...... Hengyun Group will not announce it sooner!"
……
At ten o'clock, Andrea showed up on time.
The reporters in the audience began to take various pictures.
"Welcome everyone to Hengyun Group again......"
Andrea said a lot with a red face, and just when the reporters were a little impatient, she finally got to the point.
"The sales of our Hengyun Group's Xingyun brand cigarettes on the first day of listing yesterday were ...... 300 million!"
Wow –
Everyone in the audience widened in disbelief.
The price is cheaper, and the sales on the first day have increased by three times compared to the previous Tengyun cigarettes?
Really?
Although everyone can also see that the sales of Xingyun cigarettes are more popular than Tengyun cigarettes at that time, it will not increase by three times, right? After all, the price difference is a bit too much.
Andrea on the stage seemed to know what everyone was thinking, and he said with a smile:
"When I first got this data, I couldn't believe it like you, but after seeing the detailed data, I realized what was going on......
Andrea pulled out another set of data.
"These customers who buy Xingyun cigarettes buy an average of 11.15 boxes per person!"
Hearing this, the reporters suddenly realized.
"I see!"
Although it seems that the sales of Xingyun cigarettes are slightly more popular than Tengyun cigarettes, this popularity does not seem to be worth the price difference. But what I didn't expect was that when customers bought Tengyun cigarettes, they bought them in boxes, but those who bought Tengyun cigarettes bought them on the paper!
Then it makes sense. After all, the price of one Xingyun cigarette is equal to two boxes of Tengyun cigarettes.
But there's another problem. If all the customers buy so much on the first day, they won't buy again in a short time! Doesn't that mean that sales should fall a lot in the next few days?
The reporters were a little skeptical in their hearts, but no one said it, everything spoke with facts, anyway, Hengyun Group said that it would continue to announce sales in the future, they just waited for the news......
That night, major newspapers across the country were reporting the sales data of Xingyun cigarettes.
The sales volume of 300 million on the first day really made many people unbelievable.
The sales of Tengyun cigarettes on the first day of 100 million are already terrifying, and the price has decreased, but it is getting stronger and stronger......
However, after seeing the detailed data behind, everyone suddenly realized. It turned out that the unit price was high!
If you think about it, it seems to be the same, because they themselves bought it on the paper.
Of course, there are also knowledgeable people who can see that if this is the case, then the sales may fall in the next few days! There will be no more sales of Tengyun cigarettes.
In this regard, many people and even so-called experts have expressed their opinions, saying that they are not too optimistic about Xingyun cigarettes. The reason is also very good, the number of cigarettes sold on the first day of Xingyun is more than ten times more than that on the first day of Tengyun, but the sales are only three times the difference. Having bought so many cigarettes, they will definitely not buy them again in a short period of time.
But compared to these laymen, insiders in the tobacco industry have a wry smile.
They don't think that Xingyun cigarettes will not work in the future, but they think that the follow-up sales will continue to grow.
One is that cigarettes are addictive things, and as long as the economy allows, those old smokers don't have any moderation at all.
Again, because cigarettes are very convenient to use,
There are also certain social attributes. If someone is willing to share and give out cigarettes to others, it is equivalent to a free advertisement. As long as the quality of the cigarettes is fine, then the effect of this advertisement must be very good.
Now these peers are both expecting and uncomfortable.
The expectation is because, they also want to know how high the ceiling of cigarettes really is.
As for the discomfort, of course, it is because it is not me who sells Xingyun cigarettes......
"Wait, wait two more days, if the sales of Xingyun cigarettes are really high, then we will have to spend a lot of money on advertising......
……
The next day, in the morning.
Hengyun Group announced the sales of Xingyun cigarettes on the second day.
"Xingyun cigarette sales on the second day - 500 million!"
Wow –
The whole venue was boiling directly.
Didn't you say okay, the sales on the second day were not as good as on the first day? Why is there an extra 200 million?
The reporters were a little confused. But soon, they were excited again, and in the case that ordinary people generally felt that it would fall, Hengyun Group rose against the trend, then this is the big news! The afternoon newspaper has to sell out again!
