Chapter 531: Bring Them Down
The news of "Hengyun Group's new product, Liuyun cigarettes, is priced at 1.5 yuan a box" spread throughout the entire Case empire in an instant.
After seeing this news, many people subconsciously just don't believe it.
After all, cigarettes are now a proper high-end product.
Even if it costs six yuan a box of Xingyun cigarettes, not everyone can afford it. Because most of the salaries are only a few hundred dollars a month.
Those in the middle and lower classes, although they also buy Xingyun cigarettes, are generally mixed with black tobacco, and they can't afford to smoke Xingyun cigarettes for six yuan a day. Not to mention the higher-priced Tengyun cigarettes and other brands of cigarettes.
So, 1.5 a box of cigarettes? How can it be!
People must not believe it.
But if you look at the newspapers that reported on this matter, they are not third-rate newspapers, they are all owned by well-known domestic newspapers!
"Is it really a 1.5 box?"
"Incredible! At this price, how can it feel cheaper than black tobacco? β
"Yes! Black tobacco is at most this price, and black tobacco is troublesome to smoke, how can there be cigarettes! β
"If it's really 1.5 a box, then I will definitely buy it!"
"When you doubt, I'm ready to line up at the flintstone tobacco store!"
ββ¦β¦β
If the public is skeptical about this price, then the tobacco peers think it is absolutely impossible!
"1.5 a box, what a joke! The price is not even enough for the cost! There must be something greasy, either a gimmick or a limited edition! β
"That's right! Who would do a loss-making business? I don't believe that Hengyun Group will trade at a loss! Even if they don't feel good about patents, they can't afford to lose money, and it's not good for them......"
"I want to see what the hell this Hengyun Group is up to...... If they are good at this routine, we can learn some too! β
"Yes, let's all go and see ......"
Tobacco peers feel that this is a gimmick and routine made by Hengyun Group. Everyone is a businessman, and I haven't heard of anyone who would lose money to do business!
Three days later.
Outside the flint tobacco store, there was a sea of people.
These people are here to buy Liuyun cigarettes.
The launch of Liuyun cigarettes does not have a specific time as in the past, but now it is possible to buy them as long as the specialty store is open.
That's why people have been lining up for a long time.
This time, there is a limit on the number of cigarettes that can be purchased per person at a time.
However, this limit is different from the limit that those peers think, this is not a monkey, but to prevent someone from buying a large number of people and delaying the time of the people in the queue behind.
Therefore, Hengyun Group has limited the number of single purchases per person, but does not limit the number of purchases.
In other words, if you have time, or if someone asks you to buy it on your behalf, you can continue to queue up to buy a second time after you have bought it once.
After seeing this limited rule, the people expressed their understanding. After all, it is impossible for them personally to buy too much, and this limited edition is useless for them. It is those who want to cut the queue in the form of buying on behalf of others.
Soon, some people bought Liuyun cigarettes one after another.
After they got the cigarettes with their own hands, they realized that this was indeed 1.5 yuan a box, with a clear price, and there was no routine!
Some people are already a little impatient to start spewing through the clouds.
"Ahemβ"
Some people feel a cough as soon as they inhale.
"It's really not as good as other cigarettes!"
"It's even far off!"
"But...... What does it matter, it's cheap, after all! β
"If a box of cigarettes is six yuan at this level, then I definitely don't want to, but this is 1.5 a box, and I don't want anything at this price!"
"Yes, this is probably cheaper than buying black tobacco, but no matter how bad it tastes, it is better than black tobacco!"
"Ahem-it's a little choking, but it's not a big problem, I don't dare to smoke any good cigarettes at this income level! This smoke is enough, as long as I get used to it......"
Many people who have smoked other cigarettes before are not used to smoking Liuyun cigarettes for the first time. But almost no one says bad things about Liuyun cigarettes, after all, the price is here!
This is currently the cheapest cigarette in the world, and no one expects to be able to buy a taste of 30 yuan at a price of 1.5, which is unrealistic.
Their expectation was that as long as the cloud cigarettes were better than the black tobacco, it would be enough!
Now after trying it, everyone finds that this Liuyun cigarette is indeed better than black tobacco, so that's it!
1.5 yuan Liuyun cigarettes, worth buying!
As a result, Liuyun cigarettes, like Xingyun and Tengyun cigarettes, sold out again!
