Xiao Tang, who returned to the room, took the lead in taking a shower and changed his clothes at home before stepping to the desk by the window.

Subconsciously opened the drawer on the table, and there was a drawer full of fairy sword manuscripts, about forty copies.

In the first half of the year, Xiao Tang was at home at home, practicing calligraphy and writing novels at the same time, that may be his most leisurely time, and the days to come will only get busier and busier, and he may not be doing such laborious things as writing books. But fortunately, I copied all the "Fairy Sword Trilogy", and when it is serialized in "Dongxing Daily" in the future, I plan to have 2,000 words a day, and the three parts can support a year and a half.

He's already planning it now.

Wait until the reform of the newspaper is completed, and the revision of the "Star Daily" to the "East Star Daily" is completed. After Chang Zheng and they came up with the official template, Xiao Tang planned to follow the official template of "Dongxing Daily", and Xiao Tang planned to serialize "Fairy Sword" with the first edition of "Dongxing Daily".

It is worth mentioning that during this period, newspapers on Hong Kong Island were generally published in vertical layouts, and Xiao Tang himself felt very awkward and incoherent after reading newspapers for half a year, so his request was to carry out a major reform of the layout of the new newspaper.

As for the general layout drawing, he has already handed it over to Chang Zheng, and the specific finalization still needs to be finalized.

Now, since he received the newspaper, he has done three things, the first is to form a board of directors, the second is to reform the personnel of the newspaper, and the third is to revise the layout of the newspaper.

It can be said that after acquiring the "Star Daily", he only left behind the original staff of the newspaper and the rented headquarters building, as well as its printing house and the former distribution channels, and his reform of the newspaper was thorough, leaving no room for major changes.

As for what the effect will be, Xiao Tang himself doesn't know. That was fed back by the market, but with the vision of his previous decades, he felt that as long as the newspaper continued to develop according to his own ideas, it would definitely become the most competitive newspaper in Hong Kong, or even one of them.

Time is always so tight for Xiao Tang, in the next few days, Xiao Tang is busy with his feet in order to reform the newspaper, while reviewing the reorganization plan submitted by the editor-in-chief Chang Zheng, and on the other hand, he has to review the layout design of the new version of "Dongxing Daily", and Xiao Tang does not dare to be sloppy in both aspects, after all, this is the top priority of the newspaper's later development.

In five consecutive days, the board meeting alone was held seven times, and it is worth mentioning that Chang Zheng was able to be the editor-in-chief under the former boss Wu Dong, and his personal ability did have two brushes.

Although the ability to innovate is not too strong, but the ability to execute has made Xiao Tang a little impressed, under Xiao Tang's deliberate decentralization, not only in accordance with Xiao Tang's requirements to divide the departments, but also the AB two groups of regional office also do well.

And just three days ago, he personally presided over an internal competition meeting, and Xiao Tang took Zhang Yi and He Kun to also audit, which made Xiao Tang not only understand his employees, but also have a more intuitive understanding of Chang Zheng's personality and work ability.

This is a meticulous and well-organized executive, perhaps his vision has great limitations, but as the executor of Xiao Tang's will, Xiao Tang feels that he is the most suitable candidate at present.

Thinking of this, Xiao Tang secretly made up his mind in his heart.

"Boom! Boom! Boom! ”

"Please come in!" A knock on the door woke up Xiao Tang, who was writing on his desk.

After putting down the work in his hand, when Xiao Tang raised his head, he saw Chang Zheng, who was tired, holding a newspaper in his hand, pushing the door and walking into his office, and before entering the room, he raised the newspaper in his hand and shouted:

"Boss, this is our final design, you can take a look."

"Oh! Are you out, let me take a look," After hearing Chang Zheng's words, Xiao Tang, who had been waiting for half a week, couldn't help but be excited when he saw the newspaper sample in the other party's hand, and stood up directly, grabbed the newspaper and read it.

"Yes, yes, that's what I want, right-to-left text layout, more comfortable reading than left-to-right typesetting, and with our horizontal newspaper template, it's like 'Heifer on a plane—bull spirit.'"