Sure enough, when the news was released, the newspapers of the major newspapers were sold out in a short period of time.
The main reason is that there was no such company as Hengyun Group before, which was updated in real time every day, which is a very novel thing for many people. Let them also get a glimpse of what a big business looks like.
Those smokers have a sense of honor and disgrace. Speaking of which, they have also participated in hundreds of millions of businesses.
As for the experts who were slapped in the face, they turned their heads and pretended to be dead. They couldn't understand at all, how could the sales of Xingyun cigarettes be so strong! How many smokers are there in the world!
On the other hand, the tobacco companies decided not to wait any longer.
Immediately spent a lot of money to advertise his cigarette brand.
Since there is no way to beat Xingyun cigarettes in price, you can only start from other aspects.
Although their cigarettes are not as cheap as Xingyun cigarettes, the materials are better than Xingyun cigarettes, plus some reasons for their different technologies...... Their cigarettes still have a lot of features and advantages.
So their advertising revolves around these features and benefits.
Not to mention, as long as they are not rigid with Hengyun Group in terms of price, but start from other aspects, they are indeed still competitive, after all, they are all old tobacco companies anyway.
The popularity of cigarettes has been brought up by Hengyun Group, and they have invested heavily in advertising, and soon cigarettes have become a national product.
Hengyun is making money, Flint Group is making money, and other tobacco companies are also making money. The market for cigarettes is huge, and everyone is making money!
For this situation, many people are red-eyed.
Not only businessmen are red-eyed, but even some officials are red-eyed.
Someone said:
"Isn't it inappropriate to collect such a tax on such lucrative cigarettes......
……
"Huh? Raise taxes? Sister, are you sure?"
In a private room in a teahouse, Luo Yin frowned immediately after hearing Diana's words.
"Yes, this is the inside information that the Capet family got, and Sharon should have received it at this time."
"These people are really ......."
Luo Yin shook his head, not knowing what to say.
After meeting Diana today, she suddenly told Luo Yin that the Imperial Government of the Case was ready to raise taxes on cigarettes.
Although it is only an internal proposal, many people have this idea, and it is only a matter of time before it is implemented, and it is even possible that it will be implemented this month.
The tax in the tobacco industry is already higher than that of other industries, and if the tax is increased again, then Luo Yin may consider whether to raise the price.
After all, according to Diana, this tax increase is quite a lot.
"Does this affect your brother?"
Diana asked, a little worried.
She knew Luo
Most of Yin's industry is Hengyun Group, if Hengyun Group makes less money, it will directly affect Luo Yin.
"The impact is, but it's not huge. It's the way they eat that makes me a little uncomfortable......
Luo Yin waved his hand. The profits of his cigarettes are fairly well controlled, and even if the tax is raised, it will not affect his profits. Not to mention that his current focus has shifted to the Begonia Group.
But this feeling of being pinched made him very unhappy.
"Then what are you going to ......?"
"Hehe, I don't have any plans. Let's see how much they raise in taxes. If the tax is too high, I will stop doing cigarettes and concentrate on royalties."
Luo Yin smiled.
"Yes, you have a cigarette patent, unlike other cigarette companies......
Diana also had a smile on her face.
After chatting with Diana all morning and having a meal together, Luo returned to the headquarters of Hengyun Group.
And not long after he entered the office, Andrea came.
"Board, there's bad news for you......
"Cigarette tax?"
Luo Yin spoke without raising his head.
"You got it? That's right, it's a cigarette tax, that's a concrete plan!"
"Huh? The specific plan has come out?"
Only then did Luo Yin raise his head.
That's too fast, isn't it?
He took the file and looked at it.
"The tax increase will be increased to 35%, starting next month...... It's so ruthless!"
The previous tax was 25%, but now it has increased by 10%!
Fortunately, the profits of cigarettes are indeed large enough, otherwise they would not be profitable. The people above have also specialized in research.
"Chairman, do we need to raise the price?"
Andrea asked again.
"Not for now, let's see what other companies choose."
For Luo Yin, it's actually okay to go up or not. If they all rise, then Luo Yin will rise. If they don't rise, they won't go up either. This is to prevent being scolded.