And this time there is no need for Hengyun Group to produce data, but anyone who knows something about the tobacco industry, or even anyone who has a little IQ, can understand how terrifying the sales of Liuyun cigarettes are.
Because when Liuyun cigarettes were sold, the sales of other cigarette brands, even Hengyun Group's own Xingyun cigarettes, ushered in a sharp decline!
The most significant change is that since the launch of Liuyun cigarettes, the doors of tobacco specialty stores have been full almost every day!
Other tobacco companies' specialty stores are crowded.
This contrast in foot traffic is clear at a glance.
Except for Hengyun Group and Flint Group, other tobacco companies were dumbfounded.
They also thought before that as soon as Hengyun Group's Liuyun cigarettes were listed, it would definitely affect their business.
But they didn't expect it to affect so hard!
Directly snatched all the customers in their store! And they don't come back as soon as they leave.
Even if they engage in promotions and price reductions, it is useless!
Those old customers who are gone have no intention of coming back at all.
There are even some people who turn around and leave immediately after encountering the sales of their companies. That seems to mean - don't contact me, I'm afraid that Hengyun Group will misunderstand!
At the beginning, peers felt that Hengyun Group was engaging in routines, but when Liuyun cigarettes were listed, after seeing that there were no routines, they felt that Hengyun Group was pretending, and it was estimated that it would not be long before the true appearance would be revealed.
As a result, a week has passed, how can Hengyun Group still be strong!
Now it is not a question of whether Hengyun Group can persevere, but whether they can persevere!
After all, there is almost no sales in a week, and after the cost is calculated, they don't know how much money they lose!
Even if Hengyun Group sells at a loss, Hengyun Group has a big business, and they can afford it.
But not with other companies, especially the smaller ones.
Originally, after seeing that the cigarette patent was forcibly free by the imperial government, they felt that their opportunity had come!
Many people took out most of their worth and stud cigarettes.
After all, such a lucrative industry is still promoted by the imperial government behind it, so if you don't get on the car at this time, when will you wait?
But they didn't expect that this had just opened! I came across Hengyun Group's 1.5 box of ultra-low-priced cigarettes.
Liuyun cigarettes instantly attracted the vast majority of smokers, as for the remaining small part...... People smoke high-end Tengyun cigarettes.
In other words, at this moment, it is estimated that more than 90% of smokers are customers of Hengyun Group!
This is even more of a monopoly than a monopoly! The extent of this is beyond words. If you really want to say it, it is that within this week, hundreds of small cigarette companies will go out of business!
In fact, it is still a wise choice to choose to let the company go out of business now. They thought that they could not compete with Hengyun Group, so they decisively chose to stop loss.
But there are some powerful companies that feel that Hengyun Group can't hold on for too long, as long as they are in a stalemate with Hengyun Group, and when Hengyun Group's bargains are sold out, then they will have a chance.
As a result, a week later, a number of companies went out of business.
Those who said that they wanted to stalemate with Hengyun Group had swollen faces! If they had given up earlier, they would have lost a little less, and the longer they drag on now, the greater the loss!
As a result, about 100 more cigarette companies went out of business.
Of course, there are still people who choose to continue to insist, and they don't believe that Hengyun Group can continue to lose money like this.
They have calculated and analyzed many times, and they can clearly say that the Liuyun cigarettes of Hengyun Group are losing money!
Since it's a loss of money, it's impossible to sell it all the time. Otherwise, even if there are Tengyun and Xingyun cigarettes to make money, they may not be able to make ends meet. After all, the sales volume of 1.5 Liuyun cigarettes is too much!
As long as they wait, they will definitely be able to wait until Hengyun Group stops.
Then, after a week, dozens more cigarette businesses went out of business......
Hengyun Group's Liuyun cigarettes were listed for three weeks, and most of the tobacco companies that entered the market were directly eliminated......
Not to mention the people in the industry this time, even the laymen are dumbfounded.
This is the so-called tobacco industry that can pick up money with your eyes closed! They didn't see the money they picked up, but they saw a lot of it when they went bankrupt!
Fortunately, they didn't choose to enter the industry at this time, and it was right to wait and see. Otherwise, the pants will be gone!
Soon, another week passed, and quite a few companies went out of business again.