I think even if our newspaper is a little bit inferior, we can be ahead of the curve based on the reader's reading experience alone. ”

While looking at the newspaper sent by Chang Zheng, Xiao Tang said excitedly.

The newspaper that Chang Zheng brought now is the final template for the final release of "Dongxing Daily", and its layout style has completely overlapped with the layout of the newspaper that Xiao Tang had seen in later generations. And there are also some designs that are suitable for the current environment.

This is a direct and disruptive change compared to the various newspapers that are published in the market today.

Looking at Xiao Tang's happy appearance, Chang Zheng couldn't help but smile bitterly, in the past few days, he had brought several versions of the newspaper template for Xiao Tang to see, but the result was that all of them were beaten back by him for various reasons.

He still remembered the last time he and his subordinates worked hard for a day to edit a whole newspaper that the whole newspaper thought was a very good template, but when he got Xiao Tang here, the other party was still not satisfied, and asked him where he was not satisfied, and the other party did not say that he was just a little uncomfortable when reading the newspaper.

Because the text layout adopted by that newspaper was from left to right, in the end, when Chang Zheng had nothing to do, he was still a newcomer to the advertising department, and mentioned whether to change the text layout from left to right to try it.

However, this proposal was rejected by him at first, because Chinese culture respects the left, from ancient times to the present, both books and newspapers have been used from left to right, and all newspapers in Hong Kong today use left-to-right text layout, if their own newspaper rashly does so, it will not only be squeezed out by other newspapers, but will also be scolded to death by the cultural people on Hong Kong Island.

After all, the previous side-by-side newspaper template was already a sensation, and now if it is subverted, it is possible to be whipped by cultural people.

And Xiao Tang, who was originally enjoying the newspaper, saw that Chang Zheng hadn't spoken for a long time since he entered the door, so he couldn't help but look up at the other party curiously, and immediately saw Chang Zheng's face of suffering from gains and losses.

I couldn't help but laugh and said: "Editor-in-chief Chang seems to be unhappy?" ”

"Boss, I still have doubts about the right-to-left typesetting, and I still want to stick to the previous version."

Because Xiao Tang's management of the company advocated freedom from the very beginning, and encouraged his employees to give advice and suggestions to the development of the newspaper, Chang Zheng did not have too many worries when he spoke.

Hearing Chang Zheng's explanation, Xiao Tang didn't express any opinions, but asked: "Editor-in-chief Chang, then let me ask you, have you communicated with the employees below in terms of the previous and this version, which plate type they prefer, and the advantages and disadvantages of the two plate styles, have you analyzed it!" ”

Although at the very beginning, Xiao Tang could say a word and directly set the board, but he did not do so. Instead, in the way of guidance, looking for good temptations, let Chang Zheng lead his employees to repair, and participate in the whole process of setting the board instead of Xiao Tang setting it to them for implementation, because Xiao Tang himself does not know whether his one-time reform will be too big and pulling eggs, thus deviating from the reading method of the people in Xiangjiang and not being accepted by the market.

And Chang Zheng can lead employees to make such a template, which shows that this layout is feasible. Although the other party has doubts about the text layout from right to left, he did not deny it, as for the other party's concerns, in fact, Xiao Tang can feel it a little.

looked at Xiao Tang's gaze on himself.

Chang Zheng subconsciously straightened up, although the boss in front of him was young and terrifying, Chang Zheng didn't dare to underestimate the other party at all.

Even the other party gave himself a promotion and a salary increase on the first day he joined the company, and he also entered the board of directors, completely looking like he wanted to train himself as a confidant, which made Chang Zheng have the urge to die as a confidant, so these days, he works very hard.

Unlike the former boss Wu Dong's monopoly on power, he just acted according to orders, and now after the new boss took office, although he also acted according to orders, he had a lot of autonomy, and this order was still discussed from the board of directors "Order", and he Chang Zheng also participated in it.

Although the salary did not increase much, it still made Chang Zheng full of enthusiasm every day, getting up earlier than the chicken, sleeping later than the dog, and wanting to repay the boss's kindness.

