Chapter 14 The trailer was released, and the fire was on
Then I made up some clips, like the duration of this promotional video, which was about 40 seconds, and then interspersed with some text sessions through some editing techniques, and then made the video look more layered.
In fact, there is another purpose that is to make it longer and look plumper.
When I went back to editing, everyone else came up to watch and wondered what it was like to shoot the trailer today.
As a result, when they saw the finished film, almost everyone gave Liu Gang a thumbs up, which made Liu Gang, who was usually very arrogant, a little embarrassed.
Growing up so big, when did he receive so much positive praise, the heart that was once eroded by ferocity and darkness is also a lot soothed now.
It turns out that I can be praised like this? He thought so.
As a director, and as the eldest brother, Shen Lang took into account the thoughts of his brothers very much, turned his head to look at Liu Gang, poked him with his elbow, and said with a smile.
"It's the first time I've received so many compliments, I'm a little embarrassed, you have to get used to it in the future, maybe one day you will be in the spotlight and get the highest actor title in front of countless cameras and other stars."
As a former gangster, Liu Gang doesn't have such a high goal, as long as he can do his best, try not to hold others back.
Shen Lang called Wu Jiajia over, pointed to the screen and said: "Release our new trailer to your own self-media channel, buy more traffic, if someone is under the video, then buy some more water army, generate hot topics, you don't need me to teach you this thing, right?" ”
Wu Jiajia nodded: "I understand, it's how to get the heat, right." ”
Shen Lang handed over a teachable look.
Although this move is not clever, it is very useful in the current environment, which can attract a lot of eyeballs, and can also save the cost of publicity to a large extent.
Now they can't achieve accurate big data positioning and carpet publicity, if that's the case, millions of people don't talk about making movies, I'm afraid that advertising is just sprinkling.
The lack of publicity and distribution, although it may lead to unsatisfactory box office, but there is full confidence in this movie.
And the most important thing is that Shen Lang does not intend to rely on this ancient boy to completely turn over, but to carry out the most basic primitive accumulation.
However, such a good IP must not be given up, the big deal is that when they have money, they will reshoot a remastered version in the future, and invite some celebrities and big names to help together, and then they can make another profit.
Wu Jiajia came back in less than an hour, stood beside Shen Lang, held the mobile phone in his hand and said, "It's all done, you can take a look." ”
Shen Lang took a look, the effect of this trailer can be said to be very good, and the likes have broken 5,000 in less than an hour, and the number of views has exceeded 80,000.
At that time, as long as you spend a little more money and ask some big Vs to publicize it, it will definitely have a very good effect.
Even the comments have exceeded 1,000, knowing that these things all count towards the quality of the video.
After all kinds of data are raised, the platform will continue to push it, so that the video has a higher exposure rate.
But at this moment, Wu Jiajia said with some concern: "Is it too early for us to release the promotional video in advance?" You know, the Internet doesn't have much memory, but it's going to take at least a few months before we can do it, and I'm afraid ......"
Shen Lang is not worried about this at all, now that the popularity is there, he only needs to send out some shooting comments and trailers during filming, so that the popularity can be maintained, even if it falls some, when the time comes, it can also be promoted by those celebrities and pulled up directly.
These are just small things.
Compared with this, Shen Lang is more concerned about the reputation and interest of people who have watched these teaser videos.
As long as these two points can be mastered, I am not afraid that I will not be able to sell tickets at that time.
But no one dares to say this, after all, the dominant thing in this era is Xiao Xianrou, and they made their debut in a tough guy style, although he has some confidence in his heart, no one can guarantee that there will be changes, and there is no 100% thing.
Shen Lang was also a little apprehensive at the moment when he opened the comments, but fortunately, all that came into his eyes was a series of praises and expectations, which made his hanging heart relax.
Seeing this trailer that subverts the previous movie-watching experience fills everyone's sense of anticipation.
[This is the most dick promo I've ever seen, and there is no one. 】
[It's too down-to-earth, I like this kind of simple and rough, this horse is a man, what are those thin people who don't pull a few things? 】
[I have a hunch that as long as this film can be successfully played, it will definitely explode. 】
[Question, how many knives can Xiao Xianrou carry under the crow's hands? 】
[It's not that I'm jealous, judging from my previous experience of five or six years ago, the buddy who plays the crow is definitely professional, it's not me who eats! ] 】
......
These unanimous praise not only strengthened Shen Lang's confidence, but also strengthened the confidence of employees.
They can finally start filming officially.