"Dong Xiao, what you mean, after the newspaper is regularized, it will be subdivided into an interview department, a comment department, an editorial department, a photography department, an advertising department and a distribution and marketing department, and you will divide each department into two groups in addition to the distribution department, and then divide it into two groups: A and B."

"Yes, that's right."

At about three o'clock in the afternoon, after the two directors of the newspaper sent by Da Mo appeared in the conference room, Xiao Tang brought the editor-in-chief Chang Zheng over to attend the meeting.

And after Xiao Tang finished his proposal, Zhang Yi, who was sitting on his left hand, asked a little puzzled.

Although he had never worked in a newspaper, he was well-informed in the beautiful country. Xiao Tang's subdivision of the newspaper's functions is a very good proposal, which is a major innovation in the chaotic operation of the Star Daily before.

But in the division of group AB, it is a bit unpredictable.

Perhaps also seeing Zhang Shi's incomprehension, Xiao Tang did not sell Guanzi, but uncharacteristically looked at the only professional present, Chang Zheng, the current editor-in-chief of the newspaper, and asked: "Chang Editor-in-Chief, you are an old man in the industry, I want to ask you, for so many years, do you think that our newspaper has always been inferior to top Chinese newspapers such as "Ming Pao" and "Oriental Daily", what is the problem?" ”

"This!" Chang Zheng hesitated, a little stunned by Xiao Tang's sudden question, and thought for a while before saying: "Xiao Dong, compared with those big newspapers in Hong Kong, our Dongxing Daily is not only short of money, but also lacks talents, not to mention anything else, let's just say "Ming Pao", their newspapers and periodicals not only have Mr. Jin Yong, but also Ni Frame, Yi Shu and other top text writers in Hong Kong, people can beat us with just one supplement." ”

"Huh!" Xiao Tang was amused by Chang Zheng's words, but Chang Zheng's words are indeed true, this is true for the tabloids on Hong Kong Island, a column in a big newspaper will crush you a newspaper.

"I agree with what you said, before I acquired the Star Daily, I collected a batch of newspapers of the Star Daily, and I read it as a reader at that time, and the biggest feeling I had was 'chaos' and had no own position."

"How is this possible?" After hearing Xiao Tang's words, Chang Zheng retorted a little unconvinced.

"Oh!" Xiao Tang glanced at Chang Zheng with a smile, leaned back from the chair to find a comfortable posture, and continued to ask: "Then may I ask Editor-in-Chief Chang, what is the positioning of the newspaper?" ”

"Huh!" , Chang Zheng was speechless.

Seeing this, Xiao Tang did not continue to embarrass him, and continued: "At that time, when I got the "Star Daily", sometimes I felt that I was reading "Ming Pao", sometimes I felt that I was reading "Oriental Daily", and sometimes it was other styles. ”

Xiao Tang glanced at Chang Zheng funny, which made Chang Zheng a little like pins and needles, the boss had been picking on the new appointment, and said that the previous work of the newspaper was worthless, which made him a little uneasy in his heart, afraid that the new boss would have an opinion on him for this.

But fortunately, Xiao Tang didn't dwell too much on this matter.

Instead, he continued: "Now that the Star has been reorganized, internal reform is inevitable, and we want to take this opportunity to make a big change." ”

"First of all, the positioning of the newspaper, our newspaper is for the general public, so what we need to do next is to cater to the taste of the general public to make the newspaper, so that we have a chance to survive, so the previous behavior of following the trend must be stopped immediately.

And you said that the supplement does not have a writer to write the article, then we will do a good job of the main journal and compete with them differentially, so whether it is the main journal or the supplement, we must have a place to attract readers. ”

Then there is the establishment of the interview department, the editorial department, the review department, the photography department, the advertising department and the distribution department, which also makes each department more professional and cooperates with each other in performing its own duties. As for the planning of the AB team of each department, I also hope that everyone can compete internally, so that the company can become more dynamic and not dead. ”

Because he felt very deeply in the staff office area before, he didn't like the attitude of mixing up one day at a time.

"I call this strategy an internal 'horse race', and the way people used to work was to edit a newspaper for the whole company, but now I ask that the company be divided into two groups, AB, and each group will edit one copy per day, so to speak, there are fewer staff members, and the workload remains the same.

"Edit two?" Chang Zheng was a little confused when he heard this, and asked puzzledly: "Is the boss planning to issue another newspaper?" ”

"It's not!" Xiao Tang shook his head, and then explained seriously to the others.

After a while, the three of them nodded thoughtfully.