Now when listening to the boss ask about the advantages and disadvantages of the two methods, Chang Zheng couldn't help but say: "The left-to-right typesetting mode is the format that all Chinese newspapers have used to this day, and we have a great risk of rashly changing it, which is one of them, and the second is that our newspaper has changed from vertical to horizontal, if we increase the intensity of reform, it is a little unwise, and it is likely to be boycotted by Hong Kong Island cultural people. ”

Nodding, Xiao Tang smiled and said, "Your concerns do exist, and it may even happen." ”

Xiao Tang did not deny Chang Zheng's statement, but then asked, "What about the text layout from right to left?" He must have merit too! ”

"Yes, the staff at the bottom find it more convenient to read from right to left, it is more comfortable to read, and it can speed up the reading, which is more suitable for the general public."

"Haha......"

As soon as Chang Zheng's words fell, Xiao Tang burst out laughing, and this time he laughed very happily, and it took a while for Chang Zheng to speak in his surprised gaze: "Editor-in-Chief Chang, although as you said, the layout from left to right can please the cultural people of Hong Kong, but our vertical and horizontal versions have made us different from other newspapers. ”

Even if we continue to use left-to-right typography in the future, we are just big bad wolves standing in the flock, and we are outliers.

It is impossible to be recognized by the mainstream, and as I said at a very long time, our newspaper is positioned to target the general public in Hong Kong. So what we have to do is give them a better reading experience, and that's how we survive.

"And this change was initiated by us, in the case of other newspapers have not responded, we slowly expand the market, so that more citizens get used to the way we read newspapers, if they are used to our newspaper edition, then let him read other newspapers of the same industry will not be unaccustomed or feel awkward, have you ever thought about how big the blow will be to other newspaper peers, horizontal, from right to left text layout, this will be a firewall, isolate us from other newspapers.

Whoever reacts slowly to this irreversible change may be eliminated by the market, even if it is a large newspaper group such as "Ming Pao" or "Oriental Daily" and "Sing Tao Daily", it is impossible to exclude it, do you know what I mean? ”

nodded with a solemn expression, Chang Zheng used to think that the boss had a big plan, but he didn't expect that his boss wanted to step on the whole Hong Kong newspaper industry at one time and go directly to the position, this idea was a little too crazy.

But when he thought that if he really succeeded, at least half of the reform dividends of this wave of Chinese newspapers led by Dongxing Daily would be distributed to his own hands, Chang Zheng's breathing became short.

But fortunately, he is usually calm, although the boss Xiao Tang's plan is good, but there are many problems in implementation, such as how to attract readers, the revision of the newspaper may initially attract the attention of readers with a novel design, but the newspaper is always based on content.

So Chang Zheng, who was excited for a long time, put forward his opinion again, "Boss, our newspaper does not have famous writers, and supplements are our biggest weakness, if we don't solve it in time, I'm afraid that even if we succeed in reforming, there is a risk of being overtaken." ”

Nodding, Xiao Tang did not refute Chang Zheng's statement, but said: "The supplement page of our newspaper does need to be strengthened, but you don't need to worry about this, you just need to pay attention to the news and current affairs of the main issue, you are the editor-in-chief of the newspaper, you need to coordinate everything, as for the supplement reinforcement, I will do it myself." ”

"I see, boss!" Being told by Xiao Tang, Chang Zheng couldn't help but nodded.

"Okay, this is a manuscript of a novel I wrote, the title of the book is "The Legend of Sword and Fairy", you ask the people below to proofread it, and I plan to let it start serializing with the first page of "Dongxing Daily".

"Oh!" Seeing Xiao Tang suddenly take out a manuscript from the desk drawer, Chang Zheng was slightly stunned, and hurriedly took a few steps forward to catch it, but he didn't dare to read it in front of Xiao Tang.

But I was a little surprised in my heart, "The boss can still write books?" Once this doubt was aroused, it stayed in Chang Zheng's mind, and he couldn't wait to run back to his office immediately to see the quality of his boss.

However, Xiao Tang did not rush to let him go first, but put the piece of paper he wrote earlier into an envelope and handed it to Chang Zhengdao: "Editor-in-chief Chang, you find a competent person to send this invitation to "Ming Pao" and hand it to Mr. Ni Box, and say that I will ask him to have afternoon tea." ”

"Boss, you want to?" Hearing Xiao Tang's words, Chang Zheng looked at him with a shocked expression.