Two more days passed, and it was a month since Liuyun cigarettes were on the market.
At this time, the pattern of cigarette companies in the country seems to have returned to the original state all of a sudden-Hengyun Group is the only one, and the other 30 tobacco companies with family power backgrounds, Hengyun Group, are behind.
As for the other cigarette companies that joined later...... Completely collapsed!
At this time, not to mention other people, even the thirty tobacco companies were terrified, because they found that Hengyun had no intention of stopping after killing other companies that entered the game!
Liuyun cigarettes are still being produced on a large scale, and the output has increased a lot! Even they are no longer satisfied with the channels of the flint company, they are opening specialty stores themselves......
What does Hengyun Group mean? It's not like even their old teammates want to kill them, right?
Although they did use some means in order to get the patent authorization of cigarettes, it was really not like this!
After all, they are all big families behind them, and they have abundant capital, so there is no need for Hengyun Group to have a hard time with them!
These people couldn't sit still for a while, and hurriedly sent someone to Hengyun Group to talk to this Mr. Jack about good things.
They said that they were backed by a big family, but they were still a little panicked, after all, the momentum of Hengyun Group was too scary!
Directly use the loss-making business to kill all the other cigarette companies! Others are not happy, but Hengyun Group is not easy either, who can stand losing money every day?
Is this still a capitalist? No, it's crazy!
No one is not afraid of crazy people, and no one wants to be targeted by such crazy people.
On the other side, Hengyun Group, which has not released sales data, suddenly said that it was going to release data.
The reporter suddenly came to the headquarters of Hengyun Group overnight like a cat smelling fish.
The next day, in the morning.
In the reception hall of the headquarters of Hengyun Group, reporters exchanged heads with each other, guessing how much Hengyun Group's sales in a month were.
Everyone guesses the number differently, but there is a general consensus that this sales will be absolutely terrifying!
Soon, Andrea, who was dressed in a professional dress, walked on the stage generously.
"Welcome everyone to Hengyun Group again, I won't say much if you're polite......"
Not much to say, Andrea said for a few minutes before moving on to the topic this time.
"Please note that the data we released today is only the sales of Liuyun cigarettes, and does not include other products."
Hearing this, the reporters were slightly disappointed.
Because now everyone wants to know whether Hengyun Group as a whole is losing or making money, if the company's sales are announced, then people who know how to do it can roughly calculate.
But Hengyun Group does not plan to release all the data, only a newly listed Liuyun cigarette.
But it's not bad, after all, everyone is very interested in the sales of Liuyun cigarettes, and this data is published in their newspaper, and the newspaper will definitely sell well......
"Last month, our Liuyun cigarette sales were ......"
Andrea deliberately sold a pass, and then said loudly:
"Three and five billion!"
Wow β
The reporters were silent for a moment, and then suddenly there was an uproar.
The monthly sales are 35 billion! Although they are already mentally prepared, this is too much!
Looking at the excited reporters below, Andrea on the stage had a smile on her lips.
In fact, for Liuyun cigarettes, it doesn't matter how many billions they sell, what matters is how many copies they can sell and how much market they can occupy!
These 35 billion sales, not only did not make a penny, but lost 2 billion!
With a loss of 2 billion a month, it is estimated that there are only a handful of companies that can achieve this achievement.
It may seem like a lot of money, but you can't just look at the surface.
It was these two billion that brought down hundreds of tobacco companies! And it has seized more than 90% of the cigarette market - as long as this low-priced cigarette has been sold, it may seize 95% or even higher in the future!
Hengyun Group will definitely become a veritable monopoly!
There is no such thing as an anti-monopoly law, and the ultimate goal of all companies is to monopolize the industry. After all, the most profitable business in the world is monopoly.
So Andrea thinks the two billion are worth it.
However, the chairman's idea is even crazier than her, she is thinking that this 1.5 Liuyun cigarette can be sold for one or two months.
But the chairman is calculated in years! At least one year to start, that is to say, according to the current situation, Liuyun cigarettes are likely to lose more than 20 billion yuan in a year......
Therefore, not only those tobacco companies that entered the market later were unlucky, but even those tobacco companies before were also the target of the chairman!
The chairman is going to have a big game this time!
But Andrea is still a little worried, after all, the Imperial Government of the Case has been shameless once, can the chairman really fight the other party......