Xiao Tang's idea is very simple, the company's upper and lower departments are divided into two groups, Group A edits version A, and Group B edits version B, each with an editor-in-chief. On top of this, there is a general editorial group, the editor-in-chief is Chang Zheng, his responsibility is to make the final review, that group is more marketable, the next day to publish that version of the newspaper, according to Xiao Tang only after internal competition is eligible to participate in market competition.

However, at this time, He Shen, who had been making notes without saying a word before, asked a question.

"Xiao Sheng, the idea of internal competition is good, then I want to ask, if we use your method and we publish the A version of the newspaper, then the manpower and material resources consumed by the B version of the newspaper will not be wasted? In the long run, it's a devastating waste of corporate resources, and I don't think that approach works for the newspaper industry."

He Shen himself graduated from business administration, although he thought the "horse race" proposed by Xiao Tang was very novel, but he also had many concerns, the biggest being a waste of resources.

After hearing He Shen's refutation, Xiao Tang not only did not get angry, but said with a smile: "I understand what you said, which is why I have set up a chief editorial team outside other departments." When two pages of a newspaper are given to the editor-in-chief at the same time, the editor-in-chief is not only responsible for reviewing, but also has the right to retypeset, and can transplant the excellent content of the other page to any newspaper on the two pages. ”

"We have only one purpose, and the newspapers that Dongxing Daily publishes every day are the result of the newspaper's careful selection, and only in this way can we attract readers."

"And our positioning is also very clear, that is, ordinary citizen readers."

"But it's hard to do because the workload of the employees increases, and they get bored?"

"Money!" Before He Kun finished speaking, Xiao Tang spit out a word in his mouth.

The three of them all set their eyes on Xiao Tang, wanting to see what he said next.

Xiao Tang did not hesitate and continued: "If there is no perfect reward mechanism, my idea will definitely not be established, no one will be willing to do double the work with the same money, so there needs to be a prize in this activity, I plan to take out ten percent of the daily newspaper circulation income as a reward, of course, the circulation must not be less than 100,000 copies, otherwise the reward will be cancelled." ”

"Isn't that too much?" He Shen frowned on the side and said: "If the circulation exceeds 100,000, or even 300,000, 500,000, this reward is not a small number."

"Is it much?" Xiao Tang smiled noncommittally and said: "There must be brave men under the heavy reward, I need a group of warlike wolves, not cattle that plough the land, do you think my eyes are only on the small place of Hong Kong Island?" I'm going to take him to expand the territory, and if they don't have enough to eat, how can they help the company."

"Let them compete, let them have internal friction, but also force them to develop their own potential, you have to understand that the miracle is always in the front line, just like the newspaper sales of Hesheng reached 500,000 copies, dividends are a lot of money, but you have to understand that the company always makes the most money, and once such a competition model is described, it can be said that I reduce the time cost of reaching 500,000 sales, we will achieve the saturation of the Hong Kong Island market one day earlier, and the basic market will be stable, and we will have the opportunity to go outside to grab the market."

The biggest advantage of this is that it can train talents, they will change from passive eating to active hunting, they will take the initiative to understand the market, they will take the initiative to discover the needs of target customers, and take the initiative to find solutions.

"I think it's a good deal."

He Shen and the three of them were silent at this time, especially Chang Zheng, this simply subverted his three views, all the bosses were thinking about was how to squeeze the employees, which was good, and they were in a hurry to send the money.

"Oh, yes." In the end, Xiao Tang said to Chang Zheng: "Editor-in-Chief Chang, this time the board of directors has decided that you will be the vice president and editor-in-chief of the group, and all the decisions of the board of directors will be implemented by you, do you have any opinions?" ”

"Ahh Chang Zheng was directly stunned by Xiao Tang's words, and was directly stunned on the spot, "I~"

Chang Zheng stammered a little and couldn't speak for a long time.

In the end, Xiao Tang said directly: "If you have no opinion, Editor-in-Chief Chang will take office tomorrow morning to execute!" ”

In the end, the meeting lasted for a long time, and the discussion continued on several of Xiao Tang's proposals.

Although everyone felt that Xiao Tang's behavior was too risky, they had to admit some of his views, such as: "Only those who have competed internally are qualified to participate in market competition." We respect our readers, and the market will respect us."

In the end, the four directors of the group voted in unison and agreed to implement Xiao Tang's plan. And Chang Zheng, the vice president of the group who was just promoted by Xiao Tang, came up with a specific implementation plan, and He Shen, who will be the chief financial officer of the group, should come up with a reasonable reward system as soon as possible.

Just like that, the meeting ended, and the company was about to leave work.