"Okay."
After Andrea left, Luo Yin asked the secretary to bring relevant documents about the information of the various members of Congress.
Luo Yin already knew which parliamentarians proposed the tax increase, and he now wanted to know which forces these parliamentarians belonged to.
Luo Yinke is a very grudgeful person!
Soon, the secretary brought the information.
These are all public information, and even the slightest ability can be found.
However, after looking at the above content, Luo frowned a little.
He thought he or the entire cigarette industry was being targeted. But it doesn't seem to be, in recent years, many industries and localities have raised taxes.
The state of Bida, where he is located, is more cautious in terms of taxation because it is the commercial capital of the Case Empire, while some other states have high taxes!
However, this time cigarettes rose by 10% at a time, which is unprecedented. The rest of the high taxes are slowly rising......
"What's going on...... The state is out of money? It's not like it......."
Luo Yin is a little strange, but just looking at these public information, he can't see anything.
He contacted Diana again to find out what was going on.
"In recent years, taxes have indeed been slowly rising, but most of them are for enterprises, and the taxes on people's lives are good. As for the reason...... Maybe it's because of the discord between the government and the family......
After Diana's explanation, Luo Yin finally figured it out.
There are ten major families in the Case Empire, and these ten families have a history of at least three hundred years, and they almost control more than sixty percent of the resources of the Case Empire!
In the early years, certain families were at their peak and could even influence the decisions of the entire Case's imperial government, including the president.
[The app that has been running stably for many years is comparable to the old version of the book-chasing artifact, which is used by old bookworms.]
】
However, as time goes by, the government becomes more and more powerful, and the influence of these families is not so strong, and they cannot all influence the government's decisions.
But the resources they control have not decreased, and even due to the improvement of the rules, their resources have increased.
Then, naturally, the contradiction came.
The government doesn't want these families to have too many resources, and they don't want the government to limit their power too much.
Where there are contradictions, there will naturally be struggles.
The struggle between the family and the government has been going on for a hundred years, and before Luo Yin left the Case Empire, the fight was fierce at that time, but Luo Yin didn't care about these at that time, so he didn't know very well.
Over the years, there have been times when the family has won, such as directly supporting certain people to become presidents, although the president also has many restrictions, but in terms of personal power, the president is indeed the largest person in the country.
As long as the president and the family join forces, there will be basically no opponents.
However, the term of office of the President is limited and non-re-electable.
When the family-sponsored president steps down, the new president will hit the family. The power of the family began to shrink again.
Anyway, everyone has a time to take advantage, and everyone has a time to suffer.
And the recent new president is a civilian president, and his attitude towards his family can be said to be very tough. did a lot of things that upset the family. Some proposals that are unfavorable to the family, he will also try his best to pass them here.
Of course, the family is also counterattacking, but after all, he is the president, and when he is in office, he is basically invincible.
As for what will happen after he leaves office, it doesn't really matter anymore, after all, his blows to the family have already been carried out, and it is impossible to take it back.
Now this cigarette tax increase is actually aimed at the family. Because except for Luo Yin's Hengyun Group, the remaining 29 companies authorized by him are basically the industries of the top ten families! Either wholly owned or major.
So to really put it mildly, it was not the people above who targeted Luo Yin, but Luo Yin suffered an unwarranted disaster......
As for who is stronger and who can win, the family or the government...... It's actually hard to say.
Because, these ten veteran families are not of the same heart, and there are intrigues between them.
There are even some families who, ostensibly with the family, are actually in cahoots with the government......
Then there is the government, and before the government does things, it needs to consider the people of the whole country, and it is not as unscrupulous as the family. The government has a lot of money, but a lot of it is used to improve people's livelihoods. It can't all be used against the family. Compared with the family, the only advantage of the government is that there is an army, and the family has some private army, but it is absolutely impossible to compare with the regular army of the government.
But if the time comes to send troops, the country may be finished......
And although there has been a struggle between the two, there is also a lot of mutual cooperation. The relationship is intricate and cannot be explained clearly in a few words......