311. Monkey Bird's Animation's Two-Move Move
Jiang Xia remembers the timeline quite clearly, in June 2010, Apple officially launched the iPhone4, and since then the world has entered the era of smart phones.
With the rapid development of mobile Internet technology, traditional TV has begun to gradually withdraw from the stage, and computers and mobile phones play an increasingly important role in people's daily use.
In the next few years, major video websites and live broadcast platforms will rise one after another, and the living space of TV stations will be further squeezed.
For this huge cake that can be seen, Jiang Xia will naturally not let it go.
Entering the market at this time node is just right to seize the market in advance and develop a group of die-hard supporters.
"Is that the same website you asked me to hire a senior programmer to develop?" Li Weiya asked.
"Yes." Jiang Xia nodded and smiled: "Although it is still in the testing stage, the basic functions have almost been realized. ”
The layout of the web page of the beta version is similar to his impression of station B.,It's very concise and clear.,The only drawback is,There aren't many works in the station.,Only some foreign pirated videos.,It's just a framework.。
However, the core barrage function can already be used, and as long as a number of film and television dramas or high-quality animation works are introduced, they can be opened to the outside world.
and then there is the exclusive broadcast of Slam Dunk, I believe that it can quickly accumulate a group of original fans.
"What about cats and mice? Will it be put on the website when the time comes? ”
"Of course." Jiang Xia affirmed: "Except for the latest episodes, the previous ones will be put on it for free for people to watch." ”
This move is a kind of backstab for TV stations that have bought the rights of cats and mice, but the impact is not very great.
At the end of the day, Cat and Mouse, unlike Slam Dunk, is essentially a children's animation, and many kids and parents who don't know how to use a computer can only watch it on TV.
As for those who have the ability to surf the Internet, they can log in to the website at any time to watch, which can also greatly enhance user stickiness.
Li Weiya looked at Jiang Xia's confident appearance, and a sense of relief was inexplicably born in her heart.
It can be seen that Jiang Xia is very ambitious, from animation to toys, and now to video websites, he is making big moves in the next step.
Once successful, the three form a kind of closed loop, attracting audiences with high-quality exclusive animations, video sites focus on cultivating user stickiness, and the father-in-law's toy factory provides peripheral sales.
The superposition of the three can greatly improve the influence of the work, which is also an indispensable step for Jiangxia to create a top-level animation IP.
After inspecting the work progress of each project team on a daily basis, he devoted himself to the storyboard drawing of the slam dunk.
The rest of the days passed slowly like this, and on January 23, Monkey Sky Animation officially released the trailer of Slam Dunk, which caused quite a stir on major platforms.
After all, it's a company that started as a children's animation.,Many people are skeptical about whether they can hold this kind of hot-blooded animation with a strong painting style.,With this idle time.,It's better to increase the production capacity of cats and mice.,It's too long a season in two months.,It's almost the same in two days.。
However, there are also many people who are attracted by the high-quality trailer of Slam Dunk, the fierce basketball confrontation, the exquisite sense of picture, and the very characteristic character image, which can't help but make people look forward to what kind of work Qitian animation will bring.
After all, the current sports-themed animation on the market can be said to be pitiful, belonging to the niche of the niche, and if it is not done well, it will become a bad movie crusaded by countless netizens, and even ruin the reputation of cats and mice that have managed to operate with great difficulty.
Jiang Xia naturally ignored all kinds of contemptuous remarks on the Internet.
This is the most influential sports animation in the previous life, and it can even lead to the vigorous development of the entire basketball game, what other animation has such an honor?
He can even think that after Slam Dunk officially starts the weekly serialization on his video website, how many people will keep the update every day?
Now those who are crazy and look down on it may only leave a true fragrance in the end, and they will become die-hard fans of Slam Dunk from now on.
So, after a day of heated discussions, Monkey Sky Animation cooperated with two TV stations in Sichuan and Chongqing to release a trailer for the cat and mouse dialect version.
It's still a familiar picture, but this time there are lines, and the windmill and fake sophisticated names have entered the public eye for the first time.
Listening to the magical local accent and funny dubbing, many people are interested and want to see what Tom and Jerry are thinking when they fall in love and kill each other in the eyes of the official.
As a result, the dialect version directly became popular in the circle, and the fans of the original cat and mouse were all over the country, and now they are all pouring into the two TV stations in Sichuan and Chongqing, and the ratings have reached a new high.
After the two episodes were broadcast on the same day, the whole network was learning to speak with fake and sophisticated, and all kinds of screenshots with subtitles were flying around on major chat platforms, and there were even many people @Qitian Animation Company, asking when the dialect version of their place would be released.
Seeing this scene, TV stations in other provinces, including the Central Children's Channel, are envious to death, but there is no way to do it, the dialect version is tailored for local stations, with a large number of basic audiences, and many stalks that only locals understand.
Originally, Yudu TV was still angry about losing the premiere rights of the third season of Cat and Mouse, but as soon as the Siqi dialect version came out, all the grievances disappeared.
This is like an exclusive broadcast right in disguise, as long as there will be no other dialect version in a short period of time, only with the popularity brought by the Siqi dialect version, it can maintain high ratings for a long time.
Zhou Lu even called Li Weiya overnight, hoping to sign a long-term contract with Qitian Animation, including but not limited to the four-tone dialect version of future episodes.
For this situation, Jiang Xia readily agreed.
He produced a local version with very low resources, got a lot of royalties, and the TV station also got extremely high ratings, which can be said to be a win-win situation.
Everyone felt like they had earned it.
"Director Jiang, I want to talk to you about your company's new animation trailer." The editor-in-chief of the Central Children's Channel suddenly called to ask.
"Editor-in-chief Guo, obviously, Slam Dunk is a hot-blooded sports animation, if you can accept only one episode a week, and the price of a single episode is not less than 100,000, we can continue to talk." Jiang Xia said very bluntly.
The other end of the phone seemed to be choked suddenly, and several coughing sounds were heard.
"Uh...... Director Jiang, I'll just ask, don't take it to heart, let's talk about it when the slam dunk is over one day. ”
"Hehe, it's okay."
Regarding the reaction of editor-in-chief Guo, Jiang Xia had already expected.
Domestic TV stations generally do not accept weekly animations, and at least one or two episodes per day are needed to ensure the stickiness of the audience, so that there are ratings.
So when I heard Jiang Xia say that only one episode is updated every week, and the price of a single episode is as high as 100,000, the editor-in-chief of the Central Children's Channel refused directly without thinking about it.
(End of chapter)