"Huh!" Seeing Chang Zheng's shocked appearance, Xiao Tang also smiled bitterly twice, "It's one thing to think about it, whether it can become another thing, I just want to try it." ”

After all, they are the four great talents of Xiangjiang, and Xiao Tang is not sure about the corner of the gold digger.

With a casual wave of his hand, Xiao Tang let Chang Zheng leave, and said, "Editor-in-Chief Chang, you go and get busy first!" ”

"Oh! Okay~" Hearing that Xiao Tang let him leave, Chang Zheng hurriedly nodded and responded "yes",

Then he was about to leave, but just as he was about to open the door of Xiao Tang's office, Xiao Tang called out to him again and said, "Editor-in-Chief Chang, you will inform you later, Zhang Sheng and He Sheng, there will be a meeting at three o'clock in the afternoon, and we will discuss the next plan of the newspaper." ”

"Good!" Chang Zheng turned around and left.

Chang Zheng, who left Xiao Tang's office, did not dare to delay, but found a few subordinates to order Xiao Tang to explain the things one by one.

It's more than three o'clock in the afternoon.

When Xiao Tang repeated what he said to Chang Zheng at noon again, to Zhang Yi and He Shen, both of them were very smart, and instantly understood Xiao Tang's intentions, this is a subversive reform, what Xiao Tang wants is to change the way people read, and completely cut off the connection with the old newspaper.

He wanted to use the "way of reading" to build a fiery firewall that would weaken people's interest in the old newspapers.

This idea is very crazy, it can be expected that if Xiao Tang is really allowed to do it, then in this game of change, whoever lags behind will suffer.

After all, when people slowly adapt to the simplicity, speed, and even ability to read ten lines at a glance in later generations, whoever is conservative will be eliminated.

"But Xiao Sheng, how to make us let the people of Xiangjiang quickly accept our newspaper, although our newspaper has been considered from the perspective of readers, and has a good reading experience.

However, if our newspaper is only slowly entering the market, once the rest of our peers are alerted to copy our format, then our advantage is almost lost. ”

"Xiao Sheng, Lawyer Zhang is right, we need to shorten the time for readers to accept the "East Star Daily". At this time, He Shen also spoke.

Nodding, Xiao Tang looked at Chang Zheng, who was speechless.

Seeing Xiao Tang look over, Chang Zheng's lips moved a few times before he said, "Lawyer Zhang is right, I think so too." ”

For Chang Zheng, he is an executor, and he is used to obeying the orders of the boss, and suddenly the boss asks him what he thinks about the incident itself, but it makes him a little overwhelmed.

Fortunately, Xiao Tang did not embarrass him, but looked at He Shen, who was the company's finance, and asked, "He Sheng, how much money does the company have in finance now?" ”

"There are also 943700 Hong Kong dollars!" He Shen said without thinking: "Since we stopped publishing the "Star Daily" three days ago, the company has no income, and the current expenses are all from the previous financing.

"Well, good!" Hearing that there were more than 940,000 Hong Kong dollars, Xiao Tang secretly breathed a sigh of relief, fortunately, spending money was not as terrible as he imagined.

After that, Xiao Tang re-examined the circle of the three of them, cleared his throat, and then spoke again: "Everyone, these days, I have been asking Editor-in-Chief Chang to lead the staff to polish our products, just hoping that our "Dongxing Daily" will be favored by many readers as soon as it comes out, but just now Lawyer Zhang also reminded me of the importance of time. ”

"I was thinking about how we could enter the market on a large scale as quickly as possible, without being taken seriously by other newspapers and paralyzing them."

After speaking, Xiao Tang glanced at everyone again, Zhang Shan, He Shen, Chang Zheng, the three of them couldn't help but straighten up, and looked at Xiao Tang in the upper position with burning eyes, they knew that this boss had a lot of ghost ideas that people couldn't stand it.

After four or five days of contact, the other party gave people the feeling that nothing could be difficult for him, and he could always draw inferences, so when it came time to make a real decision, everyone couldn't help but prick up their ears and listen carefully.

