On December 12, the capital ushered in its first snowfall.

The trees in the street had lost their leaves, and as far as the eye could see, there was a scene of blanket silver.

Jiang Xia took a sip of hot tea, watched the snowflakes fall outside the window, and sighed in his heart that another year had passed.

This year, Qitian Company can be said to be going all the way, and the animation market has produced two hits, cat and mouse and slam dunk, and Dilibili has also become the most popular video website among young people in China.

In addition, there is cooperation with a third party, cat and mouse and slam dunk derivatives appear in major markets, even with the old man's toy factory, the sales volume has increased several times compared with last year, and the cat and mouse go to sea, making a name for themselves in the world, and are called "the face of the domestic animation industry" by netizens.

The office door suddenly rang, and he slowly withdrew his gaze: "Please come in." ”

Entering the room was Li Weiya, who was wearing a long black trench coat with a slim-fitting knitted long skirt inside, looking elegant and capable.

"Axia, the post-production of "Cat and Mouse: The Year of the Rabbit" has been completed, this is a freshly copied film, you can take a look."

Li Weiya smiled and handed over a portable hard drive, and said, "I have carefully reviewed it with the post-production teachers, and we have not found any mistakes for the time being." ”

Jiang Xia nodded, took the hard drive and plugged it into his computer, and asked casually: "Now that it is submitted for review, is it too late in terms of time?" ”

Li Weiya sat opposite him, picked up the teapot and poured herself a cup: "It's time, the cat and mouse movie is a cartoon, there are no lines, and it does not involve sensitive content such as astringency, superstition, and violence, and the review will be relatively fast." ”

The most important thing is that as early as the early stage of production, the animation script has been sent to the State Administration of Radio, Film and Television for review and filing, and Cat and Mouse, as the hottest cartoon in China, as long as there is no prohibition in terms of content, the relevant departments will almost give the green light.

"That's good."

JIANG XIA CLICKED ON THE CAT AND MOUSE MOVIE, AND THE BEGINNING OF THE FILM IS STILL THE SAME AS THE DRAMA VERSION, WITH A TIGER HEAD ROARING, LEADING TO TOM AND JERRY.

"What about publicity? How are the parties connected? ”

"At present, the major platforms have been negotiated, and when the review is passed and the Dragon Mark (film release license) is obtained, you can officially start publicity, advertising, and then plan to convene various media to hold a press conference, and you need to come forward as the chief director." Li Weiya took a sip of tea and said with a smile.

"No problem." Jiang Xia agreed.

The so-called film press conference is actually to promote the film, and the media, journalists and professionals will be invited to attend, with the purpose of passing on information about the film to the public, such as showing trailers, posters, and behind-the-scenes stories or details of the film.

At the same time, it is also an important opportunity to show the talent of the main creators, but with the current popularity of Cat and Mouse in China, I believe that the public still recognizes the production ability of Qitian Animation.

"However, the contract for the cinema schedule and the cinema schedule is still being negotiated, and I will do my best to get a higher proportion of the film schedule." Li Weiya said.

"Well, there's no rush for this, the film scheduling contract can wait for the review to be passed. As for the official set, it must be on the first day of the Lunar New Year, there is no suspense, if it can get the first place at the box office of the Spring Festival file, Cat and Mouse can be regarded as leaving a name in the history of domestic animation films. Our efforts throughout the year have not been in vain. Jiang Xia said with a smile.

Compared with traditional movies, animated films in this era are still at a disadvantage, and it is very good to be able to get tens of millions of dollars on the big screen.

But Jiang Xia doesn't think so, Cat and Mouse has been in a state of explosion for more than a year, and other movies may need to spend a lot of publicity to let the public know about the movie, and Cat and Mouse only need a name, which is the advantage.

The most important thing is that there are so many children in China who like cats and mice, and during the Chinese New Year, parents want to make their children happy for the New Year, and the movie tickets are at least two guarantees.

You must know that "Let the Bullets Fly", which was known as a masterpiece in later generations, was the box office champion in 2010, and only took more than 600 million box office in this era, and the cost exceeded 130 million.

Jiang Xia happened to watch the movie press conference that made the bullets fly not long ago, and it was scheduled to be launched on December 16, that is, four days later, it will be launched in major theaters in the mainland.

And the cat and mouse movie is set for the Spring Festival in 2011, which perfectly missed this strong competitor.

In my impression, none of the Spring Festival movies seem to be able to play, and the probability that the cat and mouse movie can get more box office has also increased by several percentage points invisibly.

"Okay, then you take your time, I'll go and get busy first, and if you find a problem, call me immediately." Li Weiya said.

Jiang Xia nodded slightly.

He quietly watched the Year of the Rabbit and the great luck, and in many places even watched it frame by frame, to ensure that there were no mistakes in the details, in case any link was entrained with private goods, it might be the entire animated movie that would be ruined.

Fortunately, this situation did not happen, and after repeated confirmation, the finished film was sent to the State Administration of Film and Television for review again along with the production license.

Four days later, on December 16, the movie "Let the Bullets Fly" was released, with a box office of 30.18 million on the first day, and then the box office continued to rise, with a single-day box office of up to 60 million, and a box office of more than 300 million in 8 days.

However, at this point in time, the State Administration of Radio, Film and Television passed the review, and at 12 noon the next day, Qitian Animation announced the premiere time of "Cat and Mouse: Year of the Rabbit" on Station D, officially set for the Spring Festival!

At the same time, major media reported the truth, and Qitian Animation even spent huge sums of money on advertising, on TV, bus stops, and online platforms.

is also exposed as well as the promotional video of the cat and mouse movie, which is full of strong national style elements, and a quirky rabbit becomes Jerry's new friend and repeatedly helps Jerry escape Tom's capture.

The taste is still the original taste, and the three-minute promotional video has made countless people burst into laughter, and the picture is excellent and the action is silky, which is breathtaking.

Seeing the continuous praise on the Internet, netizens who were anxious to ask for the New Year, Qitian Animation slowly held a movie press conference.

Under the broadcast of various media, Jiang Xia, as the chief director, led the entire main creative team of Cat and Mouse to the stage, introducing the creative process of the Year of the Rabbit to the public one by one.

The last link is to canvass for votes for their own movies, hoping that this lively and interesting animated film can be liked by big children and children. (End of chapter)