"Two hundred thousand copies! I'm going to launch a massive "blitzkrieg" against the newspaper industry in Hong Kong, and the first five issues of our "Eastern Star Daily" I plan to smash into the market in the form of free of charge."

"This!" He Shen, who was sitting on Xiao Tang's right, couldn't help frowning and said: "Xiao Sheng, in the first five issues, 200,000 copies per issue, it means that our newspaper will have to give 1 million newspapers for free, and we will lose more than 300,000 yuan just for labor and costs, are you sure you want this?" ”

"We can't follow the rules, because we are here to change the industry landscape, it's worth paying some price, money in the account is the most useless, we need to use them rationally to fight for greater benefits for us.

He Shen, who nodded, agreed with Xiao Tang's words, but he still couldn't help it, and asked, "What about Xiao Sheng, five days later?" The consequence of free newspaper delivery is that everyone is used to being free, so how do we do the transition of charging at that time? ”

Xiao Tang pondered for a moment, he was sure that he had not considered this question before. "Any thoughts?" Looking at everyone, Xiao Tang asked.

"Well, can we distinguish between free and paid newspapers, so that our consumer readers can see at a glance, which may alleviate the dissatisfaction of our paid readers in the future."

Xiao Tang's eyes are small, his brain is running rapidly, and when the society in later generations is developed, he doesn't know how many marketing methods he has received. After a while, Xiao Tang had a draft.

"Then we will mark a big Thanksgiving collector's edition in the upper left corner of the first five issues of the newspaper, and annotate it below, we are a special collector's edition to give back to the society, which is not only not despised but also more conducive to our promotion."

Everyone looked at each other, and the newspaper could play so well.

They feel that their boss should not be a newspaper, but should be a marketing planner, and this newspaper is surrounded by him, like a matryoshka doll.

"Oh, by the way, Kazu, how did you do with the reward program I asked you to do before?" At the end of the meeting, Xiao Tang suddenly asked He Shen, obviously Xiao Tang attached great importance to the reward plan.

"It's done!" When He Shen heard Xiao Tang's sudden inquiry, he hurriedly took out a copy of the documents in front of him and handed it to Xiao Tang, saying, "I originally planned to find time for you after the meeting." ”

"Hmm!" Xiao Tang nodded, answered, and after taking it, he lowered his head and flipped through He Shen's plan.

On the cover of the eye, the seven big characters "Contribution Reward Plan" came into view, and Xiao Tang turned a few pages, and his eyes lit up

Up up, more sure that he had previously recruited, and it was a wise move for He Shen to enter the board of directors.

The other party's plan is very meticulous, and it can be said that all aspects have been taken into account, this is a rare talent, Xiao Tang said secretly in his heart.

After reading it for a while, Xiao Tang closed the document again, and smiled at He Shen: "He Sheng is worthy of being a genius who graduated from Haval, I am very satisfied with this plan, and when our newspaper is officially released and the company is fully operational, this plan can be implemented." ”

"Good!" He Shen also smiled and nodded at Xiao Tang's praise.

"Xiao Sheng, when is the specific release date of our "Dongxing Daily"?"

"Next week, Monday, two days later!" Xiao Tang said without thinking.

"Got it!" Chang Zheng also responded at this time.

These days, the whole newspaper office is doing business as usual, but not a single newspaper has been sold, which makes the people below panic.

I don't know what the company is trying to do.

Fortunately, this time the boss gave the right words, and Chang Zhengxin was put down.

It has been a week since Xiao Tang acquired the newspaper, and after five days of polishing, the layout of the newspaper has become more and more mature, and it has the appearance that Xiao Tang wants.

Now it's all in place, just waiting for Monday's issue and 200,000 copies of the newspaper smashing into the market to see how the reaction is. Although he has the trump card of "Fairy Sword", Xiao Tang still does not dare to be careless.

In Xiao Tang's opinion, three days is too short and seven days is too long, so he chose five days for free. Use this time to attract a group of readers, and the cost of one million newspapers in five days is about 300,000 yuan, which is just the limit that Xiao Tang can bear, so as not to break his muscles and bones.

After much consideration, he made